INAYAH LTD
INAYAH LTD is a privately held, direct-to-consumer modest womenswear brand designing and retailing hijabs, dresses, co-ord sets, and gowns through a Shopify storefront for women seeking modern, full-coverage fashion across six countries.
- Company typePrivate
- Founded2012
- HeadquartersMilton Keynes, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
INAYAH LTD firmographics
Firmographics- Name
- INAYAH LTD
- Legal name
- Inayah LLC
- Website
- https://inayah.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- INAYAH LTD is a privately held, direct-to-consumer modest womenswear brand designing and retailing hijabs, dresses, co-ord sets, and gowns through a Shopify storefront for women seeking modern, full-coverage fashion across six countries.
- Ownership category
- akta.pro rank
INAYAH LTD industry classification
Industry- Product category
- Modest Fashion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Modest & Religious Apparel Retail (CRAAABAK)
- akta.pro secondary industry
- Women’s Apparel Retail (CRAAABAB)
Keywords
Where INAYAH LTD is headquartered
LocationHeadquarters
- HQ city
- Milton Keynes
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
INAYAH LTD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for apparel and accessories. Customers buy individual items at set prices with no subscription component. Revenue generated through direct consumer transactions on the e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard apparel pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
INAYAH LTD product offering
Product offeringCore offering
INAYAH designs, produces, and retails contemporary modest womenswear through its own direct-to-consumer e-commerce store at inayah.com. The assortment includes hijabs, dresses (casual, formal, and occasion), formal gowns, coordinated two-piece sets, skirts, and tops, all engineered for full coverage with modern styling.
Product overview
INAYAH is a Shopify-powered modest fashion e-commerce brand offering a curated portfolio of women's clothing and accessories. The product line centers on modest yet contemporary designs including dresses (casual, formal, and occasion wear), skirts, tops, coordinate sets, and hijabs. Designs are created in-house in the US using premium globally-sourced materials, with production by artisans in Asia under fair and ethical conditions. The core products include The Everyday Hijab accessory, various dress styles (Sabriyah Chiffon Banded Dress, Maariyyah Falling Petal Dress, Brea Draped Wrap Dress, Maisah Sandstorm Dress, Jamilyah Dress), formal gowns (Catalina Balloon Gown, Tiveria Gown, Laila Velvet Gala Gown, Nevaeh Princess Gown, Lilah Olive Cloud Gown), co-ord sets (Carolina Oat Set, Giselle Sweater Set, Ciara Two Piece Set, Virginia Bloom Set, Daniela Lounge Set, Clau Two Piece Ruched Bib Set, Jamilah Executive Set), tops (Zaria Cotton Top), and skirts (Sumyah Leather Maxi Skirt). The Summer 2026 Collection features lightweight warm-weather statement pieces including the Catalina Balloon Gown, Tiveria Gown, and Blueberry Gathered Maxi Dress.
Differentiator
Problem solved
Functional benefit
Products and services
- The Everyday Hijab One-piece jersey hijab in 95% viscose and 5% spandex, designed for effortless wear without pins, buttons, magnets, or tape; offered in multiple colorways including Black, Navy, Chocolate, Light Grey, and Cream.
- Catalina Balloon Gown Formal Summer 2026 gown with soft ruched draping across the waist and bodice, balloon sleeves, floor-skimming maxi length, side zip closure, and 100% viscose crepe fabric.
- Tiveria Gown Summer 2026 gown with attached asymmetrical cape shawl and full sweeping maxi skirt, in lightweight 100% viscose chiffon with a soft sand hue.
- Blueberry Gathered Maxi Dress
Companies that use INAYAH LTD
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
INAYAH LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
INAYAH LTD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreE-commerce platform powering the online store, checkout functionality, payment processing, hosting, and customer account management. Shopify collects and processes personal information to provide ecommerce services.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
INAYAH LTD competitors and assessment
Company assessmentDirect peers
- Aab Collection: UK-based modest fashion brand offering contemporary womenswear. Comparable as a Western-headquartered modest-fashion specialist targeting similar occasions (everyday, formal, occasion wear) with international shipping.
- Lasaky: US-based modest fashion e-commerce retailer selling abayas, hijabs, and modest dresses. Comparable in product range, Muslim-women target customer, and DTC-only distribution.
- SHUKR: Modest apparel brand offering natural, ethically produced Islamic clothing. Comparable to INAYAH in ethical/fair-trade positioning, modest-wear product mix, and DTC international model.
- East Essence: US-based online retailer specializing in Islamic and modest clothing including abayas, hijabs, and dresses. Comparable in DTC modest-fashion positioning, though operating at a broader/more value-oriented assortment.
- Modanisa: Turkey-based modest fashion e-commerce platform offering contemporary hijabs, abayas, dresses, and full-coverage apparel globally. Closest direct competitor to INAYAH given overlap in product range, target customer, and DTC international shipping model.
- Niswa Fashion: US-based modest womenswear brand focused on full-coverage contemporary styles. Comparable in target customer (Muslim women seeking modern modest apparel) and DTC e-commerce model.
- Haute Hijab: US-based premium hijab and modest apparel brand selling directly to consumers. Highly comparable in product mix (hijabs, dresses, modest essentials), target customer (Muslim women in the West), and Shopify-DTC model.
- Veiled Collection: US-based modest womenswear brand carrying dresses, abayas, and hijabs. Overlaps with INAYAH in full-coverage contemporary apparel, target demographic, and Shopify-DTC distribution.
Broad incumbents
- Dolce & Gabbana: Luxury fashion house that released a widely-covered Abaya collection. Comparable as a broader incumbent moving into modest-occasion wear, demonstrating both the market opportunity and the competitive risk of high-end brands encroaching on the segment.
- H&M: Global fast-fashion incumbent that has launched modest-fashion collections. Comparable as a competitor that may erode INAYAH's addressable market through mainstream price points and scale advantages, though it lacks INAYAH's specialization and community authenticity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
INAYAH LTD social profiles
Digital presenceINAYAH LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
INAYAH LTD leadership team
Management profileNumber of profiles
INAYAH LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INAYAH LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INAYAH LTD
What does INAYAH LTD do?
INAYAH designs, produces, and retails contemporary modest womenswear through its own direct-to-consumer e-commerce store at inayah.com. The assortment includes hijabs, dresses (casual, formal, and occasion), formal gowns, coordinated two-piece sets, skirts, and tops, all engineered for full coverage with modern styling.
Is INAYAH LTD a public or private company?
INAYAH LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INAYAH LTD founded?
INAYAH LTD was founded in 2012. It employs 1 to 10 people.
Where is INAYAH LTD based?
INAYAH LTD is headquartered in Milton Keynes, United Kingdom, in the Europe region.
How does INAYAH LTD make money?
One revenue line is on record: direct Product Sales.
Who are INAYAH LTD's main competitors?
Direct peers on record are Aab Collection, Lasaky, SHUKR, East Essence, Modanisa, Niswa Fashion, Haute Hijab and Veiled Collection. Broad incumbents are Dolce & Gabbana and H&M.
Does INAYAH LTD have an API?
No public API is recorded for INAYAH LTD.
What industry is INAYAH LTD in?
INAYAH LTD's product category is Modest Fashion Apparel. Its primary akta.pro industry code is CRAAABAK, Modest & Religious Apparel Retail, with a secondary code of CRAAABAB, Women’s Apparel Retail. Its NAICS code is 45811 and its SIC code is 5621.