Rest Less
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Rest Less firmographics
Firmographics- Name
- Rest Less
- Legal name
- Intrepid Owls Ltd
- Website
- https://restless.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Rest Less is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rest Less business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising: The platform generates revenue through display advertising and sponsored content placements throughout the website. This enables the free-to-use service model for members.
- Affiliate commissions: The platform earns commission from affiliate links, particularly for travel deals, financial products, and courses. When users click through to third-party providers and make purchases, Rest Less receives a commission payment.
- Marketplace fees: Employers pay to advertise job listings on the platform's marketplace. The platform operates as an intermediary connecting age-diverse employers with the over-50 job seeker demographic.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership with full access to all core features |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Rest Less product offering
Product offeringCore offering
Rest Less operates a free-to-use digital community platform for UK residents aged 50 and over, aggregating editorial content and transactional services across job search, travel booking, financial guidance (with adviser referrals via Fidelius), dating, health, learning, and volunteering. Revenue is generated through display advertising, affiliate commissions from travel providers and financial product referrals, and employer-paid job listings on the job board marketplace.
Product overview
Rest Less is a digital community platform for individuals over 50, launched in 2019, offering an integrated ecosystem of services. The platform operates as a unified portal combining job search and career services (Rest Less Jobs), travel booking (Rest Less Travel), financial guidance content (Rest Less Money), health and wellness resources (Rest Less Health), educational content (Rest Less Learning), and a dating service (Rest Less Dating). Additional features include a volunteer matching service and a mobile app. Revenue is generated through advertising and affiliate commissions from travel deals, financial product referrals, and job postings. The platform has over 1.1 million members and has raised approximately £18 million in total funding.
Differentiator
Problem solved
Functional benefit
Products and services
- Rest Less Platform Core digital community platform offering an integrated ecosystem of resources and services across jobs, travel, money, health, and lifestyle for UK residents aged 50 and over.
- Rest Less Jobs Job search marketplace connecting over-50 job seekers with age-diverse employers, featuring job search across multiple categories, career advice, CV writing tips, interview preparation, and access to over 34,000 roles.
- Rest Less Dating Dedicated dating platform for singles over 50 providing a safe and secure environment to find matches with similar interests, with free sign-up.
- Rest Less Travel Holiday booking and travel inspiration platform aggregating deals from over 20 top travel providers, including flights, hotels, holidays, cruises, beach holidays, city breaks, and solo travel.
- Rest Less Money Financial guidance platform covering pensions and retirement planning, everyday finance, mortgages and property, savings and investments, insurance, and government benefits, including calculators and a partnership with Fidelius for professional financial advice referrals.
- Rest Less Health Health and wellness content covering general health, fitness and exercise, mental health, diet and nutrition, men's health, menopause, sleep and fatigue, and care support.
- Rest Less Learning Educational resources and courses for adults over 50, including creative skills, language learning, digital skills, and personal development, with online events access providing 80+ monthly events including exercise classes and book clubs.
- Rest Less Volunteer Volunteering opportunities section helping over-50s find volunteer roles, with options to search by type, cause, and location, and the ability for organizations to post volunteer roles.
- Rest Less Mobile App Mobile application for iOS and Android devices providing access to the Rest Less platform features including job search, travel deals, dating, and content on the go.
Quantifiable outcome
- 1.1 million members representing 1 in 17 of UK's 50-70 year-olds
- +2 more outcomes
Companies that use Rest Less
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Rest Less technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rest Less partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- FideliuscoreNationwide Chartered independent financial advice firm offering Rest Less members a free initial pension consultation. Rated 4.7/5 from over 2,600 reviews on VouchedFor. Fidelius provides qualified financial advisers to support members' retirement planning decisions.
- Age-diverse employers networkcoreNetwork of employers committed to age-inclusive hiring practices including Booker, Lidl, HCA Healthcare UK, Travelodge, Fuller's, HC-One, Lloyds Banking Group, and others. These employers pay to advertise job vacancies specifically targeting the over-50 demographic.
- Travel providersminorNetwork of 20+ travel providers whose deals are aggregated on the Rest Less platform. Providers include holiday companies, cruise operators, and travel agencies. Rest Less earns affiliate commissions when members book through the platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rest Less competitors and assessment
Company assessmentDirect peers
- Saga Group: UK-based platform providing financial services, insurance, travel, and lifestyle products targeted at the over-50 demographic. Saga is the closest large-scale analogue to Rest Less, combining a member community with monetized financial and travel offerings for the same audience.
- LaterLife: UK-based content and community site for over-50s covering travel, leisure, health, and lifestyle. LaterLife competes most directly with Rest Less's editorial content and travel inspiration verticals for the same audience.
- 50Connect: UK online community and content platform targeting over-50s with news, lifestyle, health, and consumer information. Comparable to Rest Less's content-led community model serving the same demographic.
- TravelSupermarket: UK travel deal aggregator and comparison platform earning affiliate commissions on bookings. Comparable to Rest Less Travel's aggregator model of monetizing outbound clicks to 20+ travel providers.
Broad incumbents
- SunLife: Established UK provider of financial products (over-50s life insurance, equity release, funeral plans) targeting the same demographic. SunLife overlaps with Rest Less's financial services and money verticals and represents a mature monetization model for over-50s lead generation.
- Indeed: Dominant UK job board with significantly broader demographic reach. Indeed competes with Rest Less Jobs as the default job-search destination and represents the primary competitive risk to Rest Less's employer-paid listings revenue.
- LinkedIn: Global professional network that includes job search, learning content, and an older professional demographic. LinkedIn overlaps with Rest Less's jobs and learning verticals and represents a scaled incumbent in adjacent categories.
Emerging players
- OurTime: Dating platform specifically for singles over 50, operated as part of the Match Group network. OurTime is a direct competitor to Rest Less Dating and overlaps with Rest Less's vertical-specific monetization model.
- Mature Times: UK publication and digital platform aimed at over-50s readers, covering lifestyle, finance, travel, and health. Mature Times competes for the same audience's attention through editorial content similar to Rest Less's content library.
- Unbiased: UK platform connecting users with financial advisers, including a strong focus on retirement and pension planning. Unbiased competes directly with Rest Less Money's financial advice referral model, particularly for the over-50 retirement segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rest Less social profiles
Digital presenceRest Less financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rest Less leadership team
Management profileNumber of profiles
Profiles5 records
Rest Less funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rest Less M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rest Less
What does Rest Less do?
Rest Less operates a free-to-use digital community platform for UK residents aged 50 and over, aggregating editorial content and transactional services across job search, travel booking, financial guidance (with adviser referrals via Fidelius), dating, health, learning, and volunteering. Revenue is generated through display advertising, affiliate commissions from travel providers and financial product referrals, and employer-paid job listings on the job board marketplace.
Is Rest Less a public or private company?
Rest Less is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rest Less founded?
Rest Less was founded in 2018. It employs 11 to 50 people.
Where is Rest Less based?
Rest Less is headquartered in London, United Kingdom, in the Europe region.
How does Rest Less make money?
Three revenue lines are on record. Advertising is the primary driver. The others are affiliate commissions and marketplace fees.
Who are Rest Less's main competitors?
Direct peers on record are Saga Group, LaterLife, 50Connect and TravelSupermarket. Broad incumbents are SunLife, Indeed and LinkedIn. Emerging players are OurTime, Mature Times and Unbiased.
Does Rest Less have an API?
No public API is recorded for Rest Less.