Jago Coffee
Jago Coffee operates a fleet of electric mobile cafe carts delivering freshly brewed 100% Arabica coffee and other beverages directly to consumers across Jakarta neighborhoods, with on-site event catering via Jago Party. It serves urban office workers and budget-conscious coffee drinkers through its mobile app, cart purchases, and event bookings.
- Company typePrivate
- Founded2019
- HeadquartersJakarta, Indonesia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Jago Coffee does
Jago Coffee (legal entity PT Satuan Teknologi Berjalan) is an Indonesia-based mobile cafe operator founded in 2019 and headquartered in Jakarta. The company runs a fleet of 30+ proprietary electric-vehicle "Jago Cart" mobile storefronts that serve freshly prepared coffee and non-coffee beverages directly within Jakarta neighborhoods, eliminating the need for fixed retail locations. Operations are supported by a mobile app (iOS and Android) that enables location-based ordering, schedule-ahead functionality, real-time Jagoan arrival tracking, GoPay/OVO/QRIS payments, and a Jago Energy loyalty points system, while the Jago Party line extends the format into on-site event catering for corporate and wedding clients.
The product portfolio is anchored by a curated coffee menu made from 100% Arabica beans directly traded from Indonesian farmers and roasted with proprietary recipes, complemented by a non-coffee menu (Earl Grey Milk Tea, Jago Chocolate, Hojicha Lychee Tea) and rotating seasonal SKUs (Matcha Latte, Japanese Ube Cendol, Mont Blanc Shake). Per-drink pricing spans Rp 8,000 to Rp 22,000 with no delivery fee and no minimum order, while Jago Party event packages range from Rp 200,000 (20 cups) to Rp 5,000,000 (501+ cups). Distribution is omnichannel: the Jago app for on-demand orders, direct point-of-sale at carts with Energy QR loyalty capture, and Jago Party for booked events via WhatsApp or in-app.
Jago monetizes purely through direct beverage and event sales (transaction-based revenue) and has cumulatively raised approximately $20.7 million across four rounds (2021 seed, 2022 pre-Series A of $2.2M, 2024 Series A of $6M, 2026 Series B of $12.5M led by BEENEXT with Intudo Ventures), reaching a ~$46.7M post-money valuation. The company serves two primary personas — urban office professionals in Jakarta seeking convenient, no-fee coffee, and budget-conscious consumers seeking affordable 100% Arabica quality — with a secondary B2B segment for event catering. Despite 17% reported revenue growth in December 2024, losses also more than doubled, indicating that Jago is in an investment-led scaling phase prioritizing fleet and geographic expansion over near-term profitability.
Jago Coffee firmographics
Firmographics- Name
- Jago Coffee
- Legal name
- PT Satuan Teknologi Berjalan
- Website
- https://jagocoffee.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jago Coffee operates a fleet of electric mobile cafe carts delivering freshly brewed 100% Arabica coffee and other beverages directly to consumers across Jakarta neighborhoods, with on-site event catering via Jago Party. It serves urban office workers and budget-conscious coffee drinkers through its mobile app, cart purchases, and event bookings.
- Ownership category
- akta.pro rank
Jago Coffee industry classification
Industry- Product category
- Mobile Coffee Service
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK)
- akta.pro secondary industries
- Espresso Bars & Coffee Bars (THAFADAD), Coffee Chains & Franchise Cafes (THAFADAB)
Keywords
Where Jago Coffee is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Jago Coffee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Direct Beverage Sales: Revenue generated from selling coffee and non-coffee beverages through mobile carts and the Jago app. Customers pay per drink with prices ranging from Rp 8,000 to Rp 22,000. Sales occur via in-app ordering with delivery or direct purchase from Jagoan.
- Jago Party Event Catering: Revenue from event catering services where Jago carts are booked for corporate events, weddings, and gatherings. Packages range from Rp 200,000 (20 cups) to Rp 5,000,000 (501+ cups), with additional per-cup pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Coffee Drinks - Rp 8,000 to Rp 10,000 |
| Unit Pricing | Pay-as-you-go | Premium Drinks - Rp 12,000 to Rp 22,000 |
| Unit Pricing | Pay-as-you-go | Bundles - Rp 36,000 to Rp 47,000 |
| Unit Pricing | Pay-as-you-go | Jago Party Event Packages - Rp 200,000 to Rp 5,000,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Jago Coffee product offering
Product offeringCore offering
Jago Coffee operates a fleet of fully electric mobile cafes that deliver freshly brewed 100% Arabica coffee and non-coffee beverages directly to customers across Jakarta neighborhoods, with no delivery fee or minimum order. Orders are placed via the Jago mobile app or made directly from mobile baristas (Jagoans) at the carts, with event-catering packages provided through the Jago Party service for corporate events and weddings.
Product overview
Jago Coffee operates as a mobile café platform offering coffee and beverages through a network of electric vehicle (EV) carts. The core offering consists of the Jago App for mobile ordering, Jago Carts serving as the delivery/production units operated by Jagoans (mobile baristas), and Jago Party for event catering services. The product portfolio includes Coffee and Non-Coffee menus with items priced from IDR 8,000, supplemented by seasonal limited-time offerings and value bundles. The Jago Energy loyalty program provides points for purchases, while the Jago Party service enables event catering with mobile cart rentals. The company is headquartered in Jakarta, Indonesia, and operates across 5 neighborhoods with expansion plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Jago Coffee (Mobile Cafe Service) Indonesia-based mobile cafe service operating electric vehicle (EV) carts that deliver freshly prepared coffee and beverages directly to customers in Jakarta neighborhoods, with 100% Arabica coffee starting from IDR 8,000.
- Jago App Mobile application for iOS and Android enabling on-demand beverage ordering with location-based service, schedule-ahead functionality, GoPay/OVO/QRIS payments, delivery tracking within 15 minutes, and Jago Energy loyalty rewards.
- Jago Party Event catering service offering mobile coffee cart rental for corporate events, weddings, and gatherings. Pre-defined packages range from 20 cups (IDR 200,000) to 501+ cups (IDR 5,000,000), with optional Jagoan and cart inclusion for on-site beverage service.
- Coffee Menu Curated coffee beverages made from 100% Arabica beans sourced directly from Indonesian farmers, including signature items like Kopi Susu Jago, Jago Black Coffee, Citrus Cold Brew, Vanilla Latte, and Salted Caramel Latte at prices from IDR 8,000.
- Non-Coffee Menu Beverage offerings without coffee including Earl Grey Milk Tea, Jago Chocolate (Belgian Dark Chocolate), Pink Lemonade, and Hojicha Lychee Tea, priced from IDR 10,000 to IDR 12,000.
- Seasonal Menu Limited-time and seasonal beverage offerings such as Mont Blanc Shake, Matcha Latte, JAGO Americano, and Japanese Ube Cendol, rotating based on seasons and special occasions.
- Jago Bundles Value meal combinations offering multiple beverages at discounted prices, including preset combos like Jago 1 (3 Jago Chocolate + 2 Kopi Susu Jago for IDR 47,000), Jago 2, Jago 3, and Jago 4, plus occasion-based Ngopi, Keluarga, and Ngantor bundles.
Quantifiable outcome
- Deliveries within 15 minutes of ordering
- +2 more outcomes
Companies that use Jago Coffee
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Jago Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Jago Coffee partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- BRImominorEvent collaboration for Jago Open 2024 tennis tournament, bringing together tennis legends Yayuk Basuki and Andrian Raturandang.
- Dentsu IndonesiaminorCreative collaboration to create 'Mosquito Ground Stopper' - turning coffee grounds into safe mosquito larvae repellent as part of Coffee Waste Reduction Movement initiative.
- Dipha BarusminorCollaboration to create 'Jago Pesta' (Jago Party) - Indonesia's first mobile party experience with DJ/music event.
- OatsideminorCollaboration for Kopi Susu Oatside product - a non-dairy coffee option using oat milk from Oatside. Special Earth Day campaign 'Jagoan Oatside Hadir Untuk Bumi' featured a co-branded cart.
- Devy AnastasiaminorChef collaboration to create special limited-edition menu items including Multigrain Caffe Latte and Tamarin Gula Aren, introduced at Jago Lari 2023 event.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Jago Coffee competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jago Coffee social profiles
Digital presenceJago Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jago Coffee leadership team
Management profileNumber of profiles
Profiles6 records
Jago Coffee funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jago Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jago Coffee
What does Jago Coffee do?
Jago Coffee operates a fleet of fully electric mobile cafes that deliver freshly brewed 100% Arabica coffee and non-coffee beverages directly to customers across Jakarta neighborhoods, with no delivery fee or minimum order. Orders are placed via the Jago mobile app or made directly from mobile baristas (Jagoans) at the carts, with event-catering packages provided through the Jago Party service for corporate events and weddings.
Is Jago Coffee a public or private company?
Jago Coffee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Jago Coffee founded?
Jago Coffee was founded in 2019. It employs 1 to 10 people.
Where is Jago Coffee based?
Jago Coffee is headquartered in Jakarta, Indonesia, in the Asia region.
How does Jago Coffee make money?
Two revenue lines are on record. Direct Beverage Sales are the primary driver. The others are jago Party Event Catering.
Does Jago Coffee have an API?
No public API is recorded for Jago Coffee.
What industry is Jago Coffee in?
Jago Coffee's product category is Mobile Coffee Service. Its primary akta.pro industry code is THAFADAK, Drive-Thru Coffee Stands & Coffee Kiosks, with a secondary code of THAFADAD, Espresso Bars & Coffee Bars. Its NAICS code is 722515 and its SIC code is 5810.