Oatside
Oatside is a Singapore-based plant-based beverage company that manufactures oat milk, dairy-free ice cream, and the Nobo high-protein soy sub-brand in Indonesia and Thailand, selling across eight Asian markets through supermarkets, convenience stores, e-commerce, and HoReCa channels to health-conscious and Gen Z consumers.
- Company typePrivate
- Founded2020
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Oatside firmographics
Firmographics- Name
- Oatside
- Legal name
- OATSIDE PRIVATE LIMITED
- Website
- https://oatside.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oatside is a Singapore-based plant-based beverage company that manufactures oat milk, dairy-free ice cream, and the Nobo high-protein soy sub-brand in Indonesia and Thailand, selling across eight Asian markets through supermarkets, convenience stores, e-commerce, and HoReCa channels to health-conscious and Gen Z consumers.
- Ownership category
- akta.pro rank
Oatside industry classification
Industry- Product category
- Plant-based beverages
- NAICS
- Dairy Product Manufacturing (3115), Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Beverages (2080), Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Plant-Based Milk & Creamer Processing (Oat, Soy, Almond, Coconut, Blends) (AFAHAJAA)
- akta.pro secondary industries
- Plant-Based Barista & Foodservice Formulations (Foaming/Steaming Milks, Culinary Creams) (AFAHAJAG), Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE), Plant-Based Ready-to-Drink Dairy-Alternative Beverages (Protein Shakes, Flavored RTD) (AFAHAJAF)
Keywords
Where Oatside is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
Oatside business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct and Retail Product Sales: Oatside generates revenue through direct product sales to consumers via their own e-commerce store (shop.oatside.com), as well as through wholesale distribution to retailers, supermarkets, convenience stores, and food service partners across Asia. The primary revenue stream is from selling oat milk and plant-based products in various retail formats (1L cartons, 375ml PET bottles, 180ml pocket packs) and ice cream products.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Oatside product offering
Product offeringCore offering
Oatside manufactures and sells plant-based oat milk beverages and dairy-free ice cream under its flagship Oatside brand, with variants including Barista Blend, Chocolate, Caffè Latte, Matcha, Caramel Macchiato, Protein Chocolate, and Chocolate Malt. The company operates automated in-house production lines in Bandung, Indonesia and Chonburi, Thailand, and distributes finished products across eight Asian markets via supermarkets, convenience stores, e-commerce, and food-service channels. It recently launched a sub-brand, Nobo, offering high-protein soy and almond milk variants.
Product overview
Oatside is a Singapore-based plant-based milk company offering a portfolio of oat milk beverages under its main brand, including Barista Blend (flagship coffee-oriented oat milk), Chocolate, Caffè Latte, Matcha, Caramel Macchiato, Protein Chocolate, and Chocolate Malt variants. The company expanded into ice cream with oat milk-based frozen desserts and recently launched a new sub-brand called Nobo featuring high-protein soy and almond milk products. Products are produced in Indonesia (Bandung) and Thailand (Chonburi), distributed across Singapore, Indonesia, Malaysia, South Korea, Taiwan, Thailand, Hong Kong, and Philippines through online and offline retail channels.
Differentiator
Problem solved
Functional benefit
Brands
- Nobo: High-protein soy milk brand launched by Oatside, featuring products made with non-GMO Canadian soybeans and a proprietary double extraction process. Targets health-conscious Gen Z and millennial consumers in Singapore and Malaysia.
Products and services
- Barista Blend Barista-grade oat milk that froths to create silky, dense microfoam with a steam wand, providing a creamy mouthfeel that allows coffee and tea notes to shine through. Targeted at coffee professionals and home baristas.
- Chocolate Dark chocolate oat milk drink made with real cocoa powder and palm nectar, free from artificial flavors, gums, and emulsifiers. Available in 1L carton and 180ml pocket pack.
- Caffè Latte Ready-to-drink café-style latte combining an expertly roasted coffee blend with Barista Blend oat milk, offering malty coffee with hints of dark chocolate, molasses, and toffee nut.
- Matcha Plant-based matcha oat milk drink featuring 3,750mg real matcha and 20mg L-theanine combined with roasted oats for a creamy beverage.
- Caramel Macchiato Coffee oat milk drink with buttery caramel notes; plant-based, cholesterol-free, trans fat-free, and lactose-free.
- Protein Chocolate High-protein oat milk drink delivering 25g protein per 375ml serving, with BCAA, fibre, vitamins B and D, and 9 essential amino acids from non-GMO peas and oats.
- Chocolate Malt Chocolate malt flavored oat milk drink made with roasted oats, cocoa, and malt extract, with 2g fibre per 180ml pack and no artificial sweeteners or flavors.
- Oatside Ice Cream Dairy-free, plant-based frozen dessert made with Barista Blend oat milk in Chocolate, Peanut Butter with Cookie Dough, and Coffee with Mini Chocolate Chips flavors; 15-month frozen shelf life; halal-suitable.
- Nobo Sub-brand of high-protein soy and almond milk products using non-GMO Canadian soybeans and a proprietary double extraction process delivering 4.2g protein per 100ml with creamier texture and reduced beany flavor; targets health-conscious Gen Z and millennial consumers.
Quantifiable outcome
- Oat milk production consumes less water and generates fewer greenhouse gas emissions compared to conventional cow's milk
- +1 more outcomes
Companies that use Oatside
Customer profileSegments5 records
Ideal customer profiles4 records
Oatside technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Oatside partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Asai Bangkok ChinatownminorOatside collaborated with Asai Bangkok Chinatown for 'Groove @ Asai -- EP 1: Matcha Fest', a one-day event celebrating matcha culture, music and Bangkok's creative community. Oatside presented a debut collaboration menu featuring plant-based matcha creations alongside five local matcha cafés including Hidden Leaf Matcha, Cérémoniale Matcha Atelier, Matcha Maru, Koyo Tearoom and Hugs Songwat. Tickets priced at 490 baht included matcha drinks from participating cafés plus access to event activities.
- Made in SongwatminorMade in Songwat, a community-driven collective from Bangkok's historic Songwat district, collaborated with Asai Bangkok Chinatown and Oatside for the Matcha Fest event. The partnership brought together Bangkok's creative community and plant-based beverage innovation.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Oatside competitors and assessment
Company assessmentDirect peers
- Minor Figures: Barista-focused oat milk brand with similar HoReCa-first GTM, microfoam-engineered products, and design-led branding. Direct competitor for cafe accounts and premium coffee-channel contracts across Asia.
- Califia Farms: California-based plant-based beverage brand with strong barista oat milk line and adjacent creamers/protein products. Comparable in product format breadth, premium positioning, and ingredient-forward messaging.
- Plenish: UK-based plant-based milk and beverage brand with barista-grade oat milk. Comparable on craft positioning, ingredient quality messaging, and barista channel focus.
- Oatly: Global oat milk pioneer and the most direct comparable to Oatside — same core category (branded oat milk), same barista-channel emphasis, same plant-based positioning. Both compete for the same specialty cafe and modern retail shelf in Asian cities.
Emerging players
- Mighty: Singapore-based plant-based milk brand specifically targeting Asian consumers with a flavor-and-formula profile similar to Oatside's (including pandan, Thai tea flavors). Closest direct regional peer in Southeast Asian markets.
Broad incumbents
- Pacific Foods: Plant-based beverage and broth brand (owned by Campbell Soup) with barista-grade oat milk. Comparable on premium retail positioning and ingredient-quality messaging in the dairy-alternative set.
- SunOpta: Plant-based food and beverage company with manufacturing and ingredient capabilities serving both B2B and branded retail. Comparable on plant-based milk manufacturing scale and ingredient-supply dynamics.
- Vitasoy: Hong Kong-headquartered incumbent plant-based beverage company (historically soy milk) with deep Asia retail penetration. Most direct broad incumbent in Oatside's core geographies, especially Hong Kong, Singapore, and Greater China.
- Silk (Danone North America): Largest North American plant-based milk brand (under Danone). Useful comparable for category leadership dynamics, retail buyer relationships, and pricing tiers across plant-based formats.
- Alpro (Danone): Danone's plant-based subsidiary offering oat, soy, almond and other dairy alternatives across Europe and increasingly Asia. Represents the large-incumbent competitive threat with broader portfolio and lower-cost manufacturing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Oatside social profiles
Digital presenceOatside compliance and trust
Trust signalCompliance1 record
Oatside financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oatside leadership team
Management profileNumber of profiles
Profiles1 record
Oatside funding detail
Funding detailFunding overview
Funding rounds4 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oatside M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oatside
What does Oatside do?
Oatside manufactures and sells plant-based oat milk beverages and dairy-free ice cream under its flagship Oatside brand, with variants including Barista Blend, Chocolate, Caffè Latte, Matcha, Caramel Macchiato, Protein Chocolate, and Chocolate Malt. The company operates automated in-house production lines in Bandung, Indonesia and Chonburi, Thailand, and distributes finished products across eight Asian markets via supermarkets, convenience stores, e-commerce, and food-service channels. It recently launched a sub-brand, Nobo, offering high-protein soy and almond milk variants.
Is Oatside a public or private company?
Oatside is a private company. It is classified as venture growth investor backed and is currently operating.
When was Oatside founded?
Oatside was founded in 2020. It employs 11 to 50 people.
Where is Oatside based?
Oatside is headquartered in Singapore, Singapore, in the Asia region.
How does Oatside make money?
One revenue line is on record: direct and Retail Product Sales.
Who are Oatside's main competitors?
Direct peers on record are Minor Figures, Califia Farms, Plenish and Oatly. Mighty is listed as an emerging player. Broad incumbents are Pacific Foods, SunOpta, Vitasoy, Silk (Danone North America) and Alpro (Danone).
Does Oatside have an API?
No public API is recorded for Oatside.
What industry is Oatside in?
Oatside's product category is Plant-based beverages. Its primary akta.pro industry code is AFAHAJAA, Plant-Based Milk & Creamer Processing (Oat, Soy, Almond, Coconut, Blends), with a secondary code of AFAHAJAG, Plant-Based Barista & Foodservice Formulations (Foaming/Steaming Milks, Culinary Creams). Its NAICS code is 3115 and its SIC code is 2080.