What Barkyn does

Barkyn is a Portuguese direct-to-consumer pet care company, founded in 2017 and headquartered in Porto, that delivers personalized dog nutrition, supplements, and veterinary monitoring services to consumers in Portugal, Spain, and Italy. Its core offering is the Plano de Longevidade Barkyn (Barkyn Longevity Plan), a subscription product that uses a quiz-based personalization engine to formulate fresh meals or grain-free premium kibble (Ração Longevidade Prime 30 and Core 15) tailored to each dog's age, breed, weight, and health profile, priced from €0.66/day. The company also operates a standalone Loja (e-commerce store) for one-time purchases of supplements and snacks, and a Barkyn Health mobile app that delivers 24/7 veterinary chat and continuous health tracking.

Underlying the consumer experience is a tech stack built on Google Cloud infrastructure, with an AI-powered Health Assistant developed on Vertex AI and Gemini models that generates personalized health scores and actionable recommendations based on each dog's nutritional and health data. Formulations are developed by a team of 30 veterinarians, and 12 veterinarians provide ongoing monitoring through the Barkyn Health app. Barkyn has filed patents on a proprietary Oxi+ antioxidant complex and a proprietary food pressing technology.

Barkyn monetizes primarily through recurring subscriptions, supplemented by one-time e-commerce sales and a Barkyn Club loyalty program. The company has raised approximately $12.4M in disclosed funding across rounds from 2017 to 2021, with investors including Shilling VC, Indico Capital Partners, Acurio Ventures, Portugal Ventures, Five Seasons Ventures, Iberis Capital, and Google for Startups. In September 2022, Barkyn acquired Spanish rival Happets to accelerate its presence in the Iberian pet care market, and in 2025 it formalized its strategic partnership with Google Cloud to evolve from a food provider into a holistic pet health platform. The company reports serving 150,000+ dogs daily with a 4.6/5 average rating across 6,700+ reviews.

Name

Barkyn

Legal name

Barkyn, Lda.

Website

https://barkyn.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Barkyn is a Portuguese direct-to-consumer pet care company that delivers personalized dog nutrition, supplements, and 24/7 veterinary monitoring via subscription plans and e-commerce to consumers in Portugal, Spain, and Italy.

Ownership category

akta.pro rank

Product category

Pet Care Subscription Services

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (459910)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB)

akta.pro secondary industries

Functional & Veterinary Diet Pet Food (CRADAFAF), Fresh & Refrigerated Pet Food (CRADAFAC), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Weight Management & Metabolic Health Diets (Obesity, Diabetes) (HLAMAHAK)

Keywords

• Personalized pet nutrition
• Dog food subscription
• Veterinary pet monitoring
• Pet health platform
• Premium dog food

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: Recurring subscription revenue model where customers pay for personalized nutrition plans on a recurring basis, with options for monthly subscriptions. The subscription model includes personalized food plans, fresh food, premium kibble, and supplements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Barkyn sells personalized dog nutrition through a subscription-based Longevity Plan that delivers custom-formulated fresh meals or premium grain-free kibble, supported by continuous in-house veterinary monitoring and a mobile app. A standalone e-commerce store offers the same branded food lines plus functional supplements, toppings, and weight-control snacks for one-time purchase without the veterinary service.

Product overview

Barkyn is a Portuguese pet care company offering a dual-channel product strategy: a subscription-based Longevity Plan providing personalized nutrition with veterinary oversight, and a standalone e-commerce store for individual purchases. The core subscription plan (Plano de Longevidade) delivers either fresh meals (Fresh com Prebióticos) or premium kibble (Ração Longevidade Prime 30 and Core 15) customized to each dog's age, breed, and health profile. The portfolio includes functional add-ons such as Topping com Colagénio, Probiótico Gut Defense, Suplemento Anti Dysplasia, Suplemento Mobility Care, and Weight Protect Snacks. Supporting infrastructure includes the Barkyn Health app for 24/7 veterinary chat and monitoring. All products emphasize fresh meat as the first ingredient, grain-free formulations, and veterinary-developed recipes.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano de Longevidade Barkyn (Barkyn Longevity Plan) Subscription-based personalized nutrition plan for dogs that includes custom-formulated food (fresh meals or premium kibble), continuous veterinary monitoring, and ongoing dietary adjustments based on the dog's age, breed, weight, and health needs. Priced from approximately €0.66/day.
• Loja (Barkyn E-commerce Store) Standalone online store allowing customers to purchase Barkyn products without a subscription, including individual food bags, supplements, and snacks, with veterinary consultation not included.
• Ração Longevidade Prime 30 Grain-free premium kibble protecting and reinforcing six essential health areas with 30 functional ingredients. Contains fresh turkey (minimum 25%) and is formulated for adult dogs.
• Ração Longevidade Core 15 Daily kibble structured around four essential protection systems with 15 functional ingredients, formulated for adult dogs with balanced nutrition.
• Fresh com Prebióticos Ready-to-serve fresh meals with prebiotics, grain-free and gluten-free, using a patented pressing technology that preserves nutrient richness, made with natural ingredients for dogs.
• Topping com Colagénio Functional collagen sauce topping for dog meals, containing beef and collagen (0.022g) and hyaluronic acid (0.003g) per serving, promoting regeneration of skin, joints, and connective tissues, available in a 12-pack subscription.
• Probiótico Gut Defense Probiotic supplement that stabilizes digestion and reinforces intestinal defense with beneficial bacteria, available as a standalone purchase.
• Suplemento Anti Dysplasia Structured joint support supplement for dogs with higher risk of dysplasia, providing targeted skeletal support.
• Suplemento Mobility Care Daily supplement for joints, mobility, and long-term movement support for dogs of all ages.
• Weight Protect Snacks Smart snacks designed to support weight control and appetite stability, available in Coconut, Strawberry, and Honey & Cinnamon flavors.
• Barkyn Health App Mobile application providing 24/7 veterinary monitoring, direct chat with veterinarians, and continuous health tracking for dogs on the Barkyn Longevity Plan.

Quantifiable outcome

• 86% of dog owners report improved digestion
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Google CloudcoreTechnology or Integration · 1 January 2024Barkyn partnered with Google Cloud to transform from a dog food provider into a holistic pet health service. The partnership leverages Vertex AI and Gemini models to develop an AI-powered Assistant that provides personalized health scores and actionable recommendations for dog owners. This technology partnership enables Barkyn to deliver scalable, individualized care at scale.
• HappetscoreStrategic or Co-development Partner · 1 January 2024Barkyn acquired Spanish rival Happets, a Portugal-based pet products provider expanding its presence in the Spanish market. This acquisition strengthens Barkyn's market position in Southern Europe and expands its customer base across both Portugal and Spain.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Butternut Box: UK-based D2C personalized fresh dog food subscription company with quiz-driven onboarding, monthly plans, and human-grade recipes — the closest European analogue to Barkyn's core model.
• Nom Nom: Fresh pet food delivery brand with vet-formulated personalized meals (acquired by Mars Petcare); directly comparable on the personalized fresh-meal D2C model and veterinary-formulated positioning.
• Ollie: U.S. D2C personalized fresh pet food brand with vet-formulated recipes and subscription delivery; closely comparable on product positioning, veterinary endorsement, and direct-to-consumer subscription model.
• Tails.com: Personalized dog nutrition subscription brand (acquired by Mars Petcare) offering tailored kibble blends based on individual dog profiles; directly comparable on the quiz-to-personalized-food proposition.
• The Farmer's Dog: U.S. market leader in fresh, human-grade personalized dog food delivered via subscription; comparable on fresh-meal DTC model, veterinary-developed recipes, and outcome messaging.

Emerging players

• Pure Pet Food: UK-based dehydrated fresh pet food brand focused on natural ingredients and health outcomes; comparable on natural, minimally processed positioning and outcome-driven marketing.
• Different Dog: UK-based personalized fresh dog food subscription with breed- and age-tailored recipes; overlaps with Barkyn on personalized fresh meals and quiz-driven onboarding in the European market.
• Edgard & Cooper: European premium natural pet food brand with strong sustainability positioning and multiple species coverage; comparable on the premium natural ingredient story and European DTC footprint.

Broad incumbents

• Royal Canin: Global Mars Petcare-owned breed- and life-stage-specific nutrition brand; comparable on breed/age/health-targeted formulations, though distributed via retail/vet channels rather than D2C subscription.
• Hill's Pet Nutrition: Science-led pet nutrition incumbent (Colgate-Palmolive) with therapeutic and life-stage diets; comparable on the veterinary-developed, science-backed nutrition positioning that Barkyn emphasizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/barkyndogs
• Facebookfacebook.com/barkyndogs

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barkyn