B&H Photo

Name

B&H Photo

Legal name

B&H Photo Video Inc.

Website

https://bhphotovideo.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Photographic Equipment & Supplies (3861), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA)

akta.pro secondary industries

Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB), Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF), Action Cameras & Adventure Imaging Retail (CRACAHAD), Wearable Cameras & Clip-on Tech (CRACAIAJ)

Keywords

• Photography equipment retail
• Video production gear
• Professional audio equipment
• Camera and lens sales
• Consumer electronics retail

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Product Sales: Retail sales of new photography, video, audio, computers, drones, lighting, and other consumer electronics products through e-commerce and retail store.
2. Used Equipment Sales: Sale of certified pre-owned photography and electronics equipment with 90-day warranty, tested and evaluated for functionality and appearance.
3. Payboo Credit Card: B&H's proprietary credit card offering exclusive benefits and financing options for customers.
4. Business Leasing: Equipment leasing programs for business customers requiring flexible payment options.
5. Student Advantage Program: Educational discount program offering students and faculty savings up to 50% on eligible products.
6. Federal Marketplace: Specialized sales channel for government agencies with dedicated pricing and procurement processes.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

B&H Photo is a multi-channel retailer of photography, video, professional audio, computer, and consumer electronics equipment, operating the bhphotovideo.com e-commerce site alongside the NYC SuperStore flagship location. The company sells new and certified pre-owned gear from brands such as Sony, Canon, Nikon, DJI, Profoto, Apple, Dell, and Blackmagic Design, supported by expert product specialists reachable via phone, live chat, and video chat.

Product overview

B&H Photo is a multi-channel retailer of photography, video, audio, computer, and technology products, operating primarily as an e-commerce platform with a flagship NYC SuperStore. The company offers a comprehensive portfolio organized into core product categories including Photography Equipment (digital cameras, lenses, lighting), Computers and Laptops (Apple MacBooks, Windows workstations, gaming laptops), Professional Video Equipment (cinema cameras, camcorders), Professional Audio (microphones, interfaces, mixing), Camera Drones (DJI products), Lighting and Studio Equipment (Profoto, Godox), TVs and Home Entertainment, Monitors and Displays, Storage Devices (SSDs, HDDs), Optics, Surveillance, and Mobile Electronics. Secondary offerings include Used Equipment with certified pre-owned gear, the B&H Deal Zone flash sales, B&H Payboo Credit Card financial services, Gift Cards, the Mega Deal Zone promotional events, Trade-In Program, B2B/Government Sales, and Student Advantage discount program. The company serves professional photographers, content creators, musicians, videographers, and consumers through its website, phone/chat services, and in-store experience.

Differentiator

Problem solved

Functional benefit

Brands

• Payboo Credit Card: B&H's proprietary credit card program offering exclusive benefits and financing options for customers.
• B&H Photography Museum

Products and services

• Photography Equipment Comprehensive selection of digital cameras (mirrorless, DSLR, film, medium format), lenses, lighting equipment, and accessories for professional and amateur photographers.
• Professional Video Equipment Cinema cameras, camcorders, and professional video production gear including Blackmagic Design, RED, Sony FX3, Canon EOS R5 series, and related video accessories.
• Professional Audio Equipment Studio microphones, audio interfaces, headphones, speakers, mixing consoles, and pro audio gear for music production, podcasting, and content creation.
• Computers and Laptops Desktop and laptop computers including Apple MacBook Pro, MacBook Air, Mac mini, as well as Windows-based gaming laptops, workstations, and components.
• Camera Drones and Aerial Imaging Consumer and professional drones including DJI Mavic, Mini, Air, and Inspire series, along with FPV drones and aerial imaging accessories.
• Lighting and Studio Equipment Studio lighting, flash systems, continuous lighting, light modifiers, backdrops, and studio support equipment from brands like Profoto, Godox, Aputure, and Westcott.
• TVs and Home Entertainment Television displays including OLED, QLED, and LED panels from Samsung, LG, Sony, as well as home theater projectors, streaming devices, and audio-visual presentation equipment.
• Monitors and Displays Computer monitors ranging from budget 1080p displays to premium 4K OLED and high-refresh-rate gaming monitors, including models from Samsung, Dell, LG, Acer, and Asus.
• Storage Devices Internal and external SSDs, HDDs, memory cards, USB flash drives, and NAS storage solutions from Samsung, SanDisk, Lexar, WD, and other manufacturers.
• Optics Binoculars, telescopes, microscopes, riflescopes, spotting scopes, and other optical instruments for wildlife observation, astronomy, and outdoor recreation.
• Surveillance and Security Security cameras, video doorbells, home monitoring systems, and surveillance equipment for residential and commercial security applications.
• Mobile and Portable Entertainment Smartphones, tablets, e-readers, portable audio players, car electronics, and mobile accessories.
• Camcorders Camcorders and handheld video cameras from major manufacturers for consumer and professional video capture.
• Used Equipment Certified pre-owned cameras, lenses, computers, audio equipment, and other gear tested by expert evaluators, backed by a 90-day parts and labor warranty with a 30-day return policy.
• B&H Payboo Credit Card Store credit card offering exclusive benefits, promotional financing options, and cashback rewards for frequent B&H shoppers.
• B&H Gift Cards Digital and physical gift cards available for purchase, usable online, over the phone, or in the NYC SuperStore.
• B&H Deal Zone Limited-time flash deals and daily promotions featuring discounted photography, video, computer, and electronics products with savings ranging from 20-70% off regular prices.
• Mega Deal Zone Three-day sales events featuring hundreds of discounts on photography equipment, professional video gear, computers, pro audio, and lighting, targeting professional photographers, content creators, and tech enthusiasts.
• Trade-In Program Hassle-free equipment trade-in program allowing customers to sell used gear with competitive prices, free shipping labels, and flexible payment options including check, store credit, or gift card.
• Business Leasing Equipment leasing programs for business customers requiring flexible payment options on photography, video, and computer equipment.
• B2B and Government Sales Dedicated sales programs for federal government agencies, educational institutions, and corporate customers with special pricing, volume discounts, and dedicated account management.
• Student Advantage Program (EDU Advantage) Educational discount program offering college students and faculty savings up to 50% on eligible equipment through verification program.
• DJI Osmo Mobile 8 Smartphone Gimbal Smartphone gimbal stabilizer featuring 360° panning, advanced subject tracking, extended battery life, and an integrated extension rod with intelligent shooting modes for mobile content creators.
• Nikon NIKKOR Z DX 16-50mm f/2.8 VR and NIKKOR Z 35mm f/1.7 DX Lenses Two new DX-format lenses for Nikon's Z mount mirrorless system covering standard zoom and fast-prime focal lengths, designed for still photography and video use.
• Kodak Charmera Millennium Edition Keychain Camera Preorder-available digital keychain camera with a 1.6MP sensor, 1440x1080 video recording, seven creative filters, microSD support, and USB-C charging, sold in a blind-box format with seven unique designs targeting lo-fi, Y2K-inspired photography enthusiasts.
• Corsair Pro Overclocking DDR5 32GB RAM Kit DDR5 32GB (2x16GB) overclocking memory kit operating at 6,400 MT/s with Intel XMP and AMD EXPO profile support, sold as one of the more competitively priced DDR5 kits.

Quantifiable outcome

• 4.9-star rating on Google Shopping based on customer reviews
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Adorama: Adorama is a New York City-based specialty retailer of cameras, video, audio, and electronics equipment with a similar omnichannel model (flagship NYC store + e-commerce + education). It is B&H's closest head-to-head competitor, competing for the same professional photographer, videographer, and prosumer customers with comparable product depth.
• Newegg: Newegg is an online-focused specialty retailer of computer hardware, consumer electronics, and gaming gear, with growing exposure to creator and prosumer segments. It overlaps with B&H's computers, components, storage, and accessories categories and competes for tech-savvy DIY and prosumer customers.
• Crutchfield: Crutchfield is a specialty electronics retailer known for expert consultation, detailed product information, and curated selection across audio, home theater, and cameras. It mirrors B&H's expertise-driven value proposition in adjacent categories, particularly home audio and AV.
• Sweetwater: Sweetwater is a leading US retailer of professional audio gear, musical instruments, and recording equipment, with a reputation for expert sales engineers and free shipping. It directly parallels B&H's Pro Audio category and competes for the same musician, engineer, and content creator customers.
• Samy's Camera: Samy's Camera is a West Coast specialty photography and video retailer with multiple showroom locations and rental services. It competes with B&H for professional photographers and filmmakers and shares the expert-advice, multi-channel specialty retail model.
• Focus Camera: Focus Camera is a New York-based online and retail specialty camera store selling photography, video, and audio equipment. It is a smaller, more online-focused competitor in B&H's core camera and lens categories with comparable professional and prosumer targeting.
• Micro Center: Micro Center is a US specialty retailer focused on computers, components, and consumer electronics, with strong in-store expertise and selection depth. It overlaps with B&H's computers, laptops, storage, and DIY builder segments and shares the expert-led specialty retail model.

Broad incumbents

• Best Buy: Best Buy is the largest US consumer electronics specialty retailer, offering cameras, computers, audio, and home entertainment alongside a much broader assortment. While not specialist-focused, it competes with B&H for mid-market and prosumer electronics buyers and serves as a comparison point for omnichannel electronics retail at scale.
• Amazon: Amazon is the dominant online mass-market retailer across nearly all of B&H's product categories, including cameras, computers, audio, and consumer electronics. It competes primarily on price, selection depth, and delivery speed, and is the structural pricing benchmark B&H responds to through its price-match guarantee.

Emerging players

• KEH Camera: KEH Camera is one of the largest US resellers of used and refurbished photo and video equipment, with a strong trade-in and buyback program. It competes most directly with B&H's Used Equipment and Trade-In offerings, addressing the same price-conscious professional and prosumer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BHPhotoVideo
• YouTubeyoutube.com/bhphotovideoProAudio
• Facebookfacebook.com/bhphoto
• Instagraminstagram.com/bhphoto
• TikToktiktok.com/@bhphoto

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B&H Photo