GoodStorage
GoodStorage operates a 70-plus facility, ~500,000 m² urban storage and logistics platform across São Paulo, offering self-storage units from 1 m², flexible warehouses up to 1,500 m², and urban warehouse parks up to 40,000 m² for consumers, SMEs, and enterprise logistics customers.
- Company typePrivate
- Founded2013
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What GoodStorage does
GoodStorage is a Brazilian operator of urban storage and logistics infrastructure, headquartered in São Paulo and founded in 2013 by Thiago Cordeiro. The company runs more than 70 owned-and-operated facilities covering roughly 500,000 m² across the São Paulo metropolitan region, including extensions into Campinas, Santo André, Guarulhos, Santos, and Jundiaí. It is privately held and backed by Evergreen Investment Advisors, a fund manager with over US$ 18 billion in assets focused on operational real estate companies.
The company operates a three-tier physical-storage platform: Self Storage units starting from approximately 1 m² for individuals and SMEs; Galpões Flexíveis (flexible warehouses) ranging from 20 m² to 1,500 m² for businesses needing scalable inventory, distribution, and last-mile operations; and Galpões Urbanos (urban warehouse parks) up to 40,000 m² with loading docks and yards positioned near major São Paulo highways. Facilities feature biometric access (facial recognition or password), 24-hour CCTV surveillance, a tenant portal ("Meu Espaço") for contract and invoice management, and LEED-aligned sustainability practices under its Green Building Council Brasil (GBC) membership.
GoodStorage generates revenue through subscription-style month-to-month rentals across all three product tiers, priced dynamically based on supply, demand, and occupancy. Customer acquisition combines a self-serve website, WhatsApp consultative sales for mid-market and enterprise customers, a referral program (Good Friends), and on-site service at each facility. The company has served more than 22,000 customers cumulatively, spanning individual consumers, SMEs, and enterprise logistics users (named logos include Sou Smile, Eletromidia, Trela, and Kovi). Pricing is fully flexible with no cancellation penalties subject to 15-day notice, and new contracts receive a 50% discount for the first two months as an acquisition incentive. The company employs 101–250 staff and positions itself as the primary operator in the Brazilian self-storage segment.
GoodStorage firmographics
Firmographics- Name
- GoodStorage
- Legal name
- GoodStorage
- Website
- https://goodstorage.com.br
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GoodStorage operates a 70-plus facility, ~500,000 m² urban storage and logistics platform across São Paulo, offering self-storage units from 1 m², flexible warehouses up to 1,500 m², and urban warehouse parks up to 40,000 m² for consumers, SMEs, and enterprise logistics customers.
- Ownership category
- akta.pro rank
GoodStorage industry classification
Industry- Product category
- Self-Storage and Urban Warehousing Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (53113), General Warehousing and Storage (493110)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Commercial Full-Service Storage (HSAKAHAB)
Keywords
Where GoodStorage is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices6 records
Markets served
GoodStorage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Self Storage Rental: Monthly rental of individual storage units ranging from 1 m² to 200+ m² for personal items, documents, and seasonal objects. Contracts are month-to-month with automatic renewal and no penalties for cancellation with 15 days notice.
- Flexible Warehouses (Galpões Flexíveis): Monthly rental of warehouse spaces ranging from 20 m² to 1,500 m² for businesses to store inventory, operate distribution centers, or meet logistics needs. Spaces can be adjusted monthly based on business needs and seasonality.
- Urban Warehouses (Galpões Urbanos): Large-scale warehouse rental ranging from 700 m² to 40,000 m² for logistics operations, distribution centers, and industrial use. Features include loading docks, yards, and proximity to major highways in São Paulo.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Self Storage: spaces from 1 m² |
| Unit Pricing | Monthly | Galpões Flexíveis: flexible spaces up to 1,000 m² |
| Unit Pricing | Monthly | Galpões Urbanos: large warehouses up to 40,000 m² |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
GoodStorage product offering
Product offeringCore offering
GoodStorage rents urban storage and warehouse space in São Paulo on monthly contracts. Its portfolio spans Self Storage units (from 1 m² for personal items), Galpões Flexíveis (flexible commercial warehouses from 20 to 1,500 m² that can be resized monthly), and Galpões Urbanos (large warehouse-condominium facilities up to 40,000 m² near major highways). All sites feature biometric access, 24-hour cameras, and on-site management.
Product overview
GoodStorage operates a three-product platform for urban storage and logistics in São Paulo: Self Storage (individual units from 1 m² for personal or business items with self-management), Galpões Flexíveis (scalable commercial warehouse spaces from 20–1,500 m² with month-to-month flexibility and amenities like biometric access and free Wi-Fi), and Galpões Urbanos (large-scale warehouse parks up to 40,000 m² for distribution and logistics operations near São Paulo highways). An internal tenant portal called Meu Espaço complements the offering. The company also maintains a Goods store on-site for packing supplies.
Differentiator
Problem solved
Functional benefit
Brands
- Self Storage: Personal storage solutions for individuals and businesses, spaces starting from 1 m² for storing personal items, documents, and seasonal objects.
- Galpões Flexíveis
- Galpões Urbanos
Products and services
- Self Storage Individual self-service storage units for personal or business use, starting from 1 m², with biometric access, 24-hour cameras, and flexible monthly rental terms. Customers self-manage placement, conservation, and removal of items.
- Galpões Flexíveis (Flexible Warehouses) Flexible commercial warehouse spaces ranging from 20 m² to 1,500 m², allowing businesses to scale storage up or down monthly without penalties or lock-in periods. Includes free Wi-Fi, biometric access, 24-hour cameras, loading dock infrastructure, and rotating parking.
- Galpões Urbanos (Urban Warehouses) Large-scale urban warehouse and logistics park facilities up to 40,000 m², offering warehouse-condominium infrastructure with yards and loading docks for distribution and logistics operations, located near major highways in São Paulo.
Quantifiable outcome
- 50% discount on first two months for new contracts
- +3 more outcomes
Companies that use GoodStorage
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
GoodStorage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
GoodStorage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Green Building Council Brasil (GBC)minorGoodStorage is a member of the Green Building Council Brasil, the Brazilian chapter of the global organization that administers LEED (Leadership in Energy and Environmental Design) certification. This partnership demonstrates GoodStorage's commitment to sustainable building practices and ESG principles, providing environmental certification for their warehouse facilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
GoodStorage competitors and assessment
Company assessmentDirect peers
- StoreBox: Brazilian self-storage operator offering individual storage units to consumers and businesses. Direct competitor to GoodStorage's Self Storage and Galpões Flexíveis product lines in the Brazilian market.
- BIG BOX Self Storage: Brazilian self-storage operator with units across major Brazilian cities. Competes directly with GoodStorage on personal and SME storage offerings.
- GuardaTudo Self Storage: Brazilian self-storage chain serving individuals and businesses. Comparable product offering and target customer segments to GoodStorage's core Self Storage business.
Broad incumbents
- Extra Space Storage: US-listed self-storage REIT with thousands of locations globally. As the largest global self-storage operator, it represents the long-term competitive threat and benchmark for what scaled self-storage leadership looks like.
- Public Storage: The original US self-storage REIT with the largest US footprint. Serves as a strategic reference point for GoodStorage's long-term institutionalization path and potential future cross-border competition.
- CubeSmart: US self-storage REIT operating over 1,300 locations. Comparable business model of urban infill self-storage facilities and a benchmark for tech-enabled operations similar to GoodStorage's biometric and portal infrastructure.
- Prologis: Global logistics real estate REIT with significant operations in Brazil. Directly competes with GoodStorage's Galpões Urbanos (large urban warehouse) product serving last-mile logistics customers.
- GLP: Global logistics and warehousing platform operating warehouse parks in Brazil. Comparable to GoodStorage's urban warehouse parks serving large enterprise distribution customers.
- Localiza: Brazil's largest vehicle rental company with a storage-related business arm. While primarily automotive, its nationwide physical-asset-rental model in Brazil provides indirect comparison for asset utilization, real estate footprint, and recurring rental economics.
Emerging players
- MakeSpace: US-based technology-enabled storage company offering full-service storage with pickup and delivery. Comparable in tech-forward positioning though different service model; signals potential product evolution direction for GoodStorage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
GoodStorage social profiles
Digital presenceGoodStorage compliance and trust
Trust signalCompliance1 record
GoodStorage financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodStorage leadership team
Management profileNumber of profiles
Profiles1 record
GoodStorage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodStorage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodStorage
What does GoodStorage do?
GoodStorage rents urban storage and warehouse space in São Paulo on monthly contracts. Its portfolio spans Self Storage units (from 1 m² for personal items), Galpões Flexíveis (flexible commercial warehouses from 20 to 1,500 m² that can be resized monthly), and Galpões Urbanos (large warehouse-condominium facilities up to 40,000 m² near major highways). All sites feature biometric access, 24-hour cameras, and on-site management.
Is GoodStorage a public or private company?
GoodStorage is a private company. It is classified as private equity controlled and is currently operating.
When was GoodStorage founded?
GoodStorage was founded in 2013. It employs 101 to 250 people.
Where is GoodStorage based?
GoodStorage is headquartered in São Paulo, Brazil, in the Latin America region.
How does GoodStorage make money?
Three revenue lines are on record. Self Storage Rental is the primary driver. The others are flexible Warehouses (Galpões Flexíveis) and urban Warehouses (Galpões Urbanos).
Who are GoodStorage's main competitors?
Direct peers on record are StoreBox, BIG BOX Self Storage and GuardaTudo Self Storage. Broad incumbents are Extra Space Storage, Public Storage, CubeSmart, Prologis, GLP and Localiza. MakeSpace is listed as an emerging player.
Does GoodStorage have an API?
No public API is recorded for GoodStorage.
What industry is GoodStorage in?
GoodStorage's product category is Self-Storage and Urban Warehousing Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAD, Business & Commercial Self-Storage (Inventory/Records). Its NAICS code is 53113 and its SIC code is 4220.