MakeSpace
MakeSpace (operating as Clutter, Inc.) is a technology-enabled on-demand storage and moving company that picks up, warehouses, and returns residential customers' belongings across 6,500 cities in the USA and Canada, operating as a subsidiary of Iron Mountain.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What MakeSpace does
MakeSpace, now operating as Clutter, Inc. (legal entity: Clutter, Inc.), is a technology-enabled on-demand storage and moving company founded in 2013 and headquartered in New York. The company picks up items from customers' homes, stores them in secure warehouses located outside city centers, and delivers items back on demand through a self-serve digital platform that includes an online photo catalog, real-time mover tracking, and cashless tipping. Core products are Smart Storage (storage-only), Moving (local and long-distance), and a bundled Storage & Moving SKU, with FedEx Ground flat-rate shipping offered for eligible stored items nationwide.
The platform is built on a cloud-based inventory management system that pairs a per-customer photo catalog with hourly pickup/delivery logistics, supporting a space-based subscription model and a pay-as-you-go transportation layer. Pricing is generated online in under two minutes, and the company markets up to 55% savings relative to urban self-storage as a result of its off-city warehouse siting. Marketing channels are digital-first (website, mobile, social, Yelp, Google My Business), amplified by an exclusive partnership with Netflix's "Instant Dream Home" and celebrity ambassadors including Jessica Alba, Amy Poehler, and Rachael Ray.
Revenue is generated from three streams: recurring monthly storage subscriptions priced by space used, usage-based hourly pickup and delivery fees, and transaction-based flat-rate FedEx shipping. The go-to-market motion is product-led and direct-to-consumer, serving residential customers across 6,500 cities in the USA and Canada, with approximately 208,798 active customers and 7.5 million items stored across 2,000,000 square feet of warehouse space. Since 2019 Iron Mountain has been the lead investor in successive funding rounds, and the company now operates as a subsidiary of the publicly traded information management firm.
MakeSpace firmographics
Firmographics- Name
- MakeSpace
- Legal name
- Clutter, Inc.
- Website
- https://makespace.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MakeSpace (operating as Clutter, Inc.) is a technology-enabled on-demand storage and moving company that picks up, warehouses, and returns residential customers' belongings across 6,500 cities in the USA and Canada, operating as a subsidiary of Iron Mountain.
- Ownership category
- akta.pro rank
MakeSpace industry classification
Industry- Product category
- Consumer Storage and Moving Services
- NAICS
- General Warehousing and Storage (493110), Other Warehousing and Storage (49319)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Residential Full-Service Storage (HSAKAHAA)
Keywords
Where MakeSpace is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices30 records
Markets served
MakeSpace business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Monthly Storage Subscription: Recurring monthly subscription for warehouse storage services. Customers pay based on the amount of space used, with flexible adjustments as their needs change.
- Pickup and Delivery Services: Hourly-charged transportation services for picking up items from customer homes and delivering stored items back. All pickups and deliveries are charged per hour.
- Shipping Services: FedEx Ground shipping for eligible items in storage, available nationwide at a flat rate fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flexible storage with space-based pricing |
| Usage-based | Pay-as-you-go | Hourly pickup and delivery service |
| Unit Pricing | Pay-as-you-go | Flat-rate shipping option |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels9 records
MakeSpace product offering
Product offeringCore offering
Clutter (formerly MakeSpace) provides on-demand residential storage and moving services, picking up customers' belongings from their homes, storing them in secure off-city warehouses, and delivering items back on request through an online photo catalog. The offering combines monthly storage subscriptions with usage-based hourly fees for pickup, delivery, and packing, and is supported by a self-serve digital platform serving 6,500 cities across the USA and Canada.
Product overview
Clutter is a technology-enabled moving and storage company operating as a unified platform with two core service offerings: Smart Storage and Moving services. Smart Storage provides on-demand pickup, storage, and delivery of items through an online photo catalog system. Moving services include local moves with trained movers, long-distance relocations, and combined storage-and-moving packages. The platform serves residential customers across 6,500 cities in the USA and Canada with approximately 208,798 customers and 2,000,000 square feet of warehouse space.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Storage
- Local Moving
- Storage & Moving
- Long Distance Moving
Quantifiable outcome
- 50,000+ customers served nationwide
- +4 more outcomes
Companies that use MakeSpace
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
MakeSpace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MakeSpace partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NetflixflagshipClutter is the Exclusive moving and storage partner for Netflix's hit show Instant Dream Home. Clutter's industry-leading Move & Pack team handles ambitious full-home renovations for deserving families in under 12 hours, showcasing Clutter's operational capabilities to millions of viewers nationwide.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
MakeSpace competitors and assessment
Company assessmentBroad incumbents
- Life Storage: Self-storage REIT with over 1,100 facilities. Competes for residential storage demand via traditional self-storage model; potential acquirer or replicator of full-service capabilities.
- U-Haul: Iconic moving and storage company offering truck rental, portable storage (U-Box), and self-storage across North America. Direct competitor on the moving side; storage offering more traditional but with broad brand recognition in the same customer segment as Clutter.
- Public Storage: Largest self-storage REIT in the U.S. with thousands of facilities. Competes with Clutter for storage demand but uses a traditional drive-up self-storage model rather than full-service pickup/delivery; represents the dominant incumbent Clutter is repositioning against.
- CubeSmart: Self-storage REIT operating over 1,200 facilities across the U.S. Competes head-to-head with Clutter in residential and small-business storage, though via the traditional drive-up model rather than full-service.
- Extra Space Storage: Major self-storage REIT with thousands of locations nationwide. Offers traditional self-storage units without Clutter's pickup/delivery convenience layer, but competes for the same residential decluttering and moving-transition demand.
Direct peers
- Zippy Shell: Portable storage and moving company delivering containers to customer homes, similar to PODS. Competes directly with Clutter in moving and storage services for residential customers.
- Neighbor: Peer-to-peer storage marketplace connecting customers with nearby hosts offering spare space. Competes with Clutter in residential and small-business storage but via an asset-light marketplace model rather than company-owned warehouses and logistics.
- PODS: Portable storage container company that delivers a container to the customer's home for packing, then transports to storage or new location. Closest direct competitor to Clutter's full-service moving-and-storage model, though Clutter uses fixed warehouses while PODS uses portable containers at customer homes.
Emerging players
- Lugg: On-demand moving and pickup/delivery platform for large items. Competes with Clutter on the moving and last-mile delivery layer, particularly for short-distance moves where Clutter also operates.
- SpareFoot: Storage marketplace (owned by StorageCafe) that aggregates self-storage inventory for comparison shopping. Competes with Clutter by aggregating traditional self-storage supply; relevant comparison for online customer acquisition dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
MakeSpace social profiles
Digital presenceMakeSpace financial estimates
Financial estimateRevenue estimate
Valuation estimate
MakeSpace leadership team
Management profileNumber of profiles
Profiles6 records
MakeSpace funding detail
Funding detailFunding overview
Funding rounds7 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MakeSpace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MakeSpace
What does MakeSpace do?
Clutter (formerly MakeSpace) provides on-demand residential storage and moving services, picking up customers' belongings from their homes, storing them in secure off-city warehouses, and delivering items back on request through an online photo catalog. The offering combines monthly storage subscriptions with usage-based hourly fees for pickup, delivery, and packing, and is supported by a self-serve digital platform serving 6,500 cities across the USA and Canada.
Is MakeSpace a public or private company?
MakeSpace is a private company. It is classified as corporate owned and is currently operating.
When was MakeSpace founded?
MakeSpace was founded in 2013. It employs 51 to 100 people.
Where is MakeSpace based?
MakeSpace is headquartered in New York, United States, in the North America region.
How does MakeSpace make money?
Three revenue lines are on record. Monthly Storage Subscription is the primary driver. The others are pickup and Delivery Services and shipping Services.
Who are MakeSpace's main competitors?
Broad incumbents on record are Life Storage, U-Haul, Public Storage, CubeSmart and Extra Space Storage. Direct peers are Zippy Shell, Neighbor and PODS. Emerging players are Lugg and SpareFoot.
Does MakeSpace have an API?
No public API is recorded for MakeSpace.
What industry is MakeSpace in?
MakeSpace's product category is Consumer Storage and Moving Services. Its primary akta.pro industry code is HSAKAHAA, Residential Full-Service Storage. Its NAICS code is 493110 and its SIC code is 4220.