Remy
Remy is a London-based AI platform that reduces household food waste and powers agentic food commerce for grocery retailers through a three-layer product (Discover, Shop, Manage), serving both B2C consumers via a freemium mobile and ChatGPT app and B2B retailers via white-label, API, and MCP-based LLM integrations.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Remy does
Remy (legally East London St Innovations Ltd) is a London-based, privately held company founded in 2023 that builds an agentic AI platform for food commerce, targeting two customer sets in parallel. On the consumer side, it operates a freemium mobile app distributed through Apple's App Store, Google Play, and OpenAI's ChatGPT App Directory, offering AI-driven meal planning, recipe generation, kitchen inventory tracking with image and voice recognition, predictive expiry reminders, and shopping list creation. On the enterprise side, it sells four integration patterns — White Label, API, Off-Site LLM via Anthropic's Model Context Protocol (MCP), and Decoupled Partnership — to grocery retailers and supermarkets seeking to lift basket sizes, improve loyalty, and capture first-party consumption data that they do not natively collect.
The platform is structured as three product layers: Remy Discover, which converts recipe inspiration from Instagram, TikTok, YouTube, and the web into shoppable intent via a conversational recipe agent and a 5,000+ curated recipe library; Remy Shop, which optimizes baskets around user preferences and commercial goals; and Remy Manage, which combines purchase-history integration with image and voice recognition plus predictive consumption algorithms to drive repeat purchase and reduce household food waste. The technology stack relies on third-party foundation models (OpenAI and AWS are disclosed as AI service providers) wrapped in domain-specific agentic orchestration, with proprietary features including a social recipe import converter, predictive consumption timing, and MCP-based LLM integration.
Revenue mechanics span consumer paid subscriptions (billed through Apple/Google with the company not processing payments directly), B2B licensing via white-label and API agreements with grocery retailers, and a third-party retailer redirect model that creates affiliate/referral economics when users complete purchases on retailer sites. Remy closed a seed round of approximately $437,760 from Carbon13 in May 2024 and acquired UK-based food waste app Kitche in February 2025 to expand its UK and European footprint. The company operates with 1-10 employees from London.
Remy firmographics
Firmographics- Name
- Remy
- Legal name
- East London St Innovations Ltd
- Website
- https://remyapp.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Remy is a London-based AI platform that reduces household food waste and powers agentic food commerce for grocery retailers through a three-layer product (Discover, Shop, Manage), serving both B2C consumers via a freemium mobile and ChatGPT app and B2B retailers via white-label, API, and MCP-based LLM integrations.
- Ownership category
- akta.pro rank
Where Remy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Remy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Consumer Subscriptions (Freemium Model): Remy offers a free tier with core features and a paid subscription plan for additional features. Paid subscriptions are managed and billed through Apple's App Store or Google Play. The company does not process subscription payments directly.
- B2B Licensing & White-label Agreements: Revenue from grocery retailers and supermarkets through white-label deployment, API integration fees, and strategic partnerships where Remy intelligence is deployed with retailer's brand identity. Four integration patterns (White Label, API, Off-Site LLM, Decoupled) suggest multiple B2B pricing models.
- Retailer Referral & Affiliate: When users complete purchases through third-party retailers after building shopping baskets in Remy, the platform redirects users to retailer sites/apps. This creates potential for retailer referral arrangements or transaction-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with core features |
| Subscription | Monthly | Paid subscription with additional features |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
Remy product offering
Product offeringCore offering
Remy provides AI-driven agentic infrastructure for food commerce through three integrated modules: Remy Discover (conversational recipe agent and social recipe import), Remy Shop (AI-powered basket optimization and personalized checkout), and Remy Manage (smart kitchen inventory and predictive consumption reminders). It serves grocery retailers via White Label, API, Off-Site LLM, and Decoupled Partnership integrations, and serves individual consumers through iOS, Android, and ChatGPT App deployments with a freemium consumer subscription model.
Product overview
Remy is an AI-driven platform providing agentic infrastructure for food commerce. The platform consists of three integrated modules: Remy Discover (turning recipe inspiration into shoppable intent via RemAI conversational agent, social import from Instagram/TikTok/YouTube/web, and 5,000+ curated recipes), Remy Shop (automated basket optimisation and personalised checkout), and Remy Manage (smart kitchen inventory tracking with image/voice recognition and predictive consumption reminders). Remy is available via four deployment patterns: White Label (full brand control), API Integration (headless/embedded), Off-Site LLM Integration (via MCP), and Decoupled Partnership. The company also offers a dedicated Remy ChatGPT App for OpenAI ChatGPT users. In February 2025, Remy acquired UK-based food waste app Kitche to expand its European market presence.
Differentiator
Problem solved
Functional benefit
Products and services
- Remy Discover
Quantifiable outcome
- 69% reduction in household food waste for partner retailers
- +4 more outcomes
Companies that use Remy
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Remy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature7 records
Remy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KitchecoreAcquisition of Kitche, a UK-based food waste prevention app, announced in February 2025. The acquisition aims to expand Remy's capabilities and user base in the UK and Europe, enhancing its technology and market reach. This strategic acquisition strengthens Remy's position in the food waste reduction market.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Remy competitors and assessment
Company assessmentDirect peers
- Eat This Much: AI-driven meal planning platform that automates meal plans and grocery lists based on user preferences and dietary goals. Comparable to Remy's predictive consumption and automated basket-building features.
- Mealime: Meal planning app with grocery list generation and direct retailer integrations. Comparable consumer proposition to Remy's AI-driven inventory tracking and shopping list creation.
- Sidechef: Recipe and meal planning app with integrated grocery shopping list functionality. Comparable to Remy's Remy Discover + Remy Shop modules for consumers planning meals and shopping.
- Samsung Food (formerly Whisk): AI-powered meal planning and recipe platform owned by Samsung. Directly comparable to Remy's consumer-side RemAI recipe agent, social recipe import, and basket-building capabilities.
Emerging players
- Yuka: European food scanning app that helps consumers make healthier purchasing decisions. Adjacent consumer food-decision app with significant European traction and similar sustainability/consumer-wellness positioning.
- Kitche (now part of Remy): UK food waste prevention app acquired by Remy in February 2025. Comparable as a direct food-waste inventory and recipe-suggestion app, now consolidated under the Remy platform.
Broad incumbents
- Too Good To Go: Largest European food-waste marketplace connecting consumers with surplus food from retailers and restaurants. Adjacent food-waste category leader with broader B2C scale than Remy.
- Noom: Subscription health and meal planning platform with AI-driven personalization. Comparable consumer subscription model and AI-driven meal guidance, though broader in scope (weight management) than Remy.
- Olio: Food-sharing and surplus-food reduction app with a large UK/European user base. Comparable mission (reducing household food waste) but operates on a sharing/marketplace model rather than AI recipe-led commerce.
- Instacart: Largest US grocery delivery platform with growing in-app AI shopping and recipe features (e.g., 'Shoppable Recipes'). Comparable end-to-end food commerce experience with significantly larger scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Remy social profiles
Digital presenceRemy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Remy leadership team
Management profileNumber of profiles
Profiles7 records
Remy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Remy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Remy M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Remy
What does Remy do?
Remy provides AI-driven agentic infrastructure for food commerce through three integrated modules: Remy Discover (conversational recipe agent and social recipe import), Remy Shop (AI-powered basket optimization and personalized checkout), and Remy Manage (smart kitchen inventory and predictive consumption reminders). It serves grocery retailers via White Label, API, Off-Site LLM, and Decoupled Partnership integrations, and serves individual consumers through iOS, Android, and ChatGPT App deployments with a freemium consumer subscription model.
Is Remy a public or private company?
Remy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Remy founded?
Remy was founded in 2023. It employs 1 to 10 people.
Where is Remy based?
Remy is headquartered in London, United Kingdom, in the Europe region.
How does Remy make money?
Three revenue lines are on record. Consumer Subscriptions (Freemium Model) is the primary driver. The others are B2B Licensing & White-label Agreements and retailer Referral & Affiliate.
Who are Remy's main competitors?
Direct peers on record are Eat This Much, Mealime, Sidechef and Samsung Food (formerly Whisk). Emerging players are Yuka and Kitche (now part of Remy). Broad incumbents are Too Good To Go, Noom, Olio and Instacart.
Does Remy have an API?
No public API is recorded for Remy.