Mealime
Mealime is a mobile-first meal planning platform with 4.5M+ registered users that generates personalized weekly meal plans, auto-generated grocery lists, and 30-minute recipes, serving busy individuals, couples, families, and corporate wellness programs via Mealime for Work.
- Company typePrivate
- Founded2013
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Mealime does
Mealime Meal Plans Inc. is a privately held, Vancouver-based company that operates a mobile-first meal planning platform serving over 4.5 million registered users globally. The core product is a consumer iOS/Android application with a companion web app (app.mealime.com) that generates personalized weekly meal plans, auto-generates categorized grocery lists, and delivers step-by-step 30-minute recipes with a hands-free cooking mode. The platform supports more than 200 personalization parameters spanning dietary preferences (Classic, Low Carb, Keto, Flexitarian, Paleo, Vegetarian, Pescatarian, Vegan, No Diet Restrictions), allergies, dislikes, and serving sizes, and integrates with Apple HealthKit for nutritional data sharing.
The company runs a freemium consumer model: the core app is free to download and use, with premium subscriptions billed through Apple App Store and Google Play. Revenue is not publicly disclosed. Mealime extends the consumer product with Mealime for Work, a B2B enterprise offering that exposes an API for corporate wellness programs and partner integrations. Marketing is primarily product-led growth via app stores, augmented by content marketing (a recipe library, a 71-item Kitchen Essentials Guide, and Meal Planning Guides) and earned media coverage (BuzzFeed, Washington Post, Good Housekeeping, Mashable, Fortune).
The organization is extremely lean (1-10 employees) and privately incorporated in British Columbia. A single named leader, Mitch C., serves as Co-Founder, Co-Chief Executive Officer, and Chief Technology Officer. No funding rounds, M&A activity, leadership changes, or subsidiaries are disclosed. The company is GDPR- and CCPA-compliant and operates primarily in North America, with global app-store distribution.
Mealime firmographics
Firmographics- Name
- Mealime
- Legal name
- Mealime Meal Plans Inc.
- Website
- https://mealime.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mealime is a mobile-first meal planning platform with 4.5M+ registered users that generates personalized weekly meal plans, auto-generated grocery lists, and 30-minute recipes, serving busy individuals, couples, families, and corporate wellness programs via Mealime for Work.
- Ownership category
- akta.pro rank
Mealime industry classification
Industry- Product category
- Meal Planning Software
- akta.pro primary industry
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
Keywords
Where Mealime is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Mealime business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freemium Consumer Subscriptions: Core app is free to use with basic features. Premium subscription available for enhanced features, likely unlocking additional personalization options, exclusive recipes, or ad-free experience. Subscriptions handled via Apple ID and Google Play.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free core tier with basic meal planning features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Mealime product offering
Product offeringCore offering
Mealime operates a mobile-first meal planning platform that lets consumers generate personalized weekly meal plans, automatic categorized grocery lists, and follow simple 30-minute recipes through its iOS, Android, and web apps. The core service is free with a premium subscription tier for enhanced features, and the company also offers Mealime for Work, a B2B enterprise solution providing API access for corporate wellness and employee meal planning benefits.
Product overview
Mealime is a meal planning platform consisting of a consumer mobile app and a B2B enterprise offering. The core Mealime App provides personalized meal planning with over 200 customization options, automatic grocery list generation, and a library of 30-minute recipes spanning multiple dietary preferences. Mealime for Work extends API access to enterprise customers and partners. Additional content properties include a Kitchen Essentials Guide (71-item cookware recommendations) and Meal Planning Guides for user education. The platform has over 5 million downloads and targets busy individuals, couples, and families seeking convenient healthy meal preparation.
Differentiator
Problem solved
Functional benefit
Products and services
- Mealime App A mobile meal planning application for iOS, Android, and web that enables users to plan weekly meals, generate automatic grocery shopping lists sorted by category, and follow simple 30-minute recipes. The app offers personalized meal recommendations with over 200 customization options including dietary preferences (Vegetarian, Gluten-Free, Keto, Low Carb, Paleo, Vegan, Flexitarian, Pescatarian, Classic), allergies, dislikes, and serving sizes, and includes a hands-free cooking mode.
- Mealime for Work A B2B enterprise solution that provides API access for business customers and partners to access their Mealime data and integrate Mealime's meal planning capabilities into their own platforms and corporate wellness workflows. Targeted at employers offering meal planning benefits to employees.
Quantifiable outcome
- Over 4.5 million users have joined the platform
- +3 more outcomes
Companies that use Mealime
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Mealime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature3 records
Mealime partnerships and signals
Strategic signalScale indicators4 records
Recent moves1 record
Expansion highlights5 records
Mealime competitors and assessment
Company assessmentDirect peers
- Paprika Recipe Manager: Direct competitor in the meal-planning app category, offering personalized recipes, meal planning, and synced grocery lists across mobile and web. Comparable to Mealime in core functionality and target consumer.
- Forks Over Knives: Meal-planning app tied to a plant-based content brand; competes with Mealime in the dietary-restriction and recipe/meal-plan space with a similar freemium model.
- MealPrepPro: Direct peer offering personalized weekly meal plans with dietary preferences and grocery lists, targeting similar busy-individual and fitness-oriented consumer segments as Mealime.
- Mealboard: iOS-focused meal planning app with grocery lists, nutrition tracking, and pantry management; comparable to Mealime in core planning/shopping workflow and consumer base.
- PlateJoy: Personalized meal planning service with health/diet customization and integrated grocery delivery; overlaps Mealime in personalized weekly plans and dietary personalization.
- Eat This Much: Automated meal planning app that generates plans around calorie/macro targets and dietary preferences; directly comparable to Mealime's personalization-first meal planning approach.
- SideChef: Step-by-step cooking and meal planning app with grocery integration and smart-kitchen partnerships; comparable to Mealime in guided cooking and grocery list generation for the same consumer.
Broad incumbents
- Yummly: Broader recipe discovery and meal-planning platform with smart appliance integrations; competes with Mealime in recipe search and meal planning but at significantly larger scale and with a wider portfolio.
- Whisk (Samsung Food): Meal planning and grocery-list platform now part of Samsung Food; comparable to Mealime in meal-plan-to-grocery workflow, but operates at much larger scale with appliance and retailer integrations.
Emerging players
- Mealime for Work competitors (Wellable, Virgin Pulse): Corporate wellness platforms that could integrate or compete with Mealime for Work in the B2B employee-wellness channel, where Mealime's enterprise API currently competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mealime social profiles
Digital presenceMealime compliance and trust
Trust signalCompliance2 records
Mealime financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mealime leadership team
Management profileNumber of profiles
Profiles1 record
Mealime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mealime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mealime
What does Mealime do?
Mealime operates a mobile-first meal planning platform that lets consumers generate personalized weekly meal plans, automatic categorized grocery lists, and follow simple 30-minute recipes through its iOS, Android, and web apps. The core service is free with a premium subscription tier for enhanced features, and the company also offers Mealime for Work, a B2B enterprise solution providing API access for corporate wellness and employee meal planning benefits.
Is Mealime a public or private company?
Mealime is a private company. It is classified as unknown and is currently operating.
When was Mealime founded?
Mealime was founded in 2013. It employs 1 to 10 people.
Where is Mealime based?
Mealime is headquartered in Vancouver, Canada, in the North America region.
How does Mealime make money?
One revenue line is on record: freemium Consumer Subscriptions.
Who are Mealime's main competitors?
Direct peers on record are Paprika Recipe Manager, Forks Over Knives, MealPrepPro, Mealboard, PlateJoy, Eat This Much and SideChef. Broad incumbents are Yummly and Whisk (Samsung Food). Mealime for Work competitors (Wellable, Virgin Pulse) is listed as an emerging player.
Does Mealime have an API?
Yes. Mealime offers an API for Business Users (Mealime for Work Enterprise Customers and Partners) to access their data. The API is subject to the Terms of Service and specific terms: users expressly understand and agree that the Owner bears no responsibility for any damages or losses resulting from the User's use of the API or third-party products/services that access data through the API. API availability is limited to enterprise and partner-level customers only.
What industry is Mealime in?
Mealime's product category is Meal Planning Software. Its primary akta.pro industry code is HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance).