Cadillac
- Company typePublic
- Founded1902
- HeadquartersDetroit, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Cadillac firmographics
Firmographics- Name
- Cadillac
- Legal name
- General Motors (Cadillac brand division)
- Website
- https://cadillac.com
- Company type
- Public
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Where Cadillac is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Cadillac business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Vehicle Sales: Primary revenue stream from sale of luxury vehicles including sedans (CT4, CT5, CT5-V Blackwing), SUVs (XT4, XT5, Escalade, Escalade IQ, Escalade IQL, Lyriq, Optiq, Vistiq), and specialty vehicles (Celestiq hand-built ultra-luxury). Revenue generated through dealer network and direct sales.
- OnStar Connected Services: Subscription-based connected services including OnStar One, OnStar Protect, OnStar Connect Plus, providing safety features, entertainment, and convenience services. Core OnStar features included in 2025+ vehicles for 8 years plus 3 years of OnStar One and Super Cruise.
- GM Financial Services: Cadillac Financial provides vehicle financing, leasing, and related financial services for vehicle purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level luxury sedans starting under $40,000 |
| One time/ perpetual license | Pay-as-you-go | Compact luxury SUVs |
| One time/ perpetual license | Pay-as-you-go | Full-size luxury SUVs including gas and electric |
| One time/ perpetual license | Pay-as-you-go | Electric luxury crossovers |
| One time/ perpetual license | Pay-as-you-go | High-performance V-Series models |
| One time/ perpetual license | Pay-as-you-go | Ultra-luxury hand-built flagship |
| Subscription | Monthly | OnStar connected services subscription |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Cadillac product offering
Product offeringCore offering
Cadillac designs, manufactures, and markets luxury automobiles under General Motors, including electric SUVs (LYRIQ, OPTIQ, VISTIQ, ESCALADE IQ, ESCALADE IQL), traditional gasoline sedans and SUVs (CT4, CT5, XT5, ESCALADE), high-performance V-Series variants, and the hand-built ultra-luxury CELESTIQ. The brand sells these vehicles through a global authorized dealer network and its own digital commerce platform, supported by OnStar connected services, Super Cruise hands-free driver assistance, and Cadillac Financial financing products.
Product overview
Cadillac operates as General Motors' flagship luxury brand offering a diverse portfolio of luxury vehicles spanning electric SUVs, traditional sedans, high-performance V-Series models, and motorsport racing programs. The current product lineup centers on an expanding electric vehicle range including the compact LYRIQ and OPTIQ, three-row VISTIQ, and full-size ESCALADE IQ/IQL, complemented by performance variants (LYRIQ-V, OPTIQ-V, ESCALADE-V) and traditional ICE vehicles. The high-performance CT5-V Blackwing represents the pinnacle of driver-focused sedans with its supercharged V8, while the ultra-luxury CELESTIQ showcases hand-crafted exclusivity in limited production. Cadillac's motorsport presence includes Formula 1 (2026 debut), IMSA WeatherTech SportsCar Championship, and FIA World Endurance Championship with the V-Series.R prototype. Connected services through OnStar provide safety, convenience, and Super Cruise hands-free driving technology across the lineup.
Differentiator
Problem solved
Functional benefit
Brands
- V-Series: High-performance luxury vehicle sub-brand featuring V8 engines and track-focused performance variants such as CT5-V Blackwing and Escalade-V
- VISTIQ
- LYRIQ
- OPTIQ
- CELESTIQ
- Escalade IQ
- ESCALADE IQL
Products and services
- Cadillac LYRIQ Cadillac LYRIQ is a compact luxury electric SUV offering up to 502 EPA-estimated range, available in RWD and AWD configurations with up to 500 HP in the AWD trim. It features Google Maps-integrated navigation with charging planning and available Super Cruise hands-free driving.
- Cadillac LYRIQ-V Cadillac LYRIQ-V is the high-performance variant of the LYRIQ featuring enhanced electric motors producing increased horsepower and torque for spirited driving dynamics. Lyriq-V variant starts at $80,495.
- 2027 Cadillac LYRIQ 2027 model year update of the LYRIQ with a new NACS charging port for access to Tesla's Supercharger network of approximately 37,500 stalls (about 50% of US DC fast-charging ports), starting at $61,915 across eight trim levels.
- Cadillac OPTIQ Cadillac OPTIQ is an entry-level luxury electric compact SUV with 85 kWh battery, up to 317 miles EPA-estimated range, and 440 HP in dual-motor AWD configuration. It features Dolby Atmos audio and Google Maps navigation with charging planning.
- Cadillac OPTIQ-V Cadillac OPTIQ-V is the performance-tuned version of the OPTIQ featuring enhanced power output and sport-tuned suspension for a driver-focused electric vehicle experience, priced from $67,300–$67,500.
- Cadillac VISTIQ Cadillac VISTIQ is a three-row electric SUV producing 615 HP, with 102 kWh battery and an estimated 483–491 km range. Built on GM's BEV3 platform, it is positioned as a premium competitor to Rivian R1S and Lucid Gravity. Pricing starts at $77,395.
- Cadillac ESCALADE IQ Cadillac ESCALADE IQ is a full-size electric luxury SUV built on GM's BEV3 platform with advanced interior technology and available Super Cruise hands-free driving. Named MotorTrend 2026 SUV of the Year, with pricing starting at $127,405.
- Cadillac ESCALADE IQL Cadillac ESCALADE IQL is the extended wheelbase version of the ESCALADE IQ providing additional third-row legroom and cargo capacity for a maximum luxury electric SUV experience, priced from $130,405.
- Cadillac ESCALADE Cadillac ESCALADE is a full-size luxury SUV with traditional gasoline powertrain options, offered alongside the electric ESCALADE IQ to give luxury full-size SUV buyers a powertrain choice. Pricing starts at $91,100.
- Cadillac ESCALADE-V Cadillac ESCALADE-V is the high-performance version of Cadillac's full-size SUV featuring a supercharged V8 engine producing 682 HP, combining full-size luxury with track-ready performance, priced at $168,000.
- Cadillac ESCALADE-V ESV Cadillac ESCALADE-V ESV is the extended wheelbase high-performance SUV variant featuring supercharged V8 power and enhanced interior space for luxury performance hauling, priced at $171,000.
- Cadillac CELESTIQ Cadillac CELESTIQ is a hand-built ultra-luxury electric sedan with production limited to approximately 25 units per model year at GM's Technical Center in Warren, Michigan. Priced by inquiry only (approximately $340,000–$439,020+), it represents Cadillac's pinnacle of electric luxury with unprecedented customization.
- Cadillac CT5 Cadillac CT5 is a mid-size luxury sedan offering advanced technology, refined interior, and efficient powertrains for traditional luxury sedan buyers, with pricing starting at $49,200.
- Cadillac CT5-V Blackwing Cadillac CT5-V Blackwing is the ultimate performance sedan featuring a supercharged V8 engine producing 668 HP paired with a manual transmission. Named to the Car and Driver 10Best Cars list for five consecutive years (2022–2026), with pricing from $58,300 to $100,695.
- Cadillac CT5-V Blackwing F1 Collector Series Cadillac CT5-V Blackwing F1 Collector Series is a limited-edition performance sedan celebrating Cadillac's inaugural Formula 1 season, featuring a GM Motorsports-developed supercharger producing 685 HP and 673 lb-ft of torque. Only 26 units produced, priced at $260,000.
- Cadillac CT4 Cadillac CT4 is a compact luxury sedan delivering athletic design and advanced technology in a smaller package, priced from $36,000. Note: Production ends June 2026 with no successor planned.
- Cadillac CT4-V Blackwing Cadillac CT4-V Blackwing is the high-performance compact sedan with enhanced powertrain and chassis tuning for driver engagement. Note: Production ends alongside standard CT4 in June 2026.
- Cadillac XT5 Cadillac XT5 is a midsize luxury SUV offering comfortable seating for five, refined driving dynamics, and advanced safety features in a versatile package, with pricing starting at $44,800.
- Cadillac XT4 Cadillac XT4 is a compact luxury SUV providing efficient performance and city-friendly dimensions with premium interior appointments.
- Cadillac XT5 PHEV (China) Cadillac XT5 PHEV is a China-specific plug-in hybrid model featuring a 1.5L turbo engine paired with dual electric motors (160 kW front, 110 kW rear) and the Xiaoyao Smart Driving system co-developed with Momenta on a Qualcomm Snapdragon chip with lidar sensor. Starting price 244,900 yuan (~$36,245).
- OnStar Connected Services OnStar Connected Services is Cadillac's integrated connectivity platform providing safety features, emergency assistance, remote vehicle commands, Wi-Fi hotspot, and hands-free driving through Super Cruise technology. Subscription tiers include OnStar One, OnStar Protect, and OnStar Connect Plus; core OnStar is included in 2025+ vehicles for 8 years plus 3 years of OnStar One and Super Cruise.
- Super Cruise Super Cruise is GM's hands-free driver assistance technology for compatible Cadillac vehicles, allowing automatic lane changing on mapped roads. The system has accumulated over 1 billion customer miles with more than 200,000 monthly active users and a 30–40% renewal rate. Next-generation Level 3 'eyes-off' autonomous capability is targeted for 2028 on the Escalade IQ using sensor fusion combining lidar, radar, and cameras.
- myCadillac Mobile App myCadillac is a smartphone application (iOS and Android) enabling remote vehicle control, charging scheduling, vehicle status monitoring, and service appointment management for Cadillac owners.
- Cadillac Financial Cadillac Financial provides vehicle financing, leasing, and related financial services for Cadillac vehicle purchases through the dealer network.
Quantifiable outcome
- 97% battery range retention after 3 years, 95% after 5 years
- +2 more outcomes
Companies that use Cadillac
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Cadillac technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature3 records
Cadillac partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Fairmont Hotels & ResortsminorCadillac Canada named official vehicle partner for Fairmont Hotels & Resorts across Canada, offering guests access to Cadillac luxury vehicles including Escalade, VISTIQ, and ESCALADE IQ at properties in BC, Alberta, Ontario, and Quebec with chauffered rides bookable through concierge.
- TWG Motorsports / TWG AIcoreTWG Motorsports and General Motors joint venture to form Cadillac Formula 1 team. TWG AI serves as the main sponsor. Cadillac F1 team makes debut in 2026 season with Ferrari power units while developing GM powerunit for 2029.
- SAIC-GMcoreJoint venture between SAIC and General Motors for Cadillac vehicles in China, developing China-specific models including electrified 2027 XT5 with plug-in hybrid technology and Xiaoyao Smart Driving system co-developed with Momenta.
- Whelen Action Express RacingcoreIMSA WeatherTech SportsCar Championship team racing Cadillac V-Series.R in GTP class, winning Detroit Grand Prix and Watkins Glen with 8th consecutive podium streak.
- Cadillac Hertz Team JotacoreWorld Endurance Championship Hypercar team based in Tunbridge Wells, Kent, competing with Cadillac V-Series.R against Ferrari, Porsche, and Alpine. Partnership enables competition against top manufacturers in Le Mans 24 Hours.
- Wayne Taylor RacingcoreIMSA championship team racing Cadillac V-Series.R in GTP category alongside Whelen Action Express, contributing to Cadillac's dominance in endurance racing.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Cadillac competitors and assessment
Company assessmentDirect peers
- Lincoln: Ford's luxury brand, the closest American luxury counterpart to Cadillac. Both are domestic luxury nameplates within major OEMs competing for similar affluent US buyers, with overlapping SUV-led lineups. Lincoln's recent product renaissance mirrors Cadillac's electrification strategy.
- Lexus: Toyota's luxury division and Cadillac's primary Japanese luxury competitor. Lexus matches Cadillac on dealership scale, brand heritage, and a growing electrified lineup including RZ and TX, serving the same luxury SUV and sedan buyers worldwide.
- Genesis: Hyundai's luxury brand and a recent entrant targeting the same value-luxury segment Cadillac occupies. GV60, GV70, and G80 EV compete directly with Cadillac's Optiq, Lyriq, and Celestiq in dealer-led premium showroom formats.
Emerging players
- Tesla: Dominant US luxury EV brand explicitly cited in Cadillac's data as the primary conquest source. Tesla's Model X, Model S, and Model Y set the benchmark for range, charging infrastructure, and software-defined vehicle features that Cadillac is targeting with Ultium and Super Cruise.
- Porsche: Ultra-luxury performance brand and benchmark for Cadillac's V-Series and Celestiq halo positioning. Taycan and Macan EV directly rival Cadillac's performance EVs while defining aspirational pricing power Cadillac is pursuing.
- Rivian: US-based luxury EV maker whose R1S explicitly competes with Cadillac Vistiq and Escalade IQ in the three-row family-luxury EV segment. Rivian's direct-to-consumer model contrasts with Cadillac's dealer channel but targets overlapping affluent EV buyers.
- Lucid Motors: Ultra-premium US EV maker whose Gravity SUV and Air sedan compete directly in the price bracket above Cadillac's Celestiq and against Escalade IQ. Lucid's technology-led positioning attracts the same tech-forward luxury buyers Cadillac is targeting with Super Cruise and Ultium.
Broad incumbents
- BMW: German luxury leader competing directly in Cadillac's sedan and SUV segments including iX, i7, and X5/X7. BMW's expanding Neue Klasse EV lineup serves as Cadillac's primary European performance-and-tech competitor.
- Mercedes-Benz: Traditional luxury benchmark and a major source of Cadillac's conquest customers. EQE, EQS, and Maybach EQS SUVs compete in the same price brackets as Cadillac's EVs and Celestiq halo product, defining the legacy luxury-EV positioning Cadillac is challenging.
- Audi: German luxury competitor with Q8 e-tron, Q4 e-tron, and forthcoming EVs targeting the same premium SUV buyers as Cadillac. Audi's quattro-emphasized AWD positioning parallels Cadillac's performance V-Series and AWD EV variants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cadillac social profiles
Digital presenceCadillac compliance and trust
Trust signalCompliance4 records
Cadillac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cadillac leadership team
Management profileNumber of profiles
Profiles3 records
Cadillac subsidiaries and ownership
Company hierarchySubsidiaries3 records
Cadillac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cadillac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cadillac
What does Cadillac do?
Cadillac designs, manufactures, and markets luxury automobiles under General Motors, including electric SUVs (LYRIQ, OPTIQ, VISTIQ, ESCALADE IQ, ESCALADE IQL), traditional gasoline sedans and SUVs (CT4, CT5, XT5, ESCALADE), high-performance V-Series variants, and the hand-built ultra-luxury CELESTIQ. The brand sells these vehicles through a global authorized dealer network and its own digital commerce platform, supported by OnStar connected services, Super Cruise hands-free driver assistance, and Cadillac Financial financing products.
Is Cadillac a public or private company?
Cadillac is a public company. It is classified as corporate owned and is currently operating.
When was Cadillac founded?
Cadillac was founded in 1902. It employs 5,001 to 10,000 people.
Where is Cadillac based?
Cadillac is headquartered in Detroit, United States, in the North America region.
How does Cadillac make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are onStar Connected Services and GM Financial Services.
Who are Cadillac's main competitors?
Direct peers on record are Lincoln, Lexus and Genesis. Emerging players are Tesla, Porsche, Rivian and Lucid Motors. Broad incumbents are BMW, Mercedes-Benz and Audi.
Does Cadillac have an API?
No public API is recorded for Cadillac.