What Wayne Taylor Racing does

Wayne Taylor Racing (WTR) is a private, Brownsburg, Indiana-headquartered professional sports car racing team operating within the TWG Motorsports portfolio. Founded in 2007, the team has accumulated nineteen years of competition history, including four Rolex 24 At Daytona wins, two Twelve Hours of Sebring wins, three Petit Le Mans wins, two IMSA Driver Championships (2013 and 2017), back-to-back IMSA Michelin Endurance Cup Championships (2020 and 2021), and nine IMSA manufacturer championships contributed to across Acura, Pontiac, Corvette, and Cadillac programs. Since 2015 the organization has also secured 18 Lamborghini Super Trofeo North America titles and two World Finals championships (2017 and 2025), reaching 100 LST wins in 2025.

The competitive technology centers on factory-supported race cars. The two-car Cadillac V-Series.R GTP program features a 5.5-liter DOHC naturally aspirated V8 with hybrid system producing up to 670 hp, developed by GM's Performance and Racing propulsion team as a structural engine component. The Lamborghini Huracán GT3 EVO2 GTD entry uses a 5.2-liter naturally aspirated V10 with rear-wheel drive. The Lamborghini Super Trofeo EVO2 driver development cars add a 620 CV V10 platform with Ohlins dampers and carbon-fiber aerodynamics. Operations rely on advanced data acquisition systems, simulator-based driver preparation, race engineering software, and engineering tools including Siemens PLM.

WTR's revenue model is sponsorship-driven. The primary income stream is corporate partnerships — Cadillac Racing (factory-backed GTP), Lamborghini Squadra Corse (factory partnership for GT3 and Super Trofeo), and DEX Imaging (primary GTD and LST sponsor) provide vehicle livery, hospitality, and client entertainment revenue, supplemented by AMETEK, Cosworth, Siemens, KYB, Sonic Tools, Lamborghini Palm Beach, Harrison Contracting, and Slacker Incorporated. Secondary streams include IMSA prize money, customer racing and driver-development fees from the Lamborghini Super Trofeo program, corporate hospitality and activation services (show car appearances, driver dinners, pit passes, merchandising, PR support), and direct-to-consumer merchandise through WTRGear.com. Primary customer segments are large enterprise brands seeking motorsports-driven B2B hospitality and aspiring to professional GT racing drivers using WTR as a career development pathway.

Name

Wayne Taylor Racing

Legal name

Wayne Taylor Racing, LLC

Website

https://waynetaylorracing.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Wayne Taylor Racing is a Brownsburg, Indiana-based professional sports car racing team operating within TWG Motorsports. It runs two-car Cadillac V-Series.R GTP and Lamborghini Huracán GT3 EVO2 programs in the IMSA WeatherTech SportsCar Championship plus a Lamborghini Super Trofeo driver development initiative, serving corporate sponsors and aspiring GT racing drivers.

Ownership category

akta.pro rank

Product category

Professional Sports Car Racing Services

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

Keywords

• Professional motorsports racing
• Sports car racing
• Endurance racing programs
• Driver development programs
• Corporate sponsorship activation

Headquarters

HQ city

Brownsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Sponsorship: Primary revenue stream from corporate partners (Cadillac, DEX Imaging, Lamborghini Palm Beach, AMETEK, Cosworth, etc.) who pay for vehicle branding, hospitality experiences, track-side exposure, and association with championship-winning racing program.
2. Racing Prize Money: Revenue from competing in and winning major endurance races including Rolex 24 At Daytona, 12 Hours of Sebring, Petit Le Mans, and IMSA WeatherTech SportsCar Championship events.
3. Client Entertainment & Activation Services: Provides corporate partners with client entertainment programs including show car appearances, driver appearances, track-side hospitality, pit passes, driver dinners, merchandising support, and PR agency support services.
4. Merchandise Sales: WTRGear.com online merchandise store selling team apparel and gear.
5. Driver Development Program: Lamborghini Super Trofeo North America customer racing program where drivers pay to compete with WTR equipment and coaching, providing entry point to professional sports car racing careers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wayne Taylor Racing is a professional motorsports team that fields Cadillac V-Series.R GTP and Lamborghini Huracán GT3 EVO2 entries in the IMSA WeatherTech SportsCar Championship, runs a Lamborghini Huracán Super Trofeo North America driver development program, and provides corporate partners with brand exposure, client entertainment, and hospitality experiences at premier North American endurance racing events. The team also sells official team merchandise and collectibles through the WTRGear.com online store.

Product overview

Wayne Taylor Racing operates as a multi-program motorsports enterprise competing at the pinnacle of sports car racing. The organization runs a two-car Cadillac V-Series.R GTP prototype program in the IMSA WeatherTech SportsCar Championship, a Lamborghini Huracán GT3 EVO2 GTD class program, and a Lamborghini Super Trofeo North America driver development initiative. WTR also offers corporate hospitality and client entertainment services. The racing programs span endurance racing (Rolex 24 at Daytona, 12 Hours of Sebring, Petit Le Mans) and sprint races, with technical partnerships with Cadillac, Lamborghini Squadra Corse, and various engineering suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Cadillac V-Series.R GTP Racing Program Flagship prototype racing program competing in the IMSA WeatherTech SportsCar Championship GTP class with factory-backed Cadillac V-Series.R race cars powered by a 5.5-liter DOHC V8 naturally aspirated engine paired with a hybrid system producing up to 670 hp. Targeted at corporate sponsors seeking premier North American endurance racing exposure and at factory partners (Cadillac, GM Performance and Racing).
• Lamborghini Huracán GT3 EVO2 (IMSA GTD) Racing Program GTD class racing program in the IMSA WeatherTech SportsCar Championship using the Lamborghini Huracán GT3 EVO2, a rear-wheel-drive car with a 5.2L naturally aspirated V10 engine, designed by Lamborghini Squadra Corse. Aimed at corporate sponsors (including primary partner DEX Imaging) and customer racing drivers progressing from the Lamborghini Super Trofeo program.
• Lamborghini Huracán Super Trofeo EVO2 Driver Development Program Customer racing and driver development program in Lamborghini Super Trofeo North America using the Huracán Super Trofeo EVO2 (5,204 cc V10, 620 CV @ 8,250 rpm, 570 Nm torque) with Ohlins TTX 36 2-way dampers, a HorTechnologie racing sequential gearbox, and a full carbon fiber aero kit. Targets aspiring GT racing drivers seeking entry to professional sports car racing, with a progression pathway through to GTD and GTP competition.
• Client Entertainment & Activation Programs Corporate hospitality services delivered to WTR's partners, including show car appearances, driver appearances, track-side dinners, hot pit passes, merchandising support, professional photography, and driver/team appearance bookings for partner engagement at IMSA WeatherTech SportsCar Championship and Lamborghini Super Trofeo events.

Quantifiable outcome

• 4x Rolex 24 At Daytona victories, 2x 12 Hours of Sebring wins, 3x Petit Le Mans victories, 2x Six Hours of The Glen wins
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cadillac RacingcoreStrategic or Co-development PartnerCadillac Racing provides factory-backed support for Wayne Taylor Racing's GTP program with Cadillac V-Series.R race cars. WTR competes as 'Cadillac Wayne Taylor Racing' in IMSA WeatherTech SportsCar Championship. The partnership includes technical collaboration with GM's Performance and Racing propulsion team based in Pontiac, Michigan.
• DEX ImagingcoreGTM or Marketing PartnerDEX Imaging serves as primary sponsor for the No. 45 DEX Lamborghini Huracán GT3 EVO2 in IMSA GTD class and DEX Lamborghini Huracán ST entries in Lamborghini Super Trofeo. Primary partner across both GTD and Super Trofeo programs.
• Lamborghini Squadra CorsecoreStrategic or Co-development PartnerFactory partnership with Lamborghini's racing division providing Huracán GT3 EVO2 and Super Trofeo EVO2 race cars, technical support, and customer racing program framework. WTR has earned 18 LST North America titles under this partnership since 2015.
• Lamborghini Palm BeachminorGTM or Marketing PartnerRegional Lamborghini dealership partner providing sponsorship support and serving as dealer racing program connection point.
• AMETEKminorGTM or Marketing PartnerCorporate sponsor providing precision technologies and instrumentation for racing operations. AMETEK logo appears on team partners section of website.
• Sonic ToolsminorGTM or Marketing PartnerTool and equipment sponsor providing professional-grade hand tools for pit crew and engineering operations.
• Harrison ContractingminorGTM or Marketing PartnerConstruction and contracting services sponsor supporting team operations and facilities.

Scale indicators8 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Spire Motorsports: Another TWG Motorsports sibling organization competing in NASCAR Cup Series. Operates under the same parent but in a different racing discipline, making it an adjacent rather than directly competing entity.
• Andretti Global: Sibling team within the TWG Motorsports umbrella; operates at a larger scale across IndyCar, Formula E, and the Cadillac F1 program. Indirectly comparable through shared corporate parent and similar sponsorship-led GTM.

Direct peers

• Team Penske: Multi-series factory motorsports operation competing head-to-head with WTR in IMSA GTP (Porsche 963) and broader North American and international motorsports. Comparable scale, sponsorship approach, and championship pedigree.
• Chip Ganassi Racing: Direct factory-backed IMSA WeatherTech SportsCar Championship competitor fielding Cadillac and other manufacturer programs. Operates at the same GTP/GTD level with comparable corporate sponsorship structure — the closest analog to WTR's business model.
• Pfaff Motorsports: Lamborghini Super Trofeo and IMSA GTD competitor overlapping directly with WTR on the customer-racing and GTD side; comparable customer driver development model and tier-one partner structure.
• Rahal Letterman Lanigan Racing: IMSA and IndyCar competitor with similar mix of manufacturer partnerships (BMW), driver development programs, and corporate sponsorship monetization in the same North American motorsports ecosystem.
• Action Express Racing: IMSA GTP/DPi competitor also running a Cadillac factory program. Operates in the exact same endurance racing categories as WTR with a similar OEM-supported model and North American focus.
• Meyer Shank Racing: Direct IMSA GTP and IndyCar competitor with similar combination of multi-program racing and corporate sponsorship revenue model. Closely comparable in operational structure and customer racing philosophy.

Others

• Cadillac Racing: OEM factory racing program and core strategic partner providing WTR's GTP technical collaboration. Not a direct competitor but a deeply coupled ecosystem participant whose decisions directly drive WTR's program viability.
• Lamborghini Squadra Corse: Lamborghini's factory motorsports division and WTR's primary partner for GT3 and Super Trofeo programs. Operates the customer-racing framework that WTR monetizes — an enabling ecosystem counterpart rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WayneTaylorRcng
• LinkedInlinkedin.com/company/wayne-taylor-racing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayne Taylor Racing