DuerOS

Conversational AI Operating Systemdueros.baidu.com

Company typePrivate
Founded2017
HeadquartersBeijing, China
Headcount251–500
GTM typeB2C
OfferingSoftware

DuerOS firmographics

Firmographics

Name: DuerOS
Legal name: Baidu Inc.
Website: https://dueros.baidu.com
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 251–500 employees
Ownership category
akta.pro rank

DuerOS industry classification

Industry

Product category: Conversational AI Operating System
NAICS: Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
SIC: Services-Computer Integrated Systems Design (7373), Household Audio & Video Equipment (3651)
akta.pro primary industry: AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
akta.pro secondary industry: AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

Conversational AI platform
Voice assistant software
Smart home solutions
AI operating system
Multi-modal AI

Where DuerOS is headquartered

Location

Headquarters

HQ city: Beijing
HQ country: China
HQ region: Asia

Offices1 record

Markets served

DuerOS business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

Smart Hardware Sales: DuerOS powers a range of consumer smart hardware including Xiaodu smart speakers, smart displays, smart home control panels, delivery robots, and companion robots sold through retail and e-commerce channels.
Enterprise Smart Solutions: Industry-specific smart solutions for hotels, communities, elder care facilities, and educational institutions, providing integrated AI-powered smart building and service automation.
Ecosystem Services and Skills: Platform services integrating third-party O2O services (food delivery, ride-hailing, hotel booking, shopping), with partnerships enabling commission-based revenue from external service transactions.

Pricing tiers

Model	Billing	Price
Unit Pricing	One time/ perpetual license	Xiaodu Smart Home Products (Consumer)

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

DuerOS product offering

Product offering

Core offering

DuerOS is Baidu's conversational AI operating system that powers consumer smart hardware (speakers, displays, control panels, delivery robots, AI robots) and vertical industry solutions (smart hotels, communities, elder care, education). It is built on Baidu's Wenxin (ERNIE) large language model and supports 5,200+ skills and services across entertainment, utilities, life services, smart home control, and travel, with current flagship DuerOS X launched in April 2024 as an AI-native operating system.

Differentiator

Problem solved

Functional benefit

Brands

小度全屋智能 (XiaoDu Smart Home): Baidu's smart home ecosystem powered by DuerOS AI, integrating control of 5,200+ smart devices and services including smart lighting, security, entertainment, and lifestyle automation for residential environments.
小度智能中控屏 (XiaoDu Smart Control Screen)
小度配送机器人 (XiaoDu Delivery Robot)
小度商城 (XiaoDu Mall)

Products and services

Xiaodu Assistant (小度助手) — DuerOS Conversational AI Operating System Baidu's conversational AI voice assistant operating system spanning seven major versions (1.0–7.0) plus the DuerOS X successor. Provides voice interaction, multi-modal AI capabilities, and serves as the foundation for smart home, entertainment, information, and life services across devices. Targets individual Chinese consumers and enterprise smart-solution customers via embedded integration in Xiaodu hardware.
DuerOS X — AI-Native Operating System The world's first AI-native operating system, enabling cross-device intelligent experiences with multimodal perception and understanding fusion. Built on the ERNIE large model and serves as the current-generation successor to Xiaodu Assistant 7.0.
Xiaodu Whole House Smart (小度全屋智能) Comprehensive smart home solution integrating Xiaodu AI capabilities with IoT devices using Flash Connect technology (1s batch device pairing, 400+ device capacity, local control resilient to network outages). Sold to residential households and deployed through the Xiaodu service provider network.
Smart Home Open Platform (智能家居开放平台) Open platform enabling third-party device manufacturers to integrate their products with the Xiaodu smart home ecosystem. Part of the broader DuerOS open platform strategy alongside the Skills Open Platform, providing developer and OEM access to DuerOS capabilities.
Xiaodu Smart Control Screen Prestige S Series (小度智能中控屏尊享S系列) Flagship in-wall smart home central control panel for whole-house intelligent control, providing both voice and touch control of connected devices. Sold to households as premium smart home hardware.
Smart Hotel (智慧酒店) Industry Solution Industry-specific smart solution for the hospitality sector, leveraging Xiaodu voice AI and smart home capabilities for hotel room automation, voice-controlled amenities, automated guest services, and energy management. Sold to hotel operators via the Xiaodu service provider network.
Smart Community (智慧社区) Industry Solution Smart community solution applying Xiaodu AI for residential complex management, community security, smart access control, and resident services automation. Deployed for property management companies through the service provider network.
Smart Senior Care (智慧养老) Industry Solution Smart elderly care solution using Xiaodu AI for senior health monitoring, fall detection, medication reminders, emergency response, and social connection. Sold to senior living facilities and home care service providers.
Smart Education (智慧教育) Industry Solution Smart education solution for digital transformation of classrooms, including interactive learning, smart classroom management, VR-based educational applications, and educational content delivery. Sold to schools and educational institutions.
Xiaodu Delivery Robot (小度配送机器人) Delivery robot integrating multiple Baidu AI technologies (vision, voice, navigation), enabling contactless delivery services for hospitality, healthcare, and commercial environments.
Xiaodu Robot (小度机器人) Xiaodu AI robot serving as Baidu's AI brand ambassador; participated in CCTV Spring Festival Gala and nearly 100 major events, with consumer and brand showcase applications.

Quantifiable outcome

Voice recognition accuracy rate of over 97%
+4 more outcomes

Companies that use DuerOS

Customer profile

Segments5 records

Ideal customer profiles2 records

DuerOS technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature6 records

DuerOS partnerships and signals

Strategic signal

Scale indicators5 records

DuerOS competitors and assessment

Company assessment

Direct peers

Xiaomi XiaoAi: Xiaomi's smart assistant AI powers Mi smart speakers, displays, and the broader Mi Home IoT ecosystem. Direct competitor in the Chinese consumer smart home AI assistant market with overlapping hardware, voice AI, and ecosystem integration.
Alibaba Tmall Genie (AliGenie): Alibaba's voice AI assistant embedded in Tmall Genie smart speakers and integrated with the Alibaba Cloud / Tmall services ecosystem. Competes head-on with DuerOS in Chinese smart home AI assistants.
Huawei Celia / HarmonyOS AI: Huawei's on-device AI assistant (Celia) integrated with HarmonyOS for smart phones, smart screens, and IoT devices. Competes with DuerOS in cross-device AI experiences, particularly in Chinese smart home and mobile ecosystems.
Tencent Xiaowei (小微): Tencent's AI voice assistant platform targeting smart hardware OEMs and enterprise IoT scenarios in China. Overlaps with DuerOS's smart home, hospitality, and enterprise vertical offerings.
JD DingDong (京东叮咚): JD.com's AI-powered smart speaker line and voice assistant, integrating with JD's e-commerce and logistics ecosystem. Direct competitor in Chinese smart speaker hardware and voice commerce.

Broad incumbents

Amazon Alexa: Amazon's globally dominant voice AI platform embedded in Echo devices and integrated across Amazon's commerce, entertainment, and smart home ecosystems. Comparable in product category and ecosystem strategy, though operating at much larger global scale.
Google Assistant: Google's cross-device AI assistant integrated with Android, Nest smart home devices, and Google services. Comparable platform-level cross-device AI strategy, though not directly available in China.
Apple Siri: Apple's voice AI assistant integrated across iOS, macOS, HomeKit, and HomePod devices. Comparable in cross-device AI orchestration strategy and premium consumer positioning, though limited in Chinese market reach.

Emerging players

Samsung Bixby: Samsung's on-device AI assistant integrated with Galaxy devices and SmartThings IoT ecosystem. Comparable cross-device AI strategy and smart home integration, with stronger global device footprint than DuerOS.
Rokid: Chinese AI company developing conversational AI, AR glasses, and smart home devices with proprietary voice AI. Comparable in Chinese AI assistant technology and consumer hardware, though smaller scale than DuerOS.

Market position

Customer concentration

DuerOS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

DuerOS leadership team

Management profile

Number of profiles

Profiles2 records

DuerOS funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

DuerOS M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DuerOS

What does DuerOS do?

Is DuerOS a public or private company?

DuerOS is a private company. It is classified as corporate owned and is currently operating.

When was DuerOS founded?

DuerOS was founded in 2017. It employs 251 to 500 people.

Where is DuerOS based?

DuerOS is headquartered in Beijing, China, in the Asia region.

How does DuerOS make money?

Three revenue lines are on record. Smart Hardware Sales are the primary driver. The others are enterprise Smart Solutions and ecosystem Services and Skills.

Who are DuerOS's main competitors?

Direct peers on record are Xiaomi XiaoAi, Alibaba Tmall Genie (AliGenie), Huawei Celia / HarmonyOS AI, Tencent Xiaowei (小微) and JD DingDong (京东叮咚). Broad incumbents are Amazon Alexa, Google Assistant and Apple Siri. Emerging players are Samsung Bixby and Rokid.

Does DuerOS have an API?

No public API is recorded for DuerOS.

What industry is DuerOS in?

DuerOS's product category is Conversational AI Operating System. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 541512 and its SIC code is 7373.