The Natural Nipple
The Natural Nipple designs and sells biomimetic baby bottles and personalized nipple replacement systems, using 3D-scanned breast geometry and data-driven flow rates to help parents transition between breastfeeding and bottle feeding, sold direct-to-consumer online.
- Company typePrivate
- Founded2018
- HeadquartersTampa, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Natural Nipple does
The Natural Nipple Corp. is a privately held infant feeding product company founded in 2018 by nurse practitioner and PhD researcher Lauren Wright and headquartered in Tampa, Florida. The company designs and sells biomimetic baby bottles and replacement nipples that replicate maternal breast shape, feel, and milk flow using data from 3D scanning of lactating mothers, with a patented six-duct anti-colic design and four age-staged flow levels (Flow 1–4) covering infants from birth through 12 months. Its core technology layer is the LatchMatch™ personalization system, a quiz-based matching tool that pairs parents with one of four LatchFit™ shapes (Narrow/Jolie, Standard/Pimm, Broad/Gabrielle, Full/Avan) and flow rates, supplemented by an AI Nurse chat for breastfeeding support.
The company monetizes primarily through direct-to-consumer e-commerce on its Shopify storefront, selling MilkDose™ bottles ($35), starter kits ($69), baby shower bundles ($138), and replacement nipple packs ($39–$49), with an opt-in 2.5-month subscription for flow-rate replenishment through a baby's first year. An Integrative Care Visit telehealth service ($60 per 30 minutes with the founder) adds a clinical services revenue stream, and an affiliate program recruits lactation consultants and influencers as distribution partners. A curated marketplace (e.g., Tiny Health gut health testing) extends the platform beyond core hardware. The primary customer is the new or expecting parent seeking to combine breast and bottle feeding; secondary audiences include NICU/preterm cases and healthcare professionals who recommend the product. The company has won multiple innovation awards (Florida Blue, GuideWell, Johnson & Johnson, NSF I-Corps, SBIR Phase I) and earned recognition on Forbes Next 1000, INC. Best in Business, and Vogue, and operates charitable partnerships with Baby2Baby and Operation Smile.
The Natural Nipple firmographics
Firmographics- Name
- The Natural Nipple
- Legal name
- The Natural Nipple Corp.
- Website
- https://thenaturalnipple.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Natural Nipple designs and sells biomimetic baby bottles and personalized nipple replacement systems, using 3D-scanned breast geometry and data-driven flow rates to help parents transition between breastfeeding and bottle feeding, sold direct-to-consumer online.
- Ownership category
- akta.pro rank
The Natural Nipple industry classification
Industry- Product category
- Infant Feeding Products
- NAICS
- Plastics Bottle Manufacturing (326160)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Infant Formula (Standard Cow’s Milk-Based) (CRADAEAA)
- akta.pro secondary industry
- Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE)
Keywords
Where The Natural Nipple is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Natural Nipple business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales - Baby Bottles & Nipples: One-time purchase of MilkDose baby bottles ($35), nipple replenishment 2-packs ($39-$49), bottle bases ($10), and bundles (starter kits $69, baby shower bundles $138). Products ship within two weeks.
- Subscription Replenishment: Optional subscription model delivers updated nipple flow rates every 2.5 months to match baby's growing feeding needs through the first year of life. Integrated at checkout after LatchMatch results.
- Telehealth Services: Integrative Care Visit telehealth sessions at $60 for 30 minutes with founder Lauren Wright (AGNP-BC) for breastfeeding support and consultation.
- Affiliate Program: Commission-based affiliate program for influencers, content creators, healthcare professionals, lactation consultants, and passionate parents. Contact: [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | MilkDose Baby Bottle - Single Unit |
| Unit Pricing | Pay-as-you-go | LatchMatch Replenishment - Nipple 2 Pack |
| Unit Pricing | Pay-as-you-go | LatchMatch Starter Kit |
| Unit Pricing | Pay-as-you-go | Baby Shower Bundle |
| Unit Pricing | Pay-as-you-go | Bottle Base + Ring |
| Unit Pricing | Pay-as-you-go | Gift Card |
| Unit Pricing | Pay-as-you-go | Integrative Care Visit (Telehealth) |
| Subscription | Monthly | Subscription Replenishment |
| Unit Pricing | Pay-as-you-go | Biological Intelligence Scan (Marketplace) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
The Natural Nipple product offering
Product offeringCore offering
The Natural Nipple designs, manufactures, and sells a biomimetic infant feeding system consisting of baby bottles, replacement nipples, and starter kits. Its proprietary LatchMatch™ technology matches bottle nipple shape and milk flow rate to maternal breast geometry and lactation flow, addressing nipple confusion and enabling seamless breast-to-bottle transitions. The company also offers an integrative care telehealth consultation service and a subscription-based nipple replenishment program.
Product overview
The Natural Nipple offers a unified infant feeding system centered on the patented LatchMatch™ technology, which personalizes bottle feeding to match maternal breast anatomy and milk flow. The core product portfolio includes MilkDose™ bottles with anti-colic nipple design, the LatchMatch™ Starter Kit, and the Baby Shower Bundle—all using FDA-grade silicone with age-appropriate flow levels (Flow 1-4). The system is supported by the LatchMatch™ Quiz for personalized matching, the Integrative Care Visit telehealth service for clinical support, and replacement nipple sets and bottle components. The company also offers a marketplace featuring third-party products like the Tiny Health Biological Intelligence Scan for gut health testing.
Differentiator
Problem solved
Functional benefit
Brands
- MilkDose: Baby bottle product line with LatchFit technology providing age-staged flow rates for infants from 0-12 months
- LatchMatch
- LatchFit
- Go Cap Less
Products and services
- MilkDose Baby Bottle 5oz baby bottle with anti-colic nipple designed to mimic maternal anatomy for shape, feel, and milk flow. Features six milk-ducts to limit harmful airflow and four age-staged flow levels (Flow 1-4) for infants 0-12 months. Made from BPA-free FDA-grade silicone.
- Baby Shower Bundle Comprehensive feeding kit with four nipples (one each in Flow 1, 2, 3, and 4) and four 5oz bottles in BPA-free FDA-grade silicone. Supports the feeding journey from birth to 12 months.
- LatchMatch Starter Kit Personalized kit matched to mother's nipple geometry and milk flow. Includes two LatchMatched nipples and two 5oz bottles in BPA/toxin-free FDA-grade silicone, with anti-colic design featuring six milk-ducts.
- Integrative Care Visit 30-minute telehealth consultation with Laurén Wright, MSN, AGNP-BC, providing personalized breastfeeding support and wellness guidance combining biomedicine, Ayurvedic practices, and trauma-informed care.
- LatchFit Nipple Sets Replacement nipple 2-packs available in four LatchFit shapes (Narrow, Standard, Broad, Full) and four flow levels, designed for ongoing feeding needs.
- Bottle Base + Ring Individual 5oz bottle replacement in BPA, Toxin and Lead-free FDA-grade silicone for the LatchMatch system, sold without the nipple.
- Biological Intelligence Scan Adult gut health testing kit offered through the marketplace partner Tiny Health, providing biological intelligence scanning for microbiome analysis.
- The Natural Nipple Gift Card Gift cards available in denominations of $10, $25, $50, $100, and $200 for gifting the breastfeeding experience.
Quantifiable outcome
- 83% reduction in latching frustration and more sleep compared to other bottles
- +3 more outcomes
Companies that use The Natural Nipple
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
The Natural Nipple technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature5 records
The Natural Nipple partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Baby2BabycoreCharitable giving partnership where The Natural Nipple donates a Natural Nipple bottle to a family in need through Baby2Baby with every purchase. Supports the company's mission of giving the next generation a healthier start in life.
- Operation SmileminorGlobal health partnership providing natural feeding solutions to support oral development and raise awareness. Helps provide surgery and comprehensive care for children each year through Operation Smile's global programs.
- Baby AcademycorePartnership to support the full perinatal experience. Offers free lactation classes through insurance for Natural Nipple customers, providing childbirth education and breastfeeding support.
- Tiny HealthminorMarketplace partner offering Biological Intelligence Scan (adult gut health test) for $249. Curated product supporting the feeding journey from bump to bottle.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
The Natural Nipple competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The Natural Nipple social profiles
Digital presenceThe Natural Nipple financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Natural Nipple leadership team
Management profileNumber of profiles
Profiles2 records
The Natural Nipple funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Natural Nipple M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Natural Nipple
What does The Natural Nipple do?
The Natural Nipple designs, manufactures, and sells a biomimetic infant feeding system consisting of baby bottles, replacement nipples, and starter kits. Its proprietary LatchMatch™ technology matches bottle nipple shape and milk flow rate to maternal breast geometry and lactation flow, addressing nipple confusion and enabling seamless breast-to-bottle transitions. The company also offers an integrative care telehealth consultation service and a subscription-based nipple replenishment program.
Is The Natural Nipple a public or private company?
The Natural Nipple is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Natural Nipple founded?
The Natural Nipple was founded in 2018. It employs 1 to 10 people.
Where is The Natural Nipple based?
The Natural Nipple is headquartered in Tampa, United States, in the North America region.
How does The Natural Nipple make money?
Four revenue lines are on record. Product Sales - Baby Bottles & Nipples are the primary driver. The others are subscription Replenishment, telehealth Services and affiliate Program.
Does The Natural Nipple have an API?
No public API is recorded for The Natural Nipple.
What industry is The Natural Nipple in?
The Natural Nipple's product category is Infant Feeding Products. Its primary akta.pro industry code is CRADAEAA, Infant Formula (Standard Cow’s Milk-Based), with a secondary code of HLALAHAE, Lactation & Infant Feeding Telehealth (lactation consulting, pumping support). Its NAICS code is 326160 and its SIC code is 2020.