Baby2Baby

What Baby2Baby does

Baby2Baby is a 501(c)(3) nonprofit organization headquartered at 5830 W. Jefferson Blvd, Los Angeles, California, founded approximately 15 years ago with current Co-CEO leadership since 2011. The organization provides diapers, clothing, and basic necessities to children living in poverty across all 50 states, serving over one million children annually through a network of nearly 1,000 nonprofit partner organizations spanning hospitals, homeless shelters, domestic violence programs, foster care agencies, school districts, and disaster relief agencies. Baby2Baby operates three warehouse/distribution facilities (Van Nuys, Vernon, and Long Island) and, since 2021, has run an in-house diaper manufacturing system that produces diapers at 80% below retail cost, enabling cumulative distribution of over 300 million diapers and more than 500 million total items.

The organization runs several core programs: the Diaper Distribution Program (flagship), Golden State Start (a $6.2 million California state contract distributing 40 million diapers to newborns), Maternal Health & Newborn Supply Kits (funded by a $9 million New York State grant for 100,000 Medicaid mothers), Disaster Relief & Emergency Response (38 million items distributed during the LA wildfires alone), and seasonal programs (Summer Success, Student2Student, Family2Family). It is a contracted implementation partner for state governments in California and New York and was selected by the Biden Administration in 2023 for a national newborn-supply pilot.

Funding sources include individual donations, corporate sponsorships (Kimberly-Clark, Huggies, BetterHelp, Merck for Mothers, Dave Inc., Shutterfly, American Airlines, Little Sleepies, Tubby Todd, Colossal), large government grants and contracts (NY $9M, CA $6.2M), event fundraising (2025 gala raised a record $18.5M), and institutional funding rounds including a $17.7M DTCare round in December 2025. Celebrity ambassadors and a Board including Jessica Alba, Julie Bowen, and Ciara provide brand amplification. Leadership consists of Co-CEOs Kelly Sawyer Patricof and Norah Weinstein, supported by a COO (Jen Armstrong), CMO (Jamie Lamotte), and four VPs across Development, Major Gifts, HR, and Program Operations.

Name

Baby2Baby

Legal name

Baby2Baby

Website

https://baby2baby.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Baby2Baby is a 501(c)(3) nonprofit that distributes diapers, clothing, and basic necessities to over one million children living in poverty annually across all 50 states through nearly 1,000 nonprofit partner organizations and contracted state government programs in California and New York.

Ownership category

akta.pro rank

Product category

Child Welfare Nonprofit Services

NAICS

Child Care Services (62441), Child and Youth Services (62411), Child Care Services (624410), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Drop-In / Flexible Infant & Toddler Care (EDACAGAG)

akta.pro secondary industries

Infant & Toddler Sleep, Feeding & Diapering Support Programs (EDACAGAJ), Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)

Keywords

• Child welfare nonprofit
• Diaper distribution services
• Disaster relief charity
• Maternal health programs
• Basic necessities donation

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Individual Donations: Individual donors contribute funds to support the organization's mission of providing diapers, clothing, and basic necessities to children in need.
2. Corporate Partnerships: Corporate sponsors including Kimberly-Clark, Huggies, and others provide product donations and financial support.
3. Government Grants: Government entities including California State (Golden State Start program) and New York State ($9 million grant) provide funding support.
4. Event Fundraising: Annual gala and other fundraising events generate donations and awareness.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Baby2Baby is a national 501(c)(3) nonprofit that provides children living in poverty with diapers, clothing, and basic necessities at no cost. It operates a portfolio of programs — including a flagship diaper distribution program using its own low-cost diaper manufacturing system, Maternal Health & Newborn Supply Kits, Disaster Relief & Emergency Response, the Golden State Start statewide initiative, and seasonal programs (Summer Success, Student2Student, Family2Family) — delivered through a network of nearly 1,000 nonprofit partner organizations across all 50 states.

Product overview

Baby2Baby is a national nonprofit that provides children in need with essential items including diapers, clothing, and basic necessities. The organization operates several core programs: a Diaper Distribution Program (manufacturing and distributing over 300 million diapers), the Golden State Start initiative (partnership with California to provide free diapers to newborns), Maternal Health & Newborn Supply Kits (providing postpartum supplies to mothers), and Disaster Relief & Emergency Response. The organization also runs seasonal programs including Summer Success, Student2Student (back-to-school), and Family2Family (holiday support). Baby2Baby serves over one million children annually across all 50 states through partnerships with foster care agencies, homeless shelters, domestic violence programs, schools, hospitals, and disaster relief organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Golden State Start: A first-in-the-nation California diaper access initiative that provides 400 free diapers to every baby born in participating hospitals, administered by Baby2Baby on behalf of the State of California.

Products and services

• Golden State Start California's first-in-the-nation diaper access initiative administered by Baby2Baby in partnership with California's Department of Health Care Access and Information (HCAI). Provides 400 free diapers to every newborn in participating hospitals, regardless of family income, with no income limits, applications, or paperwork required. Targets 65-75 hospitals serving Medi-Cal patients and aims to reach approximately 100,000 infants per year (about 25% of California births).
• Diaper Distribution Program Baby2Baby's flagship program distributing diapers free of charge to families in need. The organization has developed its own diaper manufacturing system producing diapers at 80% less than retail cost and has distributed over 300 million diapers to families in need across the country.
• Maternal Health & Newborn Supply Kits Comprehensive kits containing items vital for the well-being of both mother and baby, including diapers, wipes, hygiene products, breastfeeding supplies, postpartum care, and educational resources. Originally piloted in Arkansas, Louisiana, and New Mexico, the program expanded with a $9 million grant from New York State to provide kits to 100,000 mothers giving birth on Medicaid.
• Disaster Relief & Emergency Response

Quantifiable outcome

• Over 500 million items distributed to children and families in need
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Kimberly-ClarkcoreOthersMajor corporate partner providing diaper donations and financial support to Baby2Baby.
• HuggiescoreOthersMajor corporate partner providing diaper donations to support families in need.
• BetterHelpminorStrategic or Co-development PartnerPartnership for maternal mental health campaign, providing mental health resources alongside basic necessities.
• Tubby ToddminorOthersPartner company that donates products to Baby2Baby for distribution to families.
• Merck for MothersminorOthersCorporate foundation supporting maternal health initiatives in partnership with Baby2Baby.
• ColossalminorOthersCorporate partner supporting Baby2Baby's mission and programs.
• ShutterflyminorOthersCorporate partner that supports Baby2Baby through donations and promotional partnerships.
• Little SleepiesminorOthersSleepwear company that donates products to Baby2Baby for distribution to families.
• American AirlinesminorOthersCorporate partner that supports Baby2Baby's mission through donations and visibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• National Diaper Bank Network: National nonprofit network that distributes diapers to families in need across the U.S. through member diaper banks. Most direct comparable to Baby2Baby's core diaper distribution mission and partner-based distribution model.
• Cradles to Crayons: Nonprofit that provides children from birth through age 12 with essential items including clothing, diapers, and school supplies. Directly comparable to Baby2Baby in product categories, beneficiary age range, and volunteer-driven distribution model.
• Good+Foundation: National nonprofit that distributes essential baby and toddler goods (diapers, clothing, gear) to families living in poverty through partner organizations. Closely aligned with Baby2Baby in product mix, beneficiary population, and partner-network distribution.

Emerging players

• Together We Rise: Nonprofit focused on supporting children in foster care and youth experiencing homelessness through distribution of essential items and duffel bags. Overlaps with Baby2Baby's child welfare and essential items distribution but narrower foster-care focus.

Broad incumbents

• Feeding America: Largest U.S. hunger-relief nonprofit, distributing food through a network of 200+ food banks. Comparable to Baby2Baby in scale, partner-network distribution model, and serving low-income families, but focused on food rather than baby/child essentials.
• Toys for Tots: Marine Corps Reserve program distributing toys to children in need during the holidays. Comparable national-reach, donation-driven distribution model serving children in poverty, but focused on toys rather than basic necessities.
• Ronald McDonald House Charities: Major children's nonprofit supporting families with sick children through housing, meals, and resources. Comparable brand recognition, national footprint, corporate sponsorship model, and child-welfare mission overlap.
• Save the Children: International nonprofit focused on children's health, education, and emergency response. Comparable in serving vulnerable children, disaster relief capability, and policy advocacy, but with broader global scope and different funding model.
• No Kid Hungry (Share Our Strength): National campaign working to end childhood hunger through grants, advocacy, and meal programs. Comparable in serving children in poverty, federal/state grant relationships, and brand-driven fundraising at scale.

Regional players

• Diaper Bank of North Carolina: Regional diaper bank distributing diapers to families across North Carolina. Directly comparable product focus (diapers) and partner-distribution model, but geographically limited compared to Baby2Baby's 50-state reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/baby2baby
• YouTubeyoutube.com/@Baby2BabyCharity
• Facebookfacebook.com/baby2baby.org
• LinkedInlinkedin.com/company/baby2baby
• Instagraminstagram.com/baby2baby

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baby2Baby