DataX

What DataX does

DataX Inc. (株式会社データX) is a Japanese B2B SaaS company headquartered in Tokyo that provides a cloud-based data marketing and customer analytics platform to enterprise customers. Founded in 2010 by Yasuhiro Abe as From Scratch Corporation (rebranded to DataX in June 2021), the company employs 251–500 people and operates a secondary office in Fukuoka. Its core product, b→dash, is a multi-source data integration platform that consolidates customer data from marketing tools, sales systems, and websites — including Google Spreadsheets through the Google Workplace API — enabling unified customer behavior analysis, sales performance tracking, and website optimization. The kpiee service provides AI-powered personalization using trained models that operate within each user's environment, and b→dash for Sales extends the platform into sales-team use cases.

The company monetizes through enterprise SaaS subscriptions with annual billing and quote-based pricing. DataX has raised approximately $133.5M across multiple funding rounds from 2014 to 2019, with KKR leading the $94M Series D in August 2019; other notable investors include Goldman Sachs Growth Equity, Rakuten, Innovation Network Corporation of Japan (INCJ), Global Brain Corporation, and DNX Ventures. Customers are enterprise businesses seeking data-driven marketing capabilities, and the platform addresses pain points around fragmented data across multiple marketing tools and the absence of unified customer journey analytics. Geographic focus is domestic Japan; the 2021 rebrand explicitly signaled intent for future overseas expansion, though no foreign market launch has been disclosed in the input data.

DataX holds a Privacy Mark certification from JIPDEC awarded in June 2017, covering personal information handling across its consulting and system construction operations. In February 2026, DataX received the BMC2026 Best Motivation Company Award from Link and Motivation Inc., recognizing high employee engagement. The product portfolio spans data integration, AI-driven personalization, and sales enablement, positioning DataX within the Japanese marketing technology and customer data platform (CDP) segment.

Name

DataX

Legal name

株式会社データX (dataX Inc.)

Website

https://data-x.co.jp

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

DataX Inc. is a Japanese B2B SaaS company founded in 2010 that provides enterprise customers with a cloud-based data marketing platform (b→dash) for multi-source customer data integration, an AI-powered personalization service (kpiee), and a sales-focused module (b→dash for Sales).

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

akta.pro secondary industry

Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)

Keywords

• Marketing analytics software
• Customer data platform
• Data integration platform
• Digital marketing automation
• Enterprise SaaS solutions

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (b→dash): Cloud-based data integration and marketing analytics platform provided as a subscription service. The platform processes customer data including user browsing history, purchase history, and service usage data to deliver insights and website optimization.

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

DataX provides a cloud-based data marketing platform called b→dash that integrates and analyzes customer data from websites, marketing tools, and sales systems, including product browsing history, purchase history, and website activity. It also offers kpiee, an AI-powered application that uses trained models operating within the user's environment to deliver personalized insights and configuration, and b→dash for Sales, a sales-focused module for sales performance and customer engagement.

Product overview

DataX offers a unified data platform centered around b→dash, a data marketing platform that manages customer data including product browsing and purchase history. The company also provides kpiee, a personalized application service using environment-specific trained models, and b→dash for Sales as a specialized module for sales teams. The product portfolio works together to enable data-driven marketing, sales optimization, and personalized customer experiences through AI-powered automation.

Differentiator

Problem solved

Functional benefit

Products and services

• b→dash Cloud-based data marketing platform for managing and analyzing customer data, including product browsing history, purchase history, and website improvement through data analysis; for enterprise marketing teams seeking unified customer analytics.
• kpiee AI-powered application that provides personalized services within the user's unique environment using trained models to improve accuracy of chip display, message display, and customization settings; for enterprise customers seeking in-product AI personalization.
• b→dash for Sales Sales-focused version of the b→dash platform designed for sales teams to leverage data for improved sales performance and customer engagement.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature2 records

Recent moves7 records

Expansion highlights10 records

Emerging players

• Domo: Cloud-based business intelligence and data integration platform that consolidates multiple data sources for analytics. Comparable to b→dash on the data consolidation and dashboarding use case for business users.

Direct peers

• Twilio Segment: Customer Data Platform that collects, cleans, and routes customer event data to downstream tools. Directly comparable to b→dash on multi-source data integration and analytics use cases.
• mParticle: Customer Data Platform focused on collecting, unifying, and activating customer data across channels. Competes directly with DataX in the enterprise CDP/marketing analytics space.
• Tealium: Customer Data Platform and tag management solution that unifies data sources for marketing and analytics. Directly comparable to b→dash for enterprise data integration and customer journey analytics.
• Treasure Data: Customer Data Platform (CDP) that consolidates marketing, sales, and customer data from multiple sources for unified analytics — directly comparable to b→dash in the enterprise CDP category with strong presence in Japan/Asia.

Regional players

• Insight Reaserch (Japanese: インサイトリサーチ): Japanese marketing analytics and data integration platform provider serving enterprise clients in Japan — a comparable regional CDP/marketing analytics competitor to b→dash in the domestic market.
• Hakuhodo (DataMarketingPlatform): Major Japanese advertising agency with proprietary data marketing platform capabilities (DMP/AI). Comparable to DataX as a Japan-focused data marketing platform provider with enterprise customer overlap.

Broad incumbents

• Oracle Unity Customer Data Platform: Oracle's enterprise CDP integrated with Oracle Cloud applications (CX, ERP). Competes in the same enterprise data platform category as DataX, typically sold to larger Oracle accounts.
• Adobe Experience Platform (Real-Time CDP): Adobe's enterprise CDP that unifies customer profiles across channels and powers Adobe's marketing/analytics applications. Competes in the same enterprise data platform category as b→dash.
• Salesforce Data Cloud (formerly Salesforce CDP): Salesforce's CDP offering integrated within Marketing/Commerce Cloud. Targets the same enterprise customer data consolidation use cases as DataX's b→dash but bundles with the broader Salesforce CRM/marketing cloud.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bdash.dataX

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DataX