Treasure Data
Treasure Data, now Treasure AI, provides an enterprise Customer Data Platform and Agentic Experience Platform unifying customer data, identity resolution, AI agents, and activation suites for marketing. It serves large global enterprises across retail, CPG, automotive, financial services, and entertainment.
- Company typePrivate
- Founded2011
- HeadquartersMountain View, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Treasure Data does
Treasure Data, Inc. (operating as Treasure Data and rebranded to Treasure AI in April 2026) is a privately held enterprise software company founded around 2011 and headquartered in Mountain View, California, with regional presence in Tokyo. The company builds a Customer Data Platform (CDP) that has evolved into an "Agentic Experience Platform" (AEP) composed of three layers: a Context layer anchored by the Intelligent CDP with Diamond Record identity resolution and Plazma proprietary columnar cloud storage; an AI layer consisting of the conversational Treasure AI Studio, the AI-native Treasure Code CLI (augmented with Anthropic's Claude Code), and the AI Agent Hub marketplace of specialist agents including the Marketing Super Agent; and an Activation layer of five bundled AI Suites (Engagement, Personalization, Creative, Paid Media, Service) that operationalize AI-driven customer engagement.
The platform is sold primarily through direct enterprise field sales with a "Request a Demo" funnel, supplemented by an AWS Marketplace listing (announced at AWS re:Invent 2025), a global consulting/implementation partner network (AWS, Capgemini, Acxiom, Artefact, Infoverity, Silverbullet), and a competitive Trade-Up migration program targeting customers switching from competing CEP, CDP, or ESP vendors. Pricing shifted in January 2026 to a profile- and behavioral-event-based model (decoupling cost from compute consumption), with multi-year enterprise contracts as the typical cadence; specific price points are not publicly disclosed. Revenue streams consist of recurring CDP subscriptions, AWS Marketplace sales, and partner-delivered professional services.
Treasure Data serves large global enterprises across eight named verticals — Retail, CPG, Automotive, Entertainment & Media, Financial Services, Healthcare, Travel & Hospitality, and Technology — with a marquee logo list including Universal Music Group, Six Flags, Subaru, AB InBev, Nestlé, Shiseido, Greene King, Michaels, Condé Nast, Sony, Yamaha, Mitsubishi, Canon, Yum!, JRE, SMBC, and Credit Saison. The company employs 501-1,000 people, has raised approximately $288 million across disclosed rounds including a $234 million SoftBank-led round in November 2021 (the largest CDP investment to date), and is part of the SoftBank Vision Fund 2 portfolio. Recognition includes Forrester Leader status in both B2C (Q3 2024) and B2B (Q3 2025) Customer Data Platform waves and the AWS Generative AI Competency (October 2025).
Treasure Data firmographics
Firmographics- Name
- Treasure Data
- Legal name
- Treasure Data, Inc.
- Website
- https://treasuredata.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Treasure Data, now Treasure AI, provides an enterprise Customer Data Platform and Agentic Experience Platform unifying customer data, identity resolution, AI agents, and activation suites for marketing. It serves large global enterprises across retail, CPG, automotive, financial services, and entertainment.
- Ownership category
- akta.pro rank
Treasure Data industry classification
Industry- Product category
- Customer Data Platform
- NAICS
- Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
- akta.pro secondary industries
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD), Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)
Keywords
Where Treasure Data is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Treasure Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- CDP Subscription (Profile and Event-Based Pricing): Recurring revenue from enterprise CDP subscriptions with a pricing model based on number of customer profiles and behavioral events rather than compute consumption, designed to provide predictable economics for AI-driven marketing workflows.
- AWS Marketplace Sales: Revenue from enterprise customers purchasing the AI Marketing Cloud through AWS Marketplace, leveraging AWS procurement and deployment channels.
- Trade-Up Program (Migration Revenue): Revenue from competitive conversions where Treasure Data offers special pricing incentives and migration services to switch customers from competing CEP, CDP, or ESP vendors, with over 50 companies reported to have upgraded.
- Professional Services via Partner Ecosystem: Revenue from implementation, consulting, and value-realization services delivered through partner network including AWS, Artefact, Acxiom, Infoverity, Silverbullet, and Capgemini.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Profile and behavioral event-based pricing for AI Marketing Cloud |
| Other | Annual | AWS Marketplace listing for AI Marketing Cloud |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Treasure Data product offering
Product offeringCore offering
Treasure Data (now Treasure AI) develops an enterprise-grade Intelligent Customer Data Platform (CDP) that unifies customer profile and behavioral data across channels, resolves identities across brands and systems, and activates audiences through AI-driven marketing workflows. The platform extends into an Agentic Experience Platform that combines the CDP with a conversational AI Studio, an AI-native CLI, an AI Agent Hub, and five bundled AI Suites for engagement, personalization, creative, paid media, and service use cases, sold as multi-year enterprise subscriptions.
Product overview
Treasure Data has rebranded as Treasure AI and now positions itself as an Agentic Experience Platform (AEP) — a single integrated platform composed of three layers: (1) a Context layer anchored by the Intelligent Customer Data Platform (with Diamond Record identity resolution, available as either Complete CDP or Composable CDP via Live Connect); (2) an AI layer built around Treasure AI Studio (a conversational workspace), Treasure Code (an AI-native CLI augmented with Claude Code), and the AI Agent Hub (a marketplace of AI agents including the Marketing Super Agent, AI Agent Foundry, MCP Server, Migration Agent, Deep Insights Agent, and Multi-Touch Attribution Agent); and (3) an Activation layer of five AI Suites (Engagement, Personalization, Creative, Paid Media, Service) plus sub-products Audience Studio and Engage Studio. The platform is exposed through a REST API and an MCP server, and is available on AWS Marketplace.
Differentiator
Problem solved
Functional benefit
Brands
- Treasure AI: Rebranded Agentic Experience Platform (AEP) for modern marketers, positioned as the company's evolved identity encompassing the Intelligent CDP, Treasure AI Studio, Treasure Code CLI, and AI Suites.
Products and services
- Treasure AI (Agentic Experience Platform) Rebranded enterprise platform repositioned as an Agentic Experience Platform for AI-driven marketing operations. Unifies a context layer (CDP), an AI layer (Treasure AI Studio, Treasure Code, AI Agent Hub), and an activation layer (AI Suites) into a single governed workspace for global enterprise marketing teams.
- Intelligent Customer Data Platform (Intelligent CDP) Context-layer CDP that manages every context around customers using Diamond Record identity resolution, supporting ingestion, transformation, segmentation, and audience activation. Powers the upstream data foundation for all AI Suites and agents.
- Complete CDP All-in-one CDP deployment option that combines ingestion, storage, identity, and activation natively within Treasure Data, for enterprises that prefer a fully managed single-vendor stack.
- Composable CDP Composable CDP deployment option that leverages a customer-owned data warehouse via the Live Connect zero-copy integration pattern, enabling interoperability with existing enterprise data infrastructure.
- Treasure AI Studio Conversational AI workspace that turns customer data into campaigns in a single conversation, enabling AI-driven marketing planning, execution, and optimization through natural-language prompts.
- Treasure Code (AI-native CLI) AI-native command-line interface for the Intelligent CDP that allows technical teams and AI agents to manage data workflows, configurations, and deployments through natural-language commands with version control and rollback, augmented with Claude Code.
- AI Agent Hub Central hub for discovering and deploying Treasure Data's specialist AI agents, including the Deep Insights Agent, Multi-Touch Attribution Agent, Migration Agent, Sentiment Analysis, Persona Creation, Deep Research, and Competitor Intelligence agents.
- Marketing Super Agent Category-defining AI marketer built into the AI Marketing Cloud that operates like a marketing department, handling identity-informed audience intelligence, strategy, creative, activation, and real-time optimization via a Super Agent Orchestrator that dynamically assembles specialist task agents.
- AI Suites Bundled AI Suites (Engagement, Personalization, Creative, Paid Media, Service) that activate the right experience in the right channel with embedded AI agents, sold as part of the Agentic Experience Platform.
- Engagement AI Suite Orchestrates content and delivery across batch and event-driven activations for omnichannel customer engagement experiences.
- Personalization AI Suite Delivers real-time, 1:1 digital experiences using AI Signals and contextual data to drive dynamic content, offers, and interactions.
- Creative AI Suite Generates brand-compliant images, copy, and rich HTML assets to power 1:1 personalization across all Treasure Data suites.
- Paid Media AI Suite Maximizes ROAS with AI-powered ad targeting, budget optimization, and performance insights across paid media channels.
- Service AI Suite Delivers personalized experiences that drive customer loyalty and lifetime value across support, clienteling, and B2B interactions.
Quantifiable outcome
- Up to 50% lower software spend by consolidating fragmented martech stacks
- +9 more outcomes
Companies that use Treasure Data
Customer profileNamed customers28 records
Segments8 records
Ideal customer profiles6 records
Treasure Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability13 records
Feature9 records
Treasure Data partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- Anthropic (Claude Code)coreTreasure Code CLI is augmented with Anthropic's Claude Code to enable natural-language operation of the CDP, reducing the time required to build and change CDP workflows. Treasure Data's engineering team has publicly documented 10x productivity gains using Claude Code.
- Amazon Web Services (AWS)flagshipTreasure Data's AI Marketing Cloud is available on AWS Marketplace (announced during AWS re:Invent 2025). Treasure Data achieved the AWS Generative AI Competency in October 2025, recognizing expertise in deploying generative AI solutions for global brands. Partner Spotlight content co-promotes AWS-Treasure Data CDP value for enterprises.
- Amazon BedrockcoreTreasure Data's AI Agent Foundry is integrated with Amazon Bedrock for building trustworthy AI agents. This enables secure, scalable AI agents powered by trusted customer data.
- BrazecoreBraze is used as a connected activation channel by Treasure Data customers like Greene King for cross-channel campaign execution and personalized engagement. Integrated via Treasure Data's Audience Studio.
- SnowflakecoreTreasure Data exhibits at the Snowflake Summit (Booth #1012 at Snowflake Summit 26, San Francisco). Live Connect (zero-copy integration) supports data warehouse interoperability, and the company has joint go-to-market activities around enterprise data and AI leadership.
- CapgeminiminorCapgemini co-hosted a fireside chat on Identity in a Cookieless World with Treasure Data. Co-marketing around cookieless identity strategies.
- ArtefactminorArtefact is featured in multiple Partner Spotlight posts as a consulting partner that helps clients build customer data platform strategy and deliver enhanced value from Treasure Data CDP deployments.
- AcxiomminorAcxiom is featured in Partner Spotlight posts helping brands optimize their Treasure Data CDPs and handling marketing & data privacy challenges. Co-marketing around data-driven marketing.
- InfoverityminorInfoverity is featured in Partner Spotlight posts as a consulting partner empowering data-driven marketing with Treasure Data CDP, including CDP implementation best practices.
- SilverbulletminorSilverbullet is featured in a Partner Spotlight post using first-party data to deliver trusted customer experiences on Treasure Data.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Treasure Data competitors and assessment
Company assessmentDirect peers
- Twilio Segment: Twilio Segment is a leading enterprise Customer Data Platform that unifies, transforms, and routes customer data to downstream tools. Directly comparable to Treasure Data's Intelligent CDP with Diamond Record identity resolution; both target large enterprises with composable CDP architectures and compete head-to-head in the Forrester CDP waves.
- Amperity: Amperity is an enterprise CDP focused on AI-powered identity resolution and customer data unification for retail, CPG, and consumer brands. Treasure Data's Trade-Up Program explicitly targets Amperity switchers (with cited $3M+ savings case studies), making them a primary head-to-head competitor.
- mParticle: mParticle is a customer data platform focused on data quality, governance, and real-time activation across mobile, web, and connected platforms. Comparable to Treasure Data's Composable CDP approach with Live Connect zero-copy integration; both serve enterprises that prioritize flexible deployment models.
- ActionIQ: ActionIQ is an enterprise CDP purpose-built for composable customer data and headless activation, positioned against Adobe, Salesforce, and Treasure Data. Directly comparable as a CDP for large enterprise marketing teams with similar composable architecture and identity resolution capabilities.
- Tealium: Tealium provides a customer data platform combined with tag management and real-time data orchestration. Comparable to Treasure Data's Intelligent CDP on identity resolution, data governance, and activation; serves similar enterprise verticals including retail, financial services, and healthcare.
- Bloomreach: Bloomreach combines a CDP with content, personalization, and marketing automation for B2C enterprises, particularly in retail and e-commerce. Comparable to Treasure Data's CDP plus AI Suites (Engagement, Personalization, Creative) positioning; both target similar B2C enterprise verticals.
Broad incumbents
- Adobe Experience Platform (Real-Time CDP): Adobe Real-Time CDP is the CDP module within the Adobe Experience Platform, bundling identity, segmentation, and activation with Adobe's broader marketing, analytics, and content suite. Competes with Treasure Data at enterprise scale but offers a much broader product portfolio and significantly larger install base.
- Salesforce Data Cloud: Salesforce Data Cloud is the CDP/data layer within Salesforce's broader Customer 360 platform, harmonizing data across Salesforce clouds. Directly comparable to Treasure Data's CDP and AI Marketing Cloud, with the added leverage of Salesforce's enterprise CRM installed base and Agentforce agentic AI offering.
- Oracle Unity Customer Data Platform: Oracle Unity CDP is Oracle's customer data platform within the Oracle Cloud CX suite, leveraging Oracle's database, identity, and CX applications. Comparable CDP functionality to Treasure Data but bundled within a much broader enterprise application portfolio and Oracle's data infrastructure stack.
- Microsoft Dynamics 365 Customer Insights: Microsoft Dynamics 365 Customer Insights is Microsoft's enterprise CDP combining Customer Insights – Data (CDP) and Customer Insights – Journeys (marketing activation). Comparable to Treasure Data's Intelligent CDP and Engagement AI Suite; broader Microsoft ecosystem provides distribution leverage but lacks Treasure Data's specialization in identity resolution and martech consolidation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks3 records
Key highlights7 records
Customer concentration
Treasure Data social profiles
Digital presenceTreasure Data compliance and trust
Trust signalCompliance1 record
Treasure Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treasure Data leadership team
Management profileNumber of profiles
Profiles12 records
Treasure Data funding detail
Funding detailFunding overview
Funding rounds9 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treasure Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treasure Data
What does Treasure Data do?
Treasure Data (now Treasure AI) develops an enterprise-grade Intelligent Customer Data Platform (CDP) that unifies customer profile and behavioral data across channels, resolves identities across brands and systems, and activates audiences through AI-driven marketing workflows. The platform extends into an Agentic Experience Platform that combines the CDP with a conversational AI Studio, an AI-native CLI, an AI Agent Hub, and five bundled AI Suites for engagement, personalization, creative, paid media, and service use cases, sold as multi-year enterprise subscriptions.
Is Treasure Data a public or private company?
Treasure Data is a private company. It is classified as venture growth investor backed and is currently operating.
When was Treasure Data founded?
Treasure Data was founded in 2011. It employs 501 to 1,000 people.
Where is Treasure Data based?
Treasure Data is headquartered in Mountain View, United States, in the North America region.
How does Treasure Data make money?
Four revenue lines are on record. CDP Subscription (Profile and Event-Based Pricing) is the primary driver. The others are AWS Marketplace Sales, trade-Up Program (Migration Revenue) and professional Services via Partner Ecosystem.
Who are Treasure Data's main competitors?
Direct peers on record are Twilio Segment, Amperity, mParticle, ActionIQ, Tealium and Bloomreach. Broad incumbents are Adobe Experience Platform (Real-Time CDP), Salesforce Data Cloud, Oracle Unity Customer Data Platform and Microsoft Dynamics 365 Customer Insights.
Does Treasure Data have an API?
Yes. Treasure Data exposes a REST API for its platform, with a dedicated API Documents reference page under the documentation site (/apis/). Developers can ingest data, manage pipelines, unify customer profiles, build segments, and launch campaigns programmatically. AI agents and LLMs can access the platform programmatically via an MCP (Model Context Protocol) server. Developer documentation is at docs.treasure.ai/apis.
What industry is Treasure Data in?
Treasure Data's product category is Customer Data Platform. Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution, with a secondary code of BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP). Its NAICS code is 5132 and its SIC code is 7372.