What Xceed does

Xceed (legal entity Xceed S.r.l., registered in Milan, Italy, with operating presence in Barcelona, Spain) operates a B2B/B2C digital ticketing platform for nightlife, clubbing and live events. The platform combines a consumer-facing ticketing website (xceed.me) and mobile app with an organizer-facing dashboard called XCEED PRO, a companion door-management app called XCEED ACCESS, and an embeddable XCEED Widget that allows promoters to sell Xceed-powered tickets from third-party websites. Underlying technology includes machine-learning-based promoter/venue matching, native Spotify artist-ticketing integration, and automated fraud detection on ticket transactions; payment processing is handled through Adyen Global Acquiring with support for Apple Pay, Google Pay, PayPal, Klarna, Bancontact, MB Way, Bizum and additional European methods. NIGHTMAG is operated as a multi-language editorial blog that drives organic discovery, and Nightgraph serves as the business onboarding flow for venue operators. Xceed makes money primarily through per-ticket handling fees and per-order delivery charges on ticket transactions, with secondary revenue from promotional/advertising communications to registered users and an implied SaaS layer for XCEED PRO organizer tools; access to informational content on the platform is free. Customers are long-tail SMBs — independent clubs (Pacha Barcelona, Razzmatazz, Fabrik Madrid, Input Dance Club, Audio SF, Musica NYC, and many others), multi-city venues, and European electronic-music festivals (NEOPOP, MOGA Caparica, Vinculum, Sound Waves) — across Spain, Italy, France, Germany, Portugal, Belgium, the United States and Cape Town. The company raised approximately €2 million in October 2022 led by Trind Ventures, with Best Nights VC, SuperHero Capital and business angels, and is led by co-founders Mattia Franco (CEO), Luca Papaleo (CTO) and Davide Villano (CDO), with Jorge Bordas as CFO.

Name

Xceed

Legal name

Xceed S.r.l.

Website

https://xceed.me

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Xceed operates a digital ticketing and event-management platform for nightlife and live events across Europe and the US, serving independent clubs, promoters and music festivals through consumer ticketing, an organizer dashboard (XCEED PRO), door-management tooling, and an embeddable widget.

Ownership category

akta.pro rank

Product category

Event Ticketing Platform

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

akta.pro secondary industry

Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)

Keywords

• Event ticketing platform
• Nightlife ticketing software
• Event management software
• Door access control
• Promoter venue matching

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Ticket transaction fees: The ticket sales service is provided for a fee: Xceed charges handling fees per Ticket and non-refundable delivery charges per order, clearly disclosed to Users before confirming payment. Xceed sells tickets in the name and on behalf of Organisers, taking a cut of each transaction.
2. Promotional / marketing communications: Xceed sends commercial communications by electronic means to promote events and may send advertising from third-party companies (with consent). This drives ticket sales and supports revenue from third-party advertisers.
3. XCEED PRO organizer tools (implied SaaS layer): The XCEED PRO organizer dashboard, Door Director / Door Manager permissions, integrations (Spotify, Audience Republic), and analytics are provided to organizers. The Terms of Service indicate the ticket sales service is the paid layer; XCEED PRO sits atop it as the organizer product surface.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Xceed operates a two-sided platform that lets consumers discover and buy tickets to clubs, festivals and live events while giving organizers, promoters and venues an integrated toolset (XCEED PRO, XCEED ACCESS, embeddable Widget) to sell tickets, manage guest lists, run door operations and analyze events. Tickets are sold in the name and on behalf of organisers, with Xceed charging per-ticket handling fees and per-order delivery charges, supported by machine-learning promoter/venue matching and direct Spotify artist-to-ticket integration.

Product overview

Xceed operates a single integrated B22C + B2B platform rather than disjointed products: the consumer-facing XCEED ticketing website/app surfaces events, headliners, clubs and tickets to end users; the same ecosystem is operated day-to-day by event organisers through the XCEED PRO B2B management suite, which feeds back into the consumer site via the XCEED Widget (for promoter/partner websites) and through Nightgraph business onboarding. Door operations are handled by the companion XCEED ACCESS mobile app, while NIGHTMAG functions as Xceed's editorial content brand that markets the platform. Payment processing, analytics, artist-data enrichment (Spotify, SoundCloud), CRM (Audience Republic), support (Intercom) and authorised resale (TicketSwap) are integrated around this platform.

Differentiator

Problem solved

Functional benefit

Brands

• XCEED PRO: Business-facing platform for event organizers to create events, sell tickets online, manage guest lists, access control, table management and event reporting.
• XCEED ACCESS
• NIGHTMAG

Products and services

• XCEED Consumer Ticketing Platform B2C-facing digital ticketing platform where individual consumers discover clubs, festivals and live events, browse headliners and venues across multiple countries, and purchase tickets in their language and currency, with mobile ticketing via the XCEED app for door entry.
• XCEED PRO B2B event-management platform for organizers, promoters and venue operators that provides event creation, multi-channel sales management, promoter/team/door-manager permissions, ticket and bottle-service configuration, event reports, sales recaps, customer analytics, payments, invoicing, currency display controls and Widget installation.
• XCEED ACCESS Door-management mobile app that complements XCEED PRO for Door Managers and check-in staff, letting them log in to view assigned events for a given organizer+venue combination, see guest lists and ticket buyers, verify statuses and perform on-site guest check-in.
• XCEED Widget Embeddable ticketing widget that promoters and Event Partners can install on their own websites or apps to sell tickets to their events directly, while purchases are still processed through the Xceed platform and ticketing infrastructure, with Google Analytics tracking support for attribution.
• Nightgraph Back-office event creation and business onboarding flow accessed via nightgraph.xceed.me, used by venue operators and event organisers to set up their venue pages and create events within the XCEED ecosystem.
• NIGHTMAG Multi-language editorial blog (English, Spanish, French, Italian, Portuguese) operated by Xceed that covers clubbing, culture, music, top-10 city guides (Barcelona, Madrid, Valencia, Turin, Milan, Paris, Berlin, Lisbon, Cape Town) and technology in nightlife, supporting the Xceed brand and driving organic discovery of events on the platform.

Quantifiable outcome

• €2 million raised in October 2022 funding round led by Trind Ventures, earmarked to enhance technology and expand into new European markets
• +2 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability8 records

Feature8 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• SpotifyflagshipTechnology or IntegrationXCEED integrates with Spotify so that organizers can link artists to events using Spotify artist profile URLs. Once an event is public, fans can discover the event in the 'Events' section on the artist's Spotify page and purchase tickets directly. Improves event SEO and converts music listeners into ticket buyers.
• Audience RepubliccoreTechnology or IntegrationCRM / marketing integration built into XCEED PRO. Setup guide is published in the Xceed support center, allowing organizers to configure Audience Republic workflows alongside their Xceed-powered event.
• TicketSwapcoreTechnology or IntegrationResale integration documented in Xceed's Help Center for Clubbers ('How to safely resell your ticket on TicketSwap'), enabling ticket holders to resell Xceed tickets safely through TicketSwap.
• AdyenflagshipTechnology or IntegrationGlobal payment processor used by Xceed: 'The ticket sales system operates through secure servers and uses industry-standard encryption technologies. Payments are processed through Adyen Global Acquiring.' Xceed also won the Tech5 award with Adyen in 2018.
• IntercomcoreTechnology or IntegrationCustomer support platform powering Xceed's Help Center and in-app support; visible via 'We run on Intercom' branding and the support.xceed.me subdomain.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Resident Advisor: Long-standing electronic-music events listing and ticketing platform with a strong club and festival community across Europe and the US. Directly comparable to Xceed on the electronic-music nightlife vertical, organiser tooling, and consumer discovery experience.
• DICE: Mobile-first ticketing platform for live events (concerts, club nights, festivals) with low buyer fees. Closely comparable to Xceed on product (event discovery, ticketing, organiser tools), target customer (clubbers and electronic-music audiences) and geography (UK, Europe, US).
• Shotgun: Mobile ticketing and event-discovery app focused on electronic music, clubs and festivals in Europe. Overlaps with Xceed on nightlife ticketing, consumer app experience and electronic-music audience targeting.
• Bandsintown: Live-music event discovery and ticketing platform used by concertgoers globally. Comparable to Xceed on the consumer discovery side and the live-music ticketing vertical, though more concert-focused than nightlife-focused.
• See Tickets: Established European ticketing platform for live events, festivals and clubs. Comparable to Xceed on the B2B organiser tooling and European geographic footprint.
• Festicket: European festival ticketing and travel package platform. Comparable to Xceed on the festival side of Xceed's business (NEOPOP, MOGA, Vinculum), though its core model adds travel/accommodation bundles.

Broad incumbents

• Eventbrite: Public, large-scale general events ticketing platform used by venues and organisers worldwide. Competes with Xceed on the organiser side across live events, though its breadth spans conferences and community events well beyond nightlife.
• Fever: Operates an experiences and events marketplace with ticketing across nightlife, immersive shows and local experiences in major cities. Overlaps with Xceed on consumer discovery and ticketing for nights-out experiences.
• Ticketmaster: Dominant global live-events ticketing incumbent. While its mass-market focus differs from Xceed's nightlife/electronic-music niche, it directly overlaps on club and festival ticketing, organiser relationships and consumer discovery.
• Universe (Ticketmaster): Self-serve ticketing platform now owned by Ticketmaster, used by independent organisers and venues. Comparable to XCEED PRO as a B2B organiser/self-serve ticketing tool, though distributed through Ticketmaster's broader ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/UCWRUiHqIjht-2HIk-xA2bhg
• LinkedInlinkedin.com/company/xceed-org-
• Instagraminstagram.com/xceed_official
• Xx.com/XceedWorld
• Facebookfacebook.com/xceed

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xceed