Audience Republic
Audience Republic is a vertical SaaS platform providing CRM and marketing automation purpose-built for live events organizers. The product integrates with 15+ ticketing platforms and serves 1,000+ venues, festivals, promoters, and arts organizations globally.
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Audience Republic does
Audience Republic is a vertical SaaS company that provides an all-in-one audience CRM and marketing platform purpose-built for the live events industry. Founded in 2016 and headquartered in Darlinghurst, Sydney, Australia, with a US subsidiary (Audience Republic, Inc.) incorporated in Delaware, the company serves venues, festivals, promoters, theaters, comedy clubs, and nightclubs globally. The platform differentiates from generic CRM tools such as HubSpot and Mailchimp by offering native integrations with 15+ major ticketing platforms (Eventbrite, Ticketmaster, Ticketek, Moshtix, DICE, Tixr, Humanitix, AudienceView, Megatix, Eventix, TicketSpice, Ticketbooth, Ticket Tailor, Universe) and tying marketing activity to ticket-sales attribution rather than opens or clicks.
The product is a unified core platform with seven modules: Audience CRM (segmentation of ticket buyers), Event Campaign Manager (multi-channel campaign execution with attribution), Data Capture (presale signups, waitlists, competitions), Email Marketing, SMS Marketing, Paid Ad Audiences (Meta, Google, TikTok sync), and Marketing Automation. Core technology infrastructure relies on Amazon Web Services for data storage, Twilio for SMS and email delivery, HubSpot as the company's internal CRM, Intercom for customer support, and Chargebee for subscription billing. A public developer API is exposed at developer.arep.co.
Revenue is generated through subscription SaaS offered as four pricing tiers: a free campaign tier (self-serve, no Order Form), one-off campaign access for single events, an annual Campaigns subscription for multi-event use, and an Audience Manager annual subscription with auto-renewal and 30-day non-renewal notice. The go-to-market motion combines demo-led enterprise field sales for larger customers with self-serve onboarding for SMBs and free-tier users. The company claims 1,000+ venue, festival, and promoter customers across 200,000+ events globally, and has raised approximately $3.2 million across six funding rounds since 2016, with Artesian VC as the most consistent institutional backer.
Audience Republic firmographics
Firmographics- Name
- Audience Republic
- Legal name
- Audience Republic Pty Ltd / Audience Republic, Inc.
- Website
- https://audiencerepublic.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Audience Republic is a vertical SaaS platform providing CRM and marketing automation purpose-built for live events organizers. The product integrates with 15+ ticketing platforms and serves 1,000+ venues, festivals, promoters, and arts organizations globally.
- Ownership category
- akta.pro rank
Audience Republic industry classification
Industry- Product category
- Event Marketing Software
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Customer Support, CRM & Fan Engagement for Ticketing (MPAGAJAI)
- akta.pro secondary industries
- Event Marketing & Audience Development Services (MPAGAJAD), Fan Club, Community & CRM Management (MPAIAGAJ)
Keywords
Where Audience Republic is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Audience Republic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Services: Audience Republic generates revenue primarily through subscription-based SaaS services. They offer multiple service plans including: (1) Audience Manager Subscription - one year term with recurring auto-renewal, (2) Campaigns (One-Off) - access for single specific events, (3) Campaigns Subscription - annual access for multiple events, (4) Free Campaign - basic version with limited features. Subscriptions are typically annual with automatic renewal, and customers must provide 30 days notice for non-renewal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Campaign - Basic tier with limited features |
| Subscription | Annual | Audience Manager Subscription - Annual recurring subscription |
| Subscription | Annual | Campaigns Subscription - Annual access for multiple events |
| One time/ perpetual license | Pay-as-you-go | One-Off Campaigns - Single event access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Audience Republic product offering
Product offeringCore offering
Audience Republic provides an all-in-one audience CRM and marketing platform purpose-built for live events. The platform combines an audience database, multi-channel campaign management (email, SMS, paid ad audiences), data capture, and marketing automation with native integrations to ticketing platforms, enabling event organizers to track ticket sales attribution and unify fan data across channels.
Product overview
Audience Republic is an all-in-one CRM and marketing platform specifically designed for live events. The platform consists of a unified core product with seven integrated modules: Audience CRM for managing and segmenting ticket buyers, Event Campaign Manager for executing campaigns with ticket sales attribution, Data Capture for presale registrations and waitlists, Email Marketing and SMS Marketing for direct communication with sales attribution, Paid Ad Audiences for syncing to Meta/TikTok/Google advertising platforms, and Automation for setting automated workflows. The platform integrates with 14 major ticketing platforms including Eventbrite, Ticketmaster, Ticketek, Moshtix, and others to centralize audience data and marketing activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Audience Republic Platform
Quantifiable outcome
- 200-300% increase in pre-sale tickets sold
- +2 more outcomes
Companies that use Audience Republic
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles3 records
Audience Republic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature7 records
Audience Republic partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- EventbritecoreIntegration partnership allowing Audience Republic to sync with Eventbrite ticketing data for CRM and marketing purposes. Eventbrite is prominently featured as a supported ticketing platform on the Audience Republic homepage and integrations page.
- TicketmastercoreIntegration partnership enabling data sync between Ticketmaster and Audience Republic's CRM platform. Featured as a major ticketing integration on the platform.
- TicketekcoreIntegration with Ticketek ticketing platform for Australian market. One of the 15+ ticketing integrations supported by Audience Republic.
- MoshtixcoreTicketing platform integration for Australian and international events. Part of the supported ticketing ecosystem.
- DICEcoreIntegration with DICE ticketing platform. Featured as a key ticketing partner on the Audience Republic platform.
- UniversecoreTicketing integration with Universe platform. One of the major ticketing integrations supported by the platform.
- HumanitixcoreIntegration with Humanitix ticketing platform, which is known for its charity-focused approach to event ticketing.
- TixrcoreTicketing platform integration with Tixr. Supported as part of the platform's ticketing ecosystem.
- Ticket TailorcoreIntegration with Ticket Tailor ticketing platform. Part of the comprehensive ticketing integration network.
- Amazon Web ServicescoreCloud infrastructure provider used for database storage. AWS hosts the Audience Republic database infrastructure.
- TwiliocoreCommunication platform provider used for sending emails and SMS messages. Core service for the platform's SMS and email marketing capabilities.
- HubSpotcoreCRM and marketing platform used for customer information storage and marketing email campaigns. The company's primary customer CRM system.
- IntercomcoreCustomer support platform used for customer support services. Powers the Help Center and support communications.
- ChargebeecoreBilling and subscription management system used as the company's billing platform for processing payments.
- Facebook/MetacoreAdvertising platform used for paid social campaigns. Audience Republic uses Meta for advertising and ad audience syncing.
- LinkedIncoreAdvertising platform used for B2B marketing campaigns. LinkedIn is used for advertising purposes.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Audience Republic competitors and assessment
Company assessmentDirect peers
- Patron Technology: Patron Technology provides CRM, ticketing, and marketing tools specifically for arts, cultural, and live event organizations. It is a direct vertical competitor to Audience Republic in the performing arts and venue CRM category, with overlapping modules for audience segmentation and campaign management.
- Tessitura Network: Tessitura is a CRM and ticketing platform purpose-built for performing arts centers, theaters, and cultural organizations. It competes directly with Audience Republic in the theater and arts vertical by combining ticketing, donor/patron management, and marketing capabilities.
- Vendini: Vendini offers ticketing, CRM, and marketing tools to live event venues, promoters, and performing arts organizations. It is a direct competitor across Audience Republic's venues and festivals segments, with similar emphasis on integrated audience data and campaign execution.
- Momentus Technologies (formerly Ungerboeck): Momentus Technologies provides venue and event management software — including CRM, booking, and marketing functionality — for convention centers, arenas, theaters, and cultural venues. It overlaps with Audience Republic in venue-side audience engagement and campaign workflows.
- Bizzabo: Bizzabo is an event experience platform offering registration, marketing, and audience engagement tools for conferences, B2B events, and live experiences. It is comparable to Audience Republic in its focus on event-specific marketing automation and audience CRM, though it skews more toward corporate/conference events.
Broad incumbents
- Eventbrite: Eventbrite is a leading consumer-facing ticketing platform that also exposes organizer-side marketing and audience tools. It is simultaneously an integration partner and a broad incumbent competing for the same event organizer wallet, particularly among SMBs in the venues, festivals, and comedy segments.
- HubSpot: HubSpot is a generic CRM and marketing automation platform that Audience Republic explicitly displaces in customer testimonials. While not event-specific, it is the primary alternative buyers compare against, and any expansion of HubSpot's event-marketing features would directly threaten Audience Republic's differentiation.
- Mailchimp: Mailchimp is a leading email marketing and automation platform used by event organizers and is named in Audience Republic's customer testimonials as a displaced incumbent. It competes on email/SMS marketing workflows, though without native ticketing-attribution capabilities.
- Klaviyo: Klaviyo is a data-driven email and SMS marketing platform with strong segmentation and revenue attribution capabilities. While originally e-commerce-focused, its feature set (CRM, automation, paid ad audiences) increasingly overlaps with Audience Republic's offering in the SMB event organizer segment.
- ActiveCampaign: ActiveCampaign is a CRM and marketing automation platform offering email, SMS, and automation workflows to SMB and mid-market customers. It is comparable as a generic alternative to Audience Republic's automation and CRM modules, particularly for event organizers evaluating vertical vs. horizontal tools.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Audience Republic social profiles
Digital presenceAudience Republic compliance and trust
Trust signalCompliance2 records
Audience Republic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audience Republic leadership team
Management profileNumber of profiles
Profiles4 records
Audience Republic funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audience Republic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audience Republic
What does Audience Republic do?
Audience Republic provides an all-in-one audience CRM and marketing platform purpose-built for live events. The platform combines an audience database, multi-channel campaign management (email, SMS, paid ad audiences), data capture, and marketing automation with native integrations to ticketing platforms, enabling event organizers to track ticket sales attribution and unify fan data across channels.
Is Audience Republic a public or private company?
Audience Republic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Audience Republic founded?
Audience Republic was founded in 2016. It employs 11 to 50 people.
Where is Audience Republic based?
Audience Republic is headquartered in Los Angeles, United States, in the North America region.
How does Audience Republic make money?
One revenue line is on record: subscription Services.
Who are Audience Republic's main competitors?
Direct peers on record are Patron Technology, Tessitura Network, Vendini, Momentus Technologies (formerly Ungerboeck) and Bizzabo. Broad incumbents are Eventbrite, HubSpot, Mailchimp, Klaviyo and ActiveCampaign.
Does Audience Republic have an API?
Yes. Audience Republic exposes a public API. Developer documentation is at developer.arep.co.
What industry is Audience Republic in?
Audience Republic's product category is Event Marketing Software. Its primary akta.pro industry code is MPAGAJAI, Customer Support, CRM & Fan Engagement for Ticketing, with a secondary code of MPAGAJAD, Event Marketing & Audience Development Services. Its NAICS code is 541830 and its SIC code is 7310.