What AGBA Group does

AGBA Group Holding Limited is a Hong Kong-based fintech and financial-services company founded in 1993, now operating as a subsidiary of Nasdaq-listed Triller Group Inc. (Nasdaq: ILLR) following an October 2024 merger. The group runs an integrated wealth-and-health platform organized around four market-leading businesses: a B2B Platform Business (OnePlatform, an omnichannel distribution and operating system for licensed financial advisors and institutions), a Distribution Business anchored by the Focus (富康) advisory team of 2,000+ licensed advisors serving 200,000+ customers, a Healthcare Business (AGBA Health, delivered through JFA and HCMPS across ~800 network clinics to 200,000+ members and 500+ corporate clients), and a Fintech Business that includes Global Portfolio Solutions built on Wilshire's institutional methodology.

The OnePlatform product shelf hosts more than 1,000 financial products drawn from 50+ insurance companies and approximately 40 fund houses, spanning insurance brokerage, MPF intermediation, mutual fund distribution, portfolio management, mortgages and credit (via OnePlatform Credit), and international property services. AGBA reports its offerings as machine-learning-driven across consumer finance and healthcare and has rolled out an in-house AI curriculum across its 2,600+ workforce, though specific proprietary models, patents, or research output are not disclosed.

Revenue is generated primarily through transaction-based commissions and fees on insurance, MPF, and fund distribution, supplemented by interest income from mortgage/lending activities, B2B platform fees, and subscription-style healthcare revenues through corporate clients. The company has expanded beyond Hong Kong into Singapore via the April 2023 acquisition of Sony Life Financial Advisers Pte Ltd and added a flagship channel partnership with HSBC Life in July 2023 for distribution of the HSBC Wealth Select Protection Linked Plan. Capital sources include a $50 million equity purchase agreement with Williamsburg Venture Holdings (September 2023) and a $5.13 million private placement (February 2024), funding a footprint that now spans Hong Kong, Macau, Singapore, and mainland Greater Bay Area markets serving over 400,000 individual and corporate customers.

Name

AGBA Group

Legal name

AGBA Group Holding Limited

Website

https://www.agba.com

Company type

Public

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

AGBA Group is a Hong Kong-based fintech and financial-services company operating a one-stop wealth-and-health platform — OnePlatform, the Focus advisory team, and AGBA Health — serving over 400,000 retail, corporate, and institutional customers across Hong Kong, Macau, Singapore, and the Greater Bay Area with 1,000+ financial products, and is now a subsidiary of Nasdaq-listed Triller Group.

Ownership category

akta.pro rank

Product category

Financial Services and Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Finance and Insurance (52), Other Insurance Funds (525190)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Retail Wealth & Bancassurance Distribution (Investment & Insurance via Bank) (FSABAAAJ), Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG)

Keywords

• Insurance brokerage
• Wealth management
• Financial advisory
• MPF services
• Healthcare platform

Headquarters

HQ city

Wan Chai

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance & MPF Brokerage: AGBA earns commissions and fees through OnePlatform Wealth Management Limited and FOCUS advisory team for distributing insurance and Mandatory Provident Fund (MPF) products from 50+ insurance companies and MPF providers, offering 1,000+ insurance products.
2. Fund Distribution & Asset Management: Revenue generated from distributing mutual funds and portfolio management services through OnePlatform Asset Management Limited, working with ~40 fund houses and offering 800+ fund choices.
3. Financial Advisory Services: FOCUS team provides licensed financial advisory services, earning fees and commissions for financial planning, wealth management, and product matching across insurance, funds, mortgages, and international properties.
4. B2B Platform Services: OnePlatform provides a SaaS-like B2B platform enabling financial advisors, brokers, and institutions to access financial products, backend operations, training, and marketing support for a platform/fee model.
5. Healthcare & Wellness Services: AGBA Health provides healthcare services through strategic partner HCMPS, including network clinic services, virtual consultations, and medication delivery, serving 200,000+ members.
6. Money Lending & Mortgages: OnePlatform Credit Limited provides mortgage and lending services, generating interest income and fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

AGBA operates a one-stop financial supermarket platform (OnePlatform) distributing insurance, MPF, mutual funds, mortgages, and international property services, supported by its FOCUS advisory team of 2,000+ licensed advisors serving 200,000+ retail customers. It also delivers healthcare and wellness services through AGBA Health (a network of ~800 providers serving 200,000+ members and 500+ corporate clients) and offers B2B platform access to independent financial advisors, brokers, and institutions via its omnichannel fintech platform.

Product overview

AGBA Group is a Nasdaq-listed Hong Kong-based fintech and financial services company operating as a one-stop financial supermarket platform. The core offering is the OnePlatform ecosystem, which includes OnePlatform Wealth Management (insurance & MPF brokerage), OnePlatform Asset Management (fund distribution & Global Portfolio Solutions), OnePlatform Credit (mortgage & lending), and OnePlatform International Property. The distribution business is supported by the Focus (富康) advisory team serving over 200,000 customers. Healthcare services are delivered through AGBA Health in partnership with JFA, providing access to nearly 800 network clinics. The platform hosts over 1,000 financial products from more than 50 insurance companies and 40 fund houses, serving over 400,000 clients across Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• OnePlatform
• OnePlatform Wealth Management
• OnePlatform Asset Management
• Global Portfolio Solutions (GPS)
• Focus (富康) Financial Advisory
• AGBA Health
• OnePlatform Credit
• OnePlatform International Property

Quantifiable outcome

• 533% year-over-year revenue growth in Q1 2023 (USD $11.1M vs Q1 2022)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered key and core.

• HSBC Life (Hong Kong)keyChannel Partner/ Reseller/ Distributor · 3 July 2023AGBA's OnePlatform entered a strategic partnership with HSBC Life (International) Limited to distribute the HSBC Wealth Select Protection Linked Plan — the first-in-market Protection Linked Plan in Hong Kong. This allows OnePlatform's network of licensed advisors to offer HSBC Life's insurance products to customers, marking AGBA's partnership with Hong Kong's leading insurer by new premiums.
• Sony Life Financial Advisers Pte Ltd (Singapore)keyStrategic or Co-development Partner · 5 April 2023AGBA Group signed a purchase agreement on April 5, 2023 to acquire Sony Life Financial Advisers Pte Ltd, a licensed financial adviser and insurance broker in Singapore. This acquisition marks AGBA's expansion beyond the Greater Bay Area into Southeast Asia, targeting Singapore as a global wealth management hub.
• HCMPS Healthcare Holdings LimitedcoreStrategic or Co-development PartnerHCMPS Healthcare Holdings Limited is AGBA's strategic partner for healthcare services, providing professional consultations from health monitoring to pathology analysis. HCMPS operates Kwai Fong Medical Centre and Laguna City Medical Centre, and provides access to a network of ~800 healthcare providers.
• JFA (Jonathan Fok Medical Association)coreStrategic or Co-development PartnerAGBA Health partners with JFA (Jonathan Fok Medical Association) to provide convenient, high-quality medical services to 200,000+ members and 500+ corporate clients across Hong Kong and Macau. Services include general and specialist practitioners, physiotherapy, Chinese medicine, dental, vaccination, X-ray and imaging labs.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Prudential plc: Asia-focused life insurance and wealth manager with operations in Hong Kong, Singapore, and broader GBA. Comparable in product mix (life insurance + investment-linked plans) and geographic footprint, though Prudential is a vertically integrated insurer rather than a B2B distribution platform like AGBA.
• Manulife (Asia): Hong Kong and Asia-based insurance and wealth manager with MPF offerings and investment-linked products. Directly comparable to AGBA's MPF and wealth distribution, with the difference being Manulife's underwriter-owned model versus AGBA's multi-carrier platform.
• FWD Group: Pan-Asian insurance company with strong presence in Hong Kong, Macau, Singapore, and GBA. Overlaps with AGBA's insurance brokerage, MPF, and wealth distribution business, but FWD owns the underwriting stack rather than purely distributing third-party products.
• Sun Life Hong Kong: Hong Kong life insurer and wealth manager with MPF schemes and investment-linked plans. Competes with AGBA across the same insurance, MPF, and wealth product categories, but operates as a single-carrier underwriter.
• AIA Group: Pan-Asian life insurer with deep bancassurance distribution and wealth management in Hong Kong and the GBA. Directly comparable to AGBA's insurance brokerage and wealth distribution franchise, though AIA is a far larger, integrated underwriter rather than a distribution platform.

Emerging players

• Bowtie: Hong Kong digital insurer offering health and life insurance directly to consumers. Comparable to AGBA Health in Hong Kong's health insurance space, though Bowtie is an underwriter rather than a multi-provider distribution platform.
• StashAway: Asia-focused digital wealth manager operating in Singapore and Hong Kong with portfolio management and advisory services. Comparable to AGBA's OnePlatform Asset Management and Global Portfolio Solutions offerings, though StashAway is a robo-advisor rather than a multi-product supermarket.
• WeLab: Hong Kong-based digital lender and fintech platform with consumer lending and banking services. Comparable to AGBA's fintech and credit offerings (OnePlatform Credit), though WeLab is more narrowly focused on lending rather than full wealth distribution.

Regional players

• Tiger Brokers (Tiger Trade): Asia-focused online brokerage offering securities trading and wealth products in Hong Kong, Singapore, and other markets. Comparable to AGBA's fund distribution and wealth management offering, though Tiger is execution-led rather than advisory-led.
• ZA Bank: Hong Kong's leading virtual bank offering deposits, lending, and wealth products via a digital-first model. Comparable to AGBA's digital distribution ambitions, though ZA Bank is a chartered deposit-taking institution rather than a multi-carrier distribution platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agbagroup
• YouTubeyoutube.com/@agbagroup
• Facebookfacebook.com/agbagroup
• LinkedInlinkedin.com/company/agbagroup
• Instagraminstagram.com/agbagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGBA Group