Savr
SAVR is a Swedish digital investment platform serving 130,000+ retail investors with stocks, funds, ETFs, and crypto ETPs across 20 markets via a self-serve app, now operating as a subsidiary of Länsförsäkringar Bank.
- Company typePrivate
- Founded2016
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Savr does
SAVR operates a Swedish digital investment platform that enables self-directed retail investors to trade stocks, funds, ETFs, and crypto ETPs through web and mobile applications. As of 2025, the platform serves over 130,000 customers and offers Sweden's largest digital stock offering, spanning 20 international markets, alongside 1,700+ funds, 2,000+ ETFs, and 30+ crypto ETP currencies. Account access is provided through three Swedish tax wrappers—ISK (Investeringssparkonto), Kapitalförsäkring (KF), and Aktie- och fondkonto (AF)—allowing tax-efficient investing across asset classes.
The platform is differentiated by AI-powered features including a personalized news feed that summarizes articles about user holdings, automatic podcast-clip detection tied to portfolio constituents, peer-company identification, portfolio exposure analysis, and historical key-metrics tracking. SAVR also launched the co-branded SAVR Global by Vanguard ETF (Vanguard FTSE Developed World UCITS ETF, USD Acc) in January 2026, marking its entry into product manufacturing. The platform is built around low-cost pricing: stocks and ETFs trade at a flat 1-99 SEK commission across all markets, fund commissions are refunded to customers (up to 50% lower fees than traditional banks), and SAVR retains 0.07% annually on the Vanguard ETF.
SAVR generates revenue through three primary streams: flat transaction commissions on stock and ETF trades, retained portions of fund management fee rebates, and asset-based fees on the SAVR Global ETF. Distribution is fully digital via savr.com and native iOS/Android apps, with no physical branches. Since September 2025, SAVR has operated as a wholly owned subsidiary of Länsförsäkringar Bank AB within the Länsförsäkringar Alliance, combining fintech agility with bank-grade regulatory infrastructure and access to the Alliance's distribution network. SAVR holds an insurance distribution license from Finansinspektionen, deposit guarantee coverage, and investor protection under Swedish law.
Savr firmographics
Firmographics- Name
- Savr
- Legal name
- SAVR AB
- Website
- https://savr.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SAVR is a Swedish digital investment platform serving 130,000+ retail investors with stocks, funds, ETFs, and crypto ETPs across 20 markets via a self-serve app, now operating as a subsidiary of Länsförsäkringar Bank.
- Ownership category
- akta.pro rank
Savr industry classification
Industry- Product category
- Digital Investment Platform
- NAICS
- Investment Banking and Securities Intermediation (52315)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)
- akta.pro secondary industries
- Execution-Only / Self-Directed Investing Platforms (FSAAAAAI), Brokerages & On/Off-Ramps (fiat rails, instant buy/sell) (FSAPADAG)
Keywords
Where Savr is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Savr business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Trading Commissions: SAVR charges automatic, flat trading commissions of 1-99 SEK per trade across all markets for stocks and ETFs. This is the primary transaction-fee revenue stream.
- Fund Commission Rebates: SAVR refunds a portion of fund management fees to customers. The company receives commission rebates from fund managers and passes some or all of these back to customers, generating revenue from the retained portion. SAVR claims customers pay up to 50% less in fund fees compared to traditional banks.
- SAVR Global by Vanguard ETF: SAVR earns 0.07% annually from the Vanguard FTSE Developed World UCITS ETF (USD Acc) offered through SAVR Global, with the total annual fee being 0.14%. No trading commissions or currency conversion fees are charged.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Stock trading across 20 markets at flat 1-99 SEK commission per trade |
| Unit Pricing | Annual | Over 1,700 funds available at up to 50% lower fees than traditional banks |
| Transaction based/ take rate | Pay-as-you-go | Over 2,000 ETFs traded at the same low flat commission as stocks |
| Transaction based/ take rate | Pay-as-you-go | Crypto ETPs (30+ currencies) tradable directly on ISK |
| Unit Pricing | Annual | SAVR Global by Vanguard ETF: 0.14% annual fee, SAVR retains 0.07% |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Savr product offering
Product offeringCore offering
SAVR operates a self-serve digital investment platform accessible via web and mobile apps (iOS/Android) that enables Swedish retail investors to trade stocks across 20 markets, invest in 1,700+ funds, 2,000+ ETFs, and 30+ crypto ETPs through Swedish ISK, Kapitalförsäkring (KF), and Aktie- och fondkonto (AF) accounts. The platform differentiates through AI-powered personalized news, peer comparison, portfolio analytics, and automated savings features, with flat 1-99 SEK trading commissions and fund fees up to 50% lower than traditional Swedish banks.
Product overview
SAVR is a Swedish digital investment platform that operates as a single unified app/web platform offering stocks, funds, ETFs, and crypto ETP trading. The platform is built around a core SAVR trading product, enhanced by AI-powered personalised news, portfolio analysis, and automated savings tools. Account access is provided through three wrappers — ISK, Kapitalförsäkring (KF), and Aktie- och fondkonto (AF-konto) — and a mobile app for iOS and Android. The product range also includes the co-branded SAVR Global by Vanguard ETF and the educational Kunskapskällan content hub. Since September 2025, SAVR is part of LF Bank.
Differentiator
Problem solved
Functional benefit
Products and services
- SAVR Digital Investment Platform A self-serve digital investment platform accessible via web and iOS/Android apps that enables Swedish retail investors to trade stocks across 20 markets, invest in 1,700+ funds, 2,000+ ETFs, and 30+ crypto ETPs through Swedish ISK, Kapitalförsäkring (KF), and Aktie- och fondkonto (AF) accounts. Includes AI-powered personalized news, peer comparison, portfolio analytics, and automated savings.
- SAVR Mobile App (iOS / Android) Native mobile applications available on the iOS App Store and Google Play that provide the full SAVR investment platform functionality on mobile devices, including stock/fund/ETF/crypto ETP trading, AI-powered notifications, and portfolio management.
- SAVR Global by Vanguard ETF A co-branded passive global ETF developed with Vanguard (Vanguard FTSE Developed World UCITS ETF, USD Acc) and offered commission-free on the SAVR platform. Tracks over 2,000 companies worldwide with no ESG exclusions. Total annual fee of 0.14%, of which SAVR retains 0.07%, with no trading commissions or currency conversion fees.
Quantifiable outcome
- Customers can save up to 50% on fund fees compared to traditional banks
- +3 more outcomes
Companies that use Savr
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Savr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature9 records
Savr partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Futur Pension FörsäkringsaktiebolagminorSAVR AB is registered as an insurance intermediary (försäkringsförmedlare) representing Futur Pension Försäkringsaktiebolag for occupational pension (tjänstepension) products. SAVR receives no commission for pension distribution services. Contact: Linnégatan 2, 114 47 Stockholm.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Savr competitors and assessment
Company assessmentDirect peers
- Avanza: Sweden's largest discount broker, offering self-directed trading in stocks, funds, ETFs, and pension wrappers (ISK, KF) to Swedish retail investors. SAVR explicitly positions against Avanza with a dedicated 'SAVR vs. Avanza' comparison page, confirming head-to-head competition on price, product breadth, and AI-enabled UX.
- Nordnet: Nordic-listed pan-Nordic self-directed broker serving retail investors in Sweden, Norway, Denmark, and Finland with stocks, funds, ETFs, and pension accounts. SAVR maintains a 'SAVR vs. Nordnet' comparison page, and the two compete directly for Swedish retail flow and pricing benchmarks.
- DEGIRO: European low-cost broker offering stocks, ETFs, funds, and derivatives across global markets. Comparable to SAVR's flat-fee cross-market trading model and self-directed value proposition for retail investors, though DEGIRO is broader geographically.
- eToro: Global multi-asset social trading platform offering stocks, ETFs, and crypto to retail investors with copy/automated trading features. Comparable to SAVR on self-directed multi-asset retail investing and crypto exposure, with an additional social/copy-trading layer.
Emerging players
- Trade Republic: European commission-free neobroker offering stocks, ETFs, and crypto via a mobile app. Comparable to SAVR's flat-commission retail model and crypto ETP offering, but operating at much larger pan-European scale with a similar self-directed, app-first UX.
- Scalable Capital: Munich-based digital wealth and brokerage platform offering self-directed investing, ETFs, and managed portfolios across Europe. Comparable on self-directed digital brokerage, ETF-first product strategy, and a low-fee value proposition targeting retail investors.
- Lightyear: European multi-currency investing app offering stocks, ETFs, and funds with low fees across multiple markets. Comparable to SAVR's self-directed, app-first retail model and flat-fee cross-market trading for European retail investors.
- BUX: Dutch-headquartered European neobroker offering commission-free stock, ETF, and crypto trading via a mobile app. Comparable to SAVR on mobile-first, low-cost, self-directed retail investing across European markets.
Broad incumbents
- Interactive Brokers: Global multi-asset broker offering execution, clearing, and custody across 150+ markets. Comparable to SAVR as a destination for self-directed retail investors wanting broad market access at low commissions, but operates as a much larger incumbent with institutional and professional clients.
Others
- Vanguard (via white-label / ETF partnerships): Global asset manager whose UCITS ETFs underpin SAVR Global (the co-branded ETF launched in 2026). Comparable as an enabler/distribution partner for SAVR's asset-based revenue stream, rather than a competitor; relevant because Vanguard's distribution and product economics directly shape SAVR's evolving revenue mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Savr social profiles
Digital presenceSavr compliance and trust
Trust signalCompliance3 records
Savr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Savr leadership team
Management profileNumber of profiles
Profiles8 records
Savr funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Savr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Savr
What does Savr do?
SAVR operates a self-serve digital investment platform accessible via web and mobile apps (iOS/Android) that enables Swedish retail investors to trade stocks across 20 markets, invest in 1,700+ funds, 2,000+ ETFs, and 30+ crypto ETPs through Swedish ISK, Kapitalförsäkring (KF), and Aktie- och fondkonto (AF) accounts. The platform differentiates through AI-powered personalized news, peer comparison, portfolio analytics, and automated savings features, with flat 1-99 SEK trading commissions and fund fees up to 50% lower than traditional Swedish banks.
Is Savr a public or private company?
Savr is a private company. It is classified as corporate owned and is currently operating.
When was Savr founded?
Savr was founded in 2016. It employs 11 to 50 people.
Where is Savr based?
Savr is headquartered in Stockholm, Sweden, in the Europe region.
How does Savr make money?
Three revenue lines are on record. Trading Commissions are the primary driver. The others are fund Commission Rebates and SAVR Global by Vanguard ETF.
Who are Savr's main competitors?
Direct peers on record are Avanza, Nordnet, DEGIRO and eToro. Emerging players are Trade Republic, Scalable Capital, Lightyear and BUX. Interactive Brokers is listed as a broad incumbent. Vanguard (via white-label / ETF partnerships) is listed as an others.
Does Savr have an API?
No public API is recorded for Savr.
What industry is Savr in?
Savr's product category is Digital Investment Platform. Its primary akta.pro industry code is FSAGAEAC, Digital Brokerage & Self-Directed Investing Platforms, with a secondary code of FSAAAAAI, Execution-Only / Self-Directed Investing Platforms. Its NAICS code is 52315 and its SIC code is 6200.