What Timeless does

Timeless, operated by New Horizon GmbH, is a Berlin-based fractional ownership investment platform founded in 2018 that enables retail and wealthy investors to buy shares of exclusive collectibles including luxury watches, classic cars, fine art, rare sneakers, whisky, gems, and trading cards, with fractions starting at €50. The company is venture-backed by EQT Ventures, C3 EOS VC, Porsche Ventures, and LA ROCA Capital, and has reached €100M+ in financed assets across its platform with a team of 45 employees.

The platform's core technology is blockchain-based tokenization that documents fractional ownership of physical collectibles in a traceable and secure manner, paired with decentralized storage of the underlying assets and annual independent audits that verify inventory existence. Distribution is product-led through a self-serve mobile application available on iOS and Android, supported by a web platform, and the company is recognized on Deutsche Börse as an investment platform for collectibles. Asset categories have expanded beyond luxury watches into art, classic cars, sneakers, whisky, gems, trading cards, memorabilia, and rare fossils, with recent category extensions including street-culture-led artist collaborations such as the WET PAINT series launched in March 2025.

Timeless generates revenue from three streams: upfront revenue from selling fractions of collectibles (with prices including VAT plus service and management fees), ongoing management fees covering custody, insurance, and maintenance during the 2-8 year average holding period, and transaction-based revenue from secondary trading between investors. Timeless retains up to a 5% co-ownership stake in each asset it manages, aligning its interests with fractional holders. The company operates as a tied agent under Section 3 (2) WpIG, brokering financial instruments under the liability of Concedus GmbH, and has integrated a broad set of European payment processors to support cross-border investor access.

Name

Timeless

Legal name

New Horizon GmbH

Website

https://timeless.investments

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Timeless is a Berlin-based blockchain-enabled fractional ownership platform that lets retail and wealthy investors buy shares of exclusive collectibles including watches, art, classic cars, sneakers, and whisky starting at €50 per fraction.

Ownership category

akta.pro rank

Product category

Fractional Collectibles Investment Platform

NAICS

All Other Miscellaneous Retailers (459999), Used Merchandise Retailers (459510)

SIC

Retail-Miscellaneous Retail (5900), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Art, Collectibles & Luxury RWA Tokenization (FSADAEAK)

akta.pro secondary industry

Tokenized Securities & Capital Markets Infrastructure (equities, bonds, funds, ATS/MTF connectivity) (FSAPAIAD)

Keywords

• Fractional ownership platform
• Collectibles investment
• Blockchain tokenization
• Alternative asset trading
• Luxury asset investing

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fraction Sales Revenue: Revenue generated from selling fractions of collectible assets to investors. Prices include VAT, plus service fee and management fee. Fraction prices typically start at €50 per fraction.
2. Management Fees: Ongoing fees for custody, insurance and maintenance of collectibles until resale. Mentioned as part of the total pricing (Including VAT, plus service fee and management fee).
3. Secondary Trading: Investors can offer their own shares for sale and trade with other investors during the holding period, generating transaction-based revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Timeless is a blockchain-based fractional ownership investment platform that lets retail investors buy fractions (from €50 each) of exclusive physical collectibles such as rare watches, classic cars, fine art, whisky and sneakers. The company sources, authenticates, stores, insures and maintains the underlying physical assets, while investors can hold their fractions for an average 2–8 years or trade them peer-to-peer on a built-in secondary market before a managed exit. Revenue is generated via transaction fees on fraction sales, recurring management fees for custody and insurance, and fees on secondary-market trading.

Product overview

Timeless is a fractional ownership investment platform that enables investors to buy and trade fractions of exclusive collectibles including luxury watches (e.g., Patek Philippe, Rolex), classic cars (e.g., Mercedes-Benz, Porsche, Ferrari), fine art (e.g., Warhol, Picasso, Hockney), rare sneakers (e.g., Nike, Jordan Brand collaborations), and gemstones (e.g., Ceylon sapphires). The platform is built around its core mobile app, which provides access to the trading platform for fractional ownership of these assets. Additional offerings include the Timeless Savings Plan for structured monthly investing starting at €50 per fraction, the Timeless Collector's Club for premium members with early access to investments, and Timeless Magazine for market insights. The company manages storage, insurance, and maintenance of physical assets while investors hold fractional shares and can trade them on the secondary market during the typical 2-8 year holding period.

Differentiator

Problem solved

Functional benefit

Brands

• Timeless Collector's Club: A membership program associated with the Timeless investment platform offering exclusive benefits to collectible investors.
• Timeless Savings Plan

Products and services

• Timeless Mobile App Mobile application for individual investors to discover, invest in, trade, and manage fractional ownership of exclusive collectibles including watches, art, cars, sneakers, and gems.
• Fractional Ownership Trading Platform Web-based platform enabling investors to buy and sell fractions of high-value collectibles, with secondary market trading, price tracking, and portfolio management features.
• Timeless Savings Plan Monthly savings plan allowing investors to invest starting at €50 per fraction in curated collectibles, providing a structured approach to building a diversified collectibles portfolio.
• Timeless Collector's Club Exclusive membership program for collectors providing access to premium assets, early investment opportunities, and special edition collectibles.
• Asset Management & Custody Services Professional storage, insurance, and maintenance services for physical collectibles owned by fractional investors until resale, including decentralised storage locations and annual independent audits.

Quantifiable outcome

• Vacheron Constantin Jumbo 222 watch exit achieved returns of up to 200%
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• WET PAINTminorStrategic or Co-development Partner · 5 March 2026Timeless launched a year-long artist series in collaboration with the graffiti collective WET PAINT, starting with a limited-edition Flip Case designed by artist Persu with signature artwork. The partnership aims to create a platform for street culture-inspired artists, with additional collaborations planned across different product formats and markets.
• Concedus GmbHcoreImplementation/ SI/ Consulting PartnerNew Horizon is a tied agent pursuant to Section 3 (2) WpIG and acts exclusively on behalf of and under the liability of Concedus GmbH, Nuremberg, when brokering financial instruments. This is a regulatory compliance partnership required for financial instrument brokerage.
• SevenVenturesminorGTM or Marketing PartnerSevenVentures is a marketing partner that works with Timeless Investments for marketing cookie consent and data usage purposes as part of their digital advertising efforts.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Masterworks: Largest fractional art investment platform in the US, offering shares in blue-chip artworks via a mobile app — directly comparable to Timeless's art vertical in product, customer (retail investors), and business model.
• Splint Invest: EU-based (Switzerland) fractional ownership platform for watches, classic cars, art, and whisky — essentially the closest direct peer to Timeless, sharing the same multi-category luxury collectibles model and European regulatory environment.
• Otis: Mobile-first fractional art investment platform focused on shares of contemporary artworks, comparable in product, target customer, and app-led UX to Timeless's art offering.
• Alto: Alternative investment platform (formerly AltoIRA) enabling IRA and taxable accounts to access private market deals including art, real estate, and crypto — overlapping with Timeless's alternative-asset retail-investor positioning.
• Dibbs: US-based fractional ownership platform for sports trading cards and collectibles — direct overlap with Timeless's collectibles categories via tokenization of physical sports memorabilia.

Broad incumbents

• Yieldstreet: US-based alternative investments platform offering fractional access to art, marine finance, real estate, and private credit — broader portfolio but overlapping in art and collectibles and competing for the same retail-alternative-investor wallet.
• Public.com: US retail investing platform that has expanded into alternative assets (including art and collectibles) — broader portfolio but increasingly competing for the same retail alternative-investor segment.

Emerging players

• Maecenas: Blockchain-based art tokenization platform offering fractional ownership of fine art — narrower scope than Timeless (art-only) but uses similar distributed-ledger technology and token economics.
• Curio: Platform enabling fractional ownership of rare classic and collector cars via regulated security tokens — directly overlapping with Timeless's classic cars vertical.

Others

• Securitize: Enterprise tokenization infrastructure provider for real-world assets and securities — adjacent rather than directly competitive, but enabling similar tokenization rails and a potential partner/competitor at the infrastructure layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/timelessinvest_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timeless