Gentian
Gentian is a London-based AI-driven biodiversity technology company that combines very-high-resolution satellite imagery with proprietary machine-learning models and expert ecological review to deliver habitat mapping, Biodiversity Net Gain assessments, and TNFD/CSRD reporting for real estate developers, financial institutions, insurers, infrastructure operators, and local governments.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Gentian does
Gentian is a UK-based biodiversity technology company that provides AI-powered habitat mapping and ecological assessment services using very-high-resolution satellite imagery and proprietary machine-learning models trained on ground-truth ecological data. Founded in 2020 by experts in ecology, remote sensing, and artificial intelligence, the company operates a software platform called the Gentian Online Platform (GOP) that classifies habitats to recognized frameworks (UKHab, IUCN, EUNIS) and delivers results in standardized GIS-compatible formats. Every dataset is reviewed by in-house ecologists before delivery, combining automated computer vision with expert scientific verification.
The product portfolio comprises four named software products — True Sight (instant BNG assessments), True Sage (detailed habitat monitoring), True Oracle (bespoke enterprise biodiversity intelligence), and True Urban (urban green infrastructure) — alongside service offerings spanning BNG assessments, Phase 1 habitat surveys, peatland mapping, tree surveys, biodiversity MRV, and TNFD/CSRD compliance reporting. Revenue is generated through subscription-style SaaS access, project-based assessments priced by hectares with volume discounts, bespoke enterprise contracts (typically multi-year), and professional services for compliance and integration support. Distribution combines direct enterprise sales, a self-serve online platform, and channel partnerships such as the Viability software integration.
Gentian serves enterprise and government customers across real estate development (Barratt Developments, Grosvenor, Cadogan Estates, Hang Lung Properties), financial services and insurance (MS&AD Insurance Group), local government (Greater Manchester Combined Authority, Plymouth and Newport City Councils), grounds maintenance (idverde), and environmental consultancies. The company is headquartered in London with a US subsidiary (Gentian Technologies Inc, Delaware) and has extended operations into Canada and Japan through partnerships. To date, disclosed funding is limited to two small seed rounds (Techstars in 2023 and gener8tor / Right Side Capital Management in 2022), and the company is privately held with no disclosed institutional investors.
Gentian firmographics
Firmographics- Name
- Gentian
- Legal name
- Gentian Limited
- Website
- https://gentian.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gentian is a London-based AI-driven biodiversity technology company that combines very-high-resolution satellite imagery with proprietary machine-learning models and expert ecological review to deliver habitat mapping, Biodiversity Net Gain assessments, and TNFD/CSRD reporting for real estate developers, financial institutions, insurers, infrastructure operators, and local governments.
- Ownership category
- akta.pro rank
Gentian industry classification
Industry- Product category
- Biodiversity Mapping and Environmental Monitoring Software
- NAICS
- Environmental Consulting Services (54162), Surveying and Mapping (except Geophysical) Services (541370), Space Research and Technology (92711)
- SIC
- Services-Commercial Physical & Biological Research (8731), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Ecological/Habitat & Land-Use Change Modeling (Biodiversity, Conservation Planning) (EUAHAKAI)
- akta.pro secondary industries
- Environmental Data Management Platforms (EHS/EMS, LIMS, ELN, Compliance Data Hubs) (EUAHAKAA), Biodiversity Net Gain (BNG) / No Net Loss Planning & Metrics (EUAHAHAJ), Satellite Imagery & Monitoring Platforms (AFAAAFAI), Biodiversity Baseline Studies & Long-Term Monitoring Programs (EUAHAHAE)
Keywords
Where Gentian is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Gentian business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Online platform access for biodiversity mapping, habitat assessment, and monitoring services. Customers access AI-powered analysis tools through the Gentian Online Platform (GOP) with results delivered within days or minutes.
- Project-Based Assessments: Individual habitat mapping, BNG assessments, tree surveys, and ecological assessments for specific sites or portfolios. Pricing scales with project size; larger sites and linear corridors like rail, roads, and utilities benefit from reduced cost per hectare at scale.
- Enterprise Solutions (True Oracle): Bespoke enterprise biodiversity intelligence with tailored AI-driven environmental insights and custom solutions for complex, large-scale ecological and sustainability challenges. Includes dedicated support and customization.
- Professional Services: Expert consultation, integration support, and ongoing partnership services for organizations requiring specialized guidance on biodiversity strategy, TNFD/CSRD compliance, and environmental reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Gentian True Sight - Instant BNG Assessments |
| Subscription | Pay-as-you-go | Gentian True Sage - Detailed Habitat Assessments |
| Subscription | Multi-year contract | Gentian True Oracle - Enterprise Biodiversity Intelligence |
| Subscription | Pay-as-you-go | Gentian True Urban - Urban Green Infrastructure |
| Unit Pricing | Pay-as-you-go | Large-Scale & Linear Project Pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Gentian product offering
Product offeringCore offering
Gentian provides AI-powered biodiversity mapping and monitoring software that uses very-high-resolution satellite imagery and proprietary machine learning models, combined with in-house expert ecological review, to classify habitats under recognized frameworks (UKHab, IUCN, EUNIS). Its software products — True Sight, True Sage, True Oracle, and True Urban — and service modules deliver expert-verified BNG assessments, TNFD/CSRD reporting data, and ecological surveys in standardized geospatial formats within days or minutes, replacing or supplementing slow, costly manual fieldwork for enterprise customers.
Product overview
Gentian is a biodiversity mapping and monitoring software platform that operates as a unified platform-plus-modules architecture. The core platform combines AI-powered remote sensing and satellite imagery analysis with expert ecological verification. The product portfolio consists of four named software products: Gentian True Sight (rapid BNG assessments), Gentian True Sage (detailed habitat monitoring), Gentian True Oracle (enterprise biodiversity intelligence), and Gentian True Urban (urban green infrastructure). These are complemented by a suite of service offerings including Habitat Mapping, BNG Assessments, Ecological Surveys, TNFD Reporting, CSRD Compliance, Biodiversity MRV, Peatland Mapping, Tree Surveys, and Phase 1 Habitat Surveys. Results are delivered through an online platform providing expert-verified habitat data, interactive reports, and downloadable geospatial datasets.
Differentiator
Problem solved
Functional benefit
Brands
- Gentian True Sight: Instant Biodiversity Net Gain (BNG) assessments using rapid AI-powered habitat mapping software compatible with BNG metrics. Ideal for quick site screening and feasibility studies.
- Gentian True Sage
- Gentian True Oracle
- Gentian True Urban
- Gentian Online Platform (GOP)
Products and services
- Gentian True Sight Instant Biodiversity Net Gain (BNG) assessment software that provides rapid AI-powered habitat mapping compatible with BNG metrics, designed for quick site screening and feasibility studies with results delivered within days or minutes.
- Gentian True Sage Detailed habitat assessment and monitoring software that delivers comprehensive biodiversity mapping with high precision and accuracy, designed for nature-positive reporting, planning, and ongoing monitoring, including expert verification.
- Gentian True Oracle Bespoke enterprise biodiversity intelligence software providing tailored AI-driven environmental insights and custom solutions for complex, large-scale ecological and sustainability challenges, including dedicated support and customization.
- Gentian True Urban Urban green infrastructure analysis software that provides detailed mapping of urban habitats, green roofs, and climate resilience indicators to support sustainable city planning and development.
- Habitat Mapping Service Remote habitat mapping service that classifies habitat types and conditions using AI and high-resolution satellite imagery, supporting biodiversity compliance and monitoring efforts.
- BNG Assessment Service AI-powered Biodiversity Net Gain assessment service providing rapid habitat baselining and mapping to enable organizations to achieve BNG compliance confidently.
- Biodiversity MRV Service Monitoring, Reporting and Verification service for tracking biodiversity outcomes, delivering accurate remote assessments of habitat change and ecological condition over time, aligned with TNFD and CSRD.
- TNFD Reporting Service Taskforce on Nature-related Financial Disclosures reporting service ensuring compliance with TNFD guidelines for transparent reporting on nature-related risks and impacts.
- CSRD Compliance Service Corporate Sustainability Reporting Directive compliance service providing accurate, transparent data for sustainability reporting under EU regulations.
- Peatland Mapping Service Peatland mapping and assessment service providing high-resolution insights into peatland extent and conditions to enable targeted restoration and conservation efforts.
- Tree Survey Service Remote tree survey service mapping canopy cover and estimating tree counts using satellite imagery and AI-powered analysis without the need for boots-on-the-ground field surveys.
- Phase 1 Habitat Survey Service AI-powered Phase 1 habitat surveys via satellite providing rapid, remote, and cost-effective standard-aligned insights for scoping and screening.
- ESG Reporting Service AI-powered biodiversity data service for ESG disclosure requirements, delivering accurate, repeatable insights for standard and bespoke frameworks.
- Gentian Online Platform (GOP) Cloud-based online platform enabling users to define areas for analysis, select services, access AI-processed habitat mapping results, and download high-resolution data in standardized geospatial formats (GeoJSON, shapefiles, rasters, CSV, PDF maps).
Quantifiable outcome
- 50+ sites mapped in 90 days (vs years for traditional surveys)
- +3 more outcomes
Companies that use Gentian
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Gentian technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Gentian partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- UK Government (Defra and Innovate UK)minorPart of a £560,000 funding award to seven British companies for developing space and AI technologies for sustainable farming following a government-organized hackathon. Funded projects include digital farm simulations, satellite analysis for biodiversity tracking, and marine habitat mapping.
- Shorewood HomesminorJoint acquisition and redevelopment of 3.2-acre brownfield site in Kings Worthy, Winchester with Shorewood Homes and SM:5 Developments. Joint handling of office block portion while SM:5 handles heritage building restoration. Project addresses vandalism and antisocial behaviour while providing sensitive development.
- SM:5 DevelopmentsminorPartner in Kings Worthy Court and House redevelopment project. SM:5 Developments handles heritage building restoration portion while Gentian and Shorewood Homes jointly handle the office block portion. Project aims to address site issues while providing sensitive local development.
- MS&AD InterRiskcorePartnership with MS&AD InterRisk in Japan to advance TNFD reporting through natural capital assessment. Supports MS&AD's sustainability consulting services with Gentian's biodiversity data capabilities for TNFD-aligned disclosures.
- GRIN (Green Roof Infrastructure Network of British Columbia)corePartnership with GRIN of British Columbia to conduct AI-powered mapping of green infrastructure across a 20 km² area of downtown Vancouver. Analysis identified 283 green roofs covering nearly 100,000 m² and numerous retrofit opportunities. GRIN seeks donations through Small Change Fund to expand mapping to additional BC communities.
- ViabilitycoreStrategic partnership integrating Gentian's BNG assessments directly into Viability's site viability software platform. Developers can now evaluate sites incorporating environmental sustainability into viability studies seamlessly. Partnership addresses both financial viability and BNG compliance requirements in the UK housing development context.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Gentian competitors and assessment
Company assessmentDirect peers
- NatureMetrics: UK-based nature data company providing biodiversity monitoring and analytics for corporates and financial institutions. Closely comparable product overlap (biodiversity assessment for ESG/regulatory use) and overlapping customer segments (developers, financial institutions).
- Sylvera: Nature asset analytics provider using satellite data and ML to assess environmental outcomes for carbon and biodiversity markets. Direct overlap in using remote sensing for nature-related corporate reporting and a comparable enterprise GTM motion.
- Space Intelligence: Geospatial analytics firm specializing in habitat mapping, land-use change, and biodiversity baseline studies using high-resolution satellite imagery. Near-identical offering to Gentian for ecological classification and monitoring.
- Satelligence: Satellite-based deforestation and nature analytics provider serving financial institutions, commodity traders, and consumer goods companies. Highly comparable nature-risk analytics for corporate supply chains and portfolios.
Emerging players
- Rezatec: Geospatial analytics company applying satellite data and AI to agriculture, environment, and infrastructure monitoring. Partial overlap in environmental data services and ML-based remote sensing analytics.
- Bird.i: Satellite imagery intelligence platform providing on-demand, high-resolution imagery and analytics. Comparability lies in the satellite imagery distribution and downstream analytics infrastructure that overlaps Gentian's stack.
- Pachama: Carbon and nature monitoring platform leveraging satellite data and ML for forest and ecosystem assessments. Comparability is in satellite-driven nature analytics for enterprise ESG and offsetting use cases.
Broad incumbents
- Planet Labs: Leading global satellite imagery provider offering high-frequency, high-resolution imagery and derived analytics. Comparable as the imagery backbone Gentian relies on, and a potential competitor if it adds deeper ecological layers.
- Maxar Technologies: Provider of very-high-resolution satellite imagery and geospatial analytics serving defense, government, and commercial markets. Comparable as an incumbent source of sub-50cm imagery and a potential bundler of ecological analytics.
- Mapbox: Location data and mapping platform enabling geospatial visualization, analytics, and applications. Comparability is in the standardized geospatial data delivery (GeoJSON, rasters, tiles) that overlaps Gentian's output infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Gentian social profiles
Digital presenceGentian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gentian leadership team
Management profileNumber of profiles
Profiles4 records
Gentian subsidiaries and ownership
Company hierarchySubsidiaries1 record
Gentian funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gentian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gentian
What does Gentian do?
Gentian provides AI-powered biodiversity mapping and monitoring software that uses very-high-resolution satellite imagery and proprietary machine learning models, combined with in-house expert ecological review, to classify habitats under recognized frameworks (UKHab, IUCN, EUNIS). Its software products — True Sight, True Sage, True Oracle, and True Urban — and service modules deliver expert-verified BNG assessments, TNFD/CSRD reporting data, and ecological surveys in standardized geospatial formats within days or minutes, replacing or supplementing slow, costly manual fieldwork for enterprise customers.
Is Gentian a public or private company?
Gentian is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gentian founded?
Gentian was founded in 2020. It employs 11 to 50 people.
Where is Gentian based?
Gentian is headquartered in London, United Kingdom, in the Europe region.
How does Gentian make money?
Four revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are project-Based Assessments, enterprise Solutions (True Oracle) and professional Services.
Who are Gentian's main competitors?
Direct peers on record are NatureMetrics, Sylvera, Space Intelligence and Satelligence. Emerging players are Rezatec, Bird.i and Pachama. Broad incumbents are Planet Labs, Maxar Technologies and Mapbox.
Does Gentian have an API?
Yes. Gentian provides API access for integration into ESG systems or business intelligence dashboards. The platform delivers spatial data, visual maps, and structured reports in multiple formats, including GIS and APIs. Habitat mapping data is delivered in standardised formats including GeoJSON, shapefiles, and raster datasets for seamless integration with GIS platforms and compliance reporting tools. Summary statistics are provided in spreadsheet format (CSV) and high-quality PDF maps. Developer documentation is at gop.gentian.io/terms-and-conditions.
What industry is Gentian in?
Gentian's product category is Biodiversity Mapping and Environmental Monitoring Software. Its primary akta.pro industry code is EUAHAKAI, Ecological/Habitat & Land-Use Change Modeling (Biodiversity, Conservation Planning), with a secondary code of EUAHAKAA, Environmental Data Management Platforms (EHS/EMS, LIMS, ELN, Compliance Data Hubs). Its NAICS code is 54162 and its SIC code is 8731.