Growcer
- Company typePrivate
- Founded2018
- HeadquartersOttawa, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Growcer firmographics
Firmographics- Name
- Growcer
- Legal name
- The Growcer Inc.
- Website
- https://thegrowcer.ca
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Growcer industry classification
Industry- Product category
- Container Vertical Farming Equipment
- NAICS
- Food Crops Grown Under Cover (11141)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Hydroponic & Aeroponic Growing Systems (NFT, DWC, Ebb/Flow, Misting) (AFAAAHAD)
Keywords
Where Growcer is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Growcer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Sales: Sale of modular vertical farm units (Osiris system). Farm dimensions are 40' long x 10' wide x 10' high. Customers can add farms as they grow.
- Growcer Fund (Subscription Model): Weekly subscription under the Pay As You Grow model providing complete vertical farm, ongoing maintenance, technical support, and funding guidance for under $1,000 CAD per week with capital maintenance costs covered.
- Training Services: Rootcamp bootcamp training (two-day intensive), Greenthumb training programs, and ongoing custom trainings for farm operators.
- Grant and Funding Mobilization: Growcer's funding mobilization team helps communities navigate grants landscape and secure resources. Has secured over $11M for communities with 50-70% success rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Growcer Fund - Pay As You Grow |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Growcer product offering
Product offeringCore offering
Growcer manufactures and sells the Osiris® modular vertical farm, a 40' x 10' x 10' container-based hydroponic system using deep water culture (DWC) technology built in Canada to operate in climates from -40°C to +40°C. The company also provides the Growcer Fund (Pay As You Grow) subscription-based financing program, hands-on training via Rootcamp and Greenthumb, ongoing remote monitoring software (Growlink), and a grant/funding mobilization service that has secured over $11M for community customers.
Product overview
Growcer offers a modular vertical farming platform anchored by the Osiris® farm system — a Canadian-made 40' × 10' × 10' container unit using deep water culture (DWC) hydroponics, rated for extreme climates from -40°C to +40°C. The portfolio extends beyond hardware to include the Growcer Fund (a pay-as-you-grow financing and support program), training programs (Rootcamp and Greenthumb), ongoing technical support, and remote monitoring software. In 2025, Growcer expanded its reach by acquiring Freight Farms' container farming technology, integrating its US customer base and intellectual property into the Growcer platform.
Differentiator
Problem solved
Functional benefit
Brands
- Osiris: A modular vertical farm designed for accessibility, reliability and profitability. Built in Canada to sustain harsh and changing weather conditions from -40 to +40 degrees celsius.
- Rootcamp
- Greenthumb
- Growcer Fund
Products and services
- Osiris® Modular Vertical Farm
Quantifiable outcome
- 238% increase in monthly salad bar revenue at AdventHealth Celebration
- +6 more outcomes
Companies that use Growcer
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
Growcer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Growcer partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Freight FarmsflagshipGrowcer acquired Freight Farms' assets in July 2025 following Freight Farms' bankruptcy filing. The acquisition included intellectual property, customer lists, and inventory, enabling Growcer to support existing Freight Farms customers and expand its presence in the U.S. and internationally.
- Nipissing First Nation Food BankcoreMnogin Greenhouse partnership with Nipissing First Nation Food Bank to provide monthly fresh produce donations, filling two fridges with fresh produce weekly.
- Nipissing First Nation Health CentrecoreMnogin Greenhouse supplies produce for monthly food boxes, Diners' Club luncheons for elders, and seasonal garden stands at no cost.
- Beth Israel Lahey HealthcoreHealthcare system that encouraged and provided Community Benefits Grant funding for Boys & Girls Clubs of Metro South's second Freight Farm.
- Ecotrust CanadaminorPartnered with Gitmaxmak'ay Nisga'a Society to recruit masters students to test possible solutions for food insecurity.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Growcer competitors and assessment
Company assessmentDirect peers
- Freight Farms: Freight Farms was Growcer's closest direct competitor in container-based hydroponic farming before Growcer acquired its assets in July 2025 following bankruptcy. Now a wholly-owned subsidiary, it provides the same product category (container vertical farms) and shares the same institutional customer base in education, nonprofits, and food security.
- Babylon Micro-Farms: Babylon Micro-Farms offers modular indoor hydroponic farming systems targeted at foodservice, hospitality, and institutional customers. Like Growcer, it sells plug-and-play vertical farms with remote monitoring software to customers seeking on-site fresh produce without traditional farming expertise.
- FarmBox Foods: FarmBox Foods manufactures container-based vertical farms similar to Growcer's Osiris system, targeting schools, nonprofits, and underserved communities for food security applications. Direct overlap in product form factor, technology (hydroponic), and target verticals.
- CropBox: CropBox builds shipping container vertical farms for leafy greens and herbs using hydroponic technology, selling to growers, schools, and institutions. Comparable product offering and target market to Growcer, though at smaller scale and without Growcer's subscription financing layer.
Broad incumbents
- BrightFarms: BrightFarms operates large-scale commercial hydroponic greenhouses supplying grocery retailers with locally grown leafy greens. Comparable controlled-environment agriculture technology to Growcer but at greenhouse scale rather than container scale, and focused on commercial retail produce rather than community/education buyers.
- Gotham Greens: Gotham Greens is a leading hydroponic greenhouse operator producing leafy greens and herbs for retail and foodservice across North America. Shares Growcer's controlled-environment agriculture technology foundation but operates at industrial greenhouse scale rather than modular containers for institutional buyers.
- AeroFarms: AeroFarms is one of the largest indoor vertical farming operators using aeroponic technology to grow leafy greens at industrial scale. Comparable controlled-environment agriculture category but serves commercial retail and foodservice rather than Growcer's community/education niche.
- Bowery Farming: Bowery operates large-scale indoor vertical farms using proprietary technology to produce leafy greens and herbs for grocery retailers. Operates in the same vertical farming category as Growcer but at much larger commercial scale targeting retail distribution rather than institutional on-site production.
- Plenty: Plenty is a vertical farming company developing indoor farm technology for leafy greens and other crops. Overlapping indoor agriculture technology category with Growcer, though focused on large-scale commercial production rather than modular container systems for communities and institutions.
Emerging players
- Local Bounti: Local Bounti operates hybrid greenhouse/vertical farming facilities producing leafy greens in the US. Shares controlled-environment agriculture technology with Growcer but focuses on commercial-scale retail distribution rather than modular container-based community farming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Growcer social profiles
Digital presenceGrowcer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growcer leadership team
Management profileNumber of profiles
Profiles3 records
Growcer subsidiaries and ownership
Company hierarchySubsidiaries1 record
Growcer funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growcer M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growcer
What does Growcer do?
Growcer manufactures and sells the Osiris® modular vertical farm, a 40' x 10' x 10' container-based hydroponic system using deep water culture (DWC) technology built in Canada to operate in climates from -40°C to +40°C. The company also provides the Growcer Fund (Pay As You Grow) subscription-based financing program, hands-on training via Rootcamp and Greenthumb, ongoing remote monitoring software (Growlink), and a grant/funding mobilization service that has secured over $11M for community customers.
Is Growcer a public or private company?
Growcer is a private company. It is classified as venture growth investor backed and is currently operating.
When was Growcer founded?
Growcer was founded in 2018. It employs 11 to 50 people.
Where is Growcer based?
Growcer is headquartered in Ottawa, Canada, in the North America region.
How does Growcer make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are growcer Fund (Subscription Model), training Services and grant and Funding Mobilization.
Who are Growcer's main competitors?
Direct peers on record are Freight Farms, Babylon Micro-Farms, FarmBox Foods and CropBox. Broad incumbents are BrightFarms, Gotham Greens, AeroFarms, Bowery Farming and Plenty. Local Bounti is listed as an emerging player.
Does Growcer have an API?
No public API is recorded for Growcer.
What industry is Growcer in?
Growcer's product category is Container Vertical Farming Equipment. Its primary akta.pro industry code is AFAAAHAD, Hydroponic & Aeroponic Growing Systems (NFT, DWC, Ebb/Flow, Misting). Its NAICS code is 11141 and its SIC code is 3523.