What Gotham Greens does

Gotham Greens is a privately held Public Benefit Corporation (PBC) founded in 2009 in Brooklyn, NY, that operates a national network of commercial-scale, climate-controlled hydroponic greenhouses producing leafy greens, herbs, and a growing portfolio of value-added refrigerated foods. As of 2024 the company runs 13 greenhouses spanning roughly 1.8 million square feet across nine U.S. states (New York, Illinois, Rhode Island, Maryland, Virginia, Colorado, California, Georgia, and Texas), employing 600+ people and reaching over 6,500 retail locations through Whole Foods Market, Kroger (and affiliates including Jewel-Osco), Sprouts Farmers Market, and AmazonFresh, with additional direct-to-consumer fulfillment via Instacart.

The underlying technology stack combines Nutrient Film Technique (NFT) hydroponics, automated climate control across temperature, humidity, light, and air composition, and machine-learning-driven crop monitoring. A research collaboration with the University of California, Davis has produced LSTM-based predictive models for plant water demand, climate patterns, and yield, currently applied at Gotham Greens' commercial facilities. Product output falls into three tiers: (1) core greenhouse-grown produce — multiple lettuce varieties (Butterhead, Romaine, Baby Butterhead, Green Leaf, Crispy Green Leaf, Greenhouse Crunch, Gourmet Mix, Green/Red Oak Leaf), arugula, and basil; (2) fresh prepared foods built on those greens — salad kits (Green Goddess, Southwest Ranch, Caesar), plant-based dips (Spinach Artichoke, Green Goddess, Tzatziki, Buffalo, Queso), and cooking sauces (Classic, Vegan, and Spicy Pesto, Chimichurri); and (3) fresh dressings (Green Goddess, Vegan Goddess, Vegan Ranch, Caesar, Vegan Caesar, Lemon Basil Vinaigrette, Avocado Lime Ranch, Italian Herb Vinaigrette).

Revenue mechanics are anchored in wholesale fresh-produce supply into major U.S. grocery chains (sold at standard retail unit pricing) plus foodservice distribution, with growing direct-to-consumer e-commerce through AmazonFresh and Instacart. Capital formation has been significant: $87M raised in 2021, followed by a $310M Series E in 2022 led by Ares Management and BMO Capital Markets, with prior funding including $45M (2020), $29M (2018), and earlier NYSERDA-backed rounds. Strategic milestones include the 2013 Whole Foods Brooklyn rooftop integration (first supermarket-integrated commercial greenhouse), the 2022 acquisition of FresH2O Growers, B Corporation certification in 2021, and a 2026 CEO transition in which co-founder Viraj Puri became Executive Chairman and Craig Stevenson (formerly CEO of Lundberg Family Farms) assumed the CEO role. The company reports up to 95% less water use and 97% less land use versus conventional field farming.

Name

Gotham Greens

Legal name

Gotham Greens Holdings, PBC

Website

https://gothamgreens.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gotham Greens is a Brooklyn-founded Public Benefit Corporation operating 13 climate-controlled hydroponic greenhouses across nine U.S. states, producing leafy greens, herbs, salads, dips, dressings, and cooking sauces for major grocery retailers including Whole Foods, Kroger, and Sprouts, reaching over 6,500 stores nationwide.

Ownership category

akta.pro rank

Product category

Hydroponic Greenhouse Produce

NAICS

Other Food Crops Grown Under Cover (111419), Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)

akta.pro secondary industries

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA), Hydroponic & Aeroponic Growing Systems (NFT, DWC, Ebb/Flow, Misting) (AFAAAHAD), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA)

Keywords

• Hydroponic greenhouse farming
• Fresh leafy greens
• Urban agriculture production
• Refrigerated packaged salads
• Sustainable indoor farming

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Fresh Produce Sales: Sale of greenhouse-grown leafy greens, herbs, salad kits, dressings, dips, and cooking sauces through retail grocery stores nationwide.
2. Foodservice Distribution: Supplying fresh produce to restaurants and foodservice operators throughout the U.S.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Gotham Greens operates a national network of climate-controlled hydroponic greenhouses producing fresh leafy greens, herbs, salad kits, plant-based dips, salad dressings, and cooking sauces. The company grows produce year-round using nutrient film technique (NFT) hydroponics and distributes finished packaged food products through major U.S. retail grocery chains and foodservice operators.

Product overview

Gotham Greens is a fresh food company operating a network of climate-controlled hydroponic greenhouses across the United States, growing leafy greens and herbs year-round for retail and foodservice distribution. The product portfolio spans three tiers: (1) core greenhouse-grown produce — salad greens (Butterhead, Romaine, Baby Butterhead, Green Leaf, Crispy Green Leaf, Greenhouse Crunch, Gourmet Lettuce Mix, Green Oak Leaf, Red Oak Leaf, Arugula) and fresh Herbs (Basil); (2) fresh prepared foods built around those greens — Salad Kits (Green Goddess, Southwest Ranch, Caesar), Plant-Based Dips (Spinach Artichoke, Green Goddess, Tzatziki, Buffalo, Queso), and Cooking Sauces (Classic Pesto, Vegan Pesto, Spicy Pesto, Chimichurri); and (3) Fresh Dressings (Green Goddess, Vegan Goddess, Vegan Ranch, Caesar, Vegan Caesar, Lemon Basil Vinaigrette, Avocado Lime Ranch, Italian Herb Vinaigrette). Products are sold at major U.S. retailers including Whole Foods Market, Kroger, Sprouts, and AmazonFresh, and delivered via Instacart. The company is a Certified B Corporation.

Differentiator

Problem solved

Functional benefit

Products and services

• Butterhead Lettuce Soft, sweet hydroponically-grown butterhead lettuce with a buttery texture, suited for lettuce wraps, salads, and tacos; sold to retail consumers at grocery stores.
• Romaine Lettuce Crisp, crunchy hydroponic Romaine lettuce for Caesar salads and sandwiches; sold at retail grocery stores nationwide.
• Baby Butterhead Lettuce Delicate and mild baby-sized butterhead lettuce heads; sold to retail consumers at grocery stores.
• Green Leaf Lettuce Wavy, ruffled hydroponic green leaf lettuce combining the crunch of iceberg with ruffled texture; sold at retail grocery stores.
• Crispy Green Leaf Lettuce Crispy and juicy lettuce with ruffled leaves pairing well with burgers and sandwiches; sold at retail grocery stores.
• Greenhouse Crunch Lettuce Crunchy hydroponic lettuce positioned as a modern update to wedge salads; sold at retail grocery stores.
• Gourmet Lettuce Mix Tender oak leaves blended with buttery lettuces, suited for light-dressed salads; sold as a packaged mix at retail grocery stores.
• Green Oak Leaf Lettuce Tender, delicate, and mild hydroponic green oak leaf lettuce for salads; sold at retail grocery stores.
• Red Oak Leaf Lettuce Hearty red oak leaf lettuce similar in taste to green oak leaf, suitable for Waldorf salads; sold at retail grocery stores.
• Arugula Zingy, peppery hydroponic green suitable as a light salad base, pizza topping, or side sauté; sold at retail grocery stores.
• Basil Fragrant greenhouse-grown Genovese basil for fresh use in salads, pastas, and cooking; sold at retail grocery stores and used in Gotham Greens pesto sauces.
• Green Goddess Salad Kit Pre-made salad kit featuring greenhouse-grown green leaf lettuce, roasted pepitas, dried cranberries, crispy puffed quinoa, and Green Goddess Dressing; sold at retail grocery stores for consumer meals.
• Southwest Ranch Salad Kit Pre-made salad kit with green leaf lettuce, jalapeño ranch dressing, 4-cheese blend, and chili lime tortilla strips; sold at retail grocery stores.
• Caesar Salad Kit Pre-made salad kit with green leaf lettuce, Romano Caesar Dressing, shaved parmesan, and herb crouton crumble; sold at retail grocery stores.
• Green Goddess Dip Plant-based, cashew-powered dip for scooping, dipping, and dunking; sold at retail grocery stores.
• Spinach Artichoke Dip Dairy-free version of a comfort food classic, made with spinach and artichoke; sold at retail grocery stores.
• Tzatziki Dip Dairy-free Mediterranean-style tzatziki dip with bold herb flavors; sold at retail grocery stores.
• Buffalo Dip Plant-powered buffalo chicken-flavored dip, creamy, spicy, and cashew-based; sold at retail grocery stores.
• Queso Dip Dairy-free queso-style cashew-based dip, smooth and zesty; sold at retail grocery stores.
• Classic Pesto Cooking sauce made with Genovese basil, extra virgin olive oil, and parmigiano; sold at retail grocery stores.
• Vegan Pesto Dairy-free pesto made with Genovese basil, extra virgin olive oil, lemon juice, and coarse sea salt; sold at retail grocery stores.
• Spicy Pesto Hot take on classic pesto with fresh jalapeño for an extra kick; sold at retail grocery stores.
• Chimichurri Fresh basil combined with jalapeños and parsley as a time-saving marinade or sauce with a spicy kick; sold at retail grocery stores.
• Green Goddess Dressing

Quantifiable outcome

• Uses less than 3 gallons of water to grow a pound of lettuce vs. 30 gallons conventionally
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• University of California, DaviscoreStrategic or Co-development Partner · 1 January 2026UC Davis master's student Grace Algeo developing AI-driven forecasting tools using Long Short-Term Memory models for greenhouse agriculture, applied at Gotham Greens commercial facilities.
• Sesame WorkshopcoreGTM or Marketing Partner · 1 January 2025Collaboration with Sesame Workshop including Sesame Street activity book to inspire families and children to eat more plants. Gotham Greens + Sesame Street collaboration for family engagement.
• FresH2O GrowerscoreStrategic or Co-development Partner · 1 January 2022Acquired FresH2O Growers, a 540,000 square foot hydroponic greenhouse grower in Stevensburg, Virginia. Expands distribution up and down the East Coast.
• University of California SystemcoreStrategic or Co-development Partner · 1 January 2021Research and innovation collaboration focused on advancing the science, workforce, technology and profitability of indoor agriculture. Located at Davis, CA greenhouse facility.
• Method ProductscoreStrategic or Co-development Partner · 1 January 2015Partnership with Method Products for Chicago Pullman greenhouse located on rooftop of their LEED-Platinum certified manufacturing plant. Unique co-location of urban farming and eco-friendly cleaning products manufacturing.
• Whole Foods MarketflagshipStrategic or Co-development Partner · 1 January 2013Groundbreaking partnership since 2013 featuring the first commercial-scale greenhouse farm integrated into a supermarket, located on the rooftop of Whole Foods Market's Brooklyn flagship store. Over 20,000 square foot greenhouse designed, built, owned and operated by Gotham Greens.
• City HarvestcoreGTM or Marketing PartnerOngoing produce donation partnership with New York City's first and largest food rescue organization. Thousands of pounds of fresh Gotham Greens lettuce donated annually to the greater NYC community.
• Food Bank of the RockiesminorGTM or Marketing PartnerPartnership to address food insecurity in Colorado. Donated over 44,000 pounds of food to families in need in 2022.
• Green Bronx MachineminorGTM or Marketing PartnerLongtime partnership with NYC-based organization focused on food access and health education for students. Organizations share belief that healthy students drive healthy schools.
• Denver Urban GardensminorGTM or Marketing PartnerSeedling donation partnership with one of the largest independent networks of food-producing gardens in the country. Supports 200+ community gardens including 70+ school-based gardens.
• Woonasquatucket River Watershed CouncilminorStrategic or Co-development PartnerPartnership for multi-use path behind Providence greenhouse connecting Olneyville neighborhood with downtown Providence. Collaborative urban development initiative.
• The Farmlink ProjectminorGTM or Marketing PartnerPartnership connecting surplus produce to communities in need. Featured in Giving Tuesday initiatives.

Scale indicators10 records

Recent moves21 records

Expansion highlights6 records

Direct peers

• Bowery Farming: Direct competitor operating indoor vertical farms producing hydroponic leafy greens and herbs sold through major U.S. retailers; comparable CEA business model, product mix (lettuces, herbs, salad kits) and retail grocery GTM motion.
• BrightFarms: Operates a network of regional hydroponic greenhouse farms supplying pesticide-free leafy greens to supermarkets; directly competes with Gotham Greens in greenhouse-grown packaged salads and herbs across overlapping U.S. retail accounts.
• AeroFarms: Vertical farming pioneer growing leafy greens and microgreens via aeroponic indoor systems; overlapping product category (salads, herbs, microgreens) and retail customers, though differentiated by indoor-vertical vs. greenhouse-rooftop production.
• Plenty: Indoor vertical farm operator producing leafy greens with proprietary 3D growing towers; comparable CEA technology, leafy-greens focus and retailer-distribution model (e.g., Whole Foods, Albertsons).
• Revol Greens: Operates large-scale hydroponic greenhouses producing greenhouse-grown lettuce and salad kits for U.S. retail; directly comparable production method (NFT hydroponics), product portfolio (leafy greens, salad kits) and supermarket distribution.
• 80 Acres Farms: Indoor vertical farm producing leafy greens, herbs, microgreens and tomatoes for retail and foodservice; comparable CEA technology stack, product mix, and grocery/foodservice distribution model.

Emerging players

• Local Bounti: Controlled environment agriculture operator with a hybrid greenhouse/vertical approach producing leafy greens and herbs; comparable CEA product category with a more capital-constrained scale, overlapping with Gotham Greens' core lettuce/herb offering.

Broad incumbents

• Mastronardi Produce (Sunset): One of North America's largest greenhouse growers producing tomatoes, peppers, cucumbers and leafy greens under the Sunset brand; broader produce portfolio but competes with Gotham Greens in greenhouse-grown packaged greens sold at major grocers.
• Mucci Farms: Large Canadian greenhouse operator with expanding U.S. footprint producing tomatoes, peppers, cucumbers and greenhouse-grown leafy greens; overlaps with Gotham Greens in greenhouse-grown produce sold through U.S. retail channels.
• Earthbound Farm: One of the largest U.S. organic produce brands, including packaged salads and herbs; competes with Gotham Greens in retail packaged leafy greens, but relies primarily on conventional field farming rather than CEA, serving as a broader incumbent benchmark.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gothamgreens
• Facebookfacebook.com/GothamGreens
• LinkedInlinkedin.com/company/gotham-greens-farms
• Instagraminstagram.com/gothamgreens

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gotham Greens