inmemori

What inmemori does

inmemori is a French mission-driven funeral services company (société à mission) founded in 2016 by Clémentine Piazza and headquartered in Paris. The company provides complete funeral organization services — including 24/7 transfer coordination, 100% administrative handling, personalized ceremonies across Catholic, Jewish, Muslim, Buddhist, and secular traditions, burial and cremation, and the sale of funeral products (coffins, urns, floral arrangements) — to bereaved families across four French metropolitan areas via physical agencies in Paris (multiple arrondissements), Bordeaux, Lyon, and Nantes.

The technology platform layers a digital front-end onto traditional funeral operations: a free online funeral quote calculator, a Recueil de volontés funéraires (Funeral Will Collection) tool that generates a PDF of pre-planned funeral wishes, and a free online tribute space (Espace d'hommage) for memorializing loved ones — the latter used to build community engagement through 700,000+ newsletter subscribers. The proprietary tech is described as domain-specialized rather than technically novel, with differentiators centered on ease of use and specialization in deathcare rather than on underlying algorithms or models.

inmemori's business model combines professional service fees on funeral organization, one-time product sales of coffins/urns/floral arrangements, and freemium digital tools (will collection and tribute spaces) that drive top-of-funnel acquisition. Transparent pricing starts at €3,000 — meaningfully below the French market average of €5,900 — with payment plans and the ability to withdraw up to €5,900 from the deceased's bank account. The company has raised approximately $21.37M in a 2023 Series 4 from Allianz, Eurazeo, and Swen Capital Partners, following a 2018 seed round led by Bpifrance, Idinvest Partners, Kima Ventures, Partech, and The Refiners.

Name

inmemori

Legal name

Inmemori

Website

https://inmemori.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

inmemori is a French mission-driven funeral services company providing complete funeral organization, personalized ceremonies, and burial/cremation services to bereaved families across Paris, Bordeaux, Lyon, and Nantes, with transparent pricing starting at €3,000.

Ownership category

akta.pro rank

Product category

Funeral Services

NAICS

Funeral Homes and Funeral Services (812210), Funeral Homes and Funeral Services (81221), Death Care Services (8122)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

End-of-Life Planning & Hospice/Palliative Care Coordination (HLADALAL)

Keywords

• Funeral services
• Funeral organization
• Burial services
• Cremation services
• Memorial tribute

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Funeral Organization Services: Complete funeral organization including ceremony planning, legal paperwork handling, transportation, and day-of coordination. Revenue generated from professional service fees bundled with funeral products.
2. Funeral Products: Sale of funeral merchandise including coffins, urns, and floral arrangements.
3. Online Tribute Spaces: Free service for families; used to build brand loyalty and referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

inmemori is a French mission-driven funeral services company that provides end-to-end funeral organization including 24/7 counseling, transfer from place of death, 100% administrative and legal paperwork handling, ceremony planning (secular and religious), burial or cremation coordination, and the sale of funeral products (coffins, urns, floral arrangements). The company complements its physical funeral home agencies in Paris, Bordeaux, Lyon, and Nantes with proprietary digital tools including free online funeral quotes, an online funeral wishes collection form generating a PDF, and permanent online memorial tribute spaces dereferenced from Google for privacy.

Product overview

inmemori is a mission-driven funeral home (pompes funèbres) offering a comprehensive suite of services for funeral organization and death care. The core offering centers on complete funeral organization with 100% administrative management, personalized ceremonies (secular and religious), and quality funeral products. Digital services include an online funeral wishes collection tool (Recueil de volontés funéraires) for documenting preferences, a free online tribute space (Espace d'hommage) for memorializing loved ones, and instant funeral cost estimates. The company operates physical agencies in Paris, Bordeaux, Lyon, and Nantes while providing 24/7 availability. Pricing starts from €3,000 with financial assistance options.

Differentiator

Problem solved

Functional benefit

Products and services

• Organisation d'obsèques (Funeral Organization) Complete funeral organization service with 100% administrative management, legal procedures handling, and 24/7 counselor availability. Includes transfer from place of death, ceremony organization, and burial or cremation management, targeted at families dealing with the death of a loved one.
• Devis obsèques (Funeral Quote) Free online funeral cost estimation service providing transparent pricing. Quote is completed in approximately 1 minute and delivered via SMS, with funeral services starting from €3,000 and financial assistance options including up to €5,900 withdrawal from the deceased's account.
• Recueil de volontés funéraires (Funeral Wishes Collection) Online tool that allows individuals to document their funeral wishes in under 5 minutes, generating a PDF summary sent by email. Free, modifiable, and without commitment. Captures preferences on burial vs. cremation, ceremony type, location, religious rites, personal items, coffin/urn choices, and designated trusted contacts.
• Cérémonies personnalisées (Personalized Ceremonies) Ceremony services covering secular (laïque) and religious traditions including Catholic, Jewish, Muslim, and Buddhist rites, providing customized tributes that respect family wishes and religious practices.
• Inhumation (Burial) Burial service including cemetery liaison, grave purchase assistance, and supervision of the burial process for families choosing traditional burial.
• Crémation (Cremation) Cremation service with presence at Parisian crematoriums and dedicated time for urn delivery at Paris agency locations for families choosing cremation.
• Hommage en ligne (Online Tribute Space) Free, private, and permanent digital memorial space where family and friends can share messages, photos, and memories to honor the deceased. Spaces are dereferenced from Google for privacy.
• Produits funéraires (Funeral Products) Selection of quality funeral products including coffins, urns, and floral arrangements sold as part of the funeral organization package or individually.

Quantifiable outcome

• Funeral services starting at €3,000 vs market average of €5,900
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Mairie du 17ème arrondissement de ParisminorStrategic or Co-development Partner · 1 January 2020Collaboration on 'Les Passeurs' photo exhibition displaying in the 17th arrondissement of Paris. The exhibition highlights those who accompany end-of-life, death, and grief. Geoffroy Boulard, Mayor of 17th arrondissement, visited inmemori's agency.
• Fonds pour les soins palliatifs (FPSP)coreStrategic or Co-development Partner · 1 January 2018Partnership established in 2018 between FPSP and inmemori to change perspectives on end-of-life. Both organizations share a social entrepreneurship DNA and act as federative platforms offering services for difficult life situations. FPSP lists inmemori in their regional palliative care guides for health professionals.
• Mairie de BordeauxminorStrategic or Co-development PartnerInitiated the 'Les Passeurs' photo exhibition with the Mairie de Bordeaux. The exhibition was later displayed at Ehpad Village Terre-Nigre.
• Ehpad Village Terre-NigreminorStrategic or Co-development PartnerHosted the 'Les Passeurs' photo exhibition after it was displayed on the Quais of Bordeaux. A delicate way to approach the subject of death with nursing home residents.
• Welcome to the JungleminorGTM or Marketing PartnerRecruitment platform where inmemori posts job openings. Used for employer branding and talent acquisition.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Funecap: France's largest funeral services group (owns PFG), operating thousands of funeral agencies nationwide. Directly comparable business model — full-service funeral organization, burial, cremation, and ceremony services — but at massive incumbent scale and without inmemori's digital-first positioning.
• OGF (Omnium de Gestion et de Financement): One of France's leading funeral operator groups with a network of funeral homes across the country. Comparable core service (pompes funèbres, ceremonies, burial/cremation) but a traditional offline operator with no equivalent digital content or subscription funnel.
• Advitam: Major French funeral and death-care group operating multiple regional brands. Closely comparable in offering (funeral organization, ceremonies, pre-planning) but distributed through acquired regional brands rather than a unified digital brand.
• Legacy.com: Largest global online obituary and memorial network, partnered with newspapers across the US and Europe. Comparable on the digital memorialization and content layer, but without funeral home operations.

Direct peers

• Pompes Funèbres de France (PFF): National French funeral home chain offering transparent pricing and a multi-agency network. Comparable in addressing the same French consumer need with a multi-city physical presence, though with less emphasis on digital content and pre-planning tools.

Emerging players

• Eulogy.co: UK-based online memorial and tribute platform allowing families to share memories and coordinate funerals digitally. Comparable on the digital tribute and community side of inmemori's offering, but without integrated physical funeral services.
• Cake (Joincake.com): End-of-life planning platform helping consumers document wishes, advance directives, and funeral preferences. Closely comparable to inmemori's Recueil de volontés funéraires feature and digital pre-planning funnel.
• Lantern (Planwithlantern.com): US end-of-life planning platform combining educational content, planning tools, and provider matching. Comparable as a content- and planning-driven digital funnel into funeral services, though operating in the US market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about inmemori