Nothreat
- Company typePrivate
- Founded2023
- HeadquartersCovent Garden, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Nothreat does
Nothreat is a UK-based, AI-first cybersecurity company that builds preemptive threat protection for web, cloud, API, and IoT/OT environments. Its platform combines patented deception technology (CyberEcho), which creates high-fidelity, isolated clones of production assets to lure and trap adversaries, with a Continuous Incremental Learning AI engine that adapts to novel attacks without retraining or forgetting prior knowledge. The product surface includes ThreatShield (real-time threat intelligence feeds integrated with 20+ NGFW vendors), AI Analyzer (on-premise agentic AI for SOC reporting), AIoT Defender (2MB edge-resident AI firewall for low-resource devices), and Intelligent DNS, all distributed through a Crowd Immunity network that shares validated threat intelligence across the customer base.
The company sells primarily on a subscription basis with per-authorised-user licensing to enterprise customers in banking, financial services, telecommunications, critical infrastructure, aviation, and sports. Go-to-market combines direct enterprise field sales with a multi-tier Momentum Partner Program covering MSSPs, VARs, global integrators, and technology vendors; named channel alliances include Andersen (global managed services), IshanTech (Malaysia), and Renaissance (Ireland). The company has achieved ISO 27001 and SOC 2 Type I certifications and is rated 5.0 stars on Gartner Peer Insights. Nothreat closed a seed round at a £40M valuation in February 2025 and is led by a founder team with Sergej Kostenko as CEO; the company is headquartered in London and operates as NOTHREAT LIMITED in England and Wales.
At an early commercial stage with 11-50 employees and a narrow set of named enterprise customers (including AZAL, PASHA Bank, ADIB, Azerconnect, Lenovo, and Paris Saint-Germain via the PSG Labs accelerator), Nothreat's growth is being driven by geographic expansion (Malaysia, Ireland, UAE, Azerbaijan), vertical extension (aviation, sports), and channel scaling rather than by disclosed recurring revenue, which remains private.
Nothreat firmographics
Firmographics- Name
- Nothreat
- Legal name
- NOTHREAT LIMITED
- Website
- https://nothreat.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Nothreat industry classification
Industry- Product category
- AI Cybersecurity Software
- NAICS
- Software Publishers (5132), Security Systems Services (56162), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Deception / Honeypot Network Security Appliances (HDAFAFAL)
- akta.pro secondary industries
- On-Device Inference Runtimes & SDKs (mobile/embedded) (HDAAAJAB), OT Threat Detection & Monitoring (NDR/IDS for ICS) (HDADAJAF), Smart Home Device & Hub Hardening Services (HSAHAJAA)
Keywords
Where Nothreat is headquartered
LocationHeadquarters
- HQ city
- Covent Garden
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Nothreat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: Subscription-based access to the Nothreat CTEM Platform including CyberEcho traps, ThreatShield feed, AI Analyzer, and standard reporting. Sold as per Authorised Users specified in Order, with default scope of 10 users.
- Partner Distribution: Channel partners including resellers, MSSPs, and distributors resell and deliver Nothreat's platform as part of their managed services offerings. Joint customer engagement model with Andersen.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with per-authorised-user licensing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Nothreat product offering
Product offeringCore offering
Nothreat builds an AI-first preemptive cybersecurity platform that combines patented CyberEcho deception technology, real-time threat intelligence feeds (ThreatShield), on-premise AI analysis (AI Analyzer), edge/IoT defense (AIoT Defender) and intelligent DNS to autonomously detect and block zero-day and novel attacks against web, cloud, API and IoT/OT environments. The platform is sold as a subscription to enterprises, with deployments supported directly and through channel/managed-service partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Nothreat Platform (CTEM) Unified Continuous Threat Exposure Management (CTEM) platform that orchestrates deception traps, real-time threat intelligence, AI-driven SOC analysis and automated response across an enterprise's web, cloud, API and IoT/OT environments. Sold via annual subscription to enterprise security teams.
- AI Analyzer On-premise AI agent for SOC and security teams that autonomously investigates threats, correlates security events and produces custom human-readable security reports while keeping AI data inside the customer DMZ. Targeted at enterprise SOCs needing LLM-style triage without cloud exposure.
- CyberEcho Deception Deception technology that creates high-fidelity, undetectable cyber clones of web apps, APIs, IoT/OT devices and cloud services to attract and trap adversaries, capturing full kill-chain data for AI training. Used by enterprises and MSSPs needing zero-day and lateral-movement detection.
- ThreatShield Real-time threat intelligence feed delivering validated indicators of compromise (malicious IPs, domains, hashes) in STIX, OpenIOC, JSON and CSV formats for automated blocking across NGFWs, SIEMs, SOARs, EDRs and DNS systems. Designed for enterprise security operations and MSSP enforcement.
- AIoT Defender On-device AI firewall for IoT, IIoT, OT and embedded systems that runs in a 2MB RAM footprint with no cloud dependency. Targets industrial operators, smart factories, energy grids, connected vehicles and medical device manufacturers requiring autonomous protection on low-power edge hardware.
- Intelligent DNS Secure DNS resolution service that uses AI-driven threat feeds to prevent endpoints from reaching malicious domains, IPs and C2 infrastructure associated with malware and phishing. Targeted at enterprises and channel partners seeking network-layer enforcement with minimal deployment effort.
Quantifiable outcome
- 99.8% new attack (zero-day) protection
- +8 more outcomes
Companies that use Nothreat
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles4 records
Nothreat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability8 records
Feature7 records
Nothreat partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- IshanTechcoreDistribution partnership with leading Malaysian ICT security solutions provider to introduce and distribute Nothreat's preemptive cybersecurity platform to enterprise customers across the Malaysian market. IshanTech brings deep expertise in banking, government, and telecommunications sectors.
- RenaissancecorePartnership with Ireland's most established technology reseller to deliver autonomous AI-powered cybersecurity to enterprises across the region. Brings Nothreat's continuous learning threat detection platform to security teams requiring adaptive defense without disrupting existing infrastructure.
- AZAL (Azerbaijan Airlines)coreStrategic partnership with Azerbaijan's national airline to provide preemptive AI-driven cybersecurity for critical aviation infrastructure. Establishes ongoing collaboration including threat intelligence monitoring, knowledge transfer, and regular threat assessments tailored to AZAL's operational environment. Addresses 600% year-over-year increase in cyber incidents targeting airlines and airports.
- PSG Labs (Paris Saint-Germain)flagshipNothreat selected to join PSG Labs innovation accelerator launched by Paris Saint-Germain at Station F in Paris. Three-month program to develop cybersecurity solutions tailored to elite sports environments, enhancing threat detection and response capabilities for sports organizations.
- AndersencoreGlobal IT and managed services provider partnership to expand enterprise access to Nothreat's preemptive deception cybersecurity platform. Andersen distributes and delivers the Nothreat Platform as part of its managed services offerings under a joint customer engagement model. Companies have already identified initial target customers.
- Abu Dhabi Islamic Bank (ADIB)flagshipWinner of ADIB's UAE Cybersecurity Innovation Challenge organized in partnership with UAE Cyber Security Council and DIFC Innovation Hub. Selected from over 50 global startups with judging panel including Microsoft, Visa, and Al Etihad Payments. Initiative aligned with ADIB's 2035 Vision and UAE National Cybersecurity Agenda.
- PASHA BankcorePartnership to deploy AI-driven cybersecurity across Azerbaijan's financial sector, enabling proactive threat detection, real-time monitoring, and stronger digital resilience for Azerbaijan's banking sector.
- Qarabağ FKminorStrategic partnership with Azerbaijan's No.1 football club to strengthen cybersecurity resilience and protect critical club operations against evolving digital threats.
- Lenovo Global Technology LLCcoreStrategic collaboration with Lenovo for IoT security. Quote from Lenovo Director Rasim Bakhshi: 'Nothreat's solution represents a significant leap forward in IoT security'.
- Azerconnect GroupcorePartnership with Azerconnect Group for infrastructure protection. Quote from Deputy CEO Dovlat Dovlatov: 'Collaborating with Nothreat enables us to strengthen our infrastructure's protection against potential cyber threats'.
Scale indicators19 records
Recent moves6 records
Expansion highlights4 records
Nothreat competitors and assessment
Company assessmentDirect peers
- Acalvio Technologies: Acalvio is a direct competitor in the enterprise deception technology space, offering ShadowPlex cyber deception and AI-driven threat detection. It targets similar enterprise SOC and IT security buyers with comparable preemptive defense use cases to Nothreat's CyberEcho.
- CounterCraft: CounterCraft provides The Platform, a cyber deception and threat intelligence solution that creates realistic decoy environments for adversary engagement. It competes head-to-head with CyberEcho in deception-led detection for enterprise SOCs.
Emerging players
- Cymulate: Cymulate offers a breach and attack simulation and continuous security validation platform used by enterprises to stress-test defenses. It overlaps with Nothreat's preemptive detection and threat intelligence value proposition for similar security operations buyers.
- Illumio: Illumio provides Zero Trust Segmentation and breach containment for hybrid environments, complementing or substituting for deception-based detection. It targets similar enterprise buyers seeking containment and east-west traffic visibility.
- ThreatSpike: ThreatSpike is a UK-based managed detection and response provider offering continuous threat monitoring and incident response services. It competes for the same enterprise SOC budget that Nothreat's platform addresses with an alternative managed-services model.
- IronNet Cybersecurity: IronNet offers AI-driven collective defense and network detection with network effects across enterprises, similar in spirit to Nothreat's Crowd Immunity concept. It targets enterprise and regulated-vertical buyers with similar collective threat intelligence positioning.
Broad incumbents
- SentinelOne: SentinelOne is an AI-driven endpoint security and XDR incumbent with autonomous detection, threat intelligence, and Singularity Platform offerings. It competes with Nothreat's AI Analyzer and threat intelligence capabilities across enterprise SOCs.
- CrowdStrike: CrowdStrike is a leading endpoint and cloud workload protection incumbent with Falcon platform AI-driven detection and threat intelligence. It addresses the same enterprise SOC and security team buyers Nothreat targets with its preemptive AI platform.
- Palo Alto Networks: Palo Alto Networks is a broad cybersecurity incumbent whose NGFW (integrated with Nothreat) and Cortex XSIAM/XDR suite span detection, threat intelligence, and AI-driven SOC automation. It competes across many of the same enterprise use cases Nothreat addresses.
- Akamai (Guardicore): Akamai acquired Guardicore to offer microsegmentation and deception-adjacent Zero Trust capabilities, and broadly provides cloud security and threat intelligence. It overlaps with Nothreat's threat intelligence, DNS, and web/edge security offerings at large enterprise scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Nothreat social profiles
Digital presenceNothreat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nothreat leadership team
Management profileNumber of profiles
Profiles11 records
Nothreat funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nothreat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nothreat
What does Nothreat do?
Nothreat builds an AI-first preemptive cybersecurity platform that combines patented CyberEcho deception technology, real-time threat intelligence feeds (ThreatShield), on-premise AI analysis (AI Analyzer), edge/IoT defense (AIoT Defender) and intelligent DNS to autonomously detect and block zero-day and novel attacks against web, cloud, API and IoT/OT environments. The platform is sold as a subscription to enterprises, with deployments supported directly and through channel/managed-service partners.
Is Nothreat a public or private company?
Nothreat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nothreat founded?
Nothreat was founded in 2023. It employs 11 to 50 people.
Where is Nothreat based?
Nothreat is headquartered in Covent Garden, United Kingdom, in the Europe region.
How does Nothreat make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are partner Distribution.
Who are Nothreat's main competitors?
Direct peers on record are Acalvio Technologies and CounterCraft. Emerging players are Cymulate, Illumio, ThreatSpike and IronNet Cybersecurity. Broad incumbents are SentinelOne, CrowdStrike, Palo Alto Networks and Akamai (Guardicore).
Does Nothreat have an API?
No public API is recorded for Nothreat.
What industry is Nothreat in?
Nothreat's product category is AI Cybersecurity Software. Its primary akta.pro industry code is HDAFAFAL, Deception / Honeypot Network Security Appliances, with a secondary code of HDAAAJAB, On-Device Inference Runtimes & SDKs (mobile/embedded). Its NAICS code is 5132 and its SIC code is 7372.