Mapillary
Mapillary is a crowdsourced street-level imagery platform, acquired by Meta in 2020, that applies computer vision to over 3 billion community-contributed photos across 190+ countries to serve governments, GIS professionals, and mapping organizations.
- Company typePrivate
- Founded2013
- HeadquartersMalmö, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Mapillary does
Mapillary operates a crowdsourced street-level imagery platform that has aggregated more than 3 billion photos across 190+ countries since its 2013 founding in Malmö, Sweden. The platform ingests imagery captured via consumer-grade cameras, smartphones, dashcams, action cameras, and 360-degree rigs through iOS and Android apps, a desktop uploader, and command-line tools, then applies computer vision pipelines (object detection, semantic segmentation, scene classification, depth estimation, face/license plate blurring, and quality scoring) to produce machine-readable map features and a searchable 3D-experience layer. Research-grade datasets (Vistas 2.0, Traffic Sign, Planet-Scale Depth, MSLS) and developer tooling (Mapillary API v4, MapillaryJS, Python SDK, open-source OpenSfM) extend the platform to researchers, GIS professionals, and enterprise integrators.
The business model combines a community-led, free-to-contribute supply side with a B2B/government revenue side built on custom annual licensing, AWS Marketplace distribution (20 published datasets), Capture Projects for organized collection campaigns, and deep integrations with OpenStreetMap editors, ESRI ArcGIS (including ArcGIS Urban), HERE Map Creator, MapSwipe, and IWorQ. Key customers include multiple US state Departments of Transportation (Utah, Florida, Arizona, Connecticut, Vermont), the City of Detroit (99.8% public road coverage cited), Fresno County, Microsoft Open Data Team, Timmons Group, and 360-photography providers. Since its June 2020 acquisition by Facebook (now Meta), Mapillary has operated as a wholly-owned subsidiary under Meta Platforms Ireland Limited, with its Dublin and Menlo Park legal touchpoints reflecting Meta's corporate structure rather than Mapillary's Malmö headquarters and Graz research lab.
Mapillary firmographics
Firmographics- Name
- Mapillary
- Legal name
- Meta Platforms Ireland Limited
- Website
- https://mapillary.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mapillary is a crowdsourced street-level imagery platform, acquired by Meta in 2020, that applies computer vision to over 3 billion community-contributed photos across 190+ countries to serve governments, GIS professionals, and mapping organizations.
- Ownership category
- akta.pro rank
Mapillary industry classification
Industry- Product category
- Geospatial Mapping Software
- NAICS
- Surveying and Mapping (except Geophysical) Services (541370), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
- akta.pro secondary industry
- Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)
Keywords
Where Mapillary is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Mapillary business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Platform Access and Data Licensing: Mapillary generates revenue through platform access and data licensing arrangements with government agencies, mapping organizations, and autonomous vehicle companies. Specific revenue model mechanics are not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise / Government Custom Pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Mapillary product offering
Product offeringCore offering
Mapillary operates a crowdsourced street-level imagery platform that ingests photos and video from contributors worldwide and applies computer vision to extract map features such as traffic signs, poles, fire hydrants, and scene classes. The platform exposes the imagery and extracted features through mobile apps, a web explorer, an API, and integrations with OpenStreetMap, ESRI ArcGIS, HERE, and the Overture Maps Foundation. Enterprise and government customers access the data via custom subscriptions, AWS Marketplace listings, and API access for use cases including municipal mapping, transportation asset inventory, and autonomous vehicle scene understanding.
Product overview
Mapillary is a street-level imagery platform that operates as a unified platform-plus-modules architecture. The core Mapillary Platform processes and serves over 3 billion crowd-sourced street-level images through computer vision. Primary products include mobile apps (iOS and Android) for on-device capture, the Desktop Uploader and Command Line tools for bulk uploads, the Web Explorer for viewing, and the Mapillary API for programmatic access. Developer tools encompass MapillaryJS (JavaScript viewer library), Python SDK, and OpenSfM (open-source 3D reconstruction). The platform includes specialized datasets (Vistas, Traffic Sign, Depth, MSLS) for research, enterprise services (Capture Projects, Verification Projects, Missions) for organized crowdsourcing, and hardware products (Dashcam) for fleet operators. Open data sharing supports OpenStreetMap, HERE, and Overture Maps Foundation integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Mapillary Platform The core street-level imagery platform that ingests crowdsourced photos and video, applies computer vision to extract map features, and serves more than 3 billion images through a web-based map explorer. Used by governments, transportation departments, GIS organizations, and autonomous vehicle developers for mapping and asset inventory.
- Mapillary for iOS Native iOS mobile application for capturing street-level imagery using smartphone cameras, with automatic and manual capture modes, sequence management, map viewing, and Siri/Shortcuts integration. Targets individual contributors and field users.
- Mapillary for Android Native Android mobile application for capturing street-level imagery, supporting automatic and manual capture modes, wide-angle and ultra-wide cameras, dashcam-style continuous recording, and map viewing. Targets individual contributors and field users.
- Mapillary Desktop Uploader Desktop application for uploading large volumes of images and videos, with support for GoPro, BlackVue, and CAMM video formats, GPX integration, automatic duplicate detection, and faster processing. Used by enterprise customers and power contributors.
- Mapillary Command Line Uploader Command-line interface tool for programmatic image and video upload, GPS track integration, and batch operations. Targets developers, power users, and fleet operators with automated workflows.
- Mapillary API Public REST API (v4) enabling developers to programmatically retrieve street-level imagery, search locations, download map features, submit verification votes, and integrate Mapillary data into custom applications. Includes throttling and usage monitoring.
- Mapillary Python SDK Python software development kit that simplifies programmatic access to Mapillary APIs and data processing workflows for developers and data scientists.
- MapillaryJS JavaScript library enabling street-level imagery viewing inside web applications, with embedding, custom render, and camera controls APIs, plus ES6 module build and TypeScript definitions in v4.
- OpenSfM Open-source Structure-from-Motion library for reconstructing camera positions and 3D points from image sequences, available for building 3D reconstructions from street-level imagery.
- Mapillary Vistas Dataset Semantic segmentation dataset with 25,000 annotated street-level images from around the world, used for training and benchmarking scene understanding models.
- Mapillary Traffic Sign Dataset Publicly available dataset of traffic sign annotations covering diverse regions, weather, lighting conditions, camera sensors, and viewpoints, for training traffic sign recognition models.
- Mapillary Planet-Scale Depth Dataset Planet-scale depth dataset for single-view depth estimation, leveraging millions of diverse street-level images uploaded to the platform.
- Mapillary Street-Level Sequences Dataset (MSLS) Public dataset for lifelong place recognition from image sequences in urban and suburban settings.
- Mapillary Dashcam End-to-end encrypted mapping dashcam (Mapillary edition of BlackVue DR900s) designed for delivery and ride-sharing fleets, capable of capturing up to 150,000 high-quality images per eight-hour session, with imagery published on Mapillary within hours of upload.
- Capture Projects Organization-level service for managing large-scale imagery collection campaigns, including a project dashboard and Mapillary Driver app for task-based capture by drivers. Enables cities, mapmakers, and transportation agencies to collect thousands of kilometers of street-level imagery systematically.
- Mapillary Partner Program Formal partnership program for governmental, geospatial, and mapping businesses and organizations to deliver solutions built on Mapillary's global street-level imagery platform.
Quantifiable outcome
- Detroit achieved 99.8% public road coverage through Mapillary-assisted mapping
- +1 more outcomes
Companies that use Mapillary
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Mapillary technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature4 records
Mapillary partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Overture Maps FoundationcoreCollaboration on geospatial challenges and open map data standards. Mapillary contributes street-level imagery data to support Overture's mission of creating interoperable open map data.
- HERE TechnologiescoreCompleteTheMap Europe partnership to improve map coverage across Europe using Mapillary's street-level imagery and computer vision extraction.
- OpenStreetMapcoreDeep platform integration with OpenStreetMap, the world's largest open mapping project. Imagery is used as visual reference for OSM editors, and data flows between platforms.
- ESRIcoreIntegration with ESRI ArcGIS platform, enabling GIS professionals to access and utilize Mapillary imagery within their existing workflows.
- UC Santa CruzminorAcademic research collaboration on computer vision and street-level imagery analysis.
- Mosaicminor360 camera partnership providing camera equipment to contributors through the Camera Grant Program to expand imagery coverage.
- AWS MarketplacecoreDistribution partnership through AWS Marketplace, enabling enterprise customers to discover, purchase, and deploy Mapillary data at scale.
- Microsoft Open Data TeamminorCollaboration on Serbia mapping initiative, combining Mapillary's imagery platform with Microsoft's open data efforts.
- BlackVueminorDashcam partnership enabling BlackVue dashcam users to contribute street-level imagery to Mapillary.
- GoProminorCamera partnership enabling GoPro users to easily capture and contribute street-level imagery to the platform.
- OpenStreetMap USminorCamera Grant Program partnership with OpenStreetMap US to provide cameras to mappers and expand coverage in underserved areas.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Mapillary competitors and assessment
Company assessmentDirect peers
- KartaView (formerly OpenStreetCam): KartaView is a crowdsourced street-level imagery platform aligned with the OpenStreetMap community, offering a directly comparable open-contribution model and similar target use cases (map editing, asset inventory, OSM integration).
- Mapbox: Mapbox is a developer-focused mapping platform providing tiles, SDKs, and APIs for custom map experiences — directly comparable to Mapillary's mapping-platform and developer-tooling offering, with overlapping customers in logistics, mobility, and enterprise GIS.
Broad incumbents
- Google Street View: Google Street View is the dominant proprietary street-level imagery platform, covering most populated regions of the world through systematic fleet collection — competing with Mapillary for the same AV, government, and consumer mapping use cases but with vastly greater scale and brand recognition.
- Apple Look Around: Apple Look Around is Apple's systematic proprietary street-level imagery offering within Apple Maps, covering major metropolitan areas with consistent quality — a broad incumbent competitor with deep integration across iOS.
- HERE Technologies: HERE Technologies is a leading location data and mapping platform serving automotive, logistics, and enterprise customers. It is both a Mapillary partner (CompleteTheMap Europe) and a competitor in HD maps and street-level data for AV and government use cases.
- TomTom: TomTom is a global navigation and location technology provider supplying maps, traffic, and geospatial data to automotive and enterprise customers — comparable as a broad incumbent in street-level mapping and ADAS/AV data licensing.
- ESRI: ESRI is the dominant GIS platform provider through ArcGIS. Mapillary integrates with ArcGIS natively, making ESRI both a channel partner and an incumbent that could bundle competing street-level imagery or expand its own ArcGIS imagery offerings.
Emerging players
- Cyclomedia: Cyclomedia specializes in systematic street-level imagery and LiDAR capture for government, infrastructure, and utility clients across Europe and North America — directly comparable for municipal asset inventory and digital-twin use cases where Mapillary also sells.
- what3words: what3words provides an addressing and location-referencing system used by logistics, automotive, and government customers — thematically adjacent to Mapillary in the location-data space, with overlapping customers in mobility and emergency services.
Others
- Foursquare: Foursquare is a location intelligence platform aggregating POI, movement, and geospatial data for enterprise and developer use cases — adjacent to Mapillary as another location-data provider but focused on POI/check-in data rather than street-level imagery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mapillary social profiles
Digital presenceMapillary compliance and trust
Trust signalCompliance3 records
Mapillary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mapillary leadership team
Management profileNumber of profiles
Profiles7 records
Mapillary funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mapillary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mapillary
What does Mapillary do?
Mapillary operates a crowdsourced street-level imagery platform that ingests photos and video from contributors worldwide and applies computer vision to extract map features such as traffic signs, poles, fire hydrants, and scene classes. The platform exposes the imagery and extracted features through mobile apps, a web explorer, an API, and integrations with OpenStreetMap, ESRI ArcGIS, HERE, and the Overture Maps Foundation. Enterprise and government customers access the data via custom subscriptions, AWS Marketplace listings, and API access for use cases including municipal mapping, transportation asset inventory, and autonomous vehicle scene understanding.
Is Mapillary a public or private company?
Mapillary is a private company. It is classified as corporate owned and is currently operating.
When was Mapillary founded?
Mapillary was founded in 2013. It employs 51 to 100 people.
Where is Mapillary based?
Mapillary is headquartered in Malmö, Sweden, in the Europe region.
How does Mapillary make money?
One revenue line is on record: platform Access and Data Licensing.
Who are Mapillary's main competitors?
Direct peers on record are KartaView (formerly OpenStreetCam) and Mapbox. Broad incumbents are Google Street View, Apple Look Around, HERE Technologies, TomTom and ESRI. Emerging players are Cyclomedia and what3words. Foursquare is listed as an others.
Does Mapillary have an API?
Yes. Mapillary API v4 is a public-facing API that enables developers to access street-level imagery, map features, and spatial data. Developers can programmatically retrieve images, search for locations, download map features, submit verification votes on object detections, and integrate Mapillary data into custom applications. The API supports client registration with unique client_id, requires attribution when displaying Mapillary data, and includes throttling and usage monitoring. Mapillary also offers a Python SDK created by developers in the Major League Hacking Fellowship for easier data access. Developer documentation is at www.mapillary.com/developer.
What industry is Mapillary in?
Mapillary's product category is Geospatial Mapping Software. Its primary akta.pro industry code is BPAMANAK, GIS & Spatial Data Management Platforms, with a secondary code of BPAMANAB, Mapping & Basemap Platforms (Tiles/SDKs). Its NAICS code is 541370 and its SIC code is 7370.