What Farmy.ch does

Farmy.ch was a Swiss online grocery and produce marketplace founded in 2014 and headquartered in Zürich, connecting sustainable and regional producers directly with consumers via a farm-to-doorstep e-commerce model. The company's core platform aggregated supply from local farmers and food makers and handled last-mile delivery of perishable goods across Switzerland, operating in the DACH region with a workforce of 251–500 employees at its peak. Farmy pursued a vertical integration strategy, acquiring flower delivery service Blumenpost in November 2022 and launching a software licensing business that provided its marketplace and fulfillment technology to external retailers such as German organic chain Alnatura.

The company was funded through multiple equity rounds, including approximately USD 11 million led by Triodos Bank in 2020, CHF 6 million from previous and crowd investors in November 2022, and CHF 10.5 million from existing investors in June 2023, with cumulative disclosed funding in the CHF 30+ million range. Despite these capital infusions and a stated objective to reach profitability by 2025 through cost reduction, higher order values, and product range expansion, Farmy ultimately ceased operations in 2023, as confirmed by a multilingual farewell notice published on its website. The closure ended nearly a decade of direct-to-consumer sustainable food activity in Switzerland and terminated the planned B2B software licensing trajectory.

Name

Farmy.ch

Legal name

Farmy

Website

https://farmy.ch

Company type

Private

Founded year

2022

Operating status

Closed

Headcount range

251–500 employees

Short description

Farmy.ch was a Swiss online marketplace that connected sustainable and regional food producers directly with Swiss consumers via farm-to-doorstep delivery. It also offered licensable e-commerce software to retailers such as Alnatura, but ceased operations in 2023.

Ownership category

akta.pro rank

Product category

Online Grocery Marketplace

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

Keywords

• Online grocery marketplace
• Local food delivery
• Organic produce delivery
• Farm-to-doorstep
• Regional food sourcing

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Core offering

Farmy.ch operated an online marketplace that connects Swiss consumers with a curated network of regional and organic farmers and small food makers, enabling direct farm-to-doorstep ordering and delivery of groceries. The company expanded into adjacent verticals through the 2022 acquisition of Blumenpost (flower delivery) and generated additional revenue by licensing its proprietary e-commerce platform to retailers such as Alnatura.

Product overview

Farmy operated as a single-platform online grocery marketplace in Switzerland, connecting consumers with sustainable and regional producers. The company expanded into software licensing as a secondary business line and acquired Blumenpost for vertical integration. Farmy has since ceased all operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Farmy.ch Online Grocery Marketplace Core online marketplace where Swiss consumers browse and order groceries, fresh produce, and specialty food items sourced directly from a curated network of sustainable and regional producers, with home delivery across Switzerland.
• Blumenpost Flower Delivery Online flower delivery service for Swiss consumers, acquired by Farmy.ch in 2022 and integrated into its farm-to-doorstep delivery network.
• Farmy E-commerce Platform Licensing Licensed version of Farmy.ch's proprietary online grocery marketplace and fulfilment platform, offered to third-party retailers (e.g., Alnatura) to operate their own online grocery storefronts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• BlumenpostminorStrategic or Co-development Partner · 23 November 2022Farmy acquired Blumenpost as part of its vertical integration strategy, expanding into floral delivery services.
• AlnaturaminorStrategic or Co-development PartnerFarmy provided software solutions to Alnatura, a German organic supermarket chain, as part of its software licensing business expansion.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rohlik: Czech-founded online grocery platform operating across multiple European countries (Germany via Knuspr, Hungary, Austria, Romania). Closest comparable to Farmy in terms of DTC online grocery model serving European consumers with regional sourcing.
• Knuspr: German online grocery service (formerly Bringmeister, now under Rohlik Group) serving the Munich area with a focus on fresh, regional products. Direct comparable to Farmy in the DACH market for online fresh food delivery.
• Picnic: Dutch online grocery delivery service using a low-cost, route-optimized delivery model. Comparable to Farmy as an online-only European grocery marketplace targeting mainstream consumer adoption.
• La Ruche qui dit Oui: French platform connecting local producers directly with consumers via scheduled market gatherings and online ordering. Highly comparable to Farmy's direct farm-to-consumer model with sustainability positioning.
• Marktschwärmer: Germany-based sister platform to La Ruche qui dit Oui operating CSA-style farmers' markets with online ordering. Almost identical DTC producer-to-consumer value proposition to Farmy.
• Crisp: Dutch online supermarket emphasizing fresh, local, and direct-from-producer sourcing. Similar DTC fresh food marketplace serving European consumers with comparable sustainable positioning.
• CrowdFarming: Spanish/European platform enabling direct adoption and purchase from organic farmers across Europe. Closely mirrors Farmy's farm-direct consumer model with sustainability focus.
• Imperfect Foods: US-based DTC subscription service for surplus and 'ugly' organic produce. Comparable to Farmy in delivering sustainable, direct-from-producer food to consumers, though subscription-first rather than marketplace-first.

Broad incumbents

• HelloFresh: Largest meal-kit subscription company globally, with active operations in Switzerland. Operates in the adjacent sustainable food/DTC space and competes for the same Swiss consumer wallet, though via meal kits rather than grocery.
• Bio Company: German organic supermarket chain focused on regional and sustainable products. Competes in a similar sustainable food retail category as Farmy but via physical stores rather than e-commerce.

Market position

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/farmyCH
• Facebookfacebook.com/farmy.ch
• LinkedInlinkedin.com/company/farmy-ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmy.ch