Name

Knuspr

Legal name

Knuspr

Website

https://knuspr.de

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Online Grocery Delivery

NAICS

Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298)

SIC

Retail-Food Stores (5400), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy) (AFAIAMAF)

akta.pro secondary industries

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG), Grocery & Specialty Food Marketplaces (CRAFABAE)

Keywords

• Online grocery delivery
• Grocery subscription service
• Fresh food delivery
• Private label grocery
• Meal planning recipes

Headquarters

HQ city

Garching Bei München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Knuspr generates the majority of revenue through direct product sales, offering over 19,000 grocery items across categories including fresh produce, dairy, meat, frozen goods, beverages, household items, and pharmacy products. The platform facilitates transactions between customers and suppliers, with Knuspr acting as the retailer.
2. Xtra Subscription: Monthly subscription program priced at €8.25/month after a 30-day free trial. Provides recurring revenue through membership fees, with benefits including free delivery, 10% discounts on private label and BIO products, and priority delivery slots. The service has attracted over 100,000 Xtra members.
3. Private Label Products: Knuspr offers multiple private label brands (Miil, Kitchin, Moddia, Dacello, Yutto, Ubomi, Pappudia, Pauu, Lambini, Fjoru, Sutcha) with margin benefits from direct sourcing and brand control. Private label products are priced competitively with Xtra members receiving 10% additional discount.
4. Advertising (Rohlik Ads): Knuspr offers advertising opportunities for brands through Rohlik Ads platform, allowing suppliers and manufacturers to promote products to Knuspr's customer base.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Knuspr operates an online grocery retail platform serving Berlin, offering more than 19,000 products spanning fresh produce, meat, dairy, pantry staples, and household goods, delivered within a 3-hour window. The assortment includes Knuspr's own private label brands across dairy, Italian, household, baby, personal care, and pantry categories, alongside a paid subscription membership (Xtra) and integrated shoppable recipes.

Product overview

Knuspr is an online grocery delivery platform operating in Berlin and surrounding areas, delivering 19,000+ products within 3 hours. The core offering is the knuspr.de platform complemented by the Knuspr Xtra premium membership program (offering 10% discounts on private labels and BIO products plus free delivery), the Hörnchen-Club loyalty program for parents, and the Knuspr Chef recipe/shopping service. The company operates 12 private label brands including Miil (dairy), Dacello (Italian specialties), Moddia (household), Kitchin (pantry), Yutto, Ubomi, Pappudia, Pauu, Moddia BABY, Lambini, Fjoru, and Sutcha. Additional services include the 'Rette Lebensmittel' food rescue program offering discounted near-expiration products, and mobile apps for Android and iOS. The platform also features an AI-powered customer assistant (KI-Assistent) for text-based customer support.

Differentiator

Problem solved

Functional benefit

Brands

• Knuspr Xtra: Premium loyalty membership program offering 10% discount on private labels and bio products, free delivery, and exclusive deals
• Hörnchen-Club
• Knuspr-Günstig
• Miil
• Dacello
• Moddia
• Moddia Baby
• Ubomi
• Pappudia
• Kitchin
• Yutto
• Pauu
• Lambini
• Fjoru
• Sutcha

Products and services

• Knuspr.de Online Grocery Platform
• Knuspr Xtra Subscription

Quantifiable outcome

• 3-hour delivery guarantee for all orders
• +6 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Rohlik GroupcoreStrategic or Co-development PartnerRohlik Group is the parent company and strategic partner of Knuspr, operating as a centralized European online grocery platform. Knuspr operates as the German market entity under the Rohlik umbrella, sharing technology, advertising solutions (Rohlik Ads), and operational expertise across multiple Central European markets including Czech Republic, Hungary, Austria, and Germany.
• FoodpointminorStrategic or Co-development PartnerFoodpoint is Knuspr's partner for the 'Rette Lebensmittel' (Save Food) initiative, which offers products near expiration at significant discounts. The partnership helps reduce food waste while providing consumers with affordable options. All products in the program are 100% fit for consumption, with offerings adapted daily.
• AlnaturaminorGTM or Marketing PartnerAlnatura is a key brand partner featured prominently on Knuspr's platform, offering organic products including dairy, beverages, snacks, and baby food. Alnatura products are featured in recipe content on Knuspr-Küche and receive Xtra member discounts.
• Weingut WeinreichminorStrategic or Co-development PartnerMonthly featured winery partnership featuring wines from Marc Weinreich's estate in Bechtheim, Rheinhessen. Featured as 'Winzer des Monats' (Winemaker of the Month) program, highlighting regional organic wines including BIO Chardonnay, BIO Scheurebe, Grauburgunder, and Weißburgunder.
• FX's The Bear / Disney+minorGTM or Marketing PartnerMarketing collaboration with FX's The Bear television series and Disney+ for the launch of Season 5. Knuspr features The Bear-inspired recipes and promotes Disney+ streaming, creating cross-promotional content linking food delivery with entertainment content.
• Freche FreundeminorGTM or Marketing PartnerRecipe content creator partnership featuring baby and toddler food recipes on Knuspr-Küche. Freche Freunde contributes recipes to the platform, aligning with Knuspr's family-focused audience and Hörnchen-Club program.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flaschenpost: German on-demand beverage and grocery delivery service operating in multiple cities including Berlin. Closely comparable model: own delivery fleet, rapid delivery, DACH focus, and overlapping grocery/beverage SKU set.
• Getir: Turkish-origin rapid grocery delivery (acquired Gorillas) operating 10-15 minute delivery in major German cities including Berlin. Direct competitor on speed, assortment breadth, and urban DACH consumer segment.
• Gorillas: Berlin-origin rapid grocery delivery pioneer (now part of Getir). Direct competitor in rapid grocery delivery space; benchmark for the Berlin rapid-grocery category dynamics.
• Picnic: Netherlands-based online grocery delivery with proprietary routing and low-cost model, expanding across DACH. Comparable e-commerce-only grocery model with scheduled delivery windows, focused on efficiency.
• Flink: Berlin-headquartered rapid grocery delivery startup operating in Germany. Direct competitor in Berlin with similar 10-30 minute / rapid delivery promise and grocery SKU breadth.
• Bringmeister: Berlin-based online grocery delivery service (formerly owned by Tengelmann, now by EDEKA). Closely comparable in geography (Berlin) and assortment (full grocery including fresh), competing for the same urban consumer.
• Oda (formerly Kolonial): Nordic online grocery delivery with DACH expansion ambitions. Comparable subscription-led, e-commerce-only grocery model with broad assortment and focus on operational efficiency.

Broad incumbents

• REWE Online: Online arm of REWE, one of Germany's largest supermarket chains. Competes with Knuspr on grocery assortment in Berlin via pickup and same-day/next-day delivery, leveraging an established physical footprint.
• EDEKA Online: Online grocery offering from EDEKA, Germany's largest supermarket cooperative. Comparable broad-assortment grocery retail with delivery, serving as a traditional incumbent competing for the same Berlin households.
• Rohlik Group: Parent company operating the same rapid online grocery model in Czech Republic, Hungary, Austria, and Germany. Directly comparable business model (own-brand, own-fleet, own-platform) and serves as the parent and benchmark for Knuspr's expansion potential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/knuspr-de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knuspr