DHARMA
- Company typePrivate
- Founded2021
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount51–100
- GTM typeB2C
- OfferingServices
DHARMA firmographics
Firmographics- Name
- DHARMA
- Website
- https://seekdharma.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
DHARMA industry classification
Industry- Product category
- Experiential Travel
- NAICS
- Tour Operators (56152), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Luxury Multi-Day Tour Operators (THAKADAE)
- akta.pro secondary industries
- Culinary & Wine Travel Agencies (THAKAFAH), Multi-Country/Regional Circuit Tour Operators (THAKADAK)
Keywords
Where DHARMA is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Markets served
DHARMA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Marketing channels2 records
DHARMA product offering
Product offeringCore offering
DHARMA plans and sells multi-day trips hosted by the world's most inspiring people and brands, including chefs, fitness instructors, and other notable personalities. The company curates and operates these hosted travel experiences across verticals such as culinary, sports, fashion, and lifestyle tourism, handling organization and booking for participating travelers.
Product overview
DHARMA offers a single unified product focused on organizing and selling multi-day travel experiences. The platform connects travelers with hosts such as chefs and fitness instructors to deliver curated trips across multiple verticals including culinary, sports, fashion, and lifestyle tourism.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-Day Travel Experiences
Companies that use DHARMA
Customer profileSegments1 record
Ideal customer profiles1 record
DHARMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DHARMA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Paramount GlobalflagshipStrategic partnership with Paramount Global. This collaboration represents a significant strategic alliance for DHARMA, enabling the company to leverage Paramount's media and entertainment assets for promotional and experiential opportunities in the travel sector.
Scale indicators2 records
Recent moves3 records
Expansion highlights5 records
DHARMA competitors and assessment
Company assessmentBroad incumbents
- Airbnb (Online Experiences): Airbnb's Online Experiences business offers hosted activities led by experts and is the largest direct comparison to DHARMA's expert-hosted model. Airbnb's global audience and brand provide massive distribution, but its offerings skew toward shorter single-session formats rather than DHARMA's multi-day trip focus.
- GetYourGuide: GetYourGuide is a global marketplace for tours, attractions, and curated experiences. While most inventory is standard tours, its curated 'GetYourGuide Originals' tier overlaps with DHARMA's expert-hosted, story-led product concept.
- Viator (TripAdvisor): Viator is a large OTA for tours, activities, and multi-day experiences, including hosted culinary and lifestyle trips. Comparable to DHARMA as a distribution channel and competitive alternative for travelers seeking multi-day guided experiences.
- Abercrombie & Kent: Established luxury tour operator offering expert-led, multi-country itineraries including culinary and cultural trips. Comparable to DHARMA's planned multi-vertical luxury expansion, though at much greater scale and with longer operating history.
Direct peers
- Black Tomato: Black Tomato is a luxury experiential travel company that designs bespoke, story-driven multi-day trips. Closely matches DHARMA's positioning around curated, expert-led premium itineraries and its customer base of experience-seeking affluent travelers.
- Scott Dunn: Scott Dunn is a high-end tour operator specializing in luxury tailor-made multi-day trips worldwide, often with private guides and curated experiences. Highly comparable to DHARMA in price point, trip structure, and target customer.
- Peek.com: Peek is a curated experiences marketplace focused on quality, hosted activities and trips. Comparable to DHARMA in its emphasis on quality-vetted hosts and premium experience curation rather than mass inventory.
- TourRadar: TourRadar is a marketplace for multi-day guided tours and adventure packages from operators worldwide. Direct overlap with DHARMA's multi-day trip offering and its positioning as a curated multi-day experience provider.
Emerging players
- EatWith / VizEat: EatWith connects travelers with local hosts for culinary experiences, dinners, and food tours. Directly comparable to DHARMA's culinary vertical expansion, with a similar expert-host-led experience model.
Regional players
- JCR Travel Group: JCR Travel Group is a Middle East-based luxury tour operator. Comparable as a regional peer given DHARMA's Abu Dhabi base, and overlapping in luxury multi-day trip offerings across the Gulf region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
DHARMA social profiles
Digital presenceDHARMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
DHARMA leadership team
Management profileNumber of profiles
Profiles2 records
DHARMA funding detail
Funding detailFunding overview
Funding rounds8 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DHARMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DHARMA
What does DHARMA do?
DHARMA plans and sells multi-day trips hosted by the world's most inspiring people and brands, including chefs, fitness instructors, and other notable personalities. The company curates and operates these hosted travel experiences across verticals such as culinary, sports, fashion, and lifestyle tourism, handling organization and booking for participating travelers.
Is DHARMA a public or private company?
DHARMA is a private company. It is classified as venture growth investor backed and is currently operating.
When was DHARMA founded?
DHARMA was founded in 2021. It employs 51 to 100 people.
Where is DHARMA based?
DHARMA is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
Who are DHARMA's main competitors?
Broad incumbents on record are Airbnb (Online Experiences), GetYourGuide, Viator (TripAdvisor) and Abercrombie & Kent. Direct peers are Black Tomato, Scott Dunn, Peek.com and TourRadar. EatWith / VizEat is listed as an emerging player. JCR Travel Group is listed as a regional player.
Does DHARMA have an API?
No public API is recorded for DHARMA.
What industry is DHARMA in?
DHARMA's product category is Experiential Travel. Its primary akta.pro industry code is THAKADAE, Luxury Multi-Day Tour Operators, with a secondary code of THAKAFAH, Culinary & Wine Travel Agencies. Its NAICS code is 56152 and its SIC code is 7900.