Team SoloMid
- Company typePrivate
- Founded2009
- HeadquartersSanta Monica, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Team SoloMid does
Team SoloMid (TSM) is a privately held North American esports organization founded in 2009 and headquartered in Santa Monica, California, with 51-100 employees. The company operates competitive rosters across three game titles — FGC (Leffen, Tweek), Marvel Rivals (Gale, GURU, bedtimestory, Gilbert, cal, PIZZADEMON), and Rocket League (Sphinx, Kevin, Catalysm) — and monetizes the resulting brand equity primarily through direct-to-consumer merchandise sold via its Shopify-based storefront at tsmshop.com and dedicated iOS and Android mobile applications.
The product portfolio is centered on branded apparel and teamwear: custom pro jerseys ($80), outerwear such as the Prestige Varsity Jacket ($40 sale, $60 regular) and Bomber Jacket ($45 sale, $80 regular), t-shirts ($15-$36), bottoms, peripherals, and accessories. TSM supplements core teamwear with time-limited IP collaborations — My Hero Academia (TwitchCon 2022), Fullmetal Alchemist: Brotherhood (2023), and a TSM100 collection with Champion — plus a cross-promotional partnership with Zenni (10% discount code). The storefront ships internationally with localized currency to the United States (USD), Brazil (BRL), and Canada (CAD).
Revenue is generated almost entirely through one-time unit sales of branded merchandise; no subscription, licensing royalty, or media-rights revenue stream is documented in the source material. The company last raised a material growth round in July 2018 ($37M Series led by Bessemer Venture Partners, with AME Cloud Ventures, Titanium Ventures, and Yi Fang Group) and took a small $249,998 check from Alameda Research in January 2022. Founder Andy Dinh serves as CEO. The technology stack is conventional e-commerce — Shopify plus Tapcart-built mobile apps — with no disclosed AI, API, or proprietary platform components.
Team SoloMid firmographics
Firmographics- Name
- Team SoloMid
- Legal name
- TSM
- Website
- https://tsm.gg
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Team SoloMid industry classification
Industry- Product category
- Esports Merchandise and Apparel
- NAICS
- Sports Teams and Clubs (711211), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)
- akta.pro secondary industries
- Team Sports Equipment & Uniforms Retail (CRAMABAE), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)
Keywords
Where Team SoloMid is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
Team SoloMid business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Merchandise and Apparel Sales: Primary revenue stream from selling official TSM branded merchandise including jerseys, outerwear, t-shirts, bottoms, peripherals, and accessories through their e-commerce platform. Revenue is generated through one-time product transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pro Jerseys - $80 |
| Unit Pricing | Pay-as-you-go | Outerwear and Jackets - $40-$80 |
| Unit Pricing | Pay-as-you-go | T-shirts and Apparel - $15-$36 |
| Unit Pricing | Pay-as-you-go | Peripherals and Accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Team SoloMid product offering
Product offeringCore offering
Team SoloMid (TSM) is a competitive esports organization that operates professional teams across multiple game titles, including FGC (Leffen, Tweek), Marvel Rivals, and Rocket League. Its direct-to-consumer business monetizes this competitive presence through the TSM Shop, a Shopify-based e-commerce storefront selling officially branded teamwear, pro jerseys, outerwear, t-shirts, and limited-edition collaboration apparel with anime and athletic franchises. Merchandise is distributed globally via tsmshop.com and dedicated iOS/Android mobile applications.
Product overview
Team SoloMid operates primarily as an esports organization with its core digital product being the TSM Shop, a Shopify-based e-commerce merchandise store. The product portfolio consists of branded teamwear and apparel sold through the online store and mobile applications (iOS and Android). The merchandise lineup includes official pro jerseys for esports competitions, outerwear collections (varsity jackets, bomber jackets), and general apparel categories. Additionally, TSM has established collaboration products with entertainment franchises including My Hero Academia (TwitchCon 2022), Fullmetal Alchemist: Brotherhood, and athletic brand Champion, creating limited-edition co-branded merchandise. The TSM Esports roster competes across multiple game titles including FGC (Leffen, Tweek), Marvel Rivals (Gale, GURU, bedtimestory, Gilbert, cal, PIZZADEMON), and Rocket League (Sphinx, Kevin, Catalysm).
Differentiator
Problem solved
Functional benefit
Products and services
- TSM Shop (Official Merchandise Store) Official online merchandise store for Team SoloMid, operated as a Shopify-based e-commerce platform with iOS and Android mobile apps, selling branded teamwear, pro jerseys, outerwear, and accessories to esports fans in the US, Brazil, and Canada.
- TSM Pro Jerseys and Teamwear Official TSM esports team jerseys and teamwear (Custom Pro Jersey 2024/2023, Championship, Alternate editions) priced at $80, sold to fans of TSM's competitive teams.
- TSM Outerwear Collection Branded jackets and outerwear including the Prestige Varsity Jacket ($40 sale, $60 regular) and Bomber Jacket ($45 sale, $80 regular), sold to esports fans and apparel consumers.
- TSM x My Hero Academia Collaboration Apparel Limited-edition co-branded merchandise collection with the My Hero Academia anime franchise, featuring t-shirts and apparel, sold to esports and anime fans.
- TSM x Fullmetal Alchemist: Brotherhood Collaboration Apparel Limited-edition co-branded merchandise collection with the Fullmetal Alchemist: Brotherhood anime franchise, including the Rain Tee and related apparel, sold to esports and anime fans.
- TSM100 x Champion Collaboration Apparel Limited-edition co-branded apparel line with Champion for the TSM100 collection, featuring hoodies and apparel combining TSM's esports branding with Champion's apparel manufacturing.
- TSM Shop Mobile App Dedicated mobile shopping application available for iOS and Android that lets users browse and purchase official TSM merchandise on mobile devices.
Companies that use Team SoloMid
Customer profileSegments1 record
Ideal customer profiles1 record
Team SoloMid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Team SoloMid partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- ZenniminorTSM has a partnership with Zenni featuring 10% off Zenni products with code 'TSM', promoted through the TSM Shop website. This appears to be a cross-promotional relationship targeting the gaming/esports community with eyewear products.
- My Hero AcademiaminorTSM collaborated with My Hero Academia anime franchise for exclusive merchandise collection, including t-shirts and apparel items, sold through the TSM Shop. This collaboration targets both anime fans and esports enthusiasts.
- Fullmetal Alchemist: BrotherhoodminorTSM partnered with Fullmetal Alchemist: Brotherhood anime franchise for exclusive collaboration products including Rain Tee and other apparel items sold through the official store.
- ChampionminorTSM collaborated with Champion for the TSM100 collection featuring hoodies and apparel. This is a branded licensing partnership combining TSM esports branding with Champion's apparel manufacturing expertise.
Recent moves6 records
Expansion highlights4 records
Team SoloMid competitors and assessment
Company assessmentDirect peers
- FaZe Clan: Major North American esports organization with multi-title competitive rosters and a direct-to-consumer merchandise business. Closest comparable to TSM in brand, content, and merch monetization.
- 100 Thieves: Esports org with apparel-led brand identity, founded by Nadeshot, operating competitive teams and a flagship apparel line. Directly comparable to TSM's esports-plus-merch model.
- Cloud9: Established North American esports organization with rosters across multiple titles and a branded merchandise store. Comparable multi-title, merch-driven model to TSM.
- Team Liquid: Globally recognized esports organization competing across multiple game titles with a strong international fan base and merchandise program. Comparable scale and operating model to TSM.
- G2 Esports: European-headquartered esports organization with multi-title competitive teams and a robust branded apparel and merchandise business. Comparable esports brand-and-merch operations to TSM.
- Sentinels: North American esports organization with competitive rosters and a branded merchandise storefront serving a similar esports fan demographic as TSM.
- OpTic Gaming: Legacy esports brand (now part of Infinite Esports & Entertainment / Envy) with multi-title teams and an apparel-led merchandise business directly comparable to TSM.
- NRG Esports: North American esports organization with rosters across major titles and branded merchandise, similar in operational scope and target audience to TSM.
Regional players
- LOUD: Brazilian-headquartered esports organization with strong presence in Brazil — overlapping with TSM's Brazilian shipping market — but competing primarily in LATAM rather than North America.
Others
- Shopify (merch platform context): While not a peer organization, TSM runs its storefront on Shopify; relevant as the enabling infrastructure for TSM's direct-to-consumer merch model alongside other Shopify-based DTC brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Team SoloMid social profiles
Digital presenceTeam SoloMid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team SoloMid leadership team
Management profileNumber of profiles
Profiles1 record
Team SoloMid funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team SoloMid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team SoloMid
What does Team SoloMid do?
Team SoloMid (TSM) is a competitive esports organization that operates professional teams across multiple game titles, including FGC (Leffen, Tweek), Marvel Rivals, and Rocket League. Its direct-to-consumer business monetizes this competitive presence through the TSM Shop, a Shopify-based e-commerce storefront selling officially branded teamwear, pro jerseys, outerwear, t-shirts, and limited-edition collaboration apparel with anime and athletic franchises. Merchandise is distributed globally via tsmshop.com and dedicated iOS/Android mobile applications.
Is Team SoloMid a public or private company?
Team SoloMid is a private company. It is classified as venture growth investor backed and is currently operating.
When was Team SoloMid founded?
Team SoloMid was founded in 2009. It employs 51 to 100 people.
Where is Team SoloMid based?
Team SoloMid is headquartered in Santa Monica, United States, in the North America region.
How does Team SoloMid make money?
One revenue line is on record: merchandise and Apparel Sales.
Who are Team SoloMid's main competitors?
Direct peers on record are FaZe Clan, 100 Thieves, Cloud9, Team Liquid, G2 Esports, Sentinels, OpTic Gaming and NRG Esports. LOUD is listed as a regional player. Shopify (merch platform context) is listed as an others.
Does Team SoloMid have an API?
No public API is recorded for Team SoloMid.
What industry is Team SoloMid in?
Team SoloMid's product category is Esports Merchandise and Apparel. Its primary akta.pro industry code is MPAKABAD, Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.), with a secondary code of CRAMABAE, Team Sports Equipment & Uniforms Retail. Its NAICS code is 711211 and its SIC code is 3949.