FaZe Clan
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
FaZe Clan firmographics
Firmographics- Name
- FaZe Clan
- Legal name
- FaZe Clan
- Website
- https://FaZeClan.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
FaZe Clan industry classification
Industry- Product category
- Esports organization
- NAICS
- Sports Teams and Clubs (711211), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Esports Teams & Player Organizations (MPAFADAB)
- akta.pro secondary industry
- Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming) (MPAFAEAE)
Keywords
Where FaZe Clan is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
FaZe Clan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others, Technology or R&D
Revenue model
- Merchandise and Apparel Sales: Direct-to-consumer sales of branded FaZe Clan merchandise, apparel, and streetwear through their e-commerce storefront, targeting gaming and youth culture audiences.
- Esports Tournament Earnings: Competitive earnings from esports teams across multiple game titles including CS2/CSGO, Call of Duty, Rainbow Six Siege, Fortnite, and PUBG. Teams compete in tournaments generating prize money.
- Sponsorships and Brand Partnerships: Sponsorship revenue from brand partnerships, including investments from companies like Cox Enterprises and partnerships with fashion brands and gaming companies.
- Content Creator Monetization: Revenue generated through content creation activities, streaming, and creator branding. Partnerships with platforms like MoonPay enable crypto and NFT integration for digital merchandise and virtual fashion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Branded merchandise and apparel |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
FaZe Clan product offering
Product offeringCore offering
FaZe Clan is a global gaming and esports organization that operates competitive esports teams across multiple game titles including CS2, Call of Duty, Rainbow Six Siege, Fortnite, and PUBG. The company sells branded apparel, streetwear, and esports merchandise directly to consumers through its Shopify e-commerce storefront, and produces original video and streaming content distributed across Twitch, YouTube, and social media platforms. Core revenue is generated through sponsorships, merchandise sales, and tournament earnings.
Product overview
FaZe Clan is a global lifestyle brand rooted in competitive gaming and youth culture, consisting of three core offerings: competitive esports teams across six game titles (CSGO 2/CS2, Call of Duty, Call of Duty Atlanta, Fortnite, Rainbow Six Siege, and PUBG) with combined tournament earnings exceeding $10.5M; branded merchandise and apparel sold through their e-commerce platform; and original video content production. The organization positions itself at the intersection of gaming, fashion, music, and entertainment.
Differentiator
Problem solved
Functional benefit
Products and services
- FaZe Esports Teams Competitive esports teams fielded by FaZe Clan across multiple game titles, including CSGO 2/CS2 (12 tournaments, $2.4M earnings), Call of Duty (15 tournaments, $3.2M earnings), Call of Duty Atlanta (8 tournaments, $1.8M earnings), Fortnite (10 tournaments, $1.5M earnings), Rainbow Six Siege (6 tournaments, $900K earnings), and PUBG (5 tournaments, $750K earnings). Teams compete in global esports leagues and tournaments, generating prize money and brand exposure.
- FaZe Merchandise and Apparel Shop Direct-to-consumer e-commerce storefront selling FaZe Clan branded apparel, streetwear, and esports merchandise to consumers globally. The store operates through Shopify and offers esports-themed and lifestyle clothing items targeted at gaming culture and youth streetwear audiences.
- FaZe Original Video Content Original video content produced by FaZe Clan featuring its content creators, esports athletes, and gaming entertainment programming, distributed across YouTube, Twitch, and social media platforms for global audience engagement.
Quantifiable outcome
- $9.55 million in combined esports tournament earnings
Companies that use FaZe Clan
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
FaZe Clan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FaZe Clan partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MoonPaycoreMoonPay partnered with FaZe Clan for strategic brand alignment and monetization potential in gaming and esports. The partnership focuses on enabling crypto and NFT integration in gaming, digital merchandise, and virtual fashion to redefine athlete compensation and value exchange.
- HardScopeminorHardScope, invested in by co-founder Matt Kalish, was involved in new management and contract negotiations with FaZe Clan creators. Matt Kalish launched HardScope as a platform for the creator economy.
Scale indicators7 records
Recent moves8 records
Expansion highlights4 records
FaZe Clan competitors and assessment
Company assessmentDirect peers
- 100 Thieves: 100 Thieves is a lifestyle-driven esports and apparel organization founded by Nadeshot, combining competitive rosters across multiple game titles with a high-end streetwear brand and creator-driven content — closely paralleling FaZe Clan's esports-plus-fashion business model.
- NRG Esports: NRG operates multi-title esports teams (Valorant, CS, Rocket League, Apex) with a strong content creator roster, making it a direct functional and structural peer to FaZe's team-and-creator model.
- OpTic Gaming: OpTic is one of the most storied North American esports brands with teams across Call of Duty, Halo, and other FPS titles plus a content creator presence — a direct competitor for FaZe's Call of Duty franchise and creator sponsorship inventory.
- Cloud9: Cloud9 fields esports teams across multiple titles (League of Legends, CS, Valorant) and has historically invested in creator talent, making it a broad incumbent direct peer within the multi-game esports org category where FaZe competes.
- Team Liquid: Team Liquid is a globally recognized multi-title esports organization (Dota 2, LoL, CS) with a large content operation and apparel — comparable to FaZe Clan's multi-game competitive roster with international reach.
- G2 Esports: G2 is a multi-game European-headquartered esports organization with apparel partnerships and high-profile creator/sponsor deals, making it a comparable global lifestyle-esports peer to FaZe.
- Sentinels: Sentinels is a North American esports organization with titles including Valorant, Overwatch, and Halo and a strong individual-creator brand presence, serving as a relevant mid-sized direct peer to FaZe's competitive roster model.
- Complexity Gaming: Complexity is a multi-game North American esports organization with franchise Call of Duty slots and creator talent — a direct peer especially in the CoD competitive space where FaZe's Atlanta FaZe franchise also competes.
- TSM (Team SoloMid): TSM is an esports and creator-driven organization with multi-title rosters and influencer talent, comparable to FaZe in combining competitive teams with content creators and sponsorships.
Emerging players
- One True King (OTK): OTK is a creator-led gaming organization centered on high-profile streamers and sponsorships without a large traditional esports roster; comparable to FaZe in creator economy and brand-partnership reliance, though differentiated by its non-traditional competitive focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
FaZe Clan social profiles
Digital presenceFaZe Clan financial estimates
Financial estimateRevenue estimate
Valuation estimate
FaZe Clan leadership team
Management profileNumber of profiles
Profiles8 records
FaZe Clan funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FaZe Clan M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FaZe Clan
What does FaZe Clan do?
FaZe Clan is a global gaming and esports organization that operates competitive esports teams across multiple game titles including CS2, Call of Duty, Rainbow Six Siege, Fortnite, and PUBG. The company sells branded apparel, streetwear, and esports merchandise directly to consumers through its Shopify e-commerce storefront, and produces original video and streaming content distributed across Twitch, YouTube, and social media platforms. Core revenue is generated through sponsorships, merchandise sales, and tournament earnings.
Is FaZe Clan a public or private company?
FaZe Clan is a private company. It is classified as corporate owned and is currently operating.
When was FaZe Clan founded?
FaZe Clan was founded in 2010. It employs 101 to 250 people.
Where is FaZe Clan based?
FaZe Clan is headquartered in Los Angeles, United States, in the North America region.
How does FaZe Clan make money?
Four revenue lines are on record. Merchandise and Apparel Sales are the primary driver. The others are esports Tournament Earnings, sponsorships and Brand Partnerships and content Creator Monetization.
Who are FaZe Clan's main competitors?
Direct peers on record are 100 Thieves, NRG Esports, OpTic Gaming, Cloud9, Team Liquid, G2 Esports, Sentinels, Complexity Gaming and TSM (Team SoloMid). One True King (OTK) is listed as an emerging player.
Does FaZe Clan have an API?
No public API is recorded for FaZe Clan.
What industry is FaZe Clan in?
FaZe Clan's product category is Esports organization. Its primary akta.pro industry code is MPAFADAB, Esports Teams & Player Organizations, with a secondary code of MPAFAEAE, Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming). Its NAICS code is 711211 and its SIC code is 5945.