Wynd
Wynd is a Paris-based unified commerce platform providing cloud-based point-of-sale solutions to retailers, restaurants, and hospitality businesses across Europe, expanded via its 2021 acquisition of BNP Paribas subsidiary Symag.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wynd does
Wynd is a Paris-based, privately held software company founded in 2013 that provides cloud-based point-of-sale and unified commerce solutions to restaurants, hospitality, and retail businesses. Its platform enables retailers and hospitality operators to manage transactions and unify commerce operations, monetized primarily through subscription/recurring software revenue. Wynd is a member of France's Next40 index, an official designation recognizing the country's top high-growth startups.
The company's product surface expanded materially in May 2021 with the acquisition of Symag, a BNP Paribas subsidiary supplying point-of-sale solutions to major retailers. Symag generated nearly €25M in 2020 revenue and employed approximately 200 people at the time of the deal, giving Wynd an immediate enterprise retail footprint, installed base, and services bench. Post-acquisition, Wynd's portfolio spans the Symag enterprise POS brand and the parent company's unified commerce offering across restaurants and hospitality, distributed under an enterprise field-sales go-to-market motion.
Wynd has raised approximately $123.5M of disclosed funding across four rounds between 2014 and 2019, with the largest being an $82M Series C in January 2019 led by Natixis and Sofina. Earlier rounds were backed by SGH Capital, Alven, Orange Ventures, R/GA Ventures, Techstars, METRO Xcel, Bpifrance, and Sodexo Ventures — a mix of VCs and strategic investors from retail and foodservice. The company is led by co-founder and CEO Ismael Ould and CIO Eric Da Silva, and operates primarily across France and broader Europe.
Wynd firmographics
Firmographics- Name
- Wynd
- Legal name
- Wynd
- Website
- https://wynd.eu
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wynd is a Paris-based unified commerce platform providing cloud-based point-of-sale solutions to retailers, restaurants, and hospitality businesses across Europe, expanded via its 2021 acquisition of BNP Paribas subsidiary Symag.
- Ownership category
- akta.pro rank
Wynd industry classification
Industry- Product category
- Point-of-Sale and Unified Commerce Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
Keywords
Where Wynd is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Wynd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Unified commerce solutions: Wynd provides unified commerce solutions to retailers, likely through a combination of software licensing and services revenue.
Go-to-market motion1 record
Wynd product offering
Product offeringCore offering
Wynd provides cloud-based point-of-sale (PoS) and unified commerce solutions for the retail, restaurant, and hospitality industries. The company expanded its portfolio through the 2021 acquisition of Symag, a former BNP Paribas subsidiary that supplies PoS solutions to major retailers and generated nearly 25 million euros in revenue in 2020.
Product overview
Wynd is a French startup (part of the Next40 index) that offers unified commerce solutions. The company expanded its portfolio through the acquisition of Symag, a point-of-sale solutions provider serving major retailers, generating approximately 25 million euros in revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- Wynd Unified Commerce Platform
- Symag PoS Solutions
Companies that use Wynd
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Wynd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wynd partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Wynd competitors and assessment
Company assessmentDirect peers
- Lightspeed Commerce: Lightspeed is a leading cloud-based PoS and commerce platform serving retail, hospitality, and restaurant verticals globally. It is one of the most direct competitors to Wynd's unified commerce offering across the same end markets.
- Toast: Toast is a cloud-based PoS platform purpose-built for the restaurant industry. It directly competes with Wynd's restaurant vertical offering with a comparable SaaS + payments model.
- Block (Square): Square, part of Block, provides cloud-based PoS hardware and software to restaurants, retail, and small businesses globally. Its scale and integrated payments make it a key direct competitor across Wynd's verticals.
- Cegid: Cegid is a major French enterprise software vendor with strong retail management and PoS offerings. As a domestic French player, it competes most directly with Wynd/Symag in the French enterprise retail segment.
- SumUp: SumUp is a European-focused payments and PoS provider serving small and mid-market merchants across retail and hospitality. Its geographic and vertical overlap makes it a close regional peer.
- Zettle by PayPal: Zettle (formerly iZettle), owned by PayPal, offers cloud-based PoS solutions across Europe for retail and hospitality merchants. It is a comparable European-focused PoS and payments competitor.
Broad incumbents
- Shopify: Shopify offers retail commerce, inventory, and PoS (Shopify POS) solutions globally. While broader than Wynd's focus, Shopify POS targets the same enterprise retail customers with adjacent capabilities.
- Adyen: Adyen is a major European payments platform that increasingly bundles unified commerce and PoS-adjacent capabilities. While more payments-led, it competes for the same enterprise retail wallet.
- NCR Voyix: NCR Voyix provides enterprise retail and hospitality PoS and commerce software. Its established enterprise retail footprint (Symag's customer base) makes it a comparable incumbent competitor.
Emerging players
- Yumap: Yumap is a French-focused PoS and payment solution for hospitality and small retailers. As a domestic emerging competitor, it competes with Wynd in overlapping French SMB segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wynd social profiles
Digital presenceWynd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wynd leadership team
Management profileNumber of profiles
Profiles2 records
Wynd subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wynd funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wynd M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wynd
What does Wynd do?
Wynd provides cloud-based point-of-sale (PoS) and unified commerce solutions for the retail, restaurant, and hospitality industries. The company expanded its portfolio through the 2021 acquisition of Symag, a former BNP Paribas subsidiary that supplies PoS solutions to major retailers and generated nearly 25 million euros in revenue in 2020.
Is Wynd a public or private company?
Wynd is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wynd founded?
Wynd was founded in 2013. It employs 11 to 50 people.
Where is Wynd based?
Wynd is headquartered in Paris, France, in the Europe region.
How does Wynd make money?
One revenue line is on record: unified commerce solutions.
Who are Wynd's main competitors?
Direct peers on record are Lightspeed Commerce, Toast, Block (Square), Cegid, SumUp and Zettle by PayPal. Broad incumbents are Shopify, Adyen and NCR Voyix. Yumap is listed as an emerging player.
Does Wynd have an API?
No public API is recorded for Wynd.
What industry is Wynd in?
Wynd's product category is Point-of-Sale and Unified Commerce Software. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of THALACAI, Point-of-Sale (POS) & On-Property Commerce. Its NAICS code is 518210 and its SIC code is 7372.