Adludio
Adludio is a London-based adtech company operating an AI-powered platform for interactive mobile advertising. The company serves brands and advertisers globally with US offices in Chicago, Atlanta, and Detroit, and plans to launch a fully-automated platform in 2024.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Adludio does
Adludio is a London-based adtech company that operates an AI-powered platform for interactive mobile advertising. Founded around 2011, the company has built a B2B platform serving brands and advertisers seeking to deliver engaging mobile ad experiences, with positioning specifically addressing the privacy regulation challenges reshaping mobile advertising. The core product is described as AI-powered mobile advertising technology that creates engaging ad experiences, with a fully-automated platform planned for launch in 2024 to scale delivery. The company currently operates from London headquarters with established US offices in Chicago, Atlanta, and Detroit.
Adludio has raised approximately $24.3 million across at least 11 funding rounds dating from 2012 through 2023, with notable investors including Mercia Fund Managers (the most recent and repeat backer), QVentures (which led a ~$6.2 million round in November 2020), DIP Capital, Claret Capital Partners, Impulse VC, Balderton Capital, and Episode 1. The two most recent Mercia rounds (~$5.4 million in November 2021 and ~$2.5 million in April 2023) were explicitly earmarked for US expansion and the 2024 automated platform launch. The company currently employs 51-100 people under leadership including CEO Paul Coggins and co-founder Jacques Kotze, with sales management led by Mark Maung.
The business model is B2B with a sales-led enterprise field sales motion targeting brand advertisers across multiple verticals using horizontal segmentation. Pricing details are not publicly disclosed, suggesting revenue is generated through platform fees or programmatic arrangements with advertisers and brands. The company's go-to-market is concentrated in enterprise relationships, with the US expansion strategy designed to broaden the client base beyond the UK. The expanded US footprint in three major advertising markets positions the company to compete with larger adtech platforms while leveraging its AI specialization as a differentiator.
Adludio firmographics
Firmographics- Name
- Adludio
- Legal name
- Adludio
- Website
- https://adludio.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Adludio is a London-based adtech company operating an AI-powered platform for interactive mobile advertising. The company serves brands and advertisers globally with US offices in Chicago, Atlanta, and Detroit, and plans to launch a fully-automated platform in 2024.
- Ownership category
- akta.pro rank
Adludio industry classification
Industry- Product category
- Mobile Advertising Technology (Adtech)
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)
Keywords
Where Adludio is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Adludio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Go-to-market motion1 record
Adludio product offering
Product offeringCore offering
Adludio operates an AI-powered mobile advertising platform that enables brands and advertisers to create, manage, and optimize interactive mobile advertising campaigns. The company is developing a fully-automated version of its platform (planned for 2024) to enhance scalability and help advertisers navigate privacy regulation challenges affecting traditional mobile advertising.
Product overview
Adludio is a global AI-powered mobile advertising platform that enables brands and advertisers to create, manage, and optimize mobile advertising campaigns. The company operates as a single unified platform offering, though specific product/module names are not publicly disclosed in available sources. Adludio specializes in mobile advertising technology and has established offices in global locations including Chicago, Atlanta, and Detroit, with plans to expand further in the US market. The company positions itself around AI-driven advertising solutions to navigate privacy regulation challenges.
Differentiator
Problem solved
Functional benefit
Products and services
- Adludio AI Mobile Advertising Platform AI-powered mobile advertising platform that enables brands and advertisers to create, manage, and optimize interactive mobile advertising campaigns. Designed to help advertisers navigate privacy regulation challenges affecting traditional mobile advertising.
Companies that use Adludio
Customer profileSegments1 record
Ideal customer profiles1 record
Adludio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Adludio partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Adludio competitors and assessment
Company assessmentDirect peers
- Celtra: Celtra provides a creative ad tech platform for designing, producing, and optimizing digital ad campaigns across display, social, and mobile. It is one of the closest direct competitors to Adludio in the mobile/interactive creative technology space, serving similar brand and agency clients.
- Innovid: Innovid is an independent ad tech platform focused on ad serving, creative personalization, and measurement across digital channels including CTV and mobile. It overlaps directly with Adludio's mobile creative optimization and campaign management positioning for brand advertisers.
- InMobi: InMobi is a mobile-first ad tech platform offering programmatic buying, audience targeting, and creative solutions for brand advertisers. It is a direct global competitor in mobile advertising technology targeting similar brand-direct and agency customers.
Broad incumbents
- AppLovin: AppLovin operates one of the largest mobile advertising platforms (AXON) alongside its own game studios, competing across mobile ad monetization, user acquisition, and creative optimization. It is a much larger incumbent that overlaps with Adludio in mobile ad tech for brands and advertisers.
- MediaMath: MediaMath operates a demand-side platform (DSP) for programmatic digital advertising across display, video, mobile, and CTV. It is a broader incumbent in the same adtech stack that Adludio operates in, with overlapping advertiser and agency buyers.
- Adform: Adform provides an integrated advertising platform spanning DSP, DMP, creative, and campaign management across digital channels. It competes with Adludio for brand and agency budgets in mobile and cross-channel campaign execution.
- Google Ads: Google Ads (including Google AdMob and Google Ad Manager) is the dominant platform for mobile and cross-channel digital advertising. While not a like-for-like competitor, it sets the competitive baseline on automation, scale, and data that Adludio must differentiate against.
- Meta Ads: Meta Ads operates the largest social/mobile advertising platform globally, increasingly integrating AI-driven creative optimization. It is a broad incumbent whose automation roadmap directly competes with Adludio's positioning around AI-driven mobile advertising.
Emerging players
- Viant Technology: Viant Technology operates a programmatic DSP with emphasis on people-based advertising and omnichannel execution including mobile. It is an emerging public-market adtech peer overlapping with Adludio in mobile programmatic and brand-direct buying.
Others
- Yelp Advertising: While not a direct competitor, Yelp Advertising represents a category of localized, brand-direct digital advertising spend that Adludio's mobile-focused creative platform could address as an adjacent channel, particularly for multi-location brand advertisers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Adludio social profiles
Digital presenceAdludio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adludio leadership team
Management profileNumber of profiles
Profiles3 records
Adludio funding detail
Funding detailFunding overview
Funding rounds11 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adludio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adludio
What does Adludio do?
Adludio operates an AI-powered mobile advertising platform that enables brands and advertisers to create, manage, and optimize interactive mobile advertising campaigns. The company is developing a fully-automated version of its platform (planned for 2024) to enhance scalability and help advertisers navigate privacy regulation challenges affecting traditional mobile advertising.
Is Adludio a public or private company?
Adludio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Adludio founded?
Adludio was founded in 2011. It employs 51 to 100 people.
Where is Adludio based?
Adludio is headquartered in London, United Kingdom, in the Europe region.
Who are Adludio's main competitors?
Direct peers on record are Celtra, Innovid and InMobi. Broad incumbents are AppLovin, MediaMath, Adform, Google Ads and Meta Ads. Viant Technology is listed as an emerging player. Yelp Advertising is listed as an others.
Does Adludio have an API?
No public API is recorded for Adludio.
What industry is Adludio in?
Adludio's product category is Mobile Advertising Technology (Adtech). Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAFACAI, Performance Creative & Ad Production (Dynamic/Iterative). Its NAICS code is 541810 and its SIC code is 7372.