Innovid
Innovid is an independent, omnichannel advertising technology platform that delivers, personalizes, measures, and optimizes video ads across CTV, digital, social, and linear channels for brand advertisers, agencies, and publishers; it operates as a wholly-owned subsidiary of Mediaocean following the 2025 merger with Flashtalking.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Innovid does
Innovid is an independent, omnichannel advertising technology platform that delivers, personalizes, measures, and optimizes video and display ads across connected TV (CTV), digital, social, and linear channels. Founded in 2007 and headquartered in New York, the company serves enterprise advertisers, media agencies, and publishers through a unified create-deliver-measure-optimize stack that processes approximately 1.2 billion ads and 6 billion data points daily across its InnovidXP measurement infrastructure. Its customer base spans brand advertisers such as Heineken, Stellantis, State Farm, Eli Lilly, and Target/Roundel, all four major agency holding companies (Omnicom, WPP, Dentsu, Stagwell), and tier-one publishers and platforms including Disney, NBCUniversal, Spectrum Reach, and Roku.
The platform's product surface includes the NIVO AI intelligence layer (an Orchestrator superagent plus ten specialized agents covering creative generation, campaign trafficking, QA, decisioning, taxonomy, reporting, and optimization), the Harmony CTV initiative (Harmony Direct supply-path optimization, Harmony Creative, Harmony Frequency), the Social Ads Manager covering Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snap, and TikTok, the FTrack cookieless probabilistic device-recognition technology inherited from Flashtalking, and measurement capabilities operating under the InnovidXP brand via UK affiliate TV Squared Ltd. Underlying infrastructure runs on AWS (with Akamai global load balancing) and uses Snowflake as a data warehouse sub-processor. The platform exposes an API and supports MCP and A2A protocols for agent-to-agent integration, with Innovid positioned as an alpha partner on Pinterest MCP.
Innovid generates revenue through enterprise SaaS subscriptions to the platform, usage-based fees tied to ad serving throughput and measurement data points, recurring paid-social management fees, and professional services for implementation and training. Distribution combines direct enterprise field sales with a demo-based acquisition motion, agency holding-company channel partnerships, media-owner integrations into publisher ad servers, and API/OEM access via NIVO Orchestrator. Since 2025, Innovid operates as a wholly-owned subsidiary of Mediaocean following its merger with Flashtalking, integrating with Prisma (omnichannel planning, buying, and billing) and Protected (verification, fraud, and brand safety); the company is branded externally as "Innovid by Mediaocean" alongside sub-brands NIVO, Harmony, InnovidXP, AudienceHQ, Flashtalking, and Social Ads Manager.
Innovid firmographics
Firmographics- Name
- Innovid
- Legal name
- Innovid, LLC
- Website
- https://innovid.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Innovid is an independent, omnichannel advertising technology platform that delivers, personalizes, measures, and optimizes video ads across CTV, digital, social, and linear channels for brand advertisers, agencies, and publishers; it operates as a wholly-owned subsidiary of Mediaocean following the 2025 merger with Flashtalking.
- Ownership category
- akta.pro rank
Innovid industry classification
Industry- Product category
- Ad Tech Platform
- NAICS
- Advertising Agencies (54181), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industry
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
Keywords
Where Innovid is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Innovid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Advertising Services Platform Subscriptions: Recurring SaaS revenue from advertisers, agencies, and publishers licensing the Innovid platform for ad serving, creative personalization, measurement, and optimization across CTV, digital, social, and linear channels.
- Usage-Based Ad Serving & Measurement: Volume-based revenue tied to ad serving throughput and data processing, with Innovid serving approximately 1.2 billion ads and collecting 6 billion data points daily, billed per impressions, data points, or campaigns measured.
- Social Ads Manager & AudienceHub/AudienceHQ Services: Recurring fees from paid social campaign management across Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snap, and TikTok, plus audience management services enabling advertisers to target campaigns via first-party data and integrated provider data.
- Professional Services & Implementation: Implementation, onboarding, training, and managed services fees associated with platform deployment, Innovid training credential programs, and custom integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise quote - not publicly disclosed |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Innovid product offering
Product offeringCore offering
Innovid is an independent, omnichannel advertising technology platform that enables advertisers, agencies, and publishers to create, deliver, measure, and optimize ad campaigns across connected TV (CTV), digital, social, and linear channels. The platform combines independent ad serving (Digital Ad Management, Flashtalking), AI-driven creative authoring and personalization (Ad Authoring, Interactive Ads, Dynamic Ads), cross-screen measurement (InnovidXP), CTV supply path optimization (Harmony Direct), cookieless device recognition (FTrack), paid social management (Social Ads Manager), and an AI intelligence layer (NIVO with Orchestrator and specialized Agents).
Product overview
Innovid offers a unified, independent, omnichannel advertising platform that brings together the create, deliver, measure, and optimize stages of the advertising lifecycle. The core platform sits at the center, augmented by NIVO (an AI intelligence layer), NIVO Orchestrator (a protocol-agnostic AI superagent supporting MCP and A2A), and a suite of specialized Innovid AI Agents. The create stage includes Ad Authoring, Interactive Ads, Dynamic Ads, and Creative Intelligence. The deliver stage includes Digital Ad Management (independent ad serving) and Social Ads Manager (paid social across Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snap, and TikTok). The measure stage includes Reach & Frequency, Outcomes, and Verification. The optimize stage includes Frequency management. Supporting brands and capabilities include InnovidXP (measurement), Flashtalking (ad serving and analytics, merged with Innovid in 2025), Audience Hub and Audience HQ (audience targeting), the Harmony initiative with Harmony Direct (CTV supply path), Harmony Creative (creative optimization), Harmony Frequency (frequency management), and FTrack (cookieless device recognition). Innovid is part of Mediaocean alongside Prisma and Protected.
Differentiator
Problem solved
Functional benefit
Brands
- NIVO: AI intelligence layer powering Innovid's agentic capabilities across the advertising lifecycle (Orchestrator superagent and specialized Agents for Creative, Deliver, Measure, and Optimize).
- Harmony
- Flashtalking
- InnovidXP
- Audience HQ / Audience Hub
- Social Ads Manager
Products and services
- Innovid Platform The premier global independent, omnichannel advertising platform that powers the create, deliver, measure, and optimize stages of the advertising lifecycle, enabling AI, agents, and teams to move as one. Sold to advertisers, agencies, and publishers on a custom enterprise SaaS basis.
- NIVO Innovid's AI intelligence layer that brings AI-powered agents, automation, and workflow intelligence into the Innovid platform, simplifying advertising complexity and accelerating execution for brands and agencies.
- NIVO Orchestrator Protocol-agnostic AI superagent coordinating workflows across the ad lifecycle, supporting MCP (Model Context Protocol) and A2A (Agent-to-Agent) protocols with a discoverability gateway that allows clients to plug in their own MCPs or third-party agents for agent-to-agent use cases.
- Innovid AI Agents Suite of specialized AI-powered capabilities including Creative Generator, Predictive Scoring, Campaign Trafficking, Campaign QA, Decisioning, Taxonomy, Reporting, Creative Insights, Creative Optimizer, and Reach and Frequency agents that support specific advertising workflows.
- Social Ads Manager Cross-platform paid social campaign management tool that streamlines and scales campaigns across Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snap, and TikTok, with bulk click and impression tracker generation via Google CM360 and Meta Opportunity Score integration. Sold to advertisers and agencies managing paid social at scale.
- InnovidXP Measurement platform operated by TV Squared Ltd. dba InnovidXP that processes advertising delivery and viewership information to enable measurement services for cross-platform TV and digital video, powering capabilities such as Instant Optimization across linear and CTV.
- Flashtalking Independent ad serving and analytics platform that merged with Innovid in 2025, retaining its brand and utilizing the FTrack cookieless device recognition technology for ad delivery and analytics across channels.
- Audience Hub Audience targeting service that helps Innovid's customers target ads using first-party data (which may include email address, mailing address, or phone number) and data from the customer's selected third party data licensors.
- Audience HQ Audience targeting service that, together with Audience Hub, enables Innovid's customers to target ads using first-party data and selected third party data, including pseudonymous identifiers and inferred interest categories.
- Harmony Direct CTV supply path optimization product that enables buy-side and sell-side ad servers to communicate without middlemen, reducing hops, saving an average of 8% in media costs for marketers, and improving publisher fill rates to 100% with up to 15% yield uplift.
- Harmony Creative (Instant Optimization) Machine-learned creative optimization that automatically prioritizes top-converting creatives in-flight, leveraging InnovidXP measurement outcomes with multi-variate A/B testing and customizable KPIs for response rate, app downloads, and brand lift.
- FTrack Privacy-oriented, cookieless probabilistic device recognition technology used by Innovid and Flashtalking ad delivery and analytics products to derive a device identifier for measuring advertising quality and personalization.
- Digital Ad Management Independent enterprise-scale ad serving engine that securely delivers digital advertising campaigns across channels, enabling seamless execution across CTV, display, video, and social.
Companies that use Innovid
Customer profileNamed customers20 records
Segments11 records
Ideal customer profiles3 records
Innovid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature9 records
Innovid partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered flagship, core and minor.
- Omnicom Media (Omnicom)flagshipOmnicom Media and Disney Advertising collaborated on a new CTV advertising solution powered by Innovid's sequencing technology, combining Disney's Audience Graph with Omnicom's Acxiom identity solution. Omnicom's Jump450 is also an alpha partner on Pinterest MCP.
- Disney AdvertisingflagshipDisney Advertising and Omnicom Media teamed up on a CTV advertising solution powered by Innovid's creative sequencing technology. The capability is currently live in the US with EU launch planned for late 2026 and LATAM following. Combines Disney's Audience Graph with Omnicom's Acxiom identity.
- PinterestcorePinterest MCP connects its platform to partner copilots and agentic tools including Innovid by Mediaocean as an alpha partner. Built on Model Context Protocol, Pinterest's offering provides secure access to campaign, analytics, and keyword insights; Innovid's feedback helped shape Pinterest MCP.
- Horizon MediaminorHorizon Media added agentic ad buying capabilities to its Horizon OS Blu platform by building a software layer enabling its ad-buying agents to interact with agents from adtech partners and media companies (Innovid ecosystem).
- MagniteminorMagnite launched an Orchestration layer for buyer-seller agent transactions on the same day (June 11, 2026) as Innovid's NIVO AI launch, collectively redefining how campaigns are built, trafficked, and measured.
- TeadsminorTeads launched EngageOS, a publisher feed operating system, as part of the same-day (June 11, 2026) wave of agentic AI infrastructure products alongside Innovid's NIVO AI and Magnite's Orchestration layer.
- MediaoceanflagshipMediaocean is Innovid's parent company following the merger of Innovid and Flashtalking in 2025. Innovid is tied into Prisma (omnichannel planning, buying, billing) and Protected (verification, fraud detection, brand safety). Innovid by Mediaocean branding is used externally; co-developed NIVO AI as a unified intelligence layer.
- RokuflagshipInnovid partnered with Roku on Harmony Direct, the CTV supply path solution that enables buy-side and sell-side ad servers to communicate without middlemen. Miles Fisher (Senior Director-Head of Emerging & Programmatic Sales, Roku) provided a testimonial.
- MetacoreMeta is integrated with Innovid's NIVO AI platform and Social Ads Manager, including Meta's Opportunity Score surfacing, Google CM360 click tracker customization, and DAM integrations for managing Meta ad campaigns.
- Snap (Snapchat)coreSnapchat is integrated with Innovid's NIVO AI and Social Ads Manager, supporting unified creative trafficking, delivery, and measurement alongside other social publishers; CM360 click tracker customization supports Snap placements.
- AdobecoreAdobe is listed as a connected partner on the Innovid platform; Marketo (Adobe) is used for performance/analytics cookies on Innovid Websites.
- SnowflakecoreSnowflake is a cloud-based data warehouse sub-processor used by Innovid for processing advanced CTV/Linear analytics data (excluding China); listed as a connected partner on the Innovid platform.
- NielsencoreNielsen works with Innovid to better understand the reach of ad campaigns; Nielsen is listed as a connected partner and uses Nielsen Services for measurement.
- Integral Ad Science (IAS)coreIAS is listed as a connected verification and brand safety partner on the Innovid platform.
- LiveRampcoreLiveRamp is listed as a connected identity partner on the Innovid platform, enabling identity resolution and audience targeting across channels.
- Google (Display & Video 360)coreGoogle Display & Video 360 is a connected buying platform partner; YouTube API Services are integrated by Innovid for video advertising services and CM360 click tracker customization.
- Comcast Technology SolutionscoreComcast Technology Solutions is a connected infrastructure partner referenced on the Innovid platform.
- Amazon Web Services (AWS)flagshipAWS is Innovid's primary cloud infrastructure sub-processor for storing and processing advertising campaign data from all regions (excluding China). Data is hosted across multiple AWS regions with global load balancing via Akamai.
- Akamai TechnologiescoreAkamai Global Traffic Manager is used for global load balancing and failover to the AWS regions in which Innovid operates.
- Roundel (Target's retail media network)coreRoundel and Innovid co-published 'CTV x Commerce: Data-Driven Insights to Reach Shoppers with CTV Advertising,' combining Roundel's Target guest survey with Innovid's window on CTV advertising to deliver insights for CPG advertisers.
- StagwellcoreStagwell is listed as both a customer and connected partner on the Innovid platform, acting as an agency holding company deploying Innovid across client campaigns.
- WPPcoreWPP is listed as both a customer and connected partner on the Innovid platform, acting as a major agency holding company deploying Innovid across client campaigns.
- DentsucoreDentsu is listed as both a customer and connected partner on the Innovid platform, acting as a major agency holding company deploying Innovid across client campaigns.
- NBCUniversalcoreNBCUniversal is listed as a connected publisher partner and customer on the Innovid platform for CTV advertising delivery.
- Spectrum ReachcoreSpectrum Reach is listed as a connected publisher partner and customer on the Innovid platform for CTV advertising delivery.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Innovid competitors and assessment
Company assessmentDirect peers
- The Trade Desk: Independent demand-side platform for omnichannel programmatic advertising, including CTV. Both Innovid and The Trade Desk compete to be the neutral, independent ad tech layer for advertisers and agencies across CTV and digital channels.
- DoubleVerify: Media effectiveness and verification platform measuring ad quality, fraud, and brand safety across digital and CTV. DoubleVerify competes with Innovid's verification and measurement modules for the same advertiser and agency budgets.
- Integral Ad Science (IAS): Digital ad verification and brand safety company listed as a connected partner on Innovid's platform. Both compete in ad verification, viewability, and fraud detection across CTV, digital video, and social.
- Magnite: Independent sell-side platform (SSP) for CTV and digital video, with which Innovid launched complementary agentic AI infrastructure on the same day. Both serve as independent intermediaries in the CTV supply path and compete for publisher yield optimization.
- Pubmatic: Independent programmatic ad tech platform providing supply-side and demand-side infrastructure. Comparable to Innovid in serving as a neutral ad tech alternative to walled-garden platforms across CTV and digital.
Emerging players
- LiveRamp: Identity resolution and data collaboration platform, listed as a connected identity partner on Innovid's platform. Both address cross-channel identity and audience targeting, with LiveRamp focused upstream on identity and Innovid on activation and measurement.
Broad incumbents
- Roku: CTV platform and ad business, and an Innovid partner on Harmony Direct. Roku competes as a walled-garden CTV inventory owner while collaborating with Innovid on supply path optimization, exemplifying the dual competitive-and-partner dynamic in CTV.
- Yahoo Advertising (Yahoo Ad Tech): Established digital ad tech platform (including former Verizon Media SSP/DSP) listed as a connected partner on Innovid. Overlaps with Innovid in omnichannel ad serving, identity, and supply path.
- Adobe Advertising (Adobe Experience Cloud): Enterprise marketing and advertising cloud, listed as a connected partner on Innovid. Adobe competes at the high end of the advertiser stack with creative, ad serving, and personalization capabilities overlapping with Innovid's create-deliver-measure-optimize modules.
- Google Ad Manager / Display & Video 360: Google's omnichannel ad serving and buying platform, listed as a connected partner on Innovid. As the dominant walled-garden ad tech incumbent, Google sets the competitive baseline that independent platforms like Innovid position against.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Innovid social profiles
Digital presenceInnovid compliance and trust
Trust signalCompliance7 records
Innovid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innovid leadership team
Management profileNumber of profiles
Profiles18 records
Innovid subsidiaries and ownership
Company hierarchySubsidiaries3 records
Innovid funding detail
Funding detailFunding overview
Funding rounds9 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innovid M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innovid
What does Innovid do?
Innovid is an independent, omnichannel advertising technology platform that enables advertisers, agencies, and publishers to create, deliver, measure, and optimize ad campaigns across connected TV (CTV), digital, social, and linear channels. The platform combines independent ad serving (Digital Ad Management, Flashtalking), AI-driven creative authoring and personalization (Ad Authoring, Interactive Ads, Dynamic Ads), cross-screen measurement (InnovidXP), CTV supply path optimization (Harmony Direct), cookieless device recognition (FTrack), paid social management (Social Ads Manager), and an AI intelligence layer (NIVO with Orchestrator and specialized Agents).
Is Innovid a public or private company?
Innovid is a private company. It is classified as corporate owned and is currently operating.
When was Innovid founded?
Innovid was founded in 2007. It employs 501 to 1,000 people.
Where is Innovid based?
Innovid is headquartered in New York, United States, in the North America region.
How does Innovid make money?
Four revenue lines are on record. Advertising Services Platform Subscriptions are the primary driver. The others are usage-Based Ad Serving & Measurement, social Ads Manager & AudienceHub/AudienceHQ Services and professional Services & Implementation.
Who are Innovid's main competitors?
Direct peers on record are The Trade Desk, DoubleVerify, Integral Ad Science (IAS), Magnite and Pubmatic. LiveRamp is listed as an emerging player. Broad incumbents are Roku, Yahoo Advertising (Yahoo Ad Tech), Adobe Advertising (Adobe Experience Cloud) and Google Ad Manager / Display & Video 360.
Does Innovid have an API?
Yes. Innovid offers an application programming interface (\"Innovid API\") made available to customers from time to time for their internal business purposes, in accordance with their Customer Agreement and Innovid's Documentation and specifications, subject to API call limits. Innovid also uses Google's YouTube API Services for video advertising services. Innovid Orchestrator is protocol-agnostic, supporting both MCP (Model Context Protocol) and A2A (Agent-to-Agent) protocols, with a discoverability gateway that allows clients to plug in their own MCPs or third-party agents for agent-to-agent use cases; MCP support is prioritized in the near term.
What industry is Innovid in?
Innovid's product category is Ad Tech Platform. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots). Its NAICS code is 54181 and its SIC code is 7311.