Flow Commerce
- Company typePrivate
- Founded2015
- HeadquartersHoboken, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Flow Commerce firmographics
Firmographics- Name
- Flow Commerce
- Legal name
- Flow Commerce Inc.
- Website
- https://flow.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Flow Commerce industry classification
Industry- Product category
- Cross-border e-commerce technology
- akta.pro primary industry
- International DTC & Brand.com (Global Shipping) (CRAFAJAB)
- akta.pro secondary industries
- Cross-Border E-commerce Parcel Logistics (DDP/Customs-Integrated) (TLAAAFAE), Payouts, Disbursements & Marketplace Split Payments (CRAFALAI)
Keywords
Where Flow Commerce is headquartered
LocationHeadquarters
- HQ city
- Hoboken
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Flow Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fee / Take Rate: Flow generates revenue by charging a transaction fee or take rate on cross-border sales facilitated through its platform. Brands pay based on the volume of international transactions processed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Enterprise Custom Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Flow Commerce product offering
Product offeringCore offering
Flow Commerce provides a cloud-native, API-first cross-border e-commerce platform that enables direct-to-consumer brands to sell internationally across 200+ geographies. Its offering combines localized shopping experiences, rule-based pricing in 100+ currencies, localized checkout with 100+ payment options, real-time tax/duty calculation, an international carrier network for shipping and returns, and a native A/B testing engine for conversion optimization. The platform is delivered through the Flow Console management interface and is sold primarily to enterprise and mid-market DTC brands.
Product overview
Flow Commerce offers a unified cross-border e-commerce solution consisting of the Flow Platform (the core cross-border technology), Flow Console (the centralized management interface), and four integrated solution packages: Launch Globally, Customer Experience, Scale Globally, and Global Operations. The platform also includes specialized capabilities such as the A/B Testing Engine for conversion optimization, rule-based Localized Pricing Control supporting 100+ currencies, and Global Delivery and Returns services. All capabilities are built on a modern, modular, API-first architecture. Flow was acquired by Global-e Group and now powers Shopify's native cross-border solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Flow Platform Cloud-native, modular, API-first cross-border e-commerce platform enabling DTC brands to sell internationally across 200+ geographies with localized experiences, multi-currency pricing, local payment methods, real-time tax/duty, international shipping and returns, and built-in A/B testing. Sold primarily to enterprise and mid-market DTC brands.
- Flow Console
Quantifiable outcome
- Conversion rate increases of 400%+ in some cases
- +5 more outcomes
Companies that use Flow Commerce
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Flow Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Flow Commerce partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- MagentocoreFlow was selected as a Magento Technology Partner, joining the Magento Select Technology Partner program to deliver cross-border e-commerce capabilities to Magento merchants.
- Global-e GroupflagshipFlow was acquired by Global-e Group, becoming part of the world's leading platform to enable and accelerate global, direct-to-consumer cross-border e-commerce growth. Flow now officially powers Shopify's native cross-border solution as part of Global-e.
- ShopifycoreFlow was selected to power Shopify's native cross-border solution, enabling Shopify merchants to access Flow's cross-border capabilities directly through the Shopify platform.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Flow Commerce competitors and assessment
Company assessmentEmerging players
- Adyen: Adyen is a global payments platform offering localized payment methods and multi-currency processing that competes with portions of Flow's localized checkout layer. Adjacent competitor that brands may substitute for or complement with Flow.
- TaxJar (Stripe Tax): TaxJar, now part of Stripe, provides sales tax and VAT calculation software used by e-commerce merchants for cross-border compliance. Adjacent/emerging competitor to Flow's real-time tax and duty calculation module.
- Avalara: Avalara offers tax compliance automation including VAT, GST, and duty calculation for cross-border e-commerce, overlapping with Flow's real-time tax/duty module. Adjacent competitor serving similar merchant compliance needs.
- Y1 (formerly Y1 Digital / Passport): Y1 is a cross-border commerce platform focused on localization, pricing, and checkout for brands expanding internationally. Comparable to Flow in core functionality but smaller scale and more recent in market presence.
Broad incumbents
- BigCommerce: BigCommerce is an open SaaS e-commerce platform that partners with cross-border localization providers and serves similar mid-market and enterprise DTC customers. Adjacent competitor offering its own cross-border tooling and integrations where Flow integrates.
- Global-e: Global-e is Flow's parent company after the 2021 acquisition and the largest dedicated cross-border DTC e-commerce platform globally, serving enterprise brands with localized checkout, pricing, logistics, and duty/tax calculation. Directly comparable offering; serves as the combined entity competing in the same market.
- Shopify Markets: Shopify Markets is Shopify's native cross-border solution, now powered by Flow/Global-e. As the platform through which Flow reaches Shopify merchants, it is both a channel and the incumbent native alternative for cross-border capabilities on the Shopify ecosystem.
Direct peers
- Borderfree (Pitney Bowes): Borderfree is a cross-border e-commerce platform owned by Pitney Bowes that enables retailers to sell internationally with localized pricing, currencies, payment methods, and fully landed cost checkout. Direct competitor to Flow's core cross-border checkout and pricing functionality for enterprise retailers.
- ESW (formerly eShopWorld): ESW is a privately held cross-border e-commerce specialist serving enterprise brands with localized checkout, market intelligence, and logistics, competing head-to-head with Flow/Global-e in DTC cross-border. Directly comparable in target customers, solution breadth, and go-to-market motion.
- FiftyOne (51True): FiftyOne provides a SaaS platform that localizes e-commerce experiences for international shoppers, including currency conversion, country detection, and localized checkout. Direct competitor to Flow in mid-market and enterprise cross-border localization and pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Flow Commerce social profiles
Digital presenceFlow Commerce compliance and trust
Trust signalCompliance3 records
Flow Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flow Commerce leadership team
Management profileNumber of profiles
Profiles8 records
Flow Commerce funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flow Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flow Commerce
What does Flow Commerce do?
Flow Commerce provides a cloud-native, API-first cross-border e-commerce platform that enables direct-to-consumer brands to sell internationally across 200+ geographies. Its offering combines localized shopping experiences, rule-based pricing in 100+ currencies, localized checkout with 100+ payment options, real-time tax/duty calculation, an international carrier network for shipping and returns, and a native A/B testing engine for conversion optimization. The platform is delivered through the Flow Console management interface and is sold primarily to enterprise and mid-market DTC brands.
Is Flow Commerce a public or private company?
Flow Commerce is a private company. It is classified as corporate owned and is currently acquired.
When was Flow Commerce founded?
Flow Commerce was founded in 2015. It employs 51 to 100 people.
Where is Flow Commerce based?
Flow Commerce is headquartered in Hoboken, United States, in the North America region.
How does Flow Commerce make money?
One revenue line is on record: transaction Fee / Take Rate.
Who are Flow Commerce's main competitors?
Emerging players on record are Adyen, TaxJar (Stripe Tax), Avalara and Y1 (formerly Y1 Digital / Passport). Broad incumbents are BigCommerce, Global-e and Shopify Markets. Direct peers are Borderfree (Pitney Bowes), ESW (formerly eShopWorld) and FiftyOne (51True).
Does Flow Commerce have an API?
No public API is recorded for Flow Commerce.
What industry is Flow Commerce in?
Flow Commerce's product category is Cross-border e-commerce technology. Its primary akta.pro industry code is CRAFAJAB, International DTC & Brand.com (Global Shipping), with a secondary code of TLAAAFAE, Cross-Border E-commerce Parcel Logistics (DDP/Customs-Integrated).