Global-e
Global-e is a cross-border e-commerce enablement platform that helps over 1,500 brands and retailers sell to consumers in 200+ markets through a Merchant of Record model covering localization, payments, tax/duty compliance, logistics, and demand generation from a single integration.
- Company typePublic
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Global-e does
Global-e is a cross-border e-commerce enablement platform that helps brands and retailers sell directly to consumers in international markets by handling localization, payments, compliance, logistics, and demand generation from a single integration. Founded in 2013 and headquartered in Israel (with significant operating presence in London, New York, and other major hubs), Global-e serves over 1,500 brands and retailers across 200+ markets, with notable enterprise customers including Burberry, Hugo Boss, Ralph Lauren, Victoria's Secret, Adidas, Disney, and Netflix. The platform is organized around three pillars: Global Enablement (localized pricing, currency, checkout, shipping, tax/duty calculation, payment options, returns, and customer support), Global Intelligence (analytics and benchmarking from billions of transactions), and Global Demand (a B2C portal called borderfree.com and managed digital marketing services). The company's core commercial model is the Merchant of Record framework, in which Global-e assumes payment processing, tax filing, and regulatory compliance obligations across 40+ jurisdictions on behalf of merchants.
Global-e's platform architecture rests on a Merchant of Record model layered with deep integrations across the commerce ecosystem — including Salesforce Commerce Cloud, BigCommerce, WooCommerce, PrestaShop, Shopware, Magento, VTEX, Commercetools, and Centra — and an exclusive partnership with Shopify as the sole MoR provider for Shopify Managed Markets under a 3-year agreement renewed in May 2025. The technology stack combines proprietary localization and compliance engines with logistics orchestration across carriers such as DHL, FedEx, Aramex, and Flexport, and payment rails including PayPal, Klarna, Stripe, Adyen, Worldpay, dLocal, and Checkout.com. Recent acquisitions have extended the surface area: ReturnGo (August 2025) added AI-powered returns technology, and Passport Global (closed July 2026 for $350M upfront plus up to $75M contingent) added multi-carrier shipping, direct injection, consolidated returns, and customs brokerage capabilities, moving Global-e beyond pure MoR into non-MoR logistics.
Global-e makes money primarily via transaction take rates on Gross Merchandise Value processed through its platform — analyst guidance implies a service take rate of approximately 6.8% in 2026 — with supplemental revenue from logistics/fulfillment services (Passport expected to contribute ~$100M in 2026) and Global Demand marketing services. The company sells through direct enterprise field sales (serving Pro and Enterprise tiers), an inside-sales motion via "Request Demo" CTAs for mid-market/SMB, and a broad channel ecosystem including Shopify, agency partners, and commerce platform integrations. FY2025 revenue reached $962.2 million (+28% YoY), with Q1 2026 revenue of $252.1 million (+33% YoY) and FY2026 guidance raised to $1.22–$1.28 billion. Q1 2026 adjusted EBITDA margin expanded 330 bps to 19.9%, FY2025 free cash flow reached $280.7 million (+68% YoY), and 2025 net dollar retention was 122%. Global-e is publicly listed on NASDAQ under ticker GLBE.
Global-e firmographics
Firmographics- Name
- Global-e
- Legal name
- Global-e Online Ltd.
- Website
- https://global-e.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Global-e is a cross-border e-commerce enablement platform that helps over 1,500 brands and retailers sell to consumers in 200+ markets through a Merchant of Record model covering localization, payments, tax/duty compliance, logistics, and demand generation from a single integration.
- Ownership category
- akta.pro rank
Global-e industry classification
Industry- Product category
- Cross-Border E-Commerce Enablement
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- International DTC & Brand.com (Global Shipping) (CRAFAJAB)
- akta.pro secondary industries
- Cross-Border & International Commerce Platforms (BPAMAGAI), International Compliance, Duties & Tax (DDP/Customs) Solutions (CRAFAJAG), International Fulfillment, Forwarding & Consolidation Services (CRAFAJAE)
Keywords
Where Global-e is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices12 records
Markets served
Global-e business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction/Take Rate Revenue: Global-e earns revenue primarily through take rates (transaction fees) applied to GMV processed through its platform. The company reported a service take rate of approximately 6.8% in 2026 guidance. Revenue scales with GMV volume and is driven by merchant additions, geographic expansion, and share of wallet within existing merchants.
- Logistics and Fulfillment Services: Following the acquisition of Passport Global (closed July 2026) and organic capabilities, Global-e earns revenue from shipping, fulfillment, and returns management services integrated into its platform. Passport was projected to contribute ~$100M revenue in 2026.
- Global Demand / Marketing Services: Revenue from demand generation services including digital marketing campaigns, localized market promotion, and the borderfree.com B2C portal, helping brands acquire international customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | PRO tier — enterprise-grade solution for emerging brands |
| Transaction based/ take rate | Annual | ENTERPRISE tier — end-to-end solution for high-volume brands |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Global-e product offering
Product offeringCore offering
Global-e is a cross-border e-commerce enablement platform that helps brands and retailers sell to international consumers across 200+ markets by acting as the Merchant of Record. Its offering combines a unified platform (Global Enablement, Global Intelligence, and Global Demand) with localized checkout, multi-currency pricing, dynamic tax and duty calculation, multi-carrier logistics, fraud and currency risk management, and a B2C demand-generation portal (borderfree.com) to deliver a turnkey direct-to-consumer global e-commerce experience.
Product overview
Global-e is a cross-border e-commerce platform provider with a modular architecture consisting of three core product pillars: Global Enablement (localization of the customer journey across 200+ markets), Global Intelligence (market insights from billions of transactions), and Global Demand (B2C portal and marketing services via borderfree.com). The platform is offered in two tiers—Pro for emerging brands and Enterprise for high-volume brands. Global-e operates on a Merchant of Record (MoR) model, taking on compliance and tax responsibilities. The company has expanded its portfolio through acquisitions: ReturnGo (AI-powered returns platform acquired August 2025) and Passport Global (logistics company acquired July 2026 for $350M). The Shopify partnership, secured under a 3-year agreement, provides exclusive MoR services for Shopify Managed Markets.
Differentiator
Problem solved
Functional benefit
Brands
- Global Enablement: Localizing the customer journey on websites, enabling shoppers anywhere in the world to seamlessly engage with brands. Covers messaging, pricing, currencies, checkout, shipping, tax/duty, payment options, returns, and customer support.
- Global Intelligence
- Global Demand
- Global-e Pro
- Global-e Enterprise
- borderfree.com
Products and services
- Global-e Platform End-to-end cross-border e-commerce platform that merges three pillars (Global Enablement, Global Intelligence, and Global Demand) into one unified platform enabling brands and retailers to sell internationally across 200+ markets.
- Global Enablement Module that localizes the customer journey on merchant websites, enabling shoppers worldwide to engage with brands through localized messaging, pricing, currencies, checkout, shipping, tax/duty calculations, payment options, and returns.
- Global Intelligence Module that harnesses data from billions of interactions to offer market insights, vertical-specific best practices, and performance benchmarking, recommending paths for further growth.
- Global Demand Module that exposes brands to millions of shoppers through multi-country B2C portal (borderfree.com) and expert-led marketing services, creating targeted campaigns to drive traffic and expand global reach.
- Global-e Pro Enterprise-grade end-to-end solution tailored for emerging brands. Features simple and fast integration with minimal effort required.
- Global-e Enterprise End-to-end solution for high-volume brands with a dedicated team working closely to support business objectives from integration to go-live and beyond.
- Merchant of Record (MoR) Service Service in which Global-e acts as the Merchant of Record, handling payment processing, tax filing, and local regulations compliance in every market for the merchant.
- borderfree.com B2C Portal Multi-country B2C portal enabling brands to showcase products among iconic brands and channel global demand to merchant websites.
- Shopify Managed Markets (Powered by Global-e) First-party Shopify cross-border solution powered by Global-e's MoR and platform, offering Shopify merchants natively integrated cross-border commerce.
- Passport Global Cross-Border Logistics US-based cross-border e-commerce logistics and solutions business providing multi-carrier shipping, direct injection, consolidated returns, and customs brokerage services to enhance Global-e's end-to-end logistics.
- ReturnGo AI-Powered Returns AI-powered return and exchange technology platform integrated to enhance post-purchase services, improve customer satisfaction, and streamline returns management.
Quantifiable outcome
- Merchants typically see international online revenue increases of 30–196% YoY after partnering with Global-e
- +4 more outcomes
Companies that use Global-e
Customer profileNamed customers66 records
Segments3 records
Ideal customer profiles3 records
Global-e technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration38 records
AI capability2 records
Feature9 records
Global-e partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered strategic, flagship and core.
- Cafe24strategicCafe24 signed a strategic MOU with Global-e on March 9, 2026, to provide cross-border e-commerce solutions for merchants on the Cafe24 platform. The partnership offers merchant-of-record services, local payment methods, currency display, and estimated duties and taxes to reduce payment barriers and improve conversion rates for K-brand merchants expanding internationally.
- Shopify (Shop Pay Integration)flagshipGlobal-e announced (October 2025) that its Shopify merchants can now offer Shop Pay's one-click checkout option across international markets through a partnership with Shopify, extending the feature globally. The integration aims to improve conversion rates and customer loyalty.
- ShopifyflagshipGlobal-e and Shopify signed a new 3-year strategic partnership agreement (renewed May 2025) covering both first-party (Shopify Managed Markets) and third-party merchant-of-record solutions. Global-e remains the exclusive provider of MoR services for Shopify Managed Markets, gaining enhanced commercial terms and exclusive access to certain key Shopify platform features. The partnership aims to drive increased adoption of Shopify Managed Markets and streamline international e-commerce for merchants on the platform. Relationship began in early 2021 with a native integration expanded to include Managed Markets.
- DHLcoreDHL is a logistics partner in Global-e's global carrier and fulfillment ecosystem, enabling international shipping solutions for merchants. DHL eCommerce also extended its partnership with USPS for last-mile delivery. DHL partnership supports Global-e's end-to-end logistics capabilities across global and local carriers.
- FedExcoreFedEx is part of Global-e's global carrier network ecosystem for cross-border, domestic, and last-mile delivery logistics solutions.
- AramexcoreAramex is part of Global-e's global carrier and fulfillment ecosystem supporting international logistics solutions.
- FlexportcoreFlexport is listed as a logistics partner in Global-e's global ecosystem for cross-border freight and fulfillment services.
- PayPalcorePayPal is a payment processing partner in Global-e's global payments ecosystem, enabling local and alternative payment methods for international shoppers.
- KlarnacoreKlarna's buy-now-pay-later services are integrated into Global-e's payment options, offering local payment methods to international shoppers.
- StripecoreStripe is a payment service provider partner in Global-e's global payments infrastructure.
- AdyencoreAdyen is a payment service provider in Global-e's global payments ecosystem.
- WorldpaycoreWorldpay is a payment service provider in Global-e's global payments ecosystem.
- FortercoreForter provides fraud prevention services integrated into Global-e's payment and risk management infrastructure.
- LoopcoreLoop and Global-e partnered (announced February 2025) to simplify cross-border returns for merchants and consumers, offering a unified solution across 50+ markets. The partnership addresses the $642 billion cross-border returns challenge and provides a consolidated returns experience.
- Shopify (Renewed 2026)flagshipShopify renewed its multi-year partnership with Global-e (early 2026) to support cross-border e-commerce for Shopify merchants, deepening integration amid competition from Shopify's shift into cross-border commerce.
- BigCommercecoreBigCommerce is a commerce platform integration partner enabling merchants on the BigCommerce platform to access Global-e's cross-border solutions.
- Salesforce Commerce CloudcoreSalesforce Commerce Cloud is integrated with Global-e's platform, enabling enterprise merchants to access cross-border solutions through the Salesforce ecosystem.
- WooCommercecoreWooCommerce is a platform partner integrated with Global-e's cross-border commerce solutions.
- PrestaShopcorePrestaShop is integrated with Global-e's cross-border commerce platform.
- ShopwarecoreShopware is integrated with Global-e's cross-border commerce platform for German and European merchants.
- VTEXcoreVTEX is integrated with Global-e's cross-border commerce solutions.
- CommercetoolscoreCommercetools is integrated with Global-e's cross-border commerce platform.
- CentracoreCentra is integrated with Global-e's cross-border commerce solutions.
- Amazon PaycoreAmazon Pay is a payment option available within Global-e's global payments ecosystem.
- dLocalcoredLocal is a payment service provider in Global-e's global payments ecosystem, particularly supporting emerging market payment methods.
- Checkout.comcoreCheckout.com is a payment service provider integrated into Global-e's global payments infrastructure.
Scale indicators15 records
Recent moves7 records
Expansion highlights7 records
Global-e competitors and assessment
Company assessmentDirect peers
- Shopify Markets: Shopify's own cross-border commerce solution for Shopify merchants. Directly competitive with Global-e in the Shopify ecosystem, with Shopify now building native cross-border capabilities that could substitute for Global-e's MoR services.
- eShopWorld (Asendia): Major cross-border e-commerce enablement platform serving global brands with localization, payments, and logistics. Operates in the same MoR-style model as Global-e and is a long-standing direct competitor in the brand.com international enablement space.
- Avalara: Tax compliance and indirect tax automation platform with strong cross-border VAT and duty calculation capabilities. Overlaps with Global-e's compliance and tax engine, particularly in DDP and customs duty calculation use cases.
- Planet (formerly Planet Payment): Cross-border payment processing and currency conversion provider serving merchants with international e-commerce exposure. Directly comparable in cross-border payment acceptance, FX, and DCC capabilities.
- Pitney Bowes Global Ecommerce: Cross-border e-commerce logistics and shipping services for brands and retailers, including international fulfillment, returns, and parcel delivery. Overlaps with the capabilities Global-e acquired through Passport Global.
- Vertex: Indirect tax compliance and determination platform with strong cross-border VAT, GST, and duty calculation capabilities. Direct competitor to Global-e's compliance engine for enterprise cross-border e-commerce merchants.
- Radial: E-commerce fulfillment and cross-border commerce services provider for enterprise brands. Comparable in cross-border order management, fulfillment, and returns, with similar merchant base in fashion and lifestyle.
Broad incumbents
- Adyen: Global payments platform offering local payment methods, currency processing, and increasingly cross-border optimization. A Global-e payments partner but also a competitor for parts of the cross-border value chain through its unified commerce offering.
- Stripe: Global payments infrastructure platform with multi-currency support, local payment methods, and tax-related services. A Global-e payments partner, but also a broader incumbent that could encroach on cross-border enablement functionality.
- DHL eCommerce: Global logistics and cross-border shipping network, including DHL eCommerce partnerships with USPS for last-mile delivery. A Global-e logistics partner but also a broad incumbent serving many of the same merchants' shipping needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Global-e social profiles
Digital presenceGlobal-e compliance and trust
Trust signalCompliance3 records
Global-e financial estimates
Financial estimateRevenue estimate
Valuation estimate
Global-e leadership team
Management profileNumber of profiles
Profiles13 records
Global-e subsidiaries and ownership
Company hierarchySubsidiaries3 records
Global-e funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Global-e M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Global-e
What does Global-e do?
Global-e is a cross-border e-commerce enablement platform that helps brands and retailers sell to international consumers across 200+ markets by acting as the Merchant of Record. Its offering combines a unified platform (Global Enablement, Global Intelligence, and Global Demand) with localized checkout, multi-currency pricing, dynamic tax and duty calculation, multi-carrier logistics, fraud and currency risk management, and a B2C demand-generation portal (borderfree.com) to deliver a turnkey direct-to-consumer global e-commerce experience.
Is Global-e a public or private company?
Global-e is a public company. It is classified as public and is currently operating.
When was Global-e founded?
Global-e was founded in 2013. It employs 1,001 to 5,000 people.
Where is Global-e based?
Global-e is headquartered in London, United Kingdom, in the Europe region.
How does Global-e make money?
Three revenue lines are on record. Transaction/Take Rate Revenue is the primary driver. The others are logistics and Fulfillment Services and global Demand / Marketing Services.
Who are Global-e's main competitors?
Direct peers on record are Shopify Markets, eShopWorld (Asendia), Avalara, Planet (formerly Planet Payment), Pitney Bowes Global Ecommerce, Vertex and Radial. Broad incumbents are Adyen, Stripe and DHL eCommerce.
Does Global-e have an API?
No public API is recorded for Global-e.
What industry is Global-e in?
Global-e's product category is Cross-Border E-Commerce Enablement. Its primary akta.pro industry code is CRAFAJAB, International DTC & Brand.com (Global Shipping), with a secondary code of BPAMAGAI, Cross-Border & International Commerce Platforms. Its NAICS code is 5182 and its SIC code is 5960.