What PomVom does

PomVom Ltd. is an Israeli public company (TASE: PMVM) that develops a whitelabel digital media platform enabling theme parks, studio tours, observation decks, and tourist attractions to automatically capture, identify, and deliver personalized photos and videos to their guests in real time. The platform is built on patented association methods combined with an AI learning engine and is delivered as the imagic on-site capture system plus the Pomvom Application for end-consumer access. Hosting is on Google Cloud and AWS, with privacy-by-design 45-day automatic media deletion and compliance across GDPR, CCPA/CPRA, and APPI jurisdictions.

The company serves two interlocking customer segments: enterprise venue operators (B2B) who license the whitelabel platform on a subscription basis, and end consumers (B2C) who pay per-photo, per-video, or per-AI-feature fees through the venue-branded experience. PomVom reports an installed base of 40+ top parks and attractions, including Universal Florida, Warner Bros. Studio Tour Hollywood and Tokyo, Merlin Entertainments, LEGOLAND, One World Observatory, London Eye, and Warner Bros. On-Location. Revenue streams consist of recurring B2B platform licensing, transactional per-media consumer purchases (processed via Stripe and PayPal), and usage-based fees for optional AI Features (AI Cartoon, AI Headshot, background removal, overlays) delivered through third-party AI supplier Cutout.Pro. Regional operating subsidiaries — Pomvom UK Limited, Pomvom GK (Japan), and Picsolve Inc. (US) — support global deployment.

Name

PomVom

Legal name

Pomvom Ltd.

Website

https://pomvom.com

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

PomVom (TASE: PMVM) is an Israeli public company that provides a whitelabel, AI-powered photo and video capture and delivery platform to 40+ theme parks and attractions worldwide, including Universal, Warner Bros., Merlin, and LEGOLAND, monetizing through enterprise licensing, per-media consumer purchases, and AI feature usage.

Ownership category

akta.pro rank

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Whitelabel platform licensing to parks and attractions: Recurring B2B revenue from licensing Pomvom's whitelabel digital media platform to theme parks and attractions, enabling them to deliver branded guest photo/video capture and purchase experiences integrated into their own sales funnels.
2. Per-media consumer purchases (transactional): End consumers (park guests) pay fees per photo/video or media package purchased through the Pomvom Application; fees follow Pomvom's then-current price list, are non-refundable, and processed via third-party payment processors (Stripe, PayPal).
3. AI Features consumption: Optional AI-powered features (AI Cartoon, AI Headshot, background removal, overlays) applied to user images; user pays applicable fees per use via the in-app purchase flow.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

PomVom develops a whitelabel digital media platform that automatically captures, identifies, and delivers photos and videos of theme park and attraction guests in real time, using patented media-association technology combined with an AI learning engine. The platform is licensed to enterprise venue operators (theme parks, studio tours, observation decks) and embedded into their own brands and sales funnels, with end consumers purchasing media of themselves through the venue-branded Pomvom Application. Optional AI-powered image enhancements (AI Cartoon, AI Headshot, background removal, overlays) are layered on top as paid add-on features.

Product overview

Pomvom is a unified digital media platform for theme parks and attractions, built on patented technology that combines advanced association methods with an AI learning engine to enable real-time media streaming at scale. The core offering is the Pomvom Platform, supported on-site by the imagic™ capture and delivery system, with Pomvom AI Features (including AI Cartoon and AI Headshot, background removal and overlays) layered on top as optional generative capabilities that personalise and enhance the whitelabel guest media experience.

Differentiator

Problem solved

Functional benefit

Brands

• imagic™: The proprietary media capture and delivery system operated by Pomvom, referenced for content services at venues including Warner Bros. Studio Tour Tokyo.

Products and services

• Pomvom Platform Whitelabel digital media platform that connects guests of theme parks and attractions to photos and videos of themselves captured by park or venue cameras in real time. Delivered as a frictionless, mobile-first experience integrated into the venue's own brand and sales funnel, enabling pre- and post-sales capture, upsell potential, and branded media that guests can share. Licensed to enterprise venue operators globally (40+ top parks and attractions including Universal, Warner Bros., Merlin, LEGOLAND, One World Observatory, London Eye).
• imagic™ On-site media capture and delivery system operated by PomVom that allows venue visitors (e.g., at Warner Bros. Studio Tour Tokyo) to access and download photos and videos of themselves captured during the visit through the Pomvom Application. Serves as the venue-side capture layer of the Pomvom Platform.
• Pomvom AI Features Optional AI-powered features within the Pomvom Application that let users upload, capture, or select photographs and generate AI-modified or AI-created visual outputs ("AI Creations"), including AI Cartoon, AI Headshot, background removal, image compositing, and overlays. Powered by third-party AI supplier (Cutout.Pro); user pays per use via the in-app purchase flow. PomVom states it does not use user images to train AI models.

Quantifiable outcome

• Partners with more than 40 top parks and attractions worldwide
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Universal (Florida parks)flagshipStrategic or Co-development PartnerFeatured as a partner venue on the Pomvom homepage partner wall, alongside more than 40 top parks and attractions worldwide. Pomvom provides the whitelabel guest media platform for Universal's Florida parks.
• Warner Bros. Studio Tour HollywoodflagshipStrategic or Co-development PartnerFeatured as a partner venue on the Pomvom homepage partner wall; Pomvom powers the whitelabel guest media experience for the Hollywood studio tour.
• Merlin EntertainmentsflagshipStrategic or Co-development PartnerFeatured as a partner venue on the Pomvom homepage partner wall; Pomvom delivers whitelabel guest media across Merlin Entertainments' portfolio of attractions.
• LEGOLANDflagshipStrategic or Co-development PartnerFeatured as a partner venue on the Pomvom homepage partner wall; LEGOLAND parks use Pomvom's whitelabel media platform for guest photo and video experiences.
• One World ObservatorycoreStrategic or Co-development PartnerFeatured as a partner venue on the Pomvom homepage partner wall; the One World attraction uses Pomvom's whitelabel platform for guest media.
• Lastminute.com London EyecoreStrategic or Co-development PartnerFeatured as a partner venue on the Pomvom homepage partner wall; the London Eye uses Pomvom's whitelabel platform for guest media capture and delivery.
• Warner Bros. On-LocationcoreStrategic or Co-development PartnerFeatured as a partner venue on the Pomvom homepage partner wall; provides premium-experience photography and media delivery powered by Pomvom.
• Warner Bros. Studio Tour TokyoflagshipStrategic or Co-development PartnerOperates under a Japan-specific Pomvom entity (Pomvom GK) with a 30-day media retention period; WARNER BROS. STUDIOS JAPAN LLC operates related content services through Pomvom's imagic™ system.
• Stripe, Inc.coreTechnology or IntegrationThird-party payment processor used by Pomvom to facilitate credit/debit card payments. Subject to Stripe Services Agreement, Stripe Terms and Conditions, and Stripe's Global Privacy Policy.
• PayPal, Inc.coreTechnology or IntegrationThird-party payment processor used by Pomvom to facilitate payments. Subject to PayPal User Agreement and PayPal's Privacy Statement.
• Google Cloud (Google LLC)coreTechnology or IntegrationHosting and data storage provider used by Pomvom to deliver the Services; subject to Google Cloud Terms and Conditions.
• Amazon Web Services (AWS)coreTechnology or IntegrationHosting and data storage provider used by Pomvom to deliver the Services; subject to AWS Service Terms.
• Cutout.ProcoreTechnology or IntegrationThird-party AI Supplier that processes User Images to generate AI Creations (e.g., AI Cartoon, AI Headshot); processes data under agreement with Pomvom and under its own terms and privacy policies. Pomvom does not use User Images to train AI models.
• Meirav Gomeh-BauerminorOthersListed as Pomvom's Investor Relations contact on the Investor Relations page (tel +972-54-4764979; [email protected]).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SmugMug: SmugMug operates a broad consumer and professional photo storage, sharing, and printing platform. While it does not focus on the theme park/attraction niche, its photo commerce and printing infrastructure overlap with Pomvom's transactional media delivery layer.
• Shutterfly: Shutterfly is a large photo merchandise, printing, and personalization platform serving consumers and businesses. Its photo commerce engine and personalization capabilities are adjacent to Pomvom's per-media purchase and AI-enhanced image product offerings.

Direct peers

• Picsolve: Picsolve was the historical leader in theme park and attraction photo/video capture before being acquired by Pomvom in June 2020. It is now operated as Pomvom's US subsidiary (Picsolve Inc.) and remains directly comparable as the originating competitor in the same whitelabel media category.
• Capturelife: Capturelife provides a digital photo and video experience platform for tourism attractions, theme parks, and hospitality venues, enabling guests to view and purchase media captured on-site. It directly competes with Pomvom in the attractions media-capture and commerce category.

Regional players

• PhotoBox: PhotoBox is a European photo printing, gifts, and digital media platform. It is comparable to Pomvom's consumer-facing media commerce flow and operates in the same UK/EU geographies as Pomvom UK Limited, though it does not serve the B2B venue-attraction niche.
• Smart Photo: Smart Photo is a European photo merchandise and personalization service focused on consumer printing and gifts. It shares Pomvom's per-media commerce model and European footprint, although it does not operate in the B2B attractions-whitelabel space.

Emerging players

• Antix Media: Antix Media offers AI-driven video personalization, watermarking, and media monetization infrastructure for broadcasters, OTT platforms, and content owners. It is comparable to Pomvom's AI Features and media-delivery roadmap in adjacent media verticals.
• Pixlee (CreatorIQ): Pixlee (now part of CreatorIQ) provides a visual marketing and user-generated content platform for brands. It is comparable to Pomvom in the sense of turning captured imagery into brand-engagement assets, though it targets brand marketers rather than venue operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PomVom