CaptureLife
CaptureLife is a digital image and content capture-and-distribution platform that enables attractions, sports venues, resorts, and photography operators to deliver photos directly to guests' mobile devices and monetize them through mobile commerce and post-experience marketing.
- Company typePrivate
- Founded2015
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CaptureLife does
CaptureLife is a digital image and content capture-and-distribution platform founded in 2015 and headquartered in Minneapolis, Minnesota, with its corporate parent (ImageQuix LLC) and additional offices in Raleigh, North Carolina. The company enables experience-based businesses—theme parks, sports venues, resorts, cruise lines, exhibitions, and adventure attractions—to capture guest photography and deliver it directly to consumers' mobile devices through QR codes, RFID bands, or ticketing integrations. Its core technology stack comprises a native consumer mobile application (iOS/Android), a white-label deployment option, a partner portal for photography operators, an open API for third-party integration, and CaptureLife Payments (an FBO-account payment service operating on a 15% or $6-minimum per-transaction fee). Modules include Smart Events (hashtag-based image delivery), CaptureLife Video Stories (automated video creation from still images), and white-label/OEM deployment that embeds CaptureLife into brand-owned apps.
The platform monetizes through a mix of transaction fees on consumer purchases routed through CaptureLife Payments, subscription or platform licensing to enterprise venues, usage-based digital delivery credits, and post-experience marketing that drives repeat purchases. Its go-to-market combines direct enterprise sales to attractions, sports teams, and resorts; channel partnerships with photography labs (GPA, Richmond Pro Lab), technology integrators (Snapsportz), and the GFcrew action-photography community; and a self-serve motion via the CaptureLife Events app for SMB photography operators. Named customers include the Atlanta Hawks, Club Med (via Sunrise Image Studios), Imagine Exhibitions (Harry Potter: The Exhibition), Chukka Adventures, St. Louis Surge, Enchant Christmas, Dino Stroll, Legends Event Photo, Legends New York, CLIX MN, and Glossy Finish.
CaptureLife has raised approximately $840,000 across three disclosed rounds in 2018, 2019, and 2020, holds no patents or trademarks of record, and operates with 11–50 employees. It maintains GDPR and CCPA compliance and counts Rob Mauldin (former Disney Director of Imaging, 13+ years) as CXO and board advisor. On November 21, 2025, Amsterdam-based GoPhoto announced its acquisition of CaptureLife, signaling consolidation with a European peer in leisure and visitor venues.
CaptureLife firmographics
Firmographics- Name
- CaptureLife
- Legal name
- CaptureLife Inc.
- Website
- https://capturelife.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CaptureLife is a digital image and content capture-and-distribution platform that enables attractions, sports venues, resorts, and photography operators to deliver photos directly to guests' mobile devices and monetize them through mobile commerce and post-experience marketing.
- Ownership category
- akta.pro rank
CaptureLife industry classification
Industry- Product category
- Experience Commerce & Digital Photo Delivery Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Amusement and Theme Parks (71311), Photography Studios, Portrait (541921), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD)
- akta.pro secondary industries
- Extreme Sports Media Packages & Add-On Services (Photo/Video, Livestream) (THAAAMAL), Sponsorship Activation & Sports/Festival Experiential (BPAFAGAG), Post-Event Lead Nurture, Analytics & ROI Measurement (THAHAGAN)
Keywords
Where CaptureLife is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CaptureLife business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Payment Processing (CaptureLife Payments): CaptureLife charges 15% of the payment or $6.00 (whichever is greater) per transaction when photographers take credit card payments through the CaptureLife Events app. This covers all credit card fees, funds transfer fees, upload and unlimited storage of images.
- Digital Delivery & Commerce Platform: Platform licensing to photography operators and venues for digital image delivery, white-label app deployment, and e-commerce capabilities. Supports pre-event, on-site, and post-event sales of prints, digital, video, and merchandise products.
- Digital Delivery Credits: Purchase of digital delivery credits required for digital delivery to consumers through the CaptureLife Portal, with separate fee agreements.
- Post-Experience Marketing & Upsell: Ongoing engagement marketing to guests after they leave the venue drives additional sales and promotions, creating recurring revenue from existing customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | CaptureLife Events App - Per Transaction Fee |
| Usage-based | Pay-as-you-go | Digital Delivery Credits |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
CaptureLife product offering
Product offeringCore offering
CaptureLife is a digital image and content capture and distribution platform that enables experience-based businesses — including theme parks, sports teams, resorts, cruise lines, exhibitions, and adventure attractions — to capture guest photos and deliver them directly to visitors' mobile devices via RFID, QR, or ticketing integrations. The platform layers a commerce engine (pre-event, on-site, and post-event sales of prints, digital products, video, merchandise, and gifts), white-label app deployment, sponsorship overlays, real-time analytics, and post-visit marketing automation, with a parallel CaptureLife Events App and CaptureLife Payments service for professional photography operators.
Product overview
CaptureLife is a digital content capture and distribution platform consisting of a core platform plus multiple integrated modules and partner products. The CaptureLife Platform serves as the unified foundation providing mobile image delivery, e-commerce, marketing, and analytics capabilities for attractions, sports venues, resorts, and cruise lines. Key modules include the CaptureLife Events App for event photography operations with integrated payment processing (Capturelife Payments), the Partner Portal for photography operators, Video Stories for automated video creation, Smart Events for streamlined event workflows, and White-Label App deployment. Partner products include GFcrew marketing kit integrated with CaptureLife Events, and PhotoLynx Flow integration for school photography. The platform serves B2B venues and operators who in turn offer digital memory experiences to their guests and fans.
Differentiator
Problem solved
Functional benefit
Products and services
- CaptureLife Platform Mobile-first digital image and content capture and distribution platform that enables attractions, sports venues, resorts, cruise lines, and exhibitions to capture and deliver guest photos to mobile devices via RFID/QR/ticketing integrations, run pre-event, on-site, and post-event commerce, apply sponsorship overlays, and run post-visit marketing and analytics.
- CaptureLife Events App Mobile application for event and action-sports photography businesses that combines text-in phone-number / hashtag Smart Events capture, marketing and onsite customer-acquisition tools, integrated CaptureLife Payments processing, and direct image delivery to consumers' smartphones in one app.
- CaptureLife Partner Portal Web-based portal for photography operators to upload images, manage events, schedule deliveries, monitor engagement and sales, and integrate with QR codes, RFID, ticketing systems, and event workflows for action-sports and tournament photography.
- CaptureLife Video Stories Automated video creation product that converts a set of event images into themed videos with transitions, text overlays, and music, extending event photography (e.g., senior portraits, tournament packages, vacation photography) into digital video deliverables.
- CaptureLife Payments Payment processing service embedded in CaptureLife Events App that lets photographers accept credit/debit card payments at a 15% / $6-minimum per-transaction fee (covering card fees, transfer fees, upload and unlimited image storage), with funds held in FBO accounts at Wells Fargo and payouts on the 7th and 22nd of each month. Available to U.S. residents only.
- CaptureLife White-Label App Branded deployment of CaptureLife's mobile app technology that can be published as a stand-alone white-labeled web app or seamlessly embedded into a brand's existing mobile application to drive engagement, interaction, and revenue inside the venue or brand's own app experience.
Quantifiable outcome
- Sales more than doubled year-over-year for Legends New York using CaptureLife Smart Events at youth soccer tournaments
- +3 more outcomes
Companies that use CaptureLife
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
CaptureLife technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature13 records
CaptureLife partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, significant and supporting.
- Rob Mauldin (Board Advisor)coreRob Mauldin, former Director of Imaging for Disney Parks and Resorts with 13+ years leading Disney's imaging digital transformation, joined CaptureLife as a board advisor and strategic consultant. He provides insight and guidance on business strategy, vertical market opportunities, and ensures CaptureLife offerings help professional photography businesses advance their digital transformation.
- Glossy FinishcoreCaptureLife and Glossy Finish, one of the most successful action photography companies in the U.S., announced a strategic partnership to deliver an innovative, profitable, and frictionless action sports photography solution. The partnership combines Glossy Finish's business model with the CaptureLife Events app, allowing any size photographer to offer action sports photography with payment processing, marketing tools, and image delivery in one app. Glossy Finish also created GFcrew.com, a community forum for action photographers that drives adoption of CaptureLife.
- Sunrise Image StudioscoreCaptureLife partners with Sunrise Image Studios to deliver modern and memorable vacation photography experiences for Club Med guests. Sunrise Image Studios operates as the photography service provider, leveraging CaptureLife's digital delivery platform to deliver photos directly to guests' mobile devices.
- Imagine ExhibitionssignificantCaptureLife works with Imagine Exhibitions to create memorable guest experiences for exhibitions including Harry Potter: The Exhibition. Photography is woven into the visitor experience in ways that surprise and delight guests without overwhelming them with technology, connecting personal memories to shared exhibition experiences.
- SnapsportzsignificantCaptureLife formalized a partnership with Snapsportz, a pioneer of outdoor, automated and hand-held professional action photo systems for ziplines, waterparks, ropes courses, ski areas, ATV tours, and adventure events. The partnership integrates Snapsportz action camera systems with CaptureLife's digital delivery platform via an open API, enabling attractions to deliver digital memories to guests' smartphones. The integration also enables CaptureLife marketing tools including TripAdvisor review triggers.
- Group Photographers Association (GPA)coreGPA (Group Photographers Association) integrates CaptureLife into their workflow and business, introducing the platform to photography operators who use GPA's sports lab services. Kevin Cook of Legends Event Photo was introduced to CaptureLife through GPA.
- Richmond Pro LabsupportingRichmond Pro Lab introduced CaptureLife and CaptureLife Video Stories to CLIX MN, leading to CLIX MN adopting the platform for the Schwan's USA Cup tournament.
- PhotoLynx FlowsupportingCaptureLife integrates with PhotoLynx Flow for school photography workflow and package selection, enabling easy setup for digital delivery alongside traditional school photo operations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
CaptureLife competitors and assessment
Company assessmentDirect peers
- GoPhoto: Amsterdam-based provider of digital photo and content sharing services for leisure and visitor venues. Direct peer and now the corporate acquirer of CaptureLife (announced November 2025), with overlapping platform, mobile delivery, and venue-operator customer base across European leisure destinations.
- Pic-Time: Photo gallery, sales and delivery platform built for professional photographers, offering digital downloads, prints, video and marketing automation. Closest direct peer to CaptureLife's photography-operator product line (Events app, Smart Events, Video Stories).
- ShootProof: Photo delivery, gallery and sales platform serving portrait, wedding and event photographers with branded galleries and digital commerce. Direct peer for CaptureLife's photography-operator vertical, with comparable self-serve SMB onboarding.
- Pixieset: Online gallery, studio management and delivery platform for photographers, including client proofing, contracts, invoicing and print sales. Directly comparable to CaptureLife's photographer-facing tools and SMB self-serve motion.
Broad incumbents
- ImageQuix: Parent company of CaptureLife and a broader photography workflow platform serving school, sports and event photographers with lab-connected e-commerce. Comparable technology stack and customer base but operating at a wider scope (photofinishing plus commerce) than CaptureLife's digital-delivery focus.
- Disney PhotoPass: Disney Parks' in-house capture, associate and mobile-delivery platform operating at hundreds of millions of photos per year. The reference benchmark CaptureLife explicitly emulates; also represents the structural in-house-build threat for the largest venues.
- SmugMug: Long-standing consumer and professional photography platform offering storage, galleries, prints and commerce. Broad incumbent in photo platform space with overlapping SMB photographer tools but without CaptureLife's venue-attached capture and white-label deployment.
- PhotoShelter: Portfolio, gallery and delivery platform for professional photographers and creative teams, with brand websites and digital commerce. Adjacent incumbent in photographer-facing SaaS, comparable on commerce and delivery though not on venue-attached capture.
Others
- PhotoLynx: School and event photography workflow software with package selection, retouching and print ordering. Direct technology integration partner to CaptureLife (PhotoLynx Flow integration) and adjacent competitor for the school photography vertical CaptureLife serves.
Emerging players
- Snapsportz: Provider of automated and hand-held professional action photo systems for ziplines, waterparks, ski areas and adventure tours. Technology integration partner of CaptureLife via open API; comparable in serving the same adventure/attractions vertical but from the hardware/capture side rather than the software/delivery side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CaptureLife social profiles
Digital presenceCaptureLife compliance and trust
Trust signalCompliance2 records
CaptureLife financial estimates
Financial estimateRevenue estimate
Valuation estimate
CaptureLife leadership team
Management profileNumber of profiles
Profiles8 records
CaptureLife funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CaptureLife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CaptureLife
What does CaptureLife do?
CaptureLife is a digital image and content capture and distribution platform that enables experience-based businesses — including theme parks, sports teams, resorts, cruise lines, exhibitions, and adventure attractions — to capture guest photos and deliver them directly to visitors' mobile devices via RFID, QR, or ticketing integrations. The platform layers a commerce engine (pre-event, on-site, and post-event sales of prints, digital products, video, merchandise, and gifts), white-label app deployment, sponsorship overlays, real-time analytics, and post-visit marketing automation, with a parallel CaptureLife Events App and CaptureLife Payments service for professional photography operators.
Is CaptureLife a public or private company?
CaptureLife is a private company. It is classified as corporate owned and is currently operating.
When was CaptureLife founded?
CaptureLife was founded in 2015. It employs 11 to 50 people.
Where is CaptureLife based?
CaptureLife is headquartered in Minneapolis, United States, in the North America region.
How does CaptureLife make money?
Four revenue lines are on record. Payment Processing (CaptureLife Payments) is the primary driver. The others are digital Delivery & Commerce Platform, digital Delivery Credits and post-Experience Marketing & Upsell.
Who are CaptureLife's main competitors?
Direct peers on record are GoPhoto, Pic-Time, ShootProof and Pixieset. Broad incumbents are ImageQuix, Disney PhotoPass, SmugMug and PhotoShelter. PhotoLynx is listed as an others. Snapsportz is listed as an emerging player.
Does CaptureLife have an API?
No public API is recorded for CaptureLife.
What industry is CaptureLife in?
CaptureLife's product category is Experience Commerce & Digital Photo Delivery Software. Its primary akta.pro industry code is MPAGAHAD, Product Launches & Brand Activations (Experiential Marketing), with a secondary code of THAAAMAL, Extreme Sports Media Packages & Add-On Services (Photo/Video, Livestream). Its NAICS code is 711310 and its SIC code is 7900.