Livekindly collective
Plant-based food company operating a multi-brand portfolio (Fry's Family Food Co., Like, Oumph!, No Meat, Dutch Weed Burger) with three owned manufacturing facilities in Europe and Africa, serving retail, foodservice, and B2B customers across 40+ countries.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Livekindly collective does
LIVEKINDLY Collective is a New York-domiciled plant-based food company founded in 2020 by Blue Horizon Group's Roger Lienhard, operating as a multi-brand collective that owns and operates five heritage and acquired plant-based brands: The Fry Family Food Co. (South Africa, 30+ years heritage), Like (formerly LikeMeat, Germany), Oumph! (Sweden), No Meat (UK, acquired from Iceland Foods in 2022), and The Dutch Weed Burger (Netherlands, seaweed-based). The company controls three manufacturing facilities in Oss (Netherlands), Stora Levene (Sweden), and Pinetown (South Africa) which produce both branded products and B2B private label / co-manufacturing services for third-party customers. Its proprietary technology centers on plant-based protein formulations and meat alternative manufacturing using non-GM soy and other plant proteins, with notable innovations including meat texture replication (Fry Family Food Co., 30+ years refinement), non-GM soy protein processing with rigorous pesticide testing, and seaweed-based protein innovation (Dutch Weed Burger).
The company makes money through three primary revenue streams: branded consumer packaged goods sold via retail and foodservice across 40+ markets globally, B2B manufacturing and private label services utilizing its owned plants, and foodservice distribution including the TiNDLE Foods co-manufacturing and distribution partnership for US, Germany, and UK markets. It serves four customer segments: foodservice operators and restaurants, retail consumers (particularly flexitarians and Gen Z), B2B customers and private label manufacturers, and enterprise retail accounts (Tesco, Iceland Foods, Deutsche Bahn, all major UK retailers). It is privately held with $535M raised in its first year from The Rise Fund (TPG), Rabo Corporate Investments, S2G Ventures, and Blue Horizon Ventures; leadership transitioned through co-CEOs (David Knopf and Malik Sadiq, Nov 2022) to current CEO David Suarez (Aug 2024), with David Gwilliam as CFO (Nov 2024) and Bart Wolfert as Head of Operations (Jan 2025). The company achieved its first profitable month in September 2025 and B Corp Certification in June 2026 after a period in which many plant-based peers contracted.
Livekindly collective firmographics
Firmographics- Name
- Livekindly collective
- Legal name
- The Livekindly Company, Inc.
- Website
- https://thelivekindlyco.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Plant-based food company operating a multi-brand portfolio (Fry's Family Food Co., Like, Oumph!, No Meat, Dutch Weed Burger) with three owned manufacturing facilities in Europe and Africa, serving retail, foodservice, and B2B customers across 40+ countries.
- Ownership category
- akta.pro rank
Livekindly collective industry classification
Industry- Product category
- Plant-Based Meat Alternatives
- NAICS
- Other Food Manufacturing (3119), Perishable Prepared Food Manufacturing (311991), Meat and Meat Product Merchant Wholesalers (42447)
- SIC
- Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090), Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Plant-Based & Alternative Proteins (Packaged) (CRADAAAH)
- akta.pro secondary industry
- Frozen Plant-Based & Vegetarian Meals (CRADADAF)
Keywords
Where Livekindly collective is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Livekindly collective business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Branded plant-based food products: Sale of own branded plant-based meat alternative products through retail and foodservice channels globally. Revenue generated from consumer packaged goods sold under brand portfolio including Fry's Family Food Co., Like/LikeMeat, Oumph!, No Meat, and Dutch Weed Burger.
- B2B Manufacturing and Private Label: Co-manufacturing and distribution services for other brands and private label production. The company leverages its three manufacturing facilities in Europe and Africa to produce products for B2B customers alongside its own brands.
- Foodservice distribution: Distribution of plant-based products to foodservice operators and restaurants. The TiNDLE partnership specifically targets foodservice and online customers in US, Germany, and UK markets.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Livekindly collective product offering
Product offeringCore offering
Livekindly Collective is a collective of plant-based food brands and manufacturing operations that produces, markets, and distributes meat alternative products under multiple owned brands (Fry's Family Food Co., Like/LikeMeat, Oumph!, No Meat, and The Dutch Weed Burger). The company operates three manufacturing plants in the Netherlands, Sweden, and South Africa and sells its branded products across retail and foodservice channels in 40+ markets. It also offers B2B co-manufacturing and private label production services to other food brands and retailers using its owned production capacity.
Product overview
LIVEKINDLY Collective is a collective of plant-based food brands and manufacturing operations on track to become one of the world's largest plant-based food companies. The company operates a multi-brand portfolio model consisting of heritage brands (Fry's Family Food Co., founded 30 years ago in South Africa) and acquired/scale-up brands (Like, Oumph!, No Meat, The Dutch Weed Burger). The collective also operates three strategically positioned manufacturing facilities in Europe and Africa serving both its own brands and B2B customers. Products are sold across 40+ markets worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- The Fry Family Food Co. South African heritage plant-based brand offering burgers, sausages, schnitzel, nuggets, seafood, and mince alternatives
- Like (formerly LikeMeat)
- Oumph!
- No Meat
- The Dutch Weed Burger
- Kind Heroes
- Eating Our Way to Extinction
Products and services
- Fry's Family Food Co. Heritage plant-based food brand from South Africa offering meatless burgers, sausages, schnitzel, nuggets, seafood alternatives, and mince products. Founded 30 years ago in Durban by Wally and Tammy Fry and now available in 30+ countries.
- Like (formerly LikeMeat) German plant-based brand specializing in chilled meat alternatives including chicken-style products, schnitzel, and meatballs. Market leader in the strips segment in Germany and rebranded to Like in 2025.
- Oumph! Swedish plant-based meat startup offering plant-based meat alternatives, particularly products suited for BBQ and grilling applications.
- No Meat Acquired vegan meat alternative brand from Iceland Foods, known for being the world's largest frozen vegan range with award-winning products positioned at outstanding value.
- The Dutch Weed Burger Amsterdam-based plant-based burger brand using seaweed as a hero ingredient, providing a high-quality protein cultivated using minimal fresh water and no agricultural land with unique umami flavor.
- B2B Manufacturing Solutions Contract manufacturing and co-manufacturing services leveraging three strategically positioned factories in Oss (Netherlands), Stora Levene (Sweden), and Pinetown (South Africa), serving both Livekindly Collective's own brands and external B2B customers.
Quantifiable outcome
- 174,500 tons CO2 avoided through plant-based consumption
- +4 more outcomes
Companies that use Livekindly collective
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Livekindly collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Livekindly collective partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Tindle Foods (formerly Next Gen Foods)coreLIVEKINDLY Collective signed a co-manufacturing and distribution agreement with Singapore-based Tindle Foods to produce Tindle's plant-based meat portfolio including wings, nuggets, tenders, and stuffed chicken for US, Germany, and UK markets. LKC leverages its three manufacturing plants in Netherlands, Sweden, and South Africa. This was described as LKC's first inorganic growth move since founding in 2020.
- TiNDLE FoodscorePartnership to expand plant-based chicken products (TiNDLE brand) in US, Germany, and UK through foodservice and online channels. LIVEKINDLY Collective handles production and distribution leveraging its global infrastructure.
- VeganuaryminorLIVEKINDLY Collective partnered with Veganuary nonprofit organization to inspire people to try vegan for January and beyond. Partnership included the Kind Heroes animated cartoon series to raise awareness of effects food choices can have on climate.
- 72andSunny AmsterdamminorCreative agency that created LikeMeat advertising campaigns including the 'So good it's good' creative platform featuring BBQ season campaigns and brand hero films.
- Deutsche BahnminorLikeMeat partnered with Germany's rail company for Veganuary campaign to promote plant-based eating options available on trains.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Livekindly collective competitors and assessment
Company assessmentDirect peers
- Beyond Meat: Direct competitor in plant-based meat alternatives (burgers, sausages, chicken) sold through retail and foodservice channels in North America and internationally. Closest category comparable and competitor for shelf space and consumer mindshare.
- Impossible Foods: Plant-based meat alternative company competing in burgers, chicken, and pork categories across US retail and foodservice. Comparable in product portfolio scope, premium positioning, and reliance on retail/foodservice channels.
- Quorn Foods: UK-based plant-based protein company (mycoprotein-based) offering meat alternatives across retail and foodservice in 15+ countries. Comparable in multi-market European retail presence and frozen/chilled product mix.
Broad incumbents
- Maple Leaf Foods: Canadian meat company that owns Lightlife and Field Roast plant-based brands. Comparable as an incumbent protein producer with a plant-based portfolio strategy, offering both conventional and alternative products.
- Nestlé: Global food giant with Garden Gourmet and Wunda plant-based product lines. Comparable as a broad incumbent with significant manufacturing scale, retail relationships, and R&D capability operating in plant-based meat as part of a larger portfolio.
- Conagra Brands: Major packaged food company that owns the Gardein plant-based brand. Comparable as an incumbent leveraging plant-based brands within a broader portfolio and with deep US/Canadian retail distribution.
- Tyson Foods: Largest US meat producer with raised & harvested plant-based investments. Comparable because LKC's former co-CEO Malik Sadiq came from Tyson's plant-based division, and Tyson represents the conventional meat incumbent LKC is disrupting.
- Unilever: Global CPG giant with The Vegetarian Butcher plant-based brand. Comparable as a broad incumbent with plant-based exposure and deep retail relationships; Paul Polman (LKC Chairman) is former Unilever CEO.
Emerging players
- Heura Foods: Spanish plant-based meat startup rapidly expanding across European retail. Comparable as a focused European challenger in plant-based meat alternatives, though at smaller scale than LKC.
- Alpha Foods: Plant-based frozen meals company that was acquired by Livekindly Collective in August 2023. Comparable as a frozen plant-based meal producer in LKC's own portfolio and a precedent for the roll-up acquisition strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Livekindly collective social profiles
Digital presenceLivekindly collective compliance and trust
Trust signalCompliance1 record
Livekindly collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
Livekindly collective leadership team
Management profileNumber of profiles
Profiles14 records
Livekindly collective subsidiaries and ownership
Company hierarchySubsidiaries7 records
Livekindly collective funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Livekindly collective M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Livekindly collective
What does Livekindly collective do?
Livekindly Collective is a collective of plant-based food brands and manufacturing operations that produces, markets, and distributes meat alternative products under multiple owned brands (Fry's Family Food Co., Like/LikeMeat, Oumph!, No Meat, and The Dutch Weed Burger). The company operates three manufacturing plants in the Netherlands, Sweden, and South Africa and sells its branded products across retail and foodservice channels in 40+ markets. It also offers B2B co-manufacturing and private label production services to other food brands and retailers using its owned production capacity.
Is Livekindly collective a public or private company?
Livekindly collective is a private company. It is classified as venture growth investor backed and is currently operating.
When was Livekindly collective founded?
Livekindly collective was founded in 2020. It employs 101 to 250 people.
Where is Livekindly collective based?
Livekindly collective is headquartered in New York, United States, in the North America region.
How does Livekindly collective make money?
Three revenue lines are on record. Branded plant-based food products are the primary driver. The others are B2B Manufacturing and Private Label and foodservice distribution.
Who are Livekindly collective's main competitors?
Direct peers on record are Beyond Meat, Impossible Foods and Quorn Foods. Broad incumbents are Maple Leaf Foods, Nestlé, Conagra Brands, Tyson Foods and Unilever. Emerging players are Heura Foods and Alpha Foods.
Does Livekindly collective have an API?
No public API is recorded for Livekindly collective.
What industry is Livekindly collective in?
Livekindly collective's product category is Plant-Based Meat Alternatives. Its primary akta.pro industry code is CRADAAAH, Plant-Based & Alternative Proteins (Packaged), with a secondary code of CRADADAF, Frozen Plant-Based & Vegetarian Meals. Its NAICS code is 3119 and its SIC code is 2000.