Heura Foods

What Heura Foods does

Heura Foods (legal entity Foods For Tomorrow S.L.) is a Barcelona-based plant-based meat company founded in 2017 by Marc Coloma and Bernat. The company produces a portfolio of 100% plant-based meat and fish analogues — burgers, chunks/strips, nuggets, deli slices, sausages, meatballs, minced products, and breaded fillets — built on soy and pea protein concentrates processed through proprietary high-moisture extrusion technology and marinated with Mediterranean ingredients including extra virgin olive oil, rapeseed oil, and herbs. Key technical differentiators include the texturization process, a clean-label EVOO/rapeseed oil blend formulated to mitigate a 200% rise in olive oil costs, and an additive-free positioning in the deli-slices subcategory.

Heura sells through a multi-channel model spanning retail (Carrefour, Alcampo, Eroski, El Corte Inglés, Bonpreu, Ametller, Consum, Condis, Caprabo, and 30+ other European supermarket chains), foodservice distribution to restaurants and hotel chains, e-commerce (Amazon, supermarket online ordering), and quick-commerce platforms (Glovo). The company operates in 16+ countries across Southern, Western, and Central Europe plus Mexico, with stated ambition to become a leading European plant-based food company by 2027. Pricing is not publicly disclosed but is positioned above conventional meat with management acknowledging the price gap as a function of category immaturity.

The company has raised approximately €56M in equity across multiple rounds — €4M Crowdcube (2021), €16M Series A led by Impact Fooding (2021), €20M bridge financing with Unovis (2022), and a €40M Series B in early 2024 with Upfield, Unovis, ECBF, and Newtree Impact (described as the largest plant-based funding round of 2023) — plus a €20M venture debt facility from the European Investment Bank in May 2025. Reported mid-year turnover reached €14.7M in 2022, and management has stated a Q4 2025 profitability target. The business model is a one-time-sale CPG revenue stream with a sales-led GTM across retail and foodservice, supplemented by community-driven brand-building via food activism content, recipe marketing, and influencer partnerships.

Name

Heura Foods

Legal name

Foods For Tomorrow S.L.

Website

https://heurafoods.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Heura Foods is a Barcelona-based plant-based meat producer founded in 2017 that sells soy- and pea-protein burgers, chunks, nuggets, deli slices, sausages, and fish analogues through supermarkets, foodservice, and e-commerce across 16+ European countries and Mexico.

Ownership category

akta.pro rank

Product category

Plant-Based Meat Alternatives

NAICS

Food Manufacturing (311), Seafood Product Preparation and Packaging (3117)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Plant-Based Meat & Seafood Analogues Manufacturing (AFAKAGAA)

akta.pro secondary industries

Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Plant-based meat
• Vegan protein products
• Meat alternatives
• Plant-based food technology
• Mediterranean plant-based

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Plant-Based Food Product Sales: Heura Foods generates revenue through the sale of its plant-based meat alternative products including burgers, chunks, nuggets, sausages, meatballs, and charcuterie items. Products are sold through retail (supermarkets, specialty stores) and foodservice (restaurants, chains) channels. The company states products sell 3x more than other plant-based meat and fish options.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Heura Foods manufactures and sells 100% plant-based meat and fish alternative products, including burgers, chunks/strips, nuggets, sausages, deli slices (charcuterie), meatballs, and supreme/fillet products. Products are made primarily from soy and pea protein concentrates using proprietary high-moisture extrusion texturization, blended with extra virgin olive oil, rapeseed oil, and Mediterranean herbs. The portfolio is sold through supermarkets, specialty retailers, and foodservice operators across 16+ countries in Europe and Mexico.

Product overview

Heura Foods is a Barcelona-based plant-based food technology company founded in 2017, producing a portfolio of 100% plant-based meat and fish alternatives made primarily from legume proteins (soy and pea). The product portfolio is organized across multiple product lines: (1) Émincés/Strips — including Chunks Mediterranean, Chunks Original, and Émincés à la Méditerranéenne, sold as versatile ingredients for pan-frying, oven-baking, or use in salads and pasta; (2) Burgers — including the Pea Protein Burger and the Fine Herbs Burger, both marketed as protein-rich, juicy patties; (3) Nuggets — crispy plant-based nuggets (contains gluten); (4) Deli/Charcuterie — including Fine Slices (York Ham Style, the only additive-free product in its category), Breaded Escalope, and Boulettes (meatballs); (5) Seafood analogs — including Pané Doré (fish-style golden breaded product); (6) Sausages — including Spicy Chorizo-style and Natural Sausages; (7) Minced proteins — including Haché Végétal (Vegetable Mince) and Haché Émincé; (8) Supreme/Filet products — including Long Filet Supreme and the SWAP collaboration Supreme. Key ingredients across the portfolio include non-GMO soy protein, pea protein, extra virgin olive oil blended with rapeseed oil, vitamin B12, and iron. The company employs high-moisture extrusion technology to achieve meat-like textures and marinates products with Mediterranean herbs and spices.

Differentiator

Problem solved

Functional benefit

Products and services

• Burgers Plant-Based Protein Pea protein-based burger patties that are 100% plant-based with an irresistible flavor and juicy texture. Provides 38% of daily protein needs and a source of fiber. Made with pea protein concentrate, shea butter, rapeseed oil, and extra virgin olive oil.
• Chunks Mediterranean
• Chunks Plant-Based Protein (Original)
• Nuggets Plant-Based Protein
• York Ham Style (Fines Tranches / Fine Slices)
• Émincés à la Méditerranéenne (Mediterranean Strips)
• Émincés Natures (Natural Strips)
• Fine Herbs Burger
• Saucisses goût Épicé (Spicy Sausage)
• Saucisses Nature (Natural Sausages)
• Knacks à base de protéines végétales (Plant-Based Knacks/Sausages)
• Haché Végétal (Vegetable Mince)
• Haché Émincé (Minced Protein)
• Boulettes Nature (Natural Meatballs)
• Suprême de Protéine Végétale (Vegetable Protein Supreme)
• Long Filet Supreme
• Pané Doré (Breaded Golden / Fish-Style)
• Escalope Panée (Breaded Escalope)
• Heura-SWAP Fillet (Supreme)

Quantifiable outcome

• 83% lower carbon footprint compared to animal meat counterparts
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• SWAP (French food company)minorStrategic or Co-development PartnerFrench company collaborating with Heura to distribute the Heura-Swap Fillet product. SWAP achieved unprecedented juiciness in plant-based fillets through unique legume texturization techniques they have patented. Heura provides distribution channels while SWAP provides product technology.
• Science Based Targets initiative (SBTi)minorOthersHeura has committed to SBTi for setting science-based targets for emissions reduction, demonstrating environmental sustainability commitment.
• UN Global CompactminorOthersHeura participates in the UN Global Compact, aligning with UN sustainability principles for responsible business practices.
• ACCIÓ (Catalonia Trade & Investment)minorOthersSupported Heura's R&D employment creation project (PROYECTO DE CREACIÓN DE OCUPACIÓN AL DEPARTAMENTO DE I+D, ACE056/22/000014) and international certification/mentoring program, funded by the EU NextGenerationEU.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beyond Meat: US-listed plant-based meat company producing burgers, sausages, mince, and other analogues. Most direct global competitor to Heura with overlapping product formats (burgers, sausages, deli slices), retail channels, and category positioning; differs in scale and US-centric distribution.
• Impossible Foods: Plant-based meat company (US-anchored, expanding to Europe) producing burgers, nuggets, and sausages from soy and other proteins. Direct competitor to Heura in the European plant-based meat category, with comparable technology-driven product positioning.
• The Vegetarian Butcher (Unilever): European plant-based meat brand owned by Unilever, producing burgers, nuggets, and chicken alternatives. Operates on similar retail shelves as Heura across Europe with overlapping SKUs and target consumers.
• Garden Gourmet (Nestlé): Nestlé's plant-based meat brand offering burgers, mince, schnitzels, and other analogues across European retail. Direct competitor to Heura in supermarkets with similar product formats and Mediterranean-region distribution.
• LikeMeat: German/European plant-based meat brand (PHW Group) producing schnitzels, burgers, and nuggets. Mid-sized European direct competitor with overlapping retail channels and product formats comparable to Heura's portfolio.

Emerging players

• La Vie: French plant-based company specializing in plant-based bacon and pork analogues using legume proteins. Comparable technology approach (legume texturization) and French/European market overlap with Heura, but narrower product range focused on pork substitutes.
• SWAP: French plant-based food company that has co-developed the Heura-SWAP Fillet with Heura. Direct overlap on legume-based texturization technology and partial product portfolio overlap; also operates as a Heura collaborator.

Regional players

• Meatless Farm: UK-based plant-based meat company producing burgers, mince, and sausages with focus on the British and Irish retail markets. Comparable product formats and plant-based category positioning, though with weaker geographic overlap outside the UK.

Broad incumbents

• Quorn Foods: Established UK-headquartered meat alternative brand (owned by Monde Nissin) producing mycoprotein-based products across burgers, mince, nuggets, and deli slices. Major European incumbent with broader product portfolio and significantly larger scale than Heura.
• Lightlife Foods (Maple Leaf Foods): North American plant-based protein brand owned by Maple Leaf Foods producing burgers, hot dogs, tempeh, and deli slices. Comparable product formats and category positioning; serves as a reference point for plant-based brand operating within a larger food conglomerate portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HeuraFoods
• Facebookfacebook.com/heurafoods
• LinkedInlinkedin.com/company/heura-foods

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds9 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heura Foods