Livekindly collective

What Livekindly collective does

LIVEKINDLY Collective is a New York-domiciled plant-based food company founded in 2020 by Blue Horizon Group's Roger Lienhard, operating as a multi-brand collective that owns and operates five heritage and acquired plant-based brands: The Fry Family Food Co. (South Africa, 30+ years heritage), Like (formerly LikeMeat, Germany), Oumph! (Sweden), No Meat (UK, acquired from Iceland Foods in 2022), and The Dutch Weed Burger (Netherlands, seaweed-based). The company controls three manufacturing facilities in Oss (Netherlands), Stora Levene (Sweden), and Pinetown (South Africa) which produce both branded products and B2B private label / co-manufacturing services for third-party customers. Its proprietary technology centers on plant-based protein formulations and meat alternative manufacturing using non-GM soy and other plant proteins, with notable innovations including meat texture replication (Fry Family Food Co., 30+ years refinement), non-GM soy protein processing with rigorous pesticide testing, and seaweed-based protein innovation (Dutch Weed Burger).

The company makes money through three primary revenue streams: branded consumer packaged goods sold via retail and foodservice across 40+ markets globally, B2B manufacturing and private label services utilizing its owned plants, and foodservice distribution including the TiNDLE Foods co-manufacturing and distribution partnership for US, Germany, and UK markets. It serves four customer segments: foodservice operators and restaurants, retail consumers (particularly flexitarians and Gen Z), B2B customers and private label manufacturers, and enterprise retail accounts (Tesco, Iceland Foods, Deutsche Bahn, all major UK retailers). It is privately held with $535M raised in its first year from The Rise Fund (TPG), Rabo Corporate Investments, S2G Ventures, and Blue Horizon Ventures; leadership transitioned through co-CEOs (David Knopf and Malik Sadiq, Nov 2022) to current CEO David Suarez (Aug 2024), with David Gwilliam as CFO (Nov 2024) and Bart Wolfert as Head of Operations (Jan 2025). The company achieved its first profitable month in September 2025 and B Corp Certification in June 2026 after a period in which many plant-based peers contracted.

Name

Livekindly collective

Legal name

The Livekindly Company, Inc.

Website

https://thelivekindlyco.com/

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Plant-based food company operating a multi-brand portfolio (Fry's Family Food Co., Like, Oumph!, No Meat, Dutch Weed Burger) with three owned manufacturing facilities in Europe and Africa, serving retail, foodservice, and B2B customers across 40+ countries.

Ownership category

akta.pro rank

Product category

Plant-Based Meat Alternatives

NAICS

Other Food Manufacturing (3119), Perishable Prepared Food Manufacturing (311991), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Plant-Based & Alternative Proteins (Packaged) (CRADAAAH)

akta.pro secondary industry

Frozen Plant-Based & Vegetarian Meals (CRADADAF)

Keywords

• Plant-based meat alternatives
• Vegan protein products
• Food manufacturing
• Private label production
• Plant-based foods

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Branded plant-based food products: Sale of own branded plant-based meat alternative products through retail and foodservice channels globally. Revenue generated from consumer packaged goods sold under brand portfolio including Fry's Family Food Co., Like/LikeMeat, Oumph!, No Meat, and Dutch Weed Burger.
2. B2B Manufacturing and Private Label: Co-manufacturing and distribution services for other brands and private label production. The company leverages its three manufacturing facilities in Europe and Africa to produce products for B2B customers alongside its own brands.
3. Foodservice distribution: Distribution of plant-based products to foodservice operators and restaurants. The TiNDLE partnership specifically targets foodservice and online customers in US, Germany, and UK markets.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Livekindly Collective is a collective of plant-based food brands and manufacturing operations that produces, markets, and distributes meat alternative products under multiple owned brands (Fry's Family Food Co., Like/LikeMeat, Oumph!, No Meat, and The Dutch Weed Burger). The company operates three manufacturing plants in the Netherlands, Sweden, and South Africa and sells its branded products across retail and foodservice channels in 40+ markets. It also offers B2B co-manufacturing and private label production services to other food brands and retailers using its owned production capacity.

Product overview

LIVEKINDLY Collective is a collective of plant-based food brands and manufacturing operations on track to become one of the world's largest plant-based food companies. The company operates a multi-brand portfolio model consisting of heritage brands (Fry's Family Food Co., founded 30 years ago in South Africa) and acquired/scale-up brands (Like, Oumph!, No Meat, The Dutch Weed Burger). The collective also operates three strategically positioned manufacturing facilities in Europe and Africa serving both its own brands and B2B customers. Products are sold across 40+ markets worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• The Fry Family Food Co. South African heritage plant-based brand offering burgers, sausages, schnitzel, nuggets, seafood, and mince alternatives
• Like (formerly LikeMeat)
• Oumph!
• No Meat
• The Dutch Weed Burger
• Kind Heroes
• Eating Our Way to Extinction

Products and services

• Fry's Family Food Co. Heritage plant-based food brand from South Africa offering meatless burgers, sausages, schnitzel, nuggets, seafood alternatives, and mince products. Founded 30 years ago in Durban by Wally and Tammy Fry and now available in 30+ countries.
• Like (formerly LikeMeat) German plant-based brand specializing in chilled meat alternatives including chicken-style products, schnitzel, and meatballs. Market leader in the strips segment in Germany and rebranded to Like in 2025.
• Oumph! Swedish plant-based meat startup offering plant-based meat alternatives, particularly products suited for BBQ and grilling applications.
• No Meat Acquired vegan meat alternative brand from Iceland Foods, known for being the world's largest frozen vegan range with award-winning products positioned at outstanding value.
• The Dutch Weed Burger Amsterdam-based plant-based burger brand using seaweed as a hero ingredient, providing a high-quality protein cultivated using minimal fresh water and no agricultural land with unique umami flavor.
• B2B Manufacturing Solutions Contract manufacturing and co-manufacturing services leveraging three strategically positioned factories in Oss (Netherlands), Stora Levene (Sweden), and Pinetown (South Africa), serving both Livekindly Collective's own brands and external B2B customers.

Quantifiable outcome

• 174,500 tons CO2 avoided through plant-based consumption
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Tindle Foods (formerly Next Gen Foods)coreStrategic or Co-development Partner · 18 December 2025LIVEKINDLY Collective signed a co-manufacturing and distribution agreement with Singapore-based Tindle Foods to produce Tindle's plant-based meat portfolio including wings, nuggets, tenders, and stuffed chicken for US, Germany, and UK markets. LKC leverages its three manufacturing plants in Netherlands, Sweden, and South Africa. This was described as LKC's first inorganic growth move since founding in 2020.
• TiNDLE FoodscoreChannel Partner/ Reseller/ Distributor · 17 December 2025Partnership to expand plant-based chicken products (TiNDLE brand) in US, Germany, and UK through foodservice and online channels. LIVEKINDLY Collective handles production and distribution leveraging its global infrastructure.
• VeganuaryminorGTM or Marketing PartnerLIVEKINDLY Collective partnered with Veganuary nonprofit organization to inspire people to try vegan for January and beyond. Partnership included the Kind Heroes animated cartoon series to raise awareness of effects food choices can have on climate.
• 72andSunny AmsterdamminorStrategic or Co-development PartnerCreative agency that created LikeMeat advertising campaigns including the 'So good it's good' creative platform featuring BBQ season campaigns and brand hero films.
• Deutsche BahnminorChannel Partner/ Reseller/ DistributorLikeMeat partnered with Germany's rail company for Veganuary campaign to promote plant-based eating options available on trains.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Beyond Meat: Direct competitor in plant-based meat alternatives (burgers, sausages, chicken) sold through retail and foodservice channels in North America and internationally. Closest category comparable and competitor for shelf space and consumer mindshare.
• Impossible Foods: Plant-based meat alternative company competing in burgers, chicken, and pork categories across US retail and foodservice. Comparable in product portfolio scope, premium positioning, and reliance on retail/foodservice channels.
• Quorn Foods: UK-based plant-based protein company (mycoprotein-based) offering meat alternatives across retail and foodservice in 15+ countries. Comparable in multi-market European retail presence and frozen/chilled product mix.

Broad incumbents

• Maple Leaf Foods: Canadian meat company that owns Lightlife and Field Roast plant-based brands. Comparable as an incumbent protein producer with a plant-based portfolio strategy, offering both conventional and alternative products.
• Nestlé: Global food giant with Garden Gourmet and Wunda plant-based product lines. Comparable as a broad incumbent with significant manufacturing scale, retail relationships, and R&D capability operating in plant-based meat as part of a larger portfolio.
• Conagra Brands: Major packaged food company that owns the Gardein plant-based brand. Comparable as an incumbent leveraging plant-based brands within a broader portfolio and with deep US/Canadian retail distribution.
• Tyson Foods: Largest US meat producer with raised & harvested plant-based investments. Comparable because LKC's former co-CEO Malik Sadiq came from Tyson's plant-based division, and Tyson represents the conventional meat incumbent LKC is disrupting.
• Unilever: Global CPG giant with The Vegetarian Butcher plant-based brand. Comparable as a broad incumbent with plant-based exposure and deep retail relationships; Paul Polman (LKC Chairman) is former Unilever CEO.

Emerging players

• Heura Foods: Spanish plant-based meat startup rapidly expanding across European retail. Comparable as a focused European challenger in plant-based meat alternatives, though at smaller scale than LKC.
• Alpha Foods: Plant-based frozen meals company that was acquired by Livekindly Collective in August 2023. Comparable as a frozen plant-based meal producer in LKC's own portfolio and a precedent for the roll-up acquisition strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/livekindly-collective

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livekindly collective