Wantedlab
Wantedlab is a Seoul-based HR-tech company operating Wanted (원티드), Korea's dual-sided recruitment platform connecting professional job seekers and freelancers with 10,000+ corporate employers, monetized via subscription job postings, freelancer commissions, and AI-powered career coaching tools.
- Company typePrivate
- Founded2015
- HeadquartersSeoul, South Korea
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Wantedlab does
Wantedlab Inc. (주)원티드랩, operating under the brand "Wanted" (원티드), is a Seoul-headquartered, Korea-focused HR-technology company that operates a dual-sided recruitment and career development platform founded in 2015. The company connects Korean job seekers and freelancers with employers via its primary web platform wanted.co.kr and native iOS/Android applications, and monetizes through three streams: subscription-based job posting and employer branding services billed to corporate clients (including global tech firms such as xAI, Tesla, Google, Microsoft, NVIDIA, and OpenAI), transaction-fee commissions on its freelance marketplace Wanted Gigs (원티드긱스), and freemium AI-powered career services for individual professionals.
The platform's product surface has expanded well beyond a traditional job board into a career intelligence ecosystem. Core offerings include Wanted Agent (AI Resume Coaching, 이력서 코칭), Career Mate Agent (AI-powered 1:1 mentorship), AI Interview Coaching, Career Connect (career history visualization and salary benchmarking by 직군), and a content/events platform that publishes company profiles and career development content. The technology stack centers on a recommendation engine, NLP-based resume analysis, and integration with Google, Kakao, and Facebook OAuth for authentication. The company employs 101-250 staff, is led by CEO Lee Bok-gi, and operates as an independent private entity (no parent company disclosed) with cumulative disclosed funding of approximately $20.4M, last raised in a $10M round in 2019.
Wantedlab's go-to-market combines self-serve consumer acquisition (mobile/web, content marketing, Korean social channels such as Naver, Instagram, YouTube) with direct sales to enterprise employers. The company has executed two acquisitions — Kredit Job (2018, finance vertical) and Common Space (2021) — to extend category reach. In 2025, Wantedlab returned to net profitability with KRW 1.4 billion in net income on ~KRW 26.4 billion in revenue, marking a turnaround from prior losses after a multi-year revenue decline from a 2022 peak. The business remains single-geography (South Korea only) with global employer logos reflecting Korean tech-talent recruitment rather than geographic expansion.
Wantedlab firmographics
Firmographics- Name
- Wantedlab
- Legal name
- (주)원티드랩
- Website
- https://wanted.co.kr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wantedlab is a Seoul-based HR-tech company operating Wanted (원티드), Korea's dual-sided recruitment platform connecting professional job seekers and freelancers with 10,000+ corporate employers, monetized via subscription job postings, freelancer commissions, and AI-powered career coaching tools.
- Ownership category
- akta.pro rank
Wantedlab industry classification
Industry- Product category
- Online Recruitment Platform
- NAICS
- Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Temporary Help Services (561320)
- SIC
- Services-Employment Agencies (7361), Services-Help Supply Services (7363)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industries
- Gig / On-Demand Generalist Staffing Platforms (BPACACAK), Career Coaching, Mentoring & Placement Support Services (EDAAAKAO), Job Placement, Matching & Career Navigation Services (EDAAAOAL)
Keywords
Where Wantedlab is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Wantedlab business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Job Posting Services for Employers: Companies pay to post job listings and access recruitment tools on the Wanted platform. The platform acts as an intermediary connecting employers with job seekers.
- Freelancer Platform (Wanted Gigs): Freelance project matching platform where professionals are matched with verified corporate projects. Platform takes commission on completed projects.
- Premium Services for Job Seekers: AI-powered resume coaching and career coaching services that may include premium subscription features for enhanced job search capabilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Freelancer platform commission-based pricing |
| Freemium | Monthly | Free basic resume tools with premium AI coaching features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Wantedlab product offering
Product offeringCore offering
Wantedlab operates a dual-sided online recruitment platform that connects job seekers with hiring companies, offering job listings, employer profiles, and application management. It supplements its core platform with AI-powered career tools (resume coaching, interview preparation, career mentorship, career tracking, and salary benchmarking) and a freelance project-matching marketplace (Wanted Gigs) connecting professionals with verified corporate clients.
Product overview
Wantedlab operates a unified HR-tech platform consisting of core recruitment platform 원티드 (Wanted) for job postings and applications, supplemented by freelancer marketplace 원티드긱스 (Wanted Gigs), AI-powered career coaching tools including 커리어 멘토 에이전트 (Career Mentor Agent) and 이력서 코칭 (Resume Coaching), career intelligence services such as 커리어 조회 (Career Connect) and 직군별 연봉 (Salary benchmarking), and career content platform 원티드.events. The platform connects approximately 10,000+ corporate clients with job seekers and freelancers.
Differentiator
Problem solved
Functional benefit
Brands
- 원티드긱스 (Wanted Gigs): Freelancer matching platform for professionals, offering project-based work matching with verified clients
- 원티드 에이전트 (Wanted Agent)
Products and services
- Wanted (원티드)
Quantifiable outcome
- Resume success rate improvement through AI coaching
- +1 more outcomes
Companies that use Wantedlab
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Wantedlab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature4 records
Wantedlab partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Wantedlab competitors and assessment
Company assessmentRegional players
- Robert Walters Korea: Robert Walters operates a Korean executive search and permanent placement business that competes with Wanted for mid-to-senior professional placements, particularly for the multinational clients active on both platforms.
- Glints: Glints is Southeast Asia's leading recruitment and talent platform with similar employer job-posting and talent-matching services, serving as a regional peer for Wanted's potential Asia expansion path.
Direct peers
- Saramin: Saramin is one of Korea's two dominant job portals and Wantedlab's closest direct competitor, offering job listings, resume search, recruitment advertising, and corporate HR tools to the same Korean job seeker and employer base.
- JobKorea: JobKorea is the other leading Korean recruitment portal and direct competitor, providing job postings, resume database access, and recruitment services to Korean employers and professionals.
- ZipRecruiter: ZipRecruiter operates a similar AI-driven job marketplace model with subscription-based employer services and candidate matching, making it a closely comparable business model peer to Wanted.
- Wellfound: Wellfound (formerly AngelList Talent) is a tech-focused hiring marketplace targeting startups and tech talent, overlapping with the global premium tech employers (Tesla, Google, NVIDIA) actively recruiting on Wanted.
- Upwork: Upwork is the global leader in freelance/gig talent marketplaces and a direct comparable to Wanted Gigs in terms of platform take-rate model, project matching, and verified-client positioning.
Broad incumbents
- LinkedIn: LinkedIn is the global incumbent in professional networking and recruiting, increasingly active in Korea, offering job postings, talent search, and now AI-assisted candidate matching that competes with Wanted's core product.
- Indeed: Indeed is a global job search and recruitment advertising platform that competes with Wanted for employer job-posting budgets and job-seeker traffic, including in Korea.
Emerging players
- Toptal: Toptal is a premium freelancer marketplace serving enterprise clients with vetted talent, comparable to Wanted Gigs' positioning toward verified corporate projects and ranked freelancer benefits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wantedlab social profiles
Digital presenceWantedlab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wantedlab leadership team
Management profileNumber of profiles
Profiles2 records
Wantedlab funding detail
Funding detailFunding overview
Funding rounds5 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wantedlab M&A and investment
M&A and investmentM&A2 records
Investments10 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wantedlab
What does Wantedlab do?
Wantedlab operates a dual-sided online recruitment platform that connects job seekers with hiring companies, offering job listings, employer profiles, and application management. It supplements its core platform with AI-powered career tools (resume coaching, interview preparation, career mentorship, career tracking, and salary benchmarking) and a freelance project-matching marketplace (Wanted Gigs) connecting professionals with verified corporate clients.
Is Wantedlab a public or private company?
Wantedlab is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wantedlab founded?
Wantedlab was founded in 2015. It employs 101 to 250 people.
Where is Wantedlab based?
Wantedlab is headquartered in Seoul, South Korea, in the Asia region.
How does Wantedlab make money?
Three revenue lines are on record. Job Posting Services for Employers are the primary driver. The others are freelancer Platform (Wanted Gigs) and premium Services for Job Seekers.
Who are Wantedlab's main competitors?
Regional players on record are Robert Walters Korea and Glints. Direct peers are Saramin, JobKorea, ZipRecruiter, Wellfound and Upwork. Broad incumbents are LinkedIn and Indeed. Toptal is listed as an emerging player.
Does Wantedlab have an API?
No public API is recorded for Wantedlab.
What industry is Wantedlab in?
Wantedlab's product category is Online Recruitment Platform. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of BPACACAK, Gig / On-Demand Generalist Staffing Platforms. Its NAICS code is 561311 and its SIC code is 7361.