What Campari Group does

Campari Group (Davide Campari-Milano N.V.) is a publicly traded Italian-headquartered global spirits company, founded in 1860 and listed on the Italian Stock Exchange (ticker CPRI.MI) since 2001, with legal seat in Amsterdam and operational headquarters in Sesto San Giovanni, Milan. The company owns a portfolio of more than 50 premium and super-premium brands spanning aperitifs (Campari, Aperol, Crodino), bourbon (Wild Turkey, Russell's Reserve), tequila (Espolòn), cognac (Courvoisier), vodka (SKYY), rum (Appleton Estate, Wray & Nephew), liqueurs (Grand Marnier), and specialty spirits, distributed across approximately 190 countries through 18 production plants and direct distribution networks in 20 countries.

The business model centers on selling branded spirits through on-premise (bars, restaurants, hotels, events) and off-premise (retail liquor stores, supermarkets, duty-free) channels, supplemented by selective acquisitions (most recently Courvoisier in December 2023 for ~$1.2 billion) and portfolio divestitures (Averna and Zedda Piras sold to Illva Saronno, announced December 2025). Reported FY2025 revenue was €3.05 billion, with 2.4% organic sales growth, 7.6% organic EBITDA growth, and €637 million adjusted EBIT; the company achieved its 2.5x leverage target ahead of schedule and proposed a 54% dividend increase. Go-to-market combines direct enterprise sales in key markets (US via Campari America from the New York HQ, Italy, and the Netherlands via Campari Benelux from October 2026) with third-party distributors covering the remaining reach, while experiential marketing partnerships (Festival de Cannes, Coachella) and trade programs (Bartender Hero with IBA, reaching 50,000+ bartenders) drive brand-building at the consumer and on-premise interface.

The company is controlled by Luxembourg-based holding Lagfin, which settled a €405 million tax dispute with Italian authorities in early 2026 following a €1.3 billion share seizure in November 2025; operations were unaffected. Campari employed approximately 4,000 people globally as of FY2025 and reported a €15 million operating-profit impact from US tariffs on European spirits. The portfolio is currently managed under Global Priority brands Aperol, Appleton Estate, Campari, SKYY, Wild Turkey, and Grand Marnier, with innovation pipelines such as the Wild Turkey Austin Nichols Archives Collection (launched June 2026 at $400 SRP) and direct-to-consumer distribution expansions supporting the medium-term growth thesis.

Name

Campari Group

Legal name

Davide Campari-Milano N.V.

Website

https://camparigroup.com

Company type

Public

Founded year

1860

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Campari Group is a global premium spirits company (FY2025 revenue €3.05B) owning 50+ brands including Aperol, Wild Turkey, Campari, SKYY, Grand Marnier, and Courvoisier, distributed across ~190 countries via on-premise and off-premise channels.

Ownership category

akta.pro rank

Product category

Premium Spirits

NAICS

Beverage Manufacturing (3121), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)

akta.pro secondary industry

Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)

Keywords

• Premium spirits portfolio
• Spirits and beverages
• Aperitifs and bitters
• Global spirits distribution
• Brand acquisitions

Headquarters

HQ city

Sesto San Giovanni

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Premium Spirits Sales: Campari Group generates revenue primarily through the sale of premium and super-premium spirits brands worldwide. The company reported €3.05 billion in full-year 2025 sales with 2.4% organic sales growth. Key global priority brands include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey, and Grand Marnier. Revenue is generated through both on-premise (hospitality) and off-premise (retail) channels across approximately 190 countries.
2. Acquisition-driven Portfolio Expansion: External growth through selective acquisitions of brands and businesses is a key revenue growth driver. The company has completed numerous acquisitions including Courvoisier, Wild Turkey, SKYY Spirits, Espolòn Tequila, and others, expanding its portfolio and geographic reach. Divestitures (e.g., sale of Amaro Averna and Zedda Piras to Illva Saronno) are also part of portfolio optimization strategy.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Campari Group manufactures, markets, and distributes a portfolio of over 50 premium and super-premium alcoholic beverage brands across approximately 190 countries. Its Global Priority brands include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey, and Grand Marnier, with the portfolio spanning aperitifs, bourbon, vodka, tequila, cognac, rum, gin, and liqueurs. Distribution combines 20 countries of own networks with third-party partners covering the remaining markets.

Product overview

Campari Group is a major global spirits and alcoholic beverage company with a portfolio of over 50 premium and super premium brands. The company's Global Priorities include six key brands: Aperol, Appleton Estate, Campari, SKYY, Wild Turkey, and Grand Marnier. The portfolio spans aperitifs (Campari, Aperol, Crodino), bourbon (Wild Turkey, Russell's Reserve), tequila (Espolòn), cognac (Courvoisier), vodka (SKYY), rum (Appleton Estate, Wray & Nephew), liqueurs (Grand Marnier, Frangelico), and specialty spirits. Beyond core spirits, Campari Group has developed cultural platforms like The Spiritheque and innovation spaces like The Campari Academy. The company operates across approximately 190 countries with leading positions in Europe and the Americas, owning 18 plants worldwide and maintaining its own distribution network in 20 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Campari: Iconic red aperitif, the original bitter spirit created by Gaspare Campari in 1860
• Aperol
• Wild Turkey
• Espolon
• Courvoisier
• SKYY
• Grand Marnier
• Appleton Estate
• Crodino
• American Honey
• Russell's Reserve
• Glen Grant
• Forty Creek
• BULLDOG Gin
• Cabo Wabo Tequila
• Wray & Nephew
• Cynar
• Averna
• Braulio

Products and services

• Campari Iconic red bitter aperitif and the cornerstone brand of Campari Group, recognized worldwide for its distinctive bitter taste and vibrant red color. Sold globally through on-premise and off-premise channels.
• Aperol Italian aperitif famous for Aperol Spritz (Aperol, Prosecco, and soda water). A major growth driver for Campari Group, particularly in the US market.
• Wild Turkey American bourbon whiskey from Lawrenceburg, Kentucky, including Wild Turkey Straight Kentucky Bourbon and Russell's Reserve expressions, and home to the Austin Nichols Archives Collection limited-edition series.
• Wild Turkey Austin Nichols Archives Collection – Gold Foil Edition Inaugural limited-edition bourbon in the annual Austin Nichols Archives Collection, a 16-year-old Kentucky straight Bourbon bottled at 60% ABV with a US$400 suggested retail price.
• Courvoisier French cognac brand acquired by Campari Group to anchor the cognac category in its premium spirits portfolio.
• Espolón Tequila Mexican tequila brand with marketing campaigns including partnerships with comedian Ken Jeong for Short King Week celebrations.
• SKYY Vodka American vodka brand founded in San Francisco in 1992 by SKYY Spirits. Part of Campari America's portfolio and recognized with the Hot Brand award for seven consecutive years through 2002.
• Grand Marnier French orange-cognac liqueur and Global Priority brand representing the liqueur/cognac category in the Campari Group portfolio.
• Appleton Estate Jamaican rum and one of Campari Group's six Global Priority brands alongside Aperol, Campari, SKYY, Wild Turkey, and Grand Marnier.
• Crodino Non-alcoholic sparkling aperitif from Italy, distributed by Campari Group and part of the portfolio rolled out in the Dutch market expansion.

Quantifiable outcome

• FY2025: 2.4% organic sales growth to €3.05 billion, 7.6% organic EBITDA growth, 54% dividend increase, leverage target of 2.5x achieved ahead of schedule
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, former_core and minor.

• Liquor Retailers and On-premise Venues (US Market)coreChannel Partner/ Reseller/ Distributor · 31 May 2026Aperol Spritz is widely available through US liquor retailers and on-premise venues. Campari Group reports that Aperol has been a growth driver within its portfolio as the spritz concept expands across US markets, competing with other light sparkling cocktails and ready-to-drink products.
• Festival de CannescoreGTM or Marketing Partner · 6 May 2026Campari Group returned as Official Partner to the Festival de Cannes for the fifth consecutive year in 2026 (May 12-23). The partnership includes the Campari Lounge on the iconic red carpet, a Golden Globes Luncheon, a Hollywood Reporter podcast recording, and a Soho House aperitivo experience. This long-standing cultural partnership reinforces Campari's positioning at the intersection of spirits and cinema/culture.
• A Brand New Dayformer_coreChannel Partner/ Reseller/ Distributor · 9 April 2026A Brand New Day served as Campari Group's distribution partner in the Netherlands for many years, managing brands including Aperol, Campari, and Crodino from early-stage brands to established names in their categories. The partnership began in 2012. In April 2026, Campari announced it would take over direct distribution in the Netherlands on October 1, 2026, transitioning away from this distributor relationship.
• Coachella Valley Music and Arts FestivalcoreGTM or Marketing Partner · 26 March 2026Aperol returned to the Coachella Valley Music and Arts Festival for its fourth consecutive year as the Official Spritz Partner in 2026, debuting a new Aperol Day Club immersive experience at the heart of the festival grounds. The activation targets the festival's young, affluent demographic and reinforces Aperol's position as a leading aperitif brand.
• Illva Saronno Holding S.p.A.minorOthers · 18 December 2025Illva Saronno Holding S.p.A. agreed to acquire Sicilian Amaro Averna and Sardinian Zedda Piras from Campari Group, with the transaction expected to close in H1 2026. The acquisition aims to strengthen Illva Saronno's position in international spirits markets, especially in the US, Germany, and Italy. This is a brand divestiture by Campari Group as part of portfolio optimization.
• Consulate General of Italy (Australia)minorGTM or Marketing Partner · 11 November 2025The Consulate General of Italy partnered with Aperol Spritz to promote it as the 'Official Taste of Italian Summer' in Australia. This cultural-diplomatic partnership combines Italian cultural branding with beverage marketing, targeting Italian-Australian consumers and the broader Australian market.
• International Bartender Association (IBA)coreStrategic or Co-development Partner · 20 July 2022Campari Group collaborates with IBA, the leading international bartender organization with over 50,000 members, on the Bartender Hero initiative. This global program promotes responsible alcohol serving through a free online training course (www.bartenderhero.info). IBA provides the global network and professional credibility, while Campari Group provides the platform, content, and program funding. The initiative began as a pilot in Italy in 2019 before going international.
• GenslerminorImplementation/ SI/ Consulting Partner · 11 March 2019Gensler, a global architecture and design firm with 48 locations and over 6,000 professionals, designed Campari Group's North American headquarters in New York City. The 65,000 square foot office on the 18th and 19th floors of the landmark Grace Building was designed to embody Campari's Italian heritage through the lens of New York City, featuring immersive brand experiences and collaborative workspaces.

Scale indicators12 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Diageo: World's largest premium spirits company (Johnnie Walker, Tanqueray, Smirnoff, Captain Morgan). Directly comparable as a global multi-brand premium spirits portfolio operator with similar M&A-driven growth model, distribution scale, and exposure to US tariff and demand cycles.
• Pernod Ricard: Second-largest global premium spirits group (Absolut, Jameson, Chivas Regal, Martell). Closely comparable in portfolio breadth, on-trade vs off-trade channel mix, TikTok advertising strategy, and exposure to industry-wide inventory surplus and tariff headwinds.
• Rémy Cointreau: Premium spirits company focused on Rémy Martin cognac, LOUIS XIII, and Cointreau. Comparable in cognac/aperitif adjacency (Campari owns Courvoisier) and as a co-holder of industry aged-inventory surplus, with similar premium positioning and shareholder governance concerns.
• Brown-Forman: US-listed premium spirits company behind Jack Daniel's, Woodford Reserve, and Finlandia. Comparable as a premium American whiskey peer to Wild Turkey and Russell's Reserve, and as a co-holder of the $22B industry aged spirits inventory overhang.

Broad incumbents

• Beam Suntory: Suntory subsidiary producing Jim Beam, Maker's Mark, Hibiki, and other premium spirits. Comparable in bourbon/whiskey category overlap with Wild Turkey and in global premium spirits distribution scale.
• Moët Hennessy (LVMH): LVMH's wines and spirits division (Hennessy cognac, Moët & Chandon, Glenmorangie). Comparable premium-spirits portfolio housed within a luxury conglomerate, competing with Campari's Courvoisier and Grand Marnier in cognac and prestige categories.
• Constellation Brands: Large US-listed beverage alcohol company with spirits (Casa Noble, Mi CAMPO), wine, and beer (Corona, Modelo) portfolios. Comparable in scale and listed-company investor dynamics, though broader category exposure than Campari's spirits-only focus.

Emerging players

• Mast-Jägermeister: Privately held German producer of Jägermeister herbal liqueur and premium spirits portfolio. Comparable as a family-controlled spirits brand owner with similar global on-premise focus and cultural-event marketing (e.g., music sponsorships akin to Coachella).
• Edrington: Privately held Scotch whisky owner (The Macallan, Highland Park, The Famous Grouse) based in Scotland. Comparable as a premium single-brand-led spirits company with selective geographic distribution model, though narrower category scope.
• Stock Spirits Group: Central European branded spirits company (Stock brandy, Božkov, Limoncè). Comparable as a regional premium-and-value spirits operator, though significantly smaller and more geographically concentrated than Campari.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gruppocampari
• YouTubeyoutube.com/channel/UCLFNTTg9dFvNrfiv2RopUPA
• Facebookfacebook.com/campari
• LinkedInit.linkedin.com/company/campari-group
• Instagraminstagram.com/camparigroup/?hl=it

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campari Group