Collective
Collective (Collective Hub, Inc.) is a San Francisco-based fintech that provides an AI-powered all-in-one back-office platform for self-employed solopreneurs, bundling formation, bookkeeping, payroll, S Corp election, and tax services on a subscription basis and serving 12,000+ US solopreneurs.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
What Collective does
Collective (legal name: Collective Hub, Inc.) is a San Francisco-based financial technology company founded in September 2020 that provides an all-in-one back-office platform for self-employed solopreneurs and freelancers. The platform bundles business entity formation (single-member LLCs and S Corp elections), bookkeeping and invoicing, payroll processing, federal and state business tax preparation, and registered agent services into a single subscription product. Core technology is delivered as an AI-augmented operating system featuring automated expense categorization, real-time tax impact calculations, cash flow forecasting, AI-powered bookkeeping dashboards, and internal co-pilots for member service, with the AI accounting stack further strengthened by the April 2026 acquisition of Open Ledger.
The company monetizes primarily through recurring membership subscriptions (monthly or annual) with automatic renewal, supplemented by one-time state filing fees, per-employee payroll processing fees, and referral-based individual tax preparation. The technology stack is an embedded model rather than a vertically integrated one: bookkeeping and invoicing run on Tight (formerly Hurdlr), payroll on Gusto (Collective is a Gusto Gold Partner), bank connectivity on Plaid, payments on Stripe, and individual tax preparation on Taxfyle, with registered agent services provided by RASi. Distribution is self-serve PLG via the collective.com website supported by extensive SEO-optimized educational content.
Collective is venture-backed, having raised approximately $148.6M cumulatively across a $8.65M seed (2020), $20M Series A led by Sound Ventures (2021), $50M Series B led by Gradient Ventures (2023), and an approximately $70.99M round in 2025. As of 2023 the company reported revenue up nearly tenfold since 2021 and served 12,000+ solopreneurs, targeting onboarding of nearly 100,000 businesses within its stated 30 million self-employed Americans total addressable market. The company is led by co-founder and CEO Hooman Radfar, co-founder and CTO Bugra Akcay, and co-founder Ugur Kaner.
Collective firmographics
Firmographics- Name
- Collective
- Legal name
- Collective Hub, Inc.
- Website
- https://collective.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Collective (Collective Hub, Inc.) is a San Francisco-based fintech that provides an AI-powered all-in-one back-office platform for self-employed solopreneurs, bundling formation, bookkeeping, payroll, S Corp election, and tax services on a subscription basis and serving 12,000+ US solopreneurs.
- Ownership category
- akta.pro rank
Collective industry classification
Industry- Product category
- Solopreneur Back-Office Financial Services
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)
- akta.pro primary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
Keywords
Where Collective is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Collective business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Membership: Collective charges subscription fees for membership tiers providing access to back-office services including accounting, payroll support, S Corp formation, and tax support. The platform offers both monthly and annual subscription terms with automatic renewal.
- State Filing Fees: One-time fees charged for state filings and entity formation services
- Payroll Processing Fees: Additional monthly fees for each active employee or contractor paid through the Gusto Payroll Service, billed in arrears
- Individual Tax Return Services: Individual tax return packages offered as an annual, one-time add-on fee through Taxfyle partnership
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership subscription tiers for solopreneurs |
| One time/ perpetual license | Pay-as-you-go | State filing and entity formation fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Collective product offering
Product offeringCore offering
Collective provides an all-in-one back-office financial platform for self-employed solopreneurs and freelancers, bundling business formation, AI-powered bookkeeping, payroll processing, S Corp election, and federal/state business tax preparation into a single subscription membership. The platform uses AI and machine learning for expense categorization, real-time tax impact calculations, cash flow forecasting, and member-service co-pilots, and integrates with Gusto, Plaid, Stripe, Tight, and the acquired Open Ledger accounting infrastructure.
Product overview
Collective is a unified all-in-one back-office financial platform for self-employed solopreneurs and freelancers. The core platform integrates Formation Services, Bookkeeping & Invoicing (powered by Tight), Business Tax Services, Individual Tax Services (via Taxfyle), Payroll Services (powered by Gusto), S Corp Election Services, Registered Agent Service (via RASi), and Bank Account Services. In April 2026, Collective acquired Open Ledger, an AI-native embedded accounting company, to accelerate development of AI-powered features including automated expense categorization, real-time tax calculations, and cash flow forecasting. Members save an average of $10,000 annually on business taxes.
Differentiator
Problem solved
Functional benefit
Products and services
- Collective All-in-One Back-Office Platform (Membership) Subscription membership providing integrated back-office services for self-employed solopreneurs and freelancers, including formation, bookkeeping, payroll, and business tax preparation accessed through a unified dashboard.
- Formation Services Online self-help tools for single-member LLC formation, including business name search, document preparation and filing, and EIN registration; limited to single-member LLCs in one state.
- Bookkeeping & Invoicing Services (Powered by Tight) Embedded accounting platform for recording transactions, categorizing income and expenses, reconciling bank accounts, and generating financial statements, plus an invoicing tool with Stripe payment processing.
- Business Tax Services Federal and state income tax return preparation and filing for business entities, including quarterly tax estimate calculations and tax extension filing services.
- Payroll Services (Powered by Gusto) Embedded payroll calculation, payment, and related tax reporting services through Gusto, with additional monthly per-employee/contractor fees; required for S Corp Members.
- S Corp Election Services Service facilitating S corporation tax election by assisting with preparation of required forms and documents, including salary range recommendations for shareholder compensation.
- Open Ledger (AI-Native Embedded Accounting) AI-native embedded accounting platform providing AI-powered bookkeeping and financial reporting APIs for SaaS platforms, integrated into Collective to deliver expense categorization, real-time tax calculations, and cash flow forecasting.
Quantifiable outcome
- Members save an average of $10,000 annually on their business taxes
- +2 more outcomes
Companies that use Collective
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Collective technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature7 records
Collective partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Open LedgercoreCollective acquired Open Ledger, an AI-native embedded accounting platform that emerged from stealth in January 2025 with $3M pre-seed funding from Kindred Ventures, Blank Ventures, and HF0. Open Ledger's technology provides AI-powered bookkeeping and financial reporting APIs that enhance Collective's automated financial management capabilities.
- GustocoreCollective embeds Gusto's payroll calculation, payment, and related tax reporting services within its platform. Collective is a Gusto Gold Partner. S Corp Members must enroll in Gusto's Payroll Service.
- PlaidcoreCollective uses Plaid for bank account connectivity and secure retrieval of financial data. Plaid enables automatic access to bank transaction information for bookkeeping services.
- StripecoreCollective uses Stripe as its payment processor for collecting subscription fees. Stripe handles payment processing transactions while Collective does not store credit card information.
- Tight (fka Hurdlr)coreCollective's bookkeeping and invoicing services are powered by Tight (formerly Hurdlr, Inc.), providing embedded accounting and bookkeeping platform for recording financial transactions, categorizing income and expenses, reconciling accounts, and generating financial statements.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Collective competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Customer concentration
Collective social profiles
Digital presenceCollective compliance and trust
Trust signalCompliance2 records
Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
Collective leadership team
Management profileNumber of profiles
Profiles6 records
Collective subsidiaries and ownership
Company hierarchySubsidiaries2 records
Collective funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Collective M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Collective
What does Collective do?
Collective provides an all-in-one back-office financial platform for self-employed solopreneurs and freelancers, bundling business formation, AI-powered bookkeeping, payroll processing, S Corp election, and federal/state business tax preparation into a single subscription membership. The platform uses AI and machine learning for expense categorization, real-time tax impact calculations, cash flow forecasting, and member-service co-pilots, and integrates with Gusto, Plaid, Stripe, Tight, and the acquired Open Ledger accounting infrastructure.
Is Collective a public or private company?
Collective is a private company. It is classified as venture growth investor backed and is currently operating.
When was Collective founded?
Collective was founded in 2020. It employs 251 to 500 people.
Where is Collective based?
Collective is headquartered in San Francisco, United States, in the North America region.
How does Collective make money?
Four revenue lines are on record. Subscription Membership is the primary driver. The others are state Filing Fees, payroll Processing Fees and individual Tax Return Services.
Does Collective have an API?
No public API is recorded for Collective.
What industry is Collective in?
Collective's product category is Solopreneur Back-Office Financial Services. Its primary akta.pro industry code is HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms. Its NAICS code is 54121.