Blidz

Social Commerce Marketplacehome.blidz.com

Blidz is a mobile-first social commerce platform offering gamified, team-buy deals across a broad assortment of categories, serving value-conscious consumers in the UK and US through iOS and Android apps with a $24.99/month BlidzPlus subscription tier.

Company typePrivate
Founded2022
HeadquartersHelsinki, Finland
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

What Blidz does

Blidz is a privately held mobile-first social commerce platform that combines e-commerce with gamification and team-buying mechanics, modeled after China's Pinduoduo. The company operates native iOS and Android applications (rated 4.4 and 4.3 respectively on the App Store and Google Play, with a 4.3 Trustpilot score) covering a broad horizontal assortment of categories including grocery, electronics, apparel, home and garden, beauty, baby and toddler, toys, furniture, sporting goods, and more. Users can team up with friends to unlock group discounts, browse brand-subsidized deals, watch video-based product discovery, and access budget-priced items across the catalog.

Underlying technology consists of a gamification engine, a social sharing/team-buy feature layer, and a membership subscription product (BlidzPlus at $24.99/month with a 30-day money-back guarantee). The stack is mobile-native with payment processing via Stripe and PCI DSS compliance, accepting Visa, Mastercard, American Express, and Discover; no public API, SDK, or documented AI/ML infrastructure is disclosed despite the company marketing itself as "AI-based."

Blidz makes money through two primary streams: marketplace transaction commissions on a low-margin, high-volume sales model, and recurring revenue from the BlidzPlus subscription. Distribution is entirely app-based via app stores with no physical retail or web marketplace. The company is registered in Texas, USA with operational ties to Helsinki, Finland, serves customers in Europe (GBR) and North America (USA), and was funded with a €6 million seed round in March 2022 co-led by General Catalyst and Peak.

Blidz firmographics

Firmographics

Name: Blidz
Legal name: Blidz
Website: https://home.blidz.com
Company type: Private
Founded year: 2022
Operating status: Operating
Headcount range: 1–10 employees
Short description: Blidz is a mobile-first social commerce platform offering gamified, team-buy deals across a broad assortment of categories, serving value-conscious consumers in the UK and US through iOS and Android apps with a $24.99/month BlidzPlus subscription tier.
Ownership category
akta.pro rank

Blidz industry classification

Industry

Product category: Social Commerce Marketplace
NAICS: General Merchandise Retailers (455)
SIC: Retail-Misc General Merchandise Stores (5399)
akta.pro primary industry: Extreme Value General Merchandise Discounters (CRAEAAAE)

Keywords

Social commerce
Group buying
Mobile marketplace
Discount shopping
Team buying app

Where Blidz is headquartered

Location

Headquarters

HQ city: Helsinki
HQ country: Finland
HQ region: Europe

Offices1 record

Markets served

Blidz business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain

Revenue model

Product Sales Commission: Blidz generates revenue through product sales transactions on its marketplace, utilizing a low-margin, high-volume sales model inspired by China's Pinduoduo. The platform takes a commission on transactions across its diverse product categories including groceries, electronics, apparel, and more.
BlidzPlus Subscription: Monthly subscription membership at $24.99/month providing exclusive member pricing, instant payouts, shopping discounts, and 30-day money-back guarantee. The subscription model provides recurring revenue from engaged users.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	BlidzPlus Membership - Premium subscription service

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Blidz product offering

Product offering

Core offering

Blidz operates a mobile-first social shopping platform that combines gamified e-commerce with team-buying/group-purchase mechanics, allowing users to unlock deeper discounts by shopping together. The marketplace spans multi-category products (grocery, electronics, apparel, home & garden, etc.) and monetizes via transaction commissions and a $24.99/month BlidzPlus premium membership offering exclusive deals, instant payouts, and a 30-day money-back guarantee.

Product overview

Blidz operates as a social shopping platform built around a mobile app that enables users to shop together through team-buy features. The core product is the Blidz App, complemented by the BlidzPlus premium membership ($24.99/month) offering exclusive member pricing, instant payouts, and a 30-day money-back guarantee. Additional features include Brand Deals/Subsidy Program for premium brand discounts, Budget Deals for affordable products, and Video Deals for video-based product discovery. The platform covers diverse product categories including Grocery, Electronics, Apparel, Home & Garden, and more, adopting a gamified, social commerce model inspired by China's Pinduoduo.

Differentiator

Problem solved

Functional benefit

Products and services

Blidz Mobile App A social shopping mobile application that combines e-commerce with gamification and team-buy (group-purchase) features, enabling individual consumers to access discounted prices on multi-category goods (grocery, electronics, apparel, home & garden, etc.) across iOS and Android.
BlidzPlus Membership Premium monthly subscription priced at $24.99/month (with a free trial and 30-day money-back guarantee) that grants members exclusive deal pricing, instant payouts, and shopping discounts on the Blidz marketplace; targeted at engaged frequent shoppers.

Companies that use Blidz

Customer profile

Segments2 records

Ideal customer profiles1 record

Blidz technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Blidz partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Blidz competitors and assessment

Company assessment

Direct peers

Temu: Temu is PDD's international social-commerce platform offering heavily discounted multi-category products via gamified team-buy mechanics; it is the most direct global comparable to Blidz's model.
Wish: Wish operates a discount-driven, mobile-first marketplace connecting consumers with low-cost goods globally, sharing Blidz's value-consumer targeting and multi-category breadth.
Shein: Shein is a value-oriented, mobile-first e-commerce platform with strong social/gamification mechanics and aggressive pricing, mirroring Blidz's value-shopper and engagement-loop playbook.
Banggood: Banggood is a discount multi-category cross-border e-commerce platform serving value-conscious consumers globally, comparable to Blidz in assortment breadth and pricing strategy.
DHgate: DHgate is a cross-border B2C/B2B marketplace offering low-cost multi-category goods from Chinese sellers, directly comparable to Blidz in value-segment positioning.
Joom: Joom is a European-headquartered social cross-border marketplace targeting value shoppers with multi-category assortment, closely mirroring Blidz's regional focus and model.

Broad incumbents

AliExpress: AliExpress is Alibaba's cross-border consumer marketplace with deep assortment and established logistics, competing with Blidz for price-sensitive international shoppers.
Amazon: Amazon is the dominant global e-commerce incumbent with the broadest catalog, fast delivery, and pricing power; it sets the competitive ceiling Blidz must undercut on price and beat on engagement.

Regional players

Pinduoduo: Pinduoduo is the original Chinese group-buying social-commerce platform and the explicit inspiration for Blidz's mechanics; primarily operates in China, making it a regional reference rather than direct European competitor.
Mercado Libre: Mercado Libre is a leading Latin American multi-category marketplace with mobile-first UX and consumer-engagement features; comparable in marketplace breadth but operates in a different geography than Blidz.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Blidz compliance and trust

Trust signal

Compliance1 record

Blidz financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Blidz leadership team

Management profile

Number of profiles

Profiles1 record

Blidz funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Blidz M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blidz

What does Blidz do?

Is Blidz a public or private company?

Blidz is a private company. It is classified as venture growth investor backed and is currently operating.

When was Blidz founded?

Blidz was founded in 2022. It employs 1 to 10 people.

Where is Blidz based?

Blidz is headquartered in Helsinki, Finland, in the Europe region.

How does Blidz make money?

Two revenue lines are on record. Product Sales Commission is the primary driver. The others are blidzPlus Subscription.

Who are Blidz's main competitors?

Direct peers on record are Temu, Wish, Shein, Banggood, DHgate and Joom. Broad incumbents are AliExpress and Amazon. Regional players are Pinduoduo and Mercado Libre.

Does Blidz have an API?

No public API is recorded for Blidz.

What industry is Blidz in?

Blidz's product category is Social Commerce Marketplace. Its primary akta.pro industry code is CRAEAAAE, Extreme Value General Merchandise Discounters. Its NAICS code is 455 and its SIC code is 5399.