Hairbrella

What Hairbrella does

Hairbrella is a privately held, direct-to-consumer headwear and hair-protection accessories brand founded in 2015 and headquartered in Atlanta, Georgia. The company designs and sells satin-lined waterproof hats, swim caps, sleep caps, shower caps, nap caps, rain jackets, scarves, bandanas, headbands, scrunchies, satin pillowcases, and related accessories under a single Shopify storefront at hairbrella.com. Its core product technology pairs a waterproof exterior shell with a satin-lined interior, intended to keep water, humidity, and chlorine away from styled, natural, or protective hairstyles while preventing friction-related breakage and frizz. The brand was created by founder and CEO Tracey Pickett after 65 prototypes and consumer focus groups, and has been featured by Good Morning America, Oprah Daily, Allure, Forbes, Good Housekeeping, InStyle, The View, and Beyoncé.com, accumulating 10,000+ customer reviews with a 4.9-star average.

The product line has expanded well beyond the original rain hat to address year-round hair protection across swimming, showering, sleeping, outdoor recreation, and professional use cases. Notable proprietary offerings include the world's first satin-lined adjustable swim cap, ventilated satin-lined sun hats with UPF50+ protection, the patent-pending Nap Cap with built-in cooling satin eye mask, and the Hairbrella For Work collection (scrub caps and Pro rain hats with detachable face shields) targeting healthcare professionals. Pricing spans $7 spiral hair ties to $135 rain jackets, with no subscription component and no apparent retail or third-party marketplace distribution.

Hairbrella makes money exclusively through one-time DTC purchases on its owned website, shipping domestically and internationally from its Atlanta warehouse. The go-to-market is self-serve e-commerce driven by earned media, Instagram/social, email, customer reviews, and a referral program, with no internal sales team. The company has raised approximately $500,000 in disclosed institutional capital from Collab Capital (2020) and is also backed by Fearless Fund (2021), and operates with a 1–10 person team. Customer segments span women with styled hair, individuals with natural or protective hairstyles, parents, men with longer hair, outdoor enthusiasts, beauty and wellness users, and healthcare workers.

Name

Hairbrella

Legal name

Hairbrella

Website

https://hairbrella.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Hairbrella is an Atlanta-based direct-to-consumer brand that designs and sells satin-lined, waterproof hats, swim caps, sleep caps, and hair-protection accessories for consumers seeking to preserve styled, natural, or protective hairstyles from rain, water, and humidity.

Ownership category

akta.pro rank

Product category

Specialty Hair Protection Headwear

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Hats, Caps & Headwear (CRAAAJAE)

akta.pro secondary industries

Hair Accessories (Headbands, Clips, Scrunchies) (CRAAAJAI), Hair Accessories (Clips, Bands, Headbands) (CRABAKAH)

Keywords

• Waterproof rain hats
• Satin-lined swim caps
• Hair protection headwear
• Weatherproof accessories
• Satin sleep caps

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for individual products. Customers buy directly from the website with prices ranging from $7 (hair ties) to $135 (rain jacket). Products include rain hats, swim caps, sun hats, shower caps, sleep caps, scarves, jackets, beanies, headbands, and accessories. No subscription model is visible on the site.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Hairbrella designs, manufactures, and sells satin-lined waterproof headwear and hair protection accessories (rain hats, swim caps, sun hats, shower caps, sleep caps, nap caps, rain jackets, rain scarves, beanies, and headbands) targeted at consumers with styled or natural hair. Its core signature is a waterproof exterior shell paired with a satin-lined interior that protects hair from rain, water, chlorine, humidity, and weather while preventing breakage, frizz, and moisture loss. Products are sold on a one-time purchase basis directly through the brand's Shopify-powered website, with prices ranging from $7 (hair ties) to $135 (rain jacket).

Product overview

Hairbrella is a specialty headwear and hair protection accessories company offering a comprehensive portfolio of satin-lined, waterproof hats and head coverings. The core product line centers on patented rain hats, swim caps, and sun hats that feature signature satin-lined interiors designed to protect hair from water, humidity, and weather damage. The broader portfolio extends to shower caps, sleep caps, nap caps with built-in eye masks, scarves, bandanas, headbands, and professional-grade scrub caps. The company targets consumers with textured or styled hair seeking protection during swimming, showering, sleeping, and outdoor activities, positioning its products as the solution to 'bad hair days' caused by weather. All products share the common technology of combining waterproof exterior shells with satin-lined interiors to prevent friction, frizz, and moisture damage to hair.

Differentiator

Problem solved

Functional benefit

Products and services

• Satin-Lined Waterproof Adjustable Swim Cap World's first satin-lined and adjustable swim cap designed to keep hair dry and style protected underwater, featuring a patented adjustable band and performance clasp with lightweight performance fabric; targeted at swimmers with natural hair, braids, locs, and protective styles.
• Satin-Lined Waterproof Adjustable Kids Swim Cap 100% waterproof and leakproof satin-lined swim cap for children with an adjustable band and performance clasp for custom fit; designed for swim lessons, pool parties, and beach trips.
• Satin-Lined Waterproof Sun Hat All-weather sun hat with UPF50+ fabric, ventilated satin lining, mesh venting, and adjustable chin strap for sun and rain protection.
• Satin-Lined Waterproof Wide Brim Sun Hat Fashion-forward wide brim sun hat with UPF 50+ protection, waterproof coverage, satin-lined interior, hidden ponytail opening, and packable design.
• Satin-Lined Waterproof Kids Sun Hat Waterproof sun hat designed for children ages 3-10 with UPF protection and satin lining.
• Classic Satin-Lined Waterproof Rain Hat 100% waterproof, satin-lined rain hat designed to keep hair dry and style protected in any weather forecast; Hairbrella's original signature product.
• Lite Satin-Lined Rain Hat Visor-free lightweight rain hat with a waterproof shell and satin lining that keeps hair dry and styles flawless.
• Satin-Lined Waterproof Sou'wester Rain Hat Waterproof, satin-lined Sou'wester rain hat offering a chic update to an iconic seafarer's staple.
• Satin-Lined Waterproof Rain Bonnet Effortlessly elegant and perfectly packable satin-lined rain bonnet for rainproof style.
• Waterproof Satin-Lined Cuffed Beanie Hydrophobic and satin-lined cuffed beanie designed to keep hair healthy in cold and wet weather.
• Waterproof Satin-Lined Trapper Hat 100% waterproof and satin-lined trapper cap for winter warmth and weather protection.
• Satin-Lined Waterproof Boonie Bucket Hat Waterproof and satin-lined outdoor adventure hat with all-weather protection.
• Matte Bucket Hat Matte finish waterproof bucket hat with satin lining for everyday style and weather protection.
• Satin-Lined Waterproof Baseball Cap All-weather evolution of a classic 100% waterproof, satin-lined baseball cap.
• Waterproof Docker Hat Unisex satin cap and rain hat hybrid that keeps hair dry and style fresh in any weather.
• Satin-Lined Waterproof Rain Jacket Waterproof outer shell with breathable lining and satin-lined hood for all-weather comfort and protection.
• Satin-Lined Packable Waterproof Lite Rain Jacket Lightweight, packable rain jacket with hair-protecting technology and waterproof design for all-weather confidence.
• Satin Lined Waterproof Infinity Rain Scarf First satin-lined, fully waterproof scarf with 3-in-1 versatility (hood, scarf, wrap) providing weatherproof style and hair protection.
• Satin-Lined Waterproof Packable Lite Rain Scarf Lightweight, satin-lined waterproof scarf with integrated storage pouch designed to protect hair from rain, humidity, and wind.
• Satin-Lined Waterproof Adjustable Shower Cap Durable waterproof shower cap with satin lining to reduce frizz and breakage, featuring adjustable comfortable fit for all hair types.
• Satin-Lined Sleep Cap Adjustable, satin-lined, and breathable sleep cap designed to keep hair protected during sleep.
• Satin-Lined Convertible Nap Cap with Hidden Eye Mask Patent-pending (Application No. 63/945,296) sleep cap with built-in plush cooling satin eye mask, 4-way stretch comfort, and roomy interior for curls, braids, and protective styles; designed for sleep, travel, spa days, meditation, and everyday downtime.
• Satin-Lined Headband Adjustable satin-lined headband with microfiber exterior for a flawless fit that stays in place during beauty routines and workouts.
• Satin-Lined Twist-Front Headband Soft modal exterior with stretch satin lining designed to reduce friction, minimize frizz, and protect strands during styling.
• 2-in-1 Satin Spa Headband Reversible headband with absorbent microfiber side for cleansing and skincare and satin-lined side for hair protection during beauty routines.
• Satin-Lined Bandana Waterproof, satin-lined bandana providing secure style protection in any setting.
• Satin-Lined Bandana Sport Bandana with built-in UV protective visor designed for active outdoor use in any weather condition.
• Waterproof Spiral Hair Ties (8 Pack) Durable and waterproof spiral hair ties that minimize hair dents and never lose elasticity.
• 2-in-1 Satin Twist Towel Turban Microfiber twist towel for moisture absorption combined with a satin turban for hair protection during post-shower styling.
• Satin Scrunchies Satin scrunchies for gentle hair styling without damage.
• Satin Pillowcase Satin pillowcase for hair protection during sleep.
• Satin-Lined Scrub Cap Satin-lined scrub cap for healthcare workers featuring ear-relief buttons, sweatbands, and detachable packable face shields.
• Pro Satin-Lined Rain Hat with Face Shield 100% waterproof, satin-lined rain hat for professional use with portable, detachable, and adjustable face shield for hair and face protection.

Quantifiable outcome

• Products maintain 4.8-5.0 star ratings with over 10,000 aggregate customer reviews
• +2 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Slip: Premium silk/satin hair-care brand best known for pillowcases and sleep caps designed to reduce friction and protect hair. Direct comparable to Hairbrella's satin sleep cap, satin pillowcase, and satin scrunchie lines, with overlapping customer demographics and similar satin/silk-protective positioning.
• Lack of Color: Premium fashion hat brand offering rain hats, bucket hats, and fedoras through a similar DTC and boutique retail model. Comparable to Hairbrella as a fashion-forward headwear brand with a strong direct-to-consumer presence and premium price points targeting style-conscious consumers.
• Wallaroo Hat Company: Women's hat brand specializing in packable, UPF-rated sun hats and fashion-forward headwear. Closely comparable to Hairbrella's sun hat and outdoor hat lines, with a similar target customer (style-conscious women) and shared focus on packability and travel-ready design.
• Sunday Afternoons: Specialty outdoor hat brand focused on sun protection and UPF-rated hats for active and outdoor consumers. Directly comparable to Hairbrella's sun hat line and outdoor recreation segment, with similar functional benefit positioning (UPF protection, all-weather use) and comparable price points.

Emerging players

• Tula Skincare: Beauty brand with adjacent hair-and-scalp care offerings including accessories and headbands. Comparable as a beauty-adjacent brand targeting the same women-with-styled-hair demographic, with overlap in hair-protection positioning and DTC distribution.
• Kitsch: DTC hair-accessory brand offering scrunchies, headbands, hair towels, and satin sleep products. Comparable to Hairbrella's accessory line (scrunchies, headbands, spa headband, satin towel turban) with a similar millennial/Gen-Z target customer and overlapping DTC playbook.

Broad incumbents

• Outdoor Research: Established outdoor apparel and accessories brand offering waterproof hats, rain shells, and technical headwear. Comparable to Hairbrella's outdoor collection (boonie hat, rain jacket, bucket hat) as an incumbent in the all-weather outdoor headwear category.
• Speedo: Global incumbent swimwear brand with a market-leading swim cap line. Speedo represents the broad-incumbent swim cap competitor that Hairbrella differentiates against via satin lining and protective-style accommodations, but Speedo's scale, distribution, and brand recognition represent an ongoing competitive threat.
• TYR Sport: Established swim and performance apparel brand with a strong swim cap offering. Comparable to Hairbrella's swim cap line as a performance swim category participant, though TYR's broader portfolio and competitive pricing across mass and specialty channels represent a structural competitive pressure.
• Scunci: Mass-market hair accessories brand offering scrunchies, headbands, and hair ties at drugstore price points. Comparable to Hairbrella's mass-appeal accessory line and represents a competitive floor on price for hair accessories and headbands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hairbrella
• Facebookfacebook.com/hairbrella

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hairbrella