What Woodio does

Woodio Oy is a Finnish bathroom and interior products company that developed and commercialized the world's first fully waterproof wood composite material, branded Woodio®. The proprietary material is manufactured from aspen and pine-spruce by-products combined with resin-based binders, delivering impact resistance, UV protection, scratch and chemical resistance, and an up to 80% smaller carbon footprint compared with ceramic production. The product portfolio spans washbasin collections (Soft and Cube in table-top, integrated, and wall-mounted formats), the Block wall-hung toilet, the Flow freestanding bathtub, Solid and Wall sheet materials for countertops and surfaces, accessories, and a Woodio Pro service for architects and designers. All products are made-to-order at the company's Lahti factory (opened spring 2025) under a 5-year warranty.

Woodio monetizes through one-time sales of premium bathroom units, priced roughly €602–€1,221+ depending on product and color, distributed via its own e-commerce store, a Helsinki showroom, regional sales teams covering Finland, the Nordics, the UK, Benelux, Germany, and the UAE, and a retailer/reseller network spanning 20 countries. Customers include residential homeowners, apartment developers, and enterprise buyers in hospitality (Scandic Hotels, Hilton DoubleTree, Sokos Hotels, VALO Hotel, Hotel Jansen, MySense Spa), commercial offices (Intrum), and retail (Peak Performance). The company raised over €16M in growth funding in June 2023 from the European Innovation Council and United Bankers, appointed Terja Koskenoja as CEO in May 2023, and accumulated awards including Design Plus 2023, the Pentti Malaska Future Award, and the BIG SEE Product Design Award 2026.

Woodio Oy was declared bankrupt by the Helsinki District Court on May 18, 2026, with attorney Heikki Vesa appointed as bankruptcy administrator; the company is no longer operating as an independent going concern.

Name

Woodio

Legal name

Woodio Oy

Website

https://woodio.fi

Company type

Private

Founded year

2016

Operating status

Closed

Headcount range

11–50 employees

Short description

Woodio is a Finnish bathroom products company that developed the world's first waterproof wood composite for washbasins, toilets, bathtubs, and surface sheets, serving residential and hospitality customers across 20 countries via DTC, retail, and field sales. The company was declared bankrupt in May 2026.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures

NAICS

All Other Miscellaneous Wood Product Manufacturing (321999)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD)

Keywords

• Bathroom fixtures
• Waterproof wood composite
• Sustainable bathroom products
• Washbasins and toilets
• Interior design materials

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time sales of bathroom products (washbasins, toilets, bathtubs), sheet materials, and accessories through e-commerce and retailer network. Products are made-to-order with 6-week delivery time.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Woodio manufactures and sells bathroom and interior design products made from its proprietary Woodio® waterproof wood composite material. The product range includes washbasins (Soft and Cube collections), the Block wall-hung toilet, the Flow freestanding bathtub, and Solid and Wall sheet materials for countertops, kitchen surfaces, and wall applications, plus accessories, material samples, and gift cards. All products are made-to-order at the company's Lahti, Finland factory and sold to residential customers via e-commerce and showroom, and to commercial/hospitality clients via regional sales teams and a 20-country retailer network.

Product overview

Woodio is a Finnish bathroom and interior design brand offering a unified product portfolio built around their signature waterproof Woodio wood composite material. The core product line includes washbasin collections (Soft and Cube in multiple configurations), the Block wall-hung toilet, and Flow freestanding bathtub. Supporting products include Solid and Wall sheet materials for countertops and surfaces, Hook accessories, material samples, and gift cards. The Woodio Pro service provides professional support for architects and designers on custom projects. All products share the same Woodio wood composite material technology and are manufactured in Lahti, Finland, with a 5-year warranty on most products.

Differentiator

Problem solved

Functional benefit

Products and services

• Soft Collection Washbasins Classic and minimalist washbasin collection with rounded design language, available in table-top, integrated, and wall-mounted models in Soft32, Soft40, and Soft60 sizes, in 10+ colors including new Sidestream shades (Sand, Earth, Coal). Priced 602€–948€ depending on model and color.
• Cube Collection Washbasins

Quantifiable outcome

• Up to 80% smaller carbon footprint compared to ceramics
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Franz DesigncoreStrategic or Co-development Partner · 12 March 2026Designed Woodio's Lahti factory showroom and office spaces. Collaborated on showcasing innovative applications of Woodio Solid sheet material in furniture and interiors.
• OrascoreStrategic or Co-development PartnerCollaboration on bathroom design featuring Woodio bathtubs and Oras faucets. Joint product showcasing at trade events.
• MyCabinminorStrategic or Co-development PartnerNordic brand collaboration offering Woodio bathrooms as upgrade option for MyCabin homes. Shared philosophy around design, sustainability, and natural materials.
• MangMauritz (Thomas Mang & Stefan Mauritz)minorStrategic or Co-development PartnerInterior architecture duo designed Beetle Munich restaurant using Woodio Cube60 washbasins as part of sustainable design concept.
• MONK Architects and Fiction FactoryminorStrategic or Co-development PartnerDesigned Hotel Jansen Amsterdam Bajeskwartier interiors, specifying Woodio washbasins throughout the 200-room hotel.
• Muodoste Design Studio (Hanna Puolakka)minorStrategic or Co-development PartnerInterior architect designed MySense by Flamingo Spa, incorporating Woodio products throughout the wellness center.
• PaytrailminorOthersPayment service provider for Finnish customers. Handles payment processing through Paytrail Oyj (Business ID 2122839-7).
• StripeminorOthersPayment intermediary for international customers outside Finland.
• Svedholm DesignminorStrategic or Co-development PartnerLaunched Hekla café tables featuring Woodio Solid table surfaces for public spaces.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Roca: Spanish global bathroom fixtures manufacturer with a broad portfolio of ceramics, baths, faucets and bathroom furniture. Broad incumbent peer to Woodio in the same residential and hospitality end markets, with substantially greater scale and global reach.
• Toto: Japanese global manufacturer of high-tech toilets, washlets, washbasins and bathroom fittings. Broad incumbent with overlapping premium bathroom-fixture category and similar emphasis on water-resistance, durability and hygiene, but at much larger scale.
• Duravit: Large German bathroom ceramics and furniture manufacturer with a broad portfolio of washbasins, toilets, bathtubs and bathroom furniture. Broad incumbent serving the same premium residential, hospitality and project-spec channels as Woodio, but at significantly larger scale and broader product breadth.
• Ideal Standard: European bathroom solutions provider offering ceramics, brassware, bathtubs and shower systems across residential and commercial projects. Broad incumbent competing for the same hotel, residential and commercial project business as Woodio, with a wider product range and established pan-European distribution.
• Laufen: Swiss premium bathroom ceramics and bathroom furniture manufacturer (part of the Roca Group). Broad incumbent peer to Woodio in design-forward ceramic washbasins, bathtubs and bathroom furniture, with overlapping specifier/hospitality sales motion.
• Villeroy & Boch: Major German/European sanitaryware and tableware brand with a comprehensive bathroom portfolio (ceramics, baths, furniture, faucets). Broad incumbent competing with Woodio across the same residential and hospitality channels with much greater scale, distribution density and installer mindshare.

Direct peers

• Alape: German premium washbasin and basin-systems manufacturer focused on design-led glazed steel basins. Direct peer to Woodio in the premium washbasin category with comparable specification sales channels (architects, designers, hotels) and material-innovation positioning.
• Bette: German premium manufacturer of steel/enamel baths, shower surfaces and washbasins. Direct peer: competes with Woodio in premium bathroom fixtures using an alternative material (glazed titanium steel), with similar design-forward, made-in-Germany positioning and direct overlap with hotels, residential developers, and architects.
• Kaldewei: German premium bath, shower and washbasin manufacturer using enameled steel. Direct peer to Woodio in the premium bathroom-fixture segment, with overlapping hospitality and residential customer base and a similar emphasis on durable, design-led, sustainable bathroom solutions.

Emerging players

• Mater: Danish sustainable design brand producing furniture, lighting and accessories from responsibly sourced materials including wood. Emerging player peer sharing Woodio's Nordic design heritage, sustainability narrative and use of wood and wood-based materials in consumer-facing design products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Woodiodesign
• LinkedInlinkedin.com/company/woodio
• Instagraminstagram.com/woodiodesign
• Pinterestfi.pinterest.com/woodiodesign

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds6 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodio