What Roca Group does

Roca Group is a 100% family-owned Spanish enterprise, founded in 1917 and headquartered in Gavà-Viladecans (Barcelona area), that designs, manufactures, and commercializes comprehensive bathroom space solutions under multi-brand portfolio led by Roca and LAUFEN. The product range spans nine categories: sanitaryware (ceramics), faucets, bathtubs, shower enclosures, bathroom furniture, toilet seats and lids, installation systems, and prefabricated bathroom pods (PODs), with material science and design collaborations with industrial designers (Stefan Diez, Yves Béhar) and architects (Ruy Ohtake). Manufacturing technology is anchored by 79 factories across 22 countries, including the world's first electric tunnel kiln for sanitary ceramics in Gmunden, Austria, nine zero-emission factories, 45,000+ photovoltaic panels generating ~24 GWh annually, and a 6R circular water management strategy developed in partnership with Veolia.

The business model is B2B-driven, with revenue generated primarily through hardware sales of bathroom products to distributors, dealers, contractors, and specifier channels (architects, designers). The company operates direct sales teams across 42 markets, a distribution network reaching 170+ countries, and 14 brand-owned Roca Gallery and LAUFEN Space showrooms serving as design and specification venues. Secondary revenue streams include after-sales services (350+ professionals across seven integrated departments), spare parts, and digital products such as e-commerce and AI-powered configuration tools. The Aqui Tu Reforma franchise network adds an SMB and consumer-facing renovation channel in Spain, Italy, Mexico, and Colombia. FY2025 revenue was €1.96 billion with 19,539 employees, supported by a €25M corporate venture fund (Roca Group Ventures), the We Are Water Foundation, and a recently established Center of Excellence in Artificial Intelligence.

Name

Roca Group

Legal name

Roca Corporación Empresarial, S.A.

Website

https://rocagroup.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Roca Group is a 100% family-owned Spanish enterprise founded in 1917 that designs, manufactures, and sells comprehensive bathroom space solutions—sanitaryware, faucets, bathtubs, furniture, and installation systems—through 79 factories in 22 countries, serving 170+ countries via direct sales, distributors, and brand showrooms.

Ownership category

akta.pro rank

Product category

Bathroom Products

NAICS

Household and Institutional Furniture Manufacturing (33712), Institutional Furniture Manufacturing (337127)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Bathroom products manufacturing
• Sanitary ware ceramics
• Bathroom furniture solutions
• Faucets and fittings
• Prefabricated bathroom pods

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices22 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Bathroom Products Manufacturing and Sales: Core revenue from design, production and commercialization of bathroom space products including sanitary porcelain, faucets, bathtubs, shower enclosures, bathroom furniture, toilet seats and covers, installation systems, and prefabricated bathroom pods (PODs). The company operates 79 factories across 22 countries serving markets in 42 countries.
2. Services and Customer Experience: Revenue from service divisions including customer service, after-sales support, spare parts, and technical installer relationships integrated across 7 departments (Supply Chain, Purchasing, Quality, Customer Service, After-sales, Spare Parts, Technical and Installer Relations) with 350+ professionals.
3. Digital Products and Platforms: Revenue from digital business unit developing online product configuration, e-commerce platforms, and AI-powered customer experience tools for bathroom space planning and product selection.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Roca Group designs, manufactures, and commercializes comprehensive bathroom space solutions under the Roca and LAUFEN brands, spanning sanitary porcelain (toilets, bidets, washbasins), faucets, bathtubs, shower trays, shower enclosures, bathroom furniture, toilet seats and lids, installation systems, and prefabricated bathroom pods. The company operates 79 factories across 22 countries and sells through distribution networks, direct commercial teams, and 14 Roca Galleries/LAUFEN Spaces showrooms serving more than 170 countries.

Product overview

Roca Group is a family-owned global enterprise dedicated to the design, production, and commercialization of comprehensive bathroom space solutions. The company operates a multi-brand portfolio led by the Roca and LAUFEN brands, offering products across 9 main categories: sanitary ware (porcelain), faucets (grifería), bathroom furniture, installation systems, prefabricated bathrooms (PODs), acrylic and composite products, toilet seats and lids, shower screens (mamparas), and steel products. The portfolio includes collections like Ohtake, Verso, Kay, Vitreon Steel, and Volta. Roca Group complements its product business with Roca Group Ventures (corporate VC), the Roca Group Business System (proprietary management methodology), Digital Business Unit, and the We Are Water Foundation. The company operates 79 factories across 22 countries, serving markets from 42 countries through international Gallery showrooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Roca Brand Bathroom Solutions Primary brand offering comprehensive bathroom products including sanitary ware, faucets, bathtubs, shower trays, bathroom furniture, and accessories for residential and commercial applications.
• LAUFEN Brand Bathroom Solutions Premium Swiss brand specializing in high-end sanitary ceramics, faucets, and bathroom solutions with focus on design and innovation.
• Sanitary Ware (Porcelain) Ceramic sanitary products including toilets, bidets, and washbasins produced at multiple facilities including the zero-emission Gmunden (Austria) plant using the world's first electric tunnel kiln.
• Faucets (Grifería) Bathroom and kitchen faucets including multi-function and automatic options with applications like filtered drinking water, produced at facilities in Brazil and Argentina. Includes the Phoenix brand for mid-to-high end segment.
• Bathroom Furniture Modular bathroom furniture solutions including collections like Verso, with production facilities in Spain. Includes premium brands Antonio Lupi Design (luxury) and Madeli (US market) with 500 retail points.
• Installation Systems Prefabricated bathroom wall systems and installation solutions including proprietary customized wall systems for various environments, produced at Eisenberg (Germany) facility, with brands Sanit and Innotec.
• Prefabricated Bathrooms (PODs) Modular prefabricated bathroom units manufactured at specialized centers in Anadia (Portugal) and Calcinato (Italy) applying installation and equipment expertise for commercial and residential projects.
• Acrylic and Composite Products Acrylic shower trays and bathtubs produced at facilities in Portugal, Argentina, Poland (Gryfice), and USA (Waco) with proprietary simulation software.
• Toilet Seats and Lids Toilet seats and lids including urea and polypropylene products produced in Brazil, India, and Argentina with innovation in materials, shapes, and hinges.
• Shower Screens (Mamparas) Shower enclosures and accessories produced at Anadia (Portugal) facility with automation, glass processing, anti-limescale treatment, and digital printing capabilities.
• Steel Products Enameled steel bathroom fixtures including bathtubs and washbasins produced at Cortes (Spain) facility, including premium steel enamel brand Alape GmbH (Germany).
• Ohtake Collection Ceramic sanitary ware collection designed originally by Ruy Ohtake and expanded by Rodrigo Ohtake, featuring innovation in ceramic treatment and composite materials advances; recognized with multiple international design awards in 2025.
• Kay Faucet Collection Faucet collection by Roca developed with industrial designer Stefan Diez, inspired by port bollards. Made of cast brass with exclusive PVD coating for scratch resistance and durability, incorporating Cold Start technology.
• Vitreon Steel Washbasins LAUFEN range of washbasins made of vitreous steel combining steel malleability with glass resistance and hardness, with enhanced hygiene, corrosion resistance, color durability, and scratch protection.
• Volta Washbasin Sculptural washbasin by LAUFEN designed by Yves Béhar in ultra-thin Saphirkeramik ceramic material, featuring two-level interior design creating vortex effect for self-cleaning and hidden drain reducing siphon size.
• Verso Bathroom Furniture Collection Modular bathroom furniture collection by Roca enabling maximum personalization for users, produced at Valencia (Spain) plant with new edge-banding technology for improved finishes and design options.
• Nosag and IneoCare Accessibility Products Bathroom assistive devices and accessibility aids from acquired companies Nosag (Switzerland) and IneoCare (Poland), serving customers with mobility needs and accessibility requirements.
• Idral Public Bathroom Faucets Italy's leading public bathroom faucet supplier with over 50 years of experience, serving commercial and public-use applications.

Quantifiable outcome

• 58% reduction in CO2 emissions vs 2018
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Women's Empowerment Principles (WEPs)coreStrategic or Co-development Partner · 1 January 2025Adherence to UN Women and UN Global Compact initiative to promote gender equality and women's empowerment in workplace, marketplace, and community.
• UN Global Compact Sustainable Suppliers ProgramcoreStrategic or Co-development Partner · 16 April 2024Program empowering 3,420 SMEs from 50+ countries to promote sustainable transformation of supply chain.
• Tent CoalitionminorStrategic or Co-development Partner · 7 November 2023Founding member of business coalition to facilitate refugee access to labor market, extending commitment progressively to operating countries.
• Plug and PlaycoreStrategic or Co-development Partner · 14 April 2023Innovation partnership through Roca Group Ventures to foster innovation in bathroom ecosystem. Collaboration with global innovation platform to identify and support startups.
• Veolia Water TechnologiescoreStrategic or Co-development Partner · 8 August 2022Global water efficiency partnership to reduce water consumption in factories. Joint development of circular water management strategy based on 6R principles (Reuse, Recycle, Recover, Regenerate, Replenish, Reduce). Pilot projects in four high water-stress locations: Burgos (Spain), Cantanhede (Portugal), Settat (Morocco), Eskisehir (Turkey).
• Coordina Organización de Empresas y Recursos HumanosminorImplementation/ SI/ Consulting Partner · 20 June 2022Collaboration for development and maintenance of FSC chain of custody certification system, audited by AENOR.
• AENORminorImplementation/ SI/ Consulting Partner · 20 June 2022External auditor for FSC chain of custody certification verification.

Scale indicators19 records

Recent moves13 records

Expansion highlights7 records

Direct peers

• Villeroy & Boch: German premium bathroom and tableware manufacturer with comparable heritage (founded 1748), multi-country production, and similar brand-tier structure. Direct competitor in European ceramic sanitaryware and bathroom furniture markets.
• Geberit: Swiss-listed leader in sanitary installation systems and bathroom ceramics with strong European distribution. Closest public-market comparable to Roca given overlapping bathroom space products, premium positioning, and European heritage.
• Toto Ltd. Japanese global leader in sanitaryware, particularly high-tech toilets and washlets. Comparable premium positioning in ceramics, global production footprint, and similar end-market focus on residential and commercial bathrooms.
• Duravit: German sanitaryware and bathroom furniture manufacturer with global production footprint and design-led premium positioning. Direct competitor to Roca and LAUFEN in ceramic sanitaryware and modular bathroom furniture.
• Ideal Standard International: European bathroom solutions provider specializing in ceramics, faucets, and installation systems under Ideal Standard and Jado brands. Direct competitor in commercial and residential bathroom segments across Europe and MENA.

Broad incumbents

• LIXIL Group: Japanese building products giant owning Grohe, American Standard, and INAX brands. Competes globally across faucets, sanitaryware, and bathroom systems; larger and broader portfolio than Roca but with less premium specialization.
• Kohler Co. Privately-held US giant in kitchen and bath products, power systems, and hospitality. Comparable multi-brand strategy, global manufacturing, and premium positioning across faucets, sanitaryware, and bathroom furniture.
• Masco Corporation: US-listed building products company owning Delta Faucet, Hansgrohe, and other brands. Competes with Roca in faucets and shower systems, particularly via Hansgrohe premium brand, with broader portfolio across paints and cabinets.
• Fortune Brands Innovations: US-listed company owning Moen, House of Rohl, and other bath and security brands. Comparable faucet and bath products portfolio with strong North American distribution that overlaps with Roca's Madeli business.

Emerging players

• Cifial (now part of IBG Group): Portuguese sanitaryware and faucet manufacturer with similar Iberian heritage and European distribution focus. Smaller scale than Roca but directly comparable product mix in ceramics and bathroom fittings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roca-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roca Group